市場(chǎng)營(yíng)銷(xiāo)Part_II.ppt

partii theinternationalmarketingenvironment theroleofeconomytheroleofgovernmentstheroleofculture partii theinternationalmarketingenvironment theroleofeconomy globalizationtheshifttowardsamoreintegratedandinterdependentworldeconomytwocomponents theglobalizationofmarketstheglobalizationofproduction partii theinternationalmarketingenvironment theroleofeconomy全球一體化是指朝著更為一體化和更為相互依存方向發(fā)展的世界經(jīng)濟(jì) 全球一體化有兩個(gè)主要部分組成 市場(chǎng)一體化生產(chǎn)一體化 globalizationdebate pro lowerpricesforgoodsandserviceseconomicgrowthstimulationincreaseinconsumerincomecreatesjobscountriesspecializeinproductionofgoodsandservicesthatareproducedmostefficiently globalizationdebate con destroysmanufacturingjobsinwealthy advancedcountrieswageratesofunskilledworkersinadvancedcountriesdeclinescauseenvironmentalpollutionandbreaktheecologicalbalancelossofsovereigntylocalindustryandfiercecompetition partii theinternationalmarketingenvironment 全球一體化可使世界范圍內(nèi)的資金 技術(shù) 產(chǎn)品 市場(chǎng) 資源 勞動(dòng)力進(jìn)行有效合理的配置 經(jīng)濟(jì)全球化對(duì)于發(fā)展中國(guó)家引進(jìn)先進(jìn)技術(shù) 參與國(guó)際競(jìng)爭(zhēng) 發(fā)展本國(guó)經(jīng)濟(jì)無(wú)疑是一個(gè)良好的機(jī)遇 全球一體化為世界各國(guó)人民提供了選擇物美價(jià)廉的商品和優(yōu)質(zhì)服務(wù)的好機(jī)會(huì) 全球一體化將會(huì)促使世界大文化的產(chǎn)生和發(fā)展 全球一體化將促進(jìn)貿(mào)易和投資的自由化 全球一體化加速技術(shù)轉(zhuǎn)讓和產(chǎn)業(yè)結(jié)構(gòu)調(diào)整的進(jìn)程 全球一體化能夠促進(jìn)國(guó)際間政治的協(xié)調(diào) 全球一體化的正面效應(yīng) partii theinternationalmarketingenvironment 全球一體化加劇了世界經(jīng)濟(jì)的不平衡 使貧富差距拉大 現(xiàn)行的全球經(jīng)濟(jì)運(yùn)行規(guī)則不盡合理 大多有利于發(fā)達(dá)國(guó)家 他們不僅利用發(fā)展中國(guó)家的廉價(jià)原料和勞動(dòng)力賺取高額利潤(rùn) 還將本國(guó)不允許生產(chǎn) 又容易產(chǎn)生環(huán)境污染的產(chǎn)品 轉(zhuǎn)移到發(fā)展中國(guó)家生產(chǎn) 導(dǎo)致發(fā)展中國(guó)家生態(tài)環(huán)境遭到破壞 全球一體化必然對(duì)民族文化帶來(lái)一定的沖擊 這將使得各個(gè)民族的文化特質(zhì)消長(zhǎng)不等 凸顯不一 經(jīng)濟(jì)全球化還可能導(dǎo)致發(fā)展中國(guó)家主權(quán)受到威脅 全球一體化的負(fù)面效應(yīng) swanoptical manufacturing 1 5 design globalproductionandmarketing marketing partii theinternationalmarketingenvironment theroleofgovernmentstradebarrierstradeorganizations europeanunioncountries membersoftheeu austriabelgiumbulgariacyprusczechrepublicdenmarkestoniafinlandfrancegermanygreecehungaryirelanditalylatvialithuanialuxembourgmaltanetherlandspolandportugalromaniaslovakiasloveniaspainswedenunitedkingdomnotice bulgariaandromaniaarethemostrecentmemberstates joiningon1january2007 regionaleconomicintegrationoftheamericas naftamercosur apecmembers apecmembers australiabruneicanadachilechinahongkongindonesiajapansouthkoreamalaysiamexiconewzealandpapuanewguineaperuphilippinesrussiasingaporetaiwanthailandusavietnam partii theinternationalmarketingenvironment theroleofculturedefinition asystemoflearned shared unifyingandinterrelatedbeliefs valuesandassumptionscharacteristics notinnatebutlearnedinterrelatedshared thedeterminantsofculture culture socialorganization customs religion political