BP Oil- 2014英國石油公司案例分析,英文版

1、BP (British Petroleum)by2014-11-13Professor: 2What Im going to cover1 IntroductionBP HistoryBP BusinessOil Spill in Mexico Gulf2 Internal AnalysisSWOT AnalysisBCG MatrixAnsoff Matrix3 External AnalysisPolitical AnalysisEconomic EnvironmentsMarket Analysis4 Conclusion5 Reference31. Introduction- Hist

2、ory&Business1. One of the largest oil and gas companies.2. Since 1909, the Anglo-Persian Oil Company (APOC), found by William DArcy;3. About 83900 employees in around 80 countries,mostly in Europeand the US;4. Present BP: Former BP, Amoco(1998), Arco(2000), Castrol (2000) etc.5. Business: Oil-Ga

3、s Exploration and Development; Oil-Gas Transportation; Refinery and Selling Fuels; Petrochemicals Production and selling; Wind Power; Retail&Food etc. 41. Introduction-Rank of Fortune Global 500 in 201451. Introduction- Its Main Brands6. Brands Global Oil-Gas Exploration and Development, Transpo

4、rtation Wind Power etc.Brand in GermanGlobal Lubricants Convenience Stores in California, Oregon, Washington, Nevada and Arizona as part of BP fueling stations.Food&Coffee, in Europe, Australia and South Africa61. Introduction-Oil Spill in Mexico Gulf 2010.04.2011 People Dead;Nature Environment:

5、6,104 birds, 609 Sea Turtles and 100 Dolphins - DEAD;Gulf Tourism Loss estimated at more than $22 billion;As of February 2013, criminal and civil settlements and payments to a trust fund had cost the company $42.2 billion.71. Introduction-Oil Spill in Mexico Gulf 81. Introduction-Oil Spill in Mexico

6、 Gulf91. Introduction-Oil Spill in Mexico Gulf102. Internal Analysis- SWOT Petrochemical businesses worldwide,with strong relationships ; Listed in LSE&NYSE, and is listed in the FTSE 100 Index; Strong brand loyalty for oil, “beyond petroleum” ; Advanced Technology in Oil-Gas field;Strengths112.

7、 Internal Analysis- SWOTWeakness Series of Oil spill accidents: Eg. In 2010, Oil Spill in Moxico Gulf, effect on Brand repution, Environment,Finacial etc. Leads Bad Financial Stituation. Unstable Oil Industry;122. Internal Analysis- SWOT Opportunities Constant Oil Exploition for Energy Reserve; New

8、Energy Developing, Wind Power; Huge Energy Potential Demanding Market Globally; Threats Competition from Shell and others; Corrosion in Pipelines; Occasional Refinery Explosions; Environmentally unsound policies due to oil and toxic spillsAjou University132. Internal Analysis-BCG Matrix142. Internal

9、 Analysis-BCG MatrixCash Cows:BP has a big market share in oil&gas industry in around 80 countries; However,it has less room for growth as it is a mature market, which requires right strategh on management to maintain the profits.Stars:BP is presently well established in most of its operating co

10、untries, however, there is still room to grow to stars as it Sixth largest in global 500 in 2014.152. Internal Analysis-BCG MatrixQuestion Marks:BP is trying to venture into new markets via investing on sustainable and renewable energy resources, since it has a small share in high-growth market as i

11、t is predicted that market for these renewable energies are likely to rise rapidly.Dogs:Duo to the BP maket of suppying diesel to locomotives are at dogs state as its low growth and small share, even vanish soon. However, BP can continues this SBU, as it couldnot affect the other SBUs.162. Internal

12、Analysis-Ansoff Matrix173. External Analysis-Political AnalysisScottish Consider Independence from UKBP CEO , Bob Dudley has said BP opposes Scottish independence.BP,which has pumped billions of dollars into major offshore projects in the North Sea, believes the region is“best served by maintaining

13、the existing capacity and integrity of the United Kingdom,” 183. External Analysis-Economic EnvironmentsSerious SituationUS Financial Crisis , 2008(Economic Crisis/Debt Crisis)Leads toShrinking demanding market;Huge Expenditure on Mexico Gulf Oil Spill;Capital-intensive industry, Hard Financing;193.

14、 External Analysis-Economic EnvironmentsOil Price Decrease recently in 2014.203. External Analysis-Market AnalysisBP in ChinaSince 1973;Mostly in forms of JV, with Sinopec, CNPC and CNOOC ( China National Offshore Oil Corporation ). 213. External Analysis-Market AnalysisBP in USOne of the top refine

15、rs in the U.S., with the capacity to process 742,000 barrels of crude oil every day.Nearly 25% of BPs employees work in the U.S.,Over 7,500 retail sites operating in the U.S. under a BP brand (BP, ampm,and ARCO), together representing nearly half of BPs global retail presence.BP was the sixth larges

16、t producer of natural gas in the U.S. in 2013.In the U.S.,80% automobiles leave the manufacturing plant filled with BP gasoline.BP owns and operates Castrol. 16 Wind farms.Ajou University224. Conclusion BP is one of the worlds leading international oil and gas companies; BP is much successful on building and maitaining the global brand image; Though many accidents on oil spill, BP is much responsible and do well in those,B