竇衛(wèi)霖跨文化商務交際教案講稿1

1、【精品文檔】如有侵權(quán)，請聯(lián)系網(wǎng)站刪除，僅供學習與交流竇衛(wèi)霖跨文化商務交際教案講稿1.精品文檔.教案首頁授課內(nèi)容Chapter 1 Communication: An International Perspective所需課時4 學時主要教材或參考資料跨文化商務交際 第二版 高等教育出版社 2011 年出版教學目標知識目標：1. 理解并掌握溝通和商務溝通的基本原理；2. 通過案例欣賞理解跨文化溝通的特點；3. 了解跨文化商務溝通的重要性和復雜性；4. 學習跨文化商務溝通相關(guān)詞匯。能力目標：使學生在理解溝通和商務溝通的基本理論的基礎(chǔ)上，培養(yǎng)其文化意識與跨文化交際能力。德育目標：1. 提高學生對文化

2、差異的敏感性、寬容性和處理文化差異的靈活性，培養(yǎng)學生跨文化交際能力；2. 激發(fā)學生對中西方溝通形式差異的思考。教學重點溝通和商務溝通基本理論及特點教學難點跨文化商務溝通特點和案例分析教學方法1. 多媒體教學 2. 討論法 3. 講授法 4. 視頻觀看教學內(nèi)容及時間安排. Basics and Purposes for Communication 1學時. Business Communication 1學時. Intercultural Communication 1學時. Learning Intercultural Business Communication 1學時學習指導1. 預習本章

3、教學內(nèi)容并完成課前學習任務；2. 復習并掌握本章相關(guān)理論知識；3. 通過相關(guān)練習題鞏固知識；4. 通過商務對話練習和案例分析進一步理解本章理論與知識。作業(yè)及思考題Preview：Previewing the next part.Oral Practice：Practicing a conversation on intercultural business communication.教研室審閱意見同意上述安排。 教研室主任簽字： 200 年 月教 學 程 序教學的基本內(nèi)容 (1)時間安排教學方法Warm-up ActivitiesAsk students to watch a video c

4、lip on cultural shock and answer the following question:What has gone wrong in this video?* Cultural shock: Culture shock is precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercourse. These signs or cues include the thousand and one ways in which w

5、e orient ourselves to the situations of daily life: when to shake hands and what to say when we meet people, when and how to give tips, how to give orders to servants, how to make purchases, when to accept and when to refuse invitations, when to take statements seriously and when not. These cues whi

6、ch may be words, gestures, facial expressions, customs, or norms are acquired by all of us in the course of growing up and are as much a part of our culture as the language we speak or the beliefs we accept.I. Basics of Human Communication 1. Needs and Purposes for CommunicationCommon purposes and n

7、eeds for communicating: Survival (e.g. renting a flat, buying food) Cooperation (e.g. carrying heavy box with another guy, making a presentation in class) Personal needs (e.g. crying on someones shoulder, dressing in the right way) Relationships (e.g. writing a letter, presenting someone with flower

8、s) Persuasion (e.g. advertising, inviting someone to join a group) Power (e.g. making rules, controling the class) Social needs (e.g. social survey, hosipitals, schools) Information (e.g. asking about the bus route, learning news) Making sense of the world (e.g. asking questions, watching TV) Self-e

9、xpression (e.g. writing poems, answer questions in class)2. Definition of CommunicationCommunication: a form of human behavior derived from a need to connect and interact with other human beings.Communication(From an intercultural perspective): it occurs whenever meaning is attributed to behavior or

10、 the residue of behavior. We draw upon our past experiences and Things that remain as a record give meaning to the behavior. of our actions3. The Scope and Classification of Communication4. The Process of Communication1) A basic communication model consists of these components: the sender and receiv

11、er, the medium or channal, messages, noise, feedback, encoding and decoding.e.g. “Thats all for today. See you all next week.” I(sender) put into words(encoding) my meanings that “class is over”(messge) and speak the words(channel) in the hope that the words will be suitably understood(decoding) by

12、the students(receiver).2) Models of Communication Linear Model Aristotle - speakerspeachaudienceeffect OccasionLasswell - 5-W model Who say what in what channal to whom with what effect. Contextualized ModelContext: the idea that every act of communication must happen in some sort of surroundings an

13、d what is meant by this is actually quite complicated. There is physical context, social context and cultural context.II. Business Communication1. Defining Business CommunicationBusiness communication is the exchange of oral, nonverbal, and written messages within (and across the boundaries of) a sy

14、stem of interrelated and interdependent people working to accomplish common tasks and goals.2. Internal and External Communication(1) Internal communication refers to the communication taking place within a given organization through such written or oral channels as memos, reports, proposals, meetin

15、gs, oral presentations, speeches, and person-to-person and telephone conversationsInternal communication includes: downward/ upward/ horizontal communication.(2) External communication refers to the communication between the organization and the outside institutions and people-the general public, cu

16、stomers, vendors and other businesses, and government officials.3. Formal and Informal Communication(1) Formal communication which refers to such communicative activities as business letter, speech, talk, a product presentation and so on.(2) Informal communication, also called grapevine, exists in a

17、lmost all organizations and at all levels. It has a small number of activists guiding and influencing the informal communication.Assignment: 1. Preview Part 3.2. Review the terms and key points in this part.15 mins: Warm up15 mins:Group study10 mins:Explanation 10 mins:Group study20 mins:Explanation

18、 5 mins:Explanation 10 mins:Group study5 mins教 學 程 序教學的基本內(nèi)容 (2)時間安排教學方法Review the terms in the previous part:Cultural shockCommunicationmediumfeedbackchannalInternal communicationExternal communicationIII. Intercultural Communication1. Defining the TermsIC (intercultural communication): The term fir

19、st used by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures. ICC can include international, interethnic, interracial, and interregional communication. International communication: Communication takes place between nations and governmen

20、ts rather than individuals. It is quite formal and ritualized. Interethnic communication: Communication between people of the same race but different ethnic backgrounds. Interracial communication: It occurs when the source and the receiver exchanging messages are from different races which pertain t

21、o physical characteristic. Interregional communication: The exchange of messages between members of the dominant culture within a country. They share common messages and experiences over a long period of time, but live in different regions of the same country.2. Intercultural Communication as a Phen

22、omenon(1) Intercultural communication as a phenomenon has the features of intercultural communication: It is a universal phenomenon. It occurs everywhere in the world. Communications between cultures has been going on for thousands of years. Intercultural communication is a common daily occurrence.(

23、2) From an intercultural perspective, there are four crucial developments for the rapid increase of intercultural communication: Improvements in transportation technology Developments in communication technology Changes in mass migration patterns Globalization of the world economy. Learning Intercul

24、tural Business Communication1. IBC in US This new field of study originated in the U.S. in the late 1950s. It gained acceptance through training and testing practice in the 1960s and 1970s. It formed its basis framework in the late 1970s. It has made great achievements in theory and practice ever si

25、nce the 1980s both inside and outside of the U.S. Today, ICC is widely acknowledged and extensively researched in all parts of the world. 2. IBC in China ICC was firstly introduced into China during the early 1980s by some English teachers. Hu Wenzhong, a leading scholar of ICC in China The 5th Inte

26、rnational Conference on Cross-cultural Communication was held in Harbin, China China Association for Intercultural Communication was established in 1995.3. The multidisciplinary nature of ICC L-linguistics and language Anthropology P-Psycholinguistics and Psychology S-Sociolinguistics and Sociology

27、E-Education and English Communication studies Cultural Studies. Case AnalysisWayne Calder, a recent Harvard MBA graduate and one of his organizations most innovative planners, was assigned to the Paris office for a two-year period. Wayne was particularly excited about the transfer because he could n

28、ow draw on the French he has taken while in school. Knowing that his proficiency in the French language would be an excellent entrée into French society, Wayne was looking forward to getting to know his French colleagues on a personal level. During the first week in Paris an opportunity to soci

29、alize presented itself. While waiting for a planning meeting with top executives to begin, Wayne introduced himself to Monsieur LeBec. They shook hands and exchanged some pleasantries, and then Wayne told LeBec how excited his family was to be in France. Wayne then asked LeBec if he had any children

30、. LeBec replied that he had two daughters and a son. But when Wayne asked other questions about LeBec family, his French colleague became quite distant and uncommunicative. Wayne wondered what he had done wrong. Business Communication ConversationM: Can you have the briefs from the Anderson firms la

31、wyer on my desk by tomorrow morning. There are quite a few very time sensitive matters with this case. Im afraid I cant wait any longer. F: Getting those Anderson briefs has been harder than you can imagine. I have tried to contact their lawyer many times. But every time I call, his secretary says h

32、es in a meeting or out of the office or away on business. I am beginning to think he is trying to avoid me.M: Thats highly possible. He knows if we miss our filing deadline, we dont stand a chance to compete against them for the bid. Try to get a hold of him again. Give him a call and see if he can

33、fax them first thing. F: What if I cant speak to him directly? M: Ask his secretary to fax them. Its the same thing. Have them faxed over with a copy also faxed to Martins office. F: How do I find Martins fax number? Is he in your roller desk?M: No, but you can also call their office and ask the sec

34、retary to give you their fax number. Ill email you their office number later today. F: Ok, Ill get on it first thing. M: Be sure you do, I need those briefs ASAPDialogue twoM: Did you put this mornings faxes on my desk? Im waiting for some urgent faxes from headquarters, Im pretty sure they came in

35、last night. F: Everything that came in the office fax machine last night is all on your desk, but I noticed that some of faxes came through pretty blurred, maybe you take a look at them, if the copy is unreadable, Ill call then and ask them to refax. M: Yeah, youre going to have to call them and get

36、 them to be refax. These copies are so dark. I cant make out any of the words. F: What about that one?M: This one? This one is so light and I can barely read it. How can that be?F: You know, I think the fax machine is out of toner. I can change the toner cartridge. That should solve the problem. M:

37、Yes, but this one will have to be refaxed as well. And look, theres about 3 pages missing. It looks like the fax machine ate half of my important faxes, and ones that made it through are so blurred or too light. They are unreadable. F: I guess the fax machine is out of paper too. Dont worry, Ill hav

38、e someone look at it this afternoon, and in the meantime, Ill have your documents refaxed to our other fax machine.Assignment: 1. Preview the next chapter.2. Practice the business English conversation.5 mins:Revision10 mins:Explanation20 mins:Group study15 mins:Explanation 20 mins:Group discussion15

39、 mins:Role play5 minus教案首頁授課內(nèi)容Chapter 2 Understanding Cultures and Their Values所需課時4 學時主要教材或參考資料跨文化商務交際 第二版 高等教育出版社 2011 年出版教學目標知識目標：1. 理解并掌握文化的基本原理、要素和特點； 2. 通過案例欣賞理解跨文化溝通的特點； 3. 理解不同文化對行為的影響；4. 學習跨文化商務溝通相關(guān)詞匯。能力目標：使學生在理解溝通和商務溝通的基本理論的基礎(chǔ)上，培養(yǎng)其文化意識與跨文化交際能力。德育目標：1. 提高學生對文化差異的敏感性、寬容性和處理文化差異的靈活性，培養(yǎng)學生跨文化交際

40、能力；2. 激發(fā)學生對中西方溝通形式差異的思考。教學重點文化的基本理論及特點教學難點不同文化對行為的影響和案例分析教學方法1. 多媒體教學 2. 討論法 3. 講授法 4. 視頻觀看教學內(nèi)容及時間安排Part 1 The Nature of Culture 1學時Part 2 The Basics of Cultural Value 1學時Part 3 Understanding Cultural Patterns 2學時學習指導1. 預習本章教學內(nèi)容并完成課前學習任務；2. 復習并掌握本章相關(guān)理論知識；3. 通過相關(guān)練習題鞏固知識；4. 通過商務對話練習和案例分析進一步理解本章理論與知識。作

41、業(yè)及思考題Preview：Previewing the next Part .Oral Practice：Practicing a conversation on intercultural business communication.教研室審閱意見同意上述安排。 教研室主任簽字： 200 年 月教 學 程 序教學的基本內(nèi)容 (1)時間安排教學方法Warm-up ActivitiesLook at some pictures and try to identify what cultural differences are displayed.Left: Westerners Right:

42、Chinesea. b. c. d. e. f. g. h. I. The Nature of Culture 1. Definitions of Culture(1) Scholars give various definitions of culture from different perspectives. “Culture is the arts and other manifestation of human intellectual achievement regarded collectively.” -Concise oxford Dictionary(2) Culture

43、may be classified by three large categories of elements:- Artifact (which include items ranging from arrowheads to hydrogen bombs, magic charms to electric lights, and chariots to jet planes)- Concepts (which include such beliefs or value systems as right or wrong, God and man, ethnic, and the gener

44、al meaning of life)- Behavior (which refers to the actual practice of concepts or beliefs)(3) At the most rudimentary, culture consists of two levels: a level of values, or an invisible level and a visible level of resultant behavior or artifacts of some form.3. Characteristics of Culture Culture in

45、fluences biological processes:e.g. Sneezing; food culture; sleeping ; giving birth Culture is transmitted from generation to generation: For cultures to exist and endure, they must ensure that their crucial messages and elements are passed on (through communication). Some of the behaviors a culture

46、selects to pass on are universal and others are unique. Each individual is heir to a massive “l(fā)ibrary” of cultural information collected. Culture is selected: Each culture represents a limited choice of behavior patterns from the infinite patterns of human experience. What a culture selects to tell

47、each succeeding generation is a reflection of what that culture deems important. The notion of selectivity suggests that cultures tend to separate one group from anther. Culture is ethnocentric: Ethnocentrism is a universal tendency for any people to put its own culture and society in a central posi

48、tion of priority and worth. It leads to a subjective evaluation of how another culture conducts its daily business. Cultures are interrelated wholes: Cultures are coherent and logical systems. You touch a culture in one place and everything else is affected. Hall (1977) Culture is subject to change:

49、 History abounds with examples of how cultures have changed because of laws, shifts in values, natural disasters, wars , etc. Technology promoted cultural change. (e.g. e-mail) Although cultures change, most change affects only the surface structure of the culture. The deep structure resists major a

50、lterations. Culture is like an iceberg: a greater part of culture is hidden under the water, such as views, attitudes, preference, love and hatred, customs and habits. They are out of our awareness, which makes the study of culture difficult. In order to truly understand a culture, we must explore t

51、he behaviors below the waterline. Culture is like an onion: The skins of an onion - symbols that represent the most superficial and the easiest to perceive by an outsider and the least important to an insider. The second skin of the onion is heroes-the kind of people you worship. The third skin is r

52、ituals-collective activities that are considered socially essential within a culture. The core of culture-values, which are the deepest manifestation of culture and the most difficult to understand by an outsider.II. The Basics of Cultural Values1. Definition of Value(1) Oxford Dictionary: ones

53、 principles or standards or ones judgment of what is valuable or important in life.(2) Hofstede: values are a broad tendency to prefer certain states of affairs over others.(3) Kluckhohn: values are a conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.2. Priorities of Cultural Values(1) Values can be divided into three types: Universal valuesUniversal values are values common to all people. e.g