電子商務(wù)英語期末考試試題

1、精選優(yōu)質(zhì)文檔-傾情為你奉上湖北*學(xué)院電子商務(wù)英語期末考試試卷 （所有答題內(nèi)容請寫在答題紙上并標(biāo)明題號，寫在試卷上無效） 一、 請將下列術(shù)語翻譯成英文（每小題1分，共11分）1. 信息產(chǎn)品2. 免費運輸3. 主頁4. 電子郵件5. 降低成本6. 拍賣網(wǎng)站7. 客戶需求 8. 原材料9. 信用卡 10. 商業(yè)模式11. 銀行賬戶二、 請將下列術(shù)語翻譯成中文（每小題1分，共11分）1. B2B website 2. Internet Marketing3. electronic payment 4. shipping cost5. small and medium-sized firms6. lon

2、g-term7. e-cash8. search engine9. develop a website：10. second-hand market11. logistics service三、 單項選擇題（每題2分，共10分）1. The faster the shipping, the the price.A. lower B. higher C. common D. quicker2. How to the limited resources became one heated issue in this international conference.A. exploit B. de

3、ploy C.expend D. utilize 3. Come as_ as possible. A. earlier B. more early C. early D. earliest4. Prior _ his departure, he addressed a letter to his daughter.A. to B. of C. in D. from5. Letters about products and services which you havent asked for and probably dont want are call mail.A. waste B. j

4、unk C. rubbish D. useless四、 完形填空（在下列課文片段中填入遺漏的詞，首字母已給出，每空2分，共12分）Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 （成本）of purchases, lower sales and m 2 (營銷) costs and b 3 （改善） the customer service. However, businesses are not the only be

5、neficiaries of e-Commerce. C 4 （消費者） may also reap benefits. They can receive increased choice of vendor and p （產(chǎn)品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （價格） and increased price comparison capabilities.五、 請在

6、空格內(nèi)填入單詞的適當(dāng)形式（每題2分，共10分）1. Our office is_ _（locate）at the end of the road.2. Searching by keyword is the most common method of _ _（use） a search engine.3. The factory is carrying out a series technological reforms in order to _ _(reduce) the cost of production.4. From the customers point of view, (sh

7、ip) costs are a major concern.5. The focus of banner (advertise) was often on traffic quantity and not traffic quality.六、 將下列句子譯成中文（每題3分，共18分）1. Online shopping is becoming more and more popular in China.2. Ebay is the largest Internet auction site in the world.3. From the customers point of view, s

8、hipping costs are a major concern.4. It takes ten times more effort and more money to attract a new customer than to keep an existing customer.5. With the introduction of the Internet, companies, regardless of size, can communicate with each other electronically and cheaply.6. Online shopping is bec

9、oming more and more popular in China.七、 簡答題（每題4分，共8分）Coca-Colas advance into orange soda is bad news for Sunkist, which holds a 1. 5 share of the soft drink market, and Crush （around 1） Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challen

10、ge Sunkist as the top-selling orange drink.The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juice at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, says Cherry Coke has captured shares of 4 to 8 in test markets. The drink

11、 probably wont do as well when it is rolled out nationally, since consumer coupons and price promotions have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nations fifth-best-selling soft drink.Questions:1.Why is Cherry Coke described as the “sleep

12、er”?2. Which brand occupies the fifth place on the soft drink list at present? 八、 閱讀理解（每題2分，共20分）Passage 1The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via th

13、e Internet. It takes both， technology and business， into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the v

14、isibility it requires to succeed.The second part talks about how e-business applications are used for Internet， Internet or Extranet based applications. It looks at the questions from all perspectives， client software， middleware， and back-end systems. Using this information you are prepared to go o

15、nline and discover other businesses， what they offer and how they did it.The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view， in order to show you the business cases that are viable right now. Each

16、 chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend ones business through new technology.The fourth part is an outlook into the future of electronic business and gets into more deta

17、il on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented.Appendix A offers a glossary of e-business terms， which were used throughout the book. In case you do not understand a certain term， have a look here

18、. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas， the required hardware and software， but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites， ordered by subje

19、ct areas.1. The passage is most probably taken from _.A. an introduction to a book about e-businessB. one part of a chapter in book about e-businessC. an introduction to a book about computer softwareD. one part of a chapter in a book about computer software 2. If one wants to get some information a

20、bout e-business terms， he may best read _.A. Part One B. Appendix A C. Appendix B D. Appendix C3. If one wants to get some knowledge about how to communicate through Internet，he may best read _.A. Part One B. Part Two C. Part Three D. Part Four4. If one wants to get some e-business cases，he may best

21、 read _.A. Part One B. Part Two C. Part Three D. Part Four5. What is the best title for this passage？ A. Who should read the book？B. Business on the net today.C. How to do business through Internet.D. The organization of the book. Passage 2As new forms of technology and communication bridge dis

22、tances between communities, commerce has become both more global and more local. As the worlds leading payment solutions organization, Visa is committed to ensuring secure, reliable payments that provide both buyers and sellers with more choice, convenience and control.Jointly owned by 21,000 member

23、 financial institutions around the globe, Visa is a private, for profit association dedicated to serving its members, cardholders and merchants. Through its member financial institutions, Visa offers the worlds most widely accepted payment solutions for both consumers and businesses. The reach and p

24、opularity of Visa-branded cards is almost universalthere are one billion cards, with unsurpassed acceptance in more that 150countries.Visas history traces back to 1958, when Bank of America launched its blue, white and gold BankAmericard. The name visa was introduced in 1976and since then has grown

25、into the premier payment brand. While much has changed in the last three decades, consumers, businesses and merchants around the world still identify the Visa brand with acceptance, convenience, flexibility and security.Today, Visa continues its tradition of innovation with its vision of universal c

26、ommerce, or “u-Commerce.” U-Commerce envisions a world in which buyers and sellers can conduct commerce securely and conveniently anywhere, anytime, any way they like. Whether in the real or virtual marketplace, people around the world will enjoy new levels of convenience, safety and flexibility.Visa international is comprised of six regional operation organizations: Asia- Pacific ; Canada; Central & Eastern Europe, Middle East & Africa (CEMEA); European Union; Latin America &Caribbean; and