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1、流程圖流程圖階段階段 1階段階段 2階段階段 3A GroupB GroupC Group Add your text in here - Your text in here - Your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your t
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4、z Integration Branding & Identity外化于形外化于形文化形成文化形成文化宣貫文化宣貫文化執(zhí)行文化執(zhí)行對(duì)內(nèi)滲透對(duì)內(nèi)滲透(培訓(xùn)學(xué)院)(培訓(xùn)學(xué)院)對(duì)外輔射對(duì)外輔射(學(xué)院客人)(學(xué)院客人)SupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersSCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPEnterprise CR
5、MeCRMData Warehousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfileService Sales CRMCRMData Warehousing/IntegrationSMSChannelWeb FAXChanneleMailChannelWeb SiteChannelPost channelConsumerInvestorPurchaser AnalystThe pressClubMarketing Customer Interaction PlatformsInteraction Managem
6、ent Infrastructuree-CRME-MailE-MailEDMSEDMSGWGWKMSKMS2( )ERP1 ( )CRMSCME-PlanningE-PlanningPlanning & PublicSupporting TeamPresident & CEO CS team Biz 1 team Biz 2 team Biz 3 team Sales 1 team Sales 2 team SI System team SI Develop team Sales 1 team Sales 2 team Automation team Network team
7、Consulting 1 team Consulting 2 team Consulting 3 team eBiz team Solution teamSI MUINFRA MUConsulting MUR&D MUBSP MUtexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttextt
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10、exttexttexttexttexttexttexttextPrioritizationSupplierCustomerDevelopmentProductionSalesDistributionCompanyThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.TitleAdd your textThemeGallery is a Design Digital Content & Contents mall developed by Guild Desig
11、n Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Add your TitleThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.TextTextTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add YourTitle TextText 1Text 2Text 3Te
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14、tTextCustomerClientsDistributorsCompetitorsSuppliersSkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and
15、integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of w
16、hat is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary peopleSelling margin Contri
17、butionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsAvailable selling timeTotal selling costsEfficiencyUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSuppor
18、t leverageTotal sales timeSupport costsTextTextTextTextTextTextTextTextTextTextText AbilityIntentionFlexibiltytt.+.+= ProjektteamsJiehuaNew BrandRejoiceHead & ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager, 2-5 per BrandMedia & Com
19、mercial ProductionMarketing ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral ManagerVirginia LeeVice President*Marketing OrganizationCompetitive ModelsMarket ResultsFeasible Scenarios India China PhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModel Sizing PricingBacardiStrategy OverlapDetermin
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