南京博軒家具廠課件VIP

1、南京博軒家具廠南京博軒家具廠Nanjing Boxuan Green Furniture Ltd. 李紅衛(wèi) 總經(jīng)理Mr. Li Hongwei, General Manager南京博軒家具廠環(huán)保藤制家具環(huán)保藤制家具Green Rattan Furniture 南京博軒家具廠公司簡介公司簡介Brief Introduction 19961996年成立年成立Established in 199620032003年評為年評為“綠色環(huán)保家具綠色環(huán)保家具”，導(dǎo)入，導(dǎo)入ISO9001ISO9001質(zhì)量認(rèn)證體系質(zhì)量認(rèn)證體系In 2003, the rattan furniture was recognize

2、d as “Green Furniture” and was introduced into ISO9001 that same year南京博軒家具廠公司發(fā)展戰(zhàn)略公司發(fā)展戰(zhàn)略 Company Philosophy 人才為本，尊重市場、領(lǐng)導(dǎo)時尚、卓越品質(zhì)、人才為本，尊重市場、領(lǐng)導(dǎo)時尚、卓越品質(zhì)、優(yōu)質(zhì)服務(wù)、專業(yè)發(fā)展優(yōu)質(zhì)服務(wù)、專業(yè)發(fā)展 nQualified personnel is the enterprise foundation of the enterprisenValuing the marketnLeading fashionnGuaranteeing qualitynProviding

3、 the best service南京博軒家具廠環(huán)境和社會效益環(huán)境和社會效益Environmental & Social Benefits減少對森林資源的使用減少對森林資源的使用Reduction in use of forest resources引領(lǐng)綠色環(huán)保居室消費(fèi)引領(lǐng)綠色環(huán)保居室消費(fèi)Promote consumption of green household products提供大量就業(yè)機(jī)會提供大量就業(yè)機(jī)會Job creation南京博軒家具廠管理及團(tuán)隊(duì)管理及團(tuán)隊(duì)Management Team李紅衛(wèi)李紅衛(wèi)，碩士，企業(yè)創(chuàng)始人,總經(jīng)理Mr. Li Hongwei, Master of Sci

4、ence, is the founder of Nanjing Boxuan, general manager. 谷金龍谷金龍，油畫家，室內(nèi)設(shè)計(jì)師，企業(yè)首席設(shè)計(jì)師 Mr. Gu Jinlong, oil painter and interior designer, is the chief designer.胡德華胡德華，學(xué)士，營銷總監(jiān) Mr. Hu Gehua, a Bachelor of Commercial, is the director of sales department.南京博軒家具廠公司的經(jīng)營模式公司的經(jīng)營模式Business Model 發(fā)展連鎖專賣店發(fā)展連鎖專賣店 To

5、expand its retail sales shops特約經(jīng)銷特約經(jīng)銷To develop special sales agencies發(fā)展外銷市場發(fā)展外銷市場 To expand the international market 南京博軒家具廠產(chǎn)品和技術(shù)產(chǎn)品和技術(shù)Product & Technology 專業(yè)設(shè)計(jì)、制作藤木家具專業(yè)設(shè)計(jì)、制作藤木家具Rattan furniture design and production藤木家具線條簡潔、色彩明快、表面光藤木家具線條簡潔、色彩明快、表面光潤、手感好，堅(jiān)固耐用潤、手感好，堅(jiān)固耐用Rattan furniture is characteri

6、zed by simple lines, lively colors, smooth surfaces and durability南京博軒家具廠南京博軒家具廠市場分析市場分析Market Analysis 藤家具在家具市場所占份額逐年的增長藤家具在家具市場所占份額逐年的增長 The share of rattan furniture in the furniture market is gradually expanding歐美市場對藤制家具需求更大歐美市場對藤制家具需求更大 The demand of the European and North American market is ev

7、en greater 南京博軒家具廠競爭優(yōu)勢競爭優(yōu)勢Competitive Advantage市場占有率市場占有率Existing market share 物美價優(yōu)物美價優(yōu)High quality, reasonable prices具有文化內(nèi)涵的設(shè)計(jì)具有文化內(nèi)涵的設(shè)計(jì)Designs of rattan furniture that represents local culture and tradition南京博軒家具廠融資計(jì)劃及財(cái)務(wù)預(yù)測融資計(jì)劃及財(cái)務(wù)預(yù)測 Financing Plan資金需求資金需求10001000萬元萬元Capital Needs10 Million Yuan RMB投資回報(bào)率投資回報(bào)率20%-25%20%-25%Return on Investment20%-25%投資回收年限投資回收年限5 5年內(nèi)年內(nèi)Payback Period 5 years南京博軒家具廠公司目前面臨