簡潔商務(wù)模板之大眾傳媒市場分析socialmediamark

1、Social Media MarketingSocial Media MarketingJune 6th 2021Search Engine Marketing ForumJoris RoebbenQueroMedia1. IntroductionThe internet:Is changing Is growing upUsers:Want to participateWant to share opinion, content, views, .Companies:Should be awareShould use the possibilitiesSocial Media Marketi

2、ng1. IntroductionSocial Media Marketing1. IntroductionSMM = Social Media MarketingSMO = Social Media OptimizationBuzz: Web 2.0“Dont miss this trainFocus presentation: different possibilitiesSocial Media Marketing2. Why Social Media Marketing?Social Media Marketing2. Thats why!“Web 2.0 is a state of

3、mindSocial Media Marketing3. What is Social Media Optimization?Social Media Marketing4. Possibilities SMMInteraction with (future) customersIncreased online visibility“Meeting peopleImprove servicesActive feedbackOnline reputation managementChange negativity into positivityONLINE PRESENCE !Social Me

4、dia Marketing5. Difficulties SMMEffort/engagement/timeOpen mindNot easyDifferent approachInfinite number of possibilitiesBe prepared for criticismBad: comment / good: spread the wordSocial Media Marketing6. ExamplesSocial Media Marketing6. ExamplesCorporate BloggingThe power of RSS-feedsMicrositesOn

5、line gamesGuerilla marketingProfessional networking sitesFun networking sitesGoogle MapsVideo/photo sharing sitesA universal campaignSocial Media Marketing6.1 Corporate BloggingSet up a corporate blogFill it with relevant contentFree servicesOwn hostingSocial Media Marketing6.1 Corporate BloggingSoc

6、ial Media Marketing6.2 RSS feeds“RSS is a family of Web feed formats used to publish frequently updated contentPush contentUsers can subscribe to your contentNews, press releases, blogs, new products, special offers, jobs, .Social Media Marketing6.2 RSS feedsSocial Media Marketing6.3 MicrositesSetup

7、 a microsite to support a specific campaign or te reach a specific demographic targetOffer the possibility to share experiences, pictures, ideas, .Social Media Marketing6.3 MicrositesSocial Media Marketing6.4 Online GamesLaunch an original or controversial online game to support a specific campaignK

8、eep high scoresReward with prizes or discountGoal:Promotion product/service/brandBuild databaseBrandingSocial Media Marketing6.4 Online GamesSocial Media Marketing6.5 Guerilla marketingSocial Media MarketingPay influential bloggers to write positive reviewsSend product samples to bloggersPay well-re

9、spected community members to influence online discussionsComment on existing blogsDo something controversial/originalDanger!6.6 Professional networking sitesSocial Media MarketingBuild a professional networkLink buildingShow expertise (Q&A)Promote your servicesShare your valuesStart and maintain rel

10、ations with (future) customersCreate groups6.6 Professional networking sitesSocial Media Marketing6.7 Fun networking sitesSocial Media MarketingNetworking with friendsGet to know new people that share same interestsLink buildingCreate groupsEventsTargettingShare blogposts/links/sitesLaunch your own

11、applications6.7 Fun networking sitesSocial Media Marketing6.8 Google MapsSocial Media MarketingPut yourself on the mapPromote location, website, products and services, reviews, images, .Customers can commentUniversal search: maps in Search Engine Result PagesAlso: Microsoft Virtual Earth/Live Search

12、 Maps6.8 Google MapsSocial Media Marketing6.9 Video/photo sharing websitesSocial Media MarketingShare your videos, photos, logos, commercials, .Serious, funny or controversialDoesnt even has to look professionalEasy for others to use and plug your contentSave bandwidthVideo: YouTube, Facebook, MySpa

13、ce, GarageTV (Telenet)Photo: Flickr, Facebook, .6.9 Video/photo sharing websitesSocial Media Marketing6.10 Universal campaign: Nokia N95Social Media Marketing7. Tag CloudMash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Feeds Interact Users Remix Discover Exchange

14、Remix User Generated Content Widgets Meet Social Web Friends Adaptation Share Web 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness Segmentation Engage Communication Social Media Marketing7. ConclusionSocial Media MarketingCreate your own corporate website, but dont forget to market the other channelsSocial Media Mar