英語演講話題五芳齋粽子市公開課金獎市賽課一等獎課件

FamousZongzibrand第1頁iTheintroductionofWufangzhaiTheSWOTanalysisTheanalysisforconsumersTheanalysisofAmericanmarket第2頁TheintroductionofZongziTraditionallymadefortheDuanwuFestivalthesericedumplingswrappedinbambooleaves.Althoughtheyaretypicallyassociatedwiththefestivaltheyarenowsopopulartheycanbefoundinmarketsandrestaurantsyearround.Therearemanydifferentvariationsincludingsavorytypewithporkbellyandchestnut,orsweetkindwithjujubesandredbeans.第3頁WhychooseWufangzhaiIt’sthelargestZongzicompanyinChina.Aswellknownbrand,it'sproductsarepopularwithChineseconsumers.It’sthelabelofChinesedeliciousfood.第4頁CompanyintroductionFoundedin1921Annualturnover:1200millionEmployees:morethan3000Areaservedin:ChinaHongKongJapanAustraliaHonorChinaTime-honoredBrands第5頁TheHistoryofWufangzhai民國時期五芳齋1959年五芳齋總店1985年五芳齋粽子店現(xiàn)在五芳齋總店第6頁SWOTanalysis

STRENGTH:WufangzhaihasthelonghistoryinresearchandmakeZongzi.theinestimableadvantagesofgreatvarietyofgoods,diversetasteandhighquality.Thehighreputationlowerthecostofproductionandmarketing.第7頁WEAKNESS

Wufangzhai‘sadvertisementislimitedintheworld,andit’sreallynotenoughtojustsaletheproductintheretailstoresandnotthebestwaytoadvertisetheirbrandandreputation.TheappealpointofWufangzhaiisalittlevague.第8頁THREATOtherbrandshavelowerprice.Thisfield'sthresholdisnothigh,alotofcompetitorsdeterminetojoininthisfield.第9頁OPPOTTUNITY

Withthechangeoflifestyleandstructureofsociety,fastfoodprevailsinourlife.Becauseoftheimprovementofourlifestandard,peoplehavehighrequestonthefood,notonlythetaste,quality,species,butalsobrandandsomeaffectivefactors.ThearrivalofDragonBoatFestivalprovideabigmarketforZongziwhichisalsoafestivalfood.第10頁Ricedumplinghasauniqueflavor,anduniqueculturalconnotation.Forconsumers,zongziisnotonlyakindofdeliciousfood,butalsorepresentacultureandaspiritualballast.ThereisnocultureofeatingzongziintheUnitedStates,iftheyjoinedourzongziculture,itwillstartaeatingzongzicraze.AnalysisForConsumers第11頁SomeadvantagesWufangzhaidumplingsisknownforitsperfectcombinationofcolor,aroma,tasteandappearance.Itisglutinousbutnotsoft,fattybutnotgreasy,andcontainedfreshmeatwithfragrantscent.Wufangzhaizongziisfullyranged,itmeetthedifferenttastesofdiffrentpeople,likedumplingswithmeat,redbeanpaste,eggyolks,Lotusseedpaste,glaceddatesandsoon.Wufangzhaidumplinghasalonghistory,withthebrandpromise,itissafetoconsume.第12頁ThevideoofWufangzhaizongzisharethedevelopmenthistoryofWufangzhaizongzi第13頁Thepotentialadvantagesof

WUFANGZHAItotheUSmarketComparedwithotherwesternfood,Zongziismuchmorehealthy.What'smore,it'sgoodforourbody.Zongziisnotonlyonekindoffood,butalsorepresentsourChineseculture.MostAmericanarefondofChineseculture.TheycanknowmorefromrepresentiveChinesefood---Zongzi.第14頁TheproblemsofWUFANGZHAI

totheUSmarket.

Ithasveryhighrequirementforprocessingandpackagingifitissoldabroad.Theeatinghabitis