物流專業(yè)英語Unit1PPT課件

1、1物流專業(yè)英語物流專業(yè)英語主講：劉璐雅主講：劉璐雅2self-introduction chinese name: 劉璐雅 english name: chloe motto： man proposes, god disposes. 謀事在人，成事在天。3introduction to the course 課程簡介： 該課程是物流管理專業(yè)的專業(yè)基礎(chǔ)課，是基礎(chǔ)英語和專門用途英語的有機結(jié)合，以基礎(chǔ)英語教學(xué)為基石，向?qū)ｉT用途英語拓展，讓學(xué)生具備運用英語來處理物流行業(yè)相關(guān)業(yè)務(wù)活動(如介紹運輸系統(tǒng)、處理顧客服務(wù)、打包服務(wù)、可行性分析、商務(wù)談判等)的能力，培養(yǎng)學(xué)生成為既了解物流基本知識又具備實際外語技能

2、的復(fù)合型人才。 4教學(xué)目標(biāo)教學(xué)目標(biāo) 知識目標(biāo)知識目標(biāo) 通過一個學(xué)期的學(xué)習(xí)，使學(xué)生熟悉常用的物流專業(yè)英語詞匯、短語和句型及必要的商務(wù)英語詞匯，并掌握物流運作中各個業(yè)務(wù)環(huán)節(jié)相對應(yīng)的英語表達. 能力目標(biāo)能力目標(biāo) 具有物流專業(yè)英語文章的閱讀和理解能力閱讀和理解能力； 通過閱讀英文文章，了解物流管理和實踐操作的專業(yè)知了解物流管理和實踐操作的專業(yè)知識識。 素質(zhì)目標(biāo)素質(zhì)目標(biāo) 從事物流業(yè)務(wù)所必需的英語閱讀理解方面的素質(zhì); 能熟悉物流所涉及業(yè)務(wù)活動的各類英語表達的素質(zhì); 能在簡單物流環(huán)境中進行英語表述的基本能力素質(zhì)。 5課本介紹課本介紹 特點：課文短，專業(yè)性強，視野廣闊。 共32個單元，計劃學(xué)習(xí)1-24單元，每

3、個單元用時兩到三個課時。 6考核內(nèi)容與方式考核內(nèi)容與方式本課程分為形成性考核和終結(jié)性考核兩部分其中形成性考核占60% 包括：出勤10% 課堂表現(xiàn)10% 作業(yè)10% 筆記10% 小組ppt展示20%終結(jié)性考核為期末考試 占40% 考試范圍：unit 1- unit 24 考試形式： 開卷 考試題型： 翻譯為主7互動時間： task one tongue twister (繞口令） how many cookies could a good cook cook， if a good cook could cook cookies? a good cook could cook as much co

4、okies as a good cook who could cook cookies. lets look at the following video, then youll be full of confidence for your english8 when its planes in the sky for a chain of supply, thats logistics. when the parts for the line come precisely on time, thats logistics. a continuous link that is always i

5、n sync, thats logistics. carbon footprint reduced bottom line gets a boost, thats logistics. with new ways to compete therell be cheers on wall street, thats logistics. when technology knows right where everything goes, thats logistics. bells will ring, ring-a-ding, ring-a-ding, ring-a-ding, thats l

6、ogistics. there will be no more stress cause youve called ups, thats logistics. task two: look at the following advertisement, and tell us your ideas about logistics. 9vocabulary101112歌詞大意： 飛機在天上飛，供應(yīng)鏈來支配，這就是物流；流水線、各部件，準(zhǔn)點到、守時間，這就是物流；把成本來控制，好利潤天天增，這就是物流；碳足跡要縮減，樹環(huán)保新觀念，這就是物流；將業(yè)務(wù)來拓展，讓世界心相連，這就是物流；該去哪就去哪，高

7、科技來實現(xiàn)，這就是物流；門鈴響，響叮鐺響叮鐺響叮鐺這就是物流；讓煩惱都拋遍，全交給ups，這就是物流。13task three look at your contents, try to divide the contents into several parts. 請翻至目錄，并嘗試將目錄內(nèi)容分成與物流環(huán)節(jié)相對應(yīng)的幾大塊。 basic concept technology logistics operation process transport inventory management warehouse and storage others 14text task one: please

8、 write down all of the new words on your text and find out their meaning.（找出文中的生詞，并了解詞意）how a bottle of coca cola coke moves to an end consumer 一瓶可樂是如何到達最終消費者手中的一瓶可樂是如何到達最終消費者手中的 if a consumer wants to have a bottle of coca cola coke, he can choose to:如果客戶想買一瓶可口可樂，他可能選擇：如果客戶想買一瓶可口可樂，他可能選擇：15 pepsi 百

9、事可樂 7-up 七喜 sprite雪碧 fanta芬達 lemonade 檸檬水 orangeade橘子水 black tea紅茶 green tea綠茶 strong(weak)tea濃（淡）茶 black coffee（不加牛奶的）純咖啡 coffee with milk，white coffee牛奶咖啡 instant coffee速溶咖啡 mineral water 礦泉水soft drink不含酒精的飲料 soda water汽水 whiter wine白酒 red wine紅酒 champagne香檳cocktail雞尾酒 brandy白蘭地 vodka伏特加rum朗姆酒 16t

10、ext go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 yuan/bottle) but pay extra costs for bus fare (e.g. 5 yuan or more) , totaling 6.50 yuan plus time cost (hours of bus travel), or 直接到廠家以出廠價直接到廠家以出廠價(如如1.50元元/瓶瓶)購買，但要支購買，但要支付額外的公共汽車費付額外的公共汽車費(如如5元或更多元或更多)，總計，總計6.50元，元，還要另加時間成

11、本（數(shù)小時的巴士乘坐）還要另加時間成本（數(shù)小時的巴士乘坐）,或者或者 go to a supermarket and buy it at retail price (e.g. 2.50 yuan) with minimal time cost 去超市以零售價購買去超市以零售價購買(如如2.50元元/瓶瓶)，時間成本最，時間成本最低。低。17text choice a is rarely the case because the total logistics cost of direct purchase from the manufacturer i s p r o h i b i t i

12、v e f o r a n y individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price. a選擇是極少出現(xiàn)的情況，選擇是極少出現(xiàn)的情況，因為從廠家直接購買的總因為從廠家直接購買的總物流成本對于個人而言是物流成本對于個人而言是極其昂貴的（在上述的情極其昂貴的（在上述的情況中，達到了零售價的況中，達到了零售價的2.6倍），雖然其采購價要比倍），雖然其采購價要比零售價低得多。零售價低得多。18c

13、hoice b is the most popular for individual consumers, in which the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost. b選擇是個人零散客戶最常用的選擇，在此種方式下，客戶支付較高的零售價，在享有較低的總成本的同時，還可以換取購物的輕松并免除到廠家取

14、貨的耗時旅程。19generally speaking, movements of goods/product observe the typical supply chain m o d e l ( s e e f i g u r e 1 ) .一般來說，商品/產(chǎn)品的流轉(zhuǎn)需遵循典型的供應(yīng)鏈模式（見圖1）。use this box to highlight callout text which is not included in your bullet copymanufacturermanufacturer廠家廠家distributordistributor配送商配送商wholesaler

15、wholesaler批發(fā)商批發(fā)商retailerretailer(supermarket)(supermarket)零售商（超市）零售商（超市）end consumerend consumer最終客戶最終客戶figure 1 a typical supply chain 圖圖1 典型的供應(yīng)鏈20 the coca cola soft drink product moves by the typical supply chain. the retail price is higher because value is added to the product as it passes throu

16、gh each node in the supply chain (figure 2). 可口可樂軟飲料產(chǎn)品就是依照典型的供應(yīng)鏈來移動的，其零售價更高，是因為當(dāng)產(chǎn)品經(jīng)過供應(yīng)鏈的每個節(jié)點時增加了價值（圖2）。manufacturermanufacturer廠家廠家distributordistributor配送商配送商wholesalerwholesaler批發(fā)商批發(fā)商retailerretailer(supermarket)(supermarket)零售商（超市）零售商（超市）end end consumerconsumer最終客戶最終客戶figure 2 a presumptive valu

17、e-added model圖圖2 推定增值模型 1.5 1.6 1.7 2.5 21 what is logistics? 什么是物流？ logistics, in a narrow sense, is the flow and storage of goods. 狹義上講，物流是商品的高效流動與存儲。22 however, the council of logistics management of usa has given an authoritative definition which is widely accepted by the logistics professionals

18、. 然而，美國物流管理協(xié)會給出了一個權(quán)威的定義，該定義受到物流專業(yè)人士的廣泛接受。 “l(fā)ogistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers requirements.”

19、“物流是供應(yīng)鏈的一部分，它對產(chǎn)品、服務(wù)和相關(guān)信息從原產(chǎn)地到消費地的高效率和高效力的流動及存儲進行規(guī)劃、實施和控制，以滿足客戶的要求?！?23what are the scopes of logistics activities 物流活動的范圍是什么？ as shown in the figure 3, logistics activities are extensive and consist of various components.如圖3所示，物流活動是廣泛的并且包括了多種構(gòu)成成份。logisticsactivities sourcing采采 辦辦 purchasing采購采購 ware

20、housing倉儲倉儲 transport運輸運輸 inventorymanagement庫存管理庫存管理financingsupport融資支持融資支持customersupport客戶支持客戶支持figure 3 scope of logistics activities圖圖3 物流活動的范圍 物流活動24 all facets of logistics 物流面面觀 from a wider perspective, we can conclude that logistics is or is about: 從更加廣泛的視角來看，我們可以得出結(jié)論，物流是或者是關(guān)于 the flow an

21、d storage of goods, people, finance, services and related information physical distribution or distribution of physical goods an integral part of the supply chain 商品、人員、資金、服務(wù)和相關(guān)信息的流動與存儲 實體配送或?qū)嶓w物資的配送 供應(yīng)鏈的整體部分25 integration and optimization of resources a value-added process efficiency increase and co

22、st reduction innovation 資源的整合與優(yōu)化 一個增值過程 提高效率與降低成本 創(chuàng)新26 it is worth noting that there is a wide-spread misleading concept about logistics, especially among amateurs, that logistics is transport. true, transport is the core component of logistics and without it nothing can move. nevertheless logistics

23、 means far more than transport alone can convey. 值得注意的是，人們，尤其是非專業(yè)人士，對物流有一種廣泛的誤導(dǎo)性概念，即認(rèn)為物流就是運輸。的確，運輸是物流的核心構(gòu)成部分，沒有運輸什么也動不起來。即使如此，物流仍然比單獨的運輸所能傳達的意義要深遠(yuǎn)得多。27 今天我們來學(xué)習(xí)一下如何用英語表達各種天氣吧！ 1. the warm sunny weather always give me a sense of well-being. 溫暖陽光的天氣一直都給我幸福安寧的感覺。 2. we didnt have the picnic because the

24、weather was unsettled. 我們沒有出去野餐，因為天氣變幻莫測。 3. the spell of rainy weather has broken. 持續(xù)的雨天突然放晴了。28 4. the weather was lazy. 這天氣使人無精打采。 5. severe weather immobilized the rescue team. 惡劣的天氣給救援隊的工作增加了難度。 6. as often as not the buses are late on foggy day. 每逢多霧天氣，公車往往誤點。 7. we had glorious weather for ou

25、r cruise, sunshine all day and every day. 我們這次巡航天氣實在太好了，一連幾天陽光普照。29 8. the cold weather froze the lake . 寒冷的天氣使湖水結(jié)冰了。 9. the air was frosty. 空氣凜冽。 10. you need cool, moist weather for these plants to germinate. 這些植物在清涼潮濕的天氣中才能發(fā)芽。 11. rainy weather always depresses me. 雨天總會使我心情抑郁。 12. the wet weather

26、 extended into september. 潮濕陰雨的天氣一直延續(xù)到了九月份。307. key to the exercises練習(xí)答案練習(xí)答案31 1. answer the following questions in english: 1） what is the definition of logistics? logistics, in a narrow sense, is the flow and storage of goods. according to the council of logistics management of usa , “l(fā)ogistics is

27、 that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers requirements.” 2）will an individual consumer choose to go straight to

28、a manufacturer and buy the items by himself? why not? an individual consumer rarely go straight to the manufacturer because the total logistics cost of direct purchase from the manufacturer is prohibitive for any individual (2.6 times as much as the retail price in the above case), though its purcha

29、se price is much lower than the retail price. 323. why do most individual consumers go to a retail outlet instead of going to the manufacturer if they want to buy something? the reason that most individual consumers go to a retail outlet instead of going to the manufacturer is that the customer pays

30、 a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost. 4. why is the retail price higher than the ex-factory price? the coca cola soft drink product moves by the typical supply chain. the retail price

31、 is higher because value is added to the product as it passes through each node in the supply chain.335. what are the scope of logistics activities? logistics activities are extensive and consist of various components such as transport, inventory management, customer support, purchasing, warehousing, financing support and so on. 34 2. put the following words or phrases into chinese:manufactu