奧迪上海特別客戶聯誼活動方案課件

1、2009奧迪上海特別客戶聯誼活動2009 Audi Shanghai Group relations Marketing Event上海云指廣告2Shanghai Yunchee-ad Co.,Ltd 6目錄目錄 Catalogue項目背景項目背景 Background活動目的活動目的 Objective視覺設計視覺設計 Visual Design活動亮點活動亮點 Highlights活動內容活動內容 Contents活動活動KPI Activity KPI123457 預算分解預算分解 Budget3Shanghai Yunchee-ad Co.,Ltd 項目背景項目背景 Backgroun

2、d上海作為一個國際性的大都市，匯聚了來自世界各地的精英人才，成為一個眾人向往實現自我的夢想之地； Being an international metropolis, Shanghai has gathered elites globally and has become a dreamland for self-fulfilling.一汽-大眾奧迪總部設在吉林長春，吉林孕育了她在中國的成長，每個吉林人對她有著特殊的情感；The Audi headquarter is located and gestated in Changchun, Jilin, so every Jilin people

3、 has a special feeling about it.許多吉林同胞在上海工作、生活，很多人逐漸成為這個城市的新貴，具有很高的精神追求，一定的物質需要。這些對奧迪有著深厚情感的吉林精英成為了上海一批特殊的奧迪忠實客戶。Many Jilin compatriots work and live in Shanghai and are gradually becoming the new rich of the city, meanwhile they have high spiritual pursuit and certain material needs.通過與吉林省駐滬辦溝通交流了解

4、到，駐滬辦與生活在上海的眾多高層次高素質的吉林同胞保持著很好的聯系，通過駐滬辦可以影響和加深與滬上吉林同胞的感情，并通過圈子營銷更好的傳播奧迪品牌；Through communicating with the Office of Jilin Province in Shanghai, we can know the office keep a good contact with Jilin compatriots who are living in high-quality and high level lives ,moreover, we can deepen the feelings o

5、f compatriots in Shanghai , and Through group relations Marketing communicate Audi brand;4Shanghai Yunchee-ad Co.,Ltd 活動目的活動目的 Objective 情感溝通：情感溝通：吉林人對于家鄉(xiāng)共同的感情，通過客戶聯誼和圈子營銷客戶聯誼和圈子營銷進一步加深，讓他們走到一起，為奧迪東部區(qū)以后的活動建立人脈； Emotion communication: Group Interpersonal Relations Marketing, brings Jilin Elites toget

6、her in Shanghai, and to build a social network for further events of Audi east region. 口碑營銷：口碑營銷：通過吉林籍精英人士的高端平臺、人脈，傳播奧迪品牌，形成品牌的口碑傳播。 Buzz marketing: To build a communication for brand buzz by disseminating Audi brand via Jilin elites high-end platform and network. 潛在客戶：潛在客戶：邀請吉林籍的奧迪客戶和潛在客戶參加活動，積攢有特殊

7、情感的忠誠客戶群體積攢有特殊情感的忠誠客戶群體； Potential buyers: To Influence those potential buyers with special emotions by inviting Jilin elites to the event.5Shanghai Yunchee-ad Co.,Ltd 視覺設計視覺設計 Visual design2009奧迪上海特別客戶聯誼活動奧迪上海特別客戶聯誼活動6Shanghai Yunchee-ad Co.,Ltd 活動亮點活動亮點 Highlights高端酒店奧迪車輛展示，展示奧迪Q7，使往來的高端人群對奧迪品牌及產品

8、留下深刻影響，銷售顧問提供現場咨詢；Audi auto show in hotel, Audi Q7；making deep impressions of Audi brand and products on the high-end crowd come and go; consulting from sales consultant.靜態(tài)車展靜態(tài)車展Static auto show聯誼晚宴聯誼晚宴Banquet結合奧迪元素、中秋團圓元素的聯誼晚宴、嘉賓互動表演等環(huán)節(jié)讓來賓有賓至如歸的感覺；Banquet, music and show combining with elements of

9、Audi and Mid-Autumn Festival make all guests feel at home.來賓互動來賓互動Guests interaction設置趣味互動表演環(huán)節(jié)，營造輕松融洽的溝通氣氛，每位與會嘉賓獲贈送精美的奧迪中秋禮品留念。Place fantastic interaction, create a relaxed and harmonious communication atmosphere. All participants will be given a souvenir Mid-Autumn Festival gift of Audi.7Shanghai

10、Yunchee-ad Co.,Ltd 活動內容活動內容 Contents主題：主題： 2009上海奧迪特別客戶聯誼活動Theme: 2009 Audi Shanghai Group relations Marketing Event時間：時間：2009年9月底（暫定）Time: End-September 2009 (Tentative)地點：地點：上海吉臣酒店（地址：上海市靜安區(qū)萬航渡路818號 ）Place: Ambassador Hotel Shanghai (Address: 500 Wanhang Road, Jingan district)來賓：來賓：上海吉林籍精英人士30位（駐滬

11、辦、商會、教授、律師等）Guest: 30 Jilin elites (chamber of commerce, professors, lawyers etc.)形式：形式：靜態(tài)車展 / 聯誼互動Form: Static auto show/banquet/interaction2009上海奧迪特別客戶聯誼活動上海奧迪特別客戶聯誼活動2009 Audi Shanghai Group relations Marketing Event8Shanghai Yunchee-ad Co.,Ltd 酒店介紹酒店介紹 Hotel Introduction 上海吉臣酒店上海吉臣酒店 Ambassador

12、Hotel上海吉臣酒店是由上海吉林實業(yè)有限公司投資興建，委托香港銘源集團管理有限公司全權管理的高星級精品商務酒店。酒店坐落于靜安區(qū)、長寧區(qū)和普陀區(qū)三區(qū)交匯的中心點曹家渡商圈，中山公園商業(yè)圈、靜安寺商業(yè)圈近在咫尺。 東北精英上海小聚的聚集地Northeast elites shanghai gathering spot地地道道家鄉(xiāng)風味的東北菜 Exact and pure northeast dishes 9Shanghai Yunchee-ad Co.,Ltd 活動內容活動內容 Contents靜態(tài)車展靜態(tài)車展 Static auto show備注： 展車地臺使用已購買可拆卸地臺，不另收取地臺

13、制作肥用。10Shanghai Yunchee-ad Co.,Ltd 活動內容活動內容 Contents聯誼晚宴流程聯誼晚宴流程 Schedule時間時間 Time內容內容 Contents備注備注Remark18：0018：45來賓簽到Sign in奧迪視頻、音樂Audi Music19:00晚宴開始Banquet begins19：0019：10領導講話/祝酒Leaders address/Toast19:1019：50來賓用餐Guests dining20:0021：00嘉賓互動環(huán)節(jié)/卡拉ok大歡唱Interactive sessions/Karaoke來賓參與Guest paticip

14、ation21:00晚宴結束/禮品發(fā)放Banquet ends11Shanghai Yunchee-ad Co.,Ltd 活動內容活動內容 Contents嘉賓互動嘉賓互動Interactionu每位參與活動嘉賓事前收到的活動邀請函會有一個編號，活動簽到環(huán)節(jié)剪下編號投入抽獎箱 Each guest has a invitation number, he need to put the number tap into raffle box when he sign up.u由奧迪東部區(qū)領導抽取號碼，抽中號碼的來賓參與互動表演環(huán)節(jié)The leader of Audi east region wil

15、l fix the winner number, the winner guest will join in interaction performance.u卡拉ok大歡唱環(huán)節(jié) Happy karaoke以輕松娛樂的活動，營造輕松融洽的現場氣氛，促成深層次情感溝通Create a harmonious atmosphere in scene by relaxed entertainment activities, to promote a deep-seated emotional communication.嘉賓互動環(huán)節(jié)嘉賓互動環(huán)節(jié) 卡拉卡拉ok大歡唱大歡唱Guest interactio

16、n Karaokeu所有參與活動嘉賓獲得奧迪贈送精美車模及月餅禮盒一份，禮品刻有此次活動主題，以作紀念。Each Audi car model includes a carve of the event theme for commemoration.12Shanghai Yunchee-ad Co.,Ltd 室內布置室內布置 Decoration13Shanghai Yunchee-ad Co.,Ltd 室內布置室內布置 Decoration14Shanghai Yunchee-ad Co.,Ltd 活動活動KPI Activity KPI 有效集客：30名 Gathering rate: 30 促進長期銷售：610臺 Long-term sales: 6-10 與吉林籍精英人士建立互動，為之后活動積累人脈； To build interactions with Jilin elites for further events. 通過精英人群的高端平臺，進行奧迪品牌傳播，促成品牌的口碑營銷。 To build a communication for brand buz