包裝印刷包裝和嘜頭基礎知識概述

ChapterFourPackingandMarking包裝和嘜頭Section1Packing1.Factorsinfluencingthenatureofpacking影響包裝的因素(1)Valueofgoods產品價值(2)Natureofthetransit運輸性質(3)Natureofcargo貨物性質(4)Compliancewithcustomsorstatutoryrequirements符合海關和法定要求2(5)Generalfragilityofcargo商品的易碎性(6)Variationintemperatureduringthecourseofthetransit運輸中溫度的多變性(7)Easeofhandlingandstowage操作和儲存的便捷性(8)Insuranceacceptanceconditions保險的要求(9)Thesizeofthecargoanditsweight貨物的尺寸和重量(10)Marketingconsiderations營銷考慮32.Functionsofpacking(1)Protective保護(2)Storage儲存(3)Loadingandtransport裝載和運輸(4)Salesfunction銷售(5)Promotionalfunction促銷(6)Servicefunction服務(7)Guaranteefunction保障43.Typesofpacking3.1Transport/Outerpacking運輸包裝或外包裝3.1.1CategoryAccordingtomethodsofpacking:Cases,drums/casks/hogsheads/barrels,bags,bundles/bales,crates/skeletoncases,containers.53.1.2RequirementsforouterpackingTransportationrequirements,運輸要求Productrequirements,產品要求Distributionrequirements.分銷要求6Casestudy4-1AChineseimporterpurchasedsomeflammableliquidchemicalrawmaterialfromaFrenchexporter.Whentheshipmentarrivedatthedestination,itwasfoundthattherewasaslightleakagecausedbythedefectinafewpackages.Theimporterfailedtotakeanymeasurestopreventthedamagefromexpanding.Asaresult,theleakageworsenedafterthewarehousingandledtoaself-ignitedfire.Theimporterlodgedaclaimagainsttheexporterforfullcompensationofthetotalloss,butwasrefused.Why?73.2SalespackingSalespackingisalsocalledinnerpacking,smallpackingorimmediatepacking.銷售包裝也稱內包裝、小包裝或直接包裝。8KindsofpackagingHangingtype懸掛式,pilingtype堆疊式,portabletype攜帶式,one-offtype一次性,Zip-top/Ring-pulltype易拉式,Sprayingtype噴射式,complete-settype成套式包裝,giftpackagingtype禮品包裝.93.3Neutralpacking&manufacturingbrand-namegoods

中性包裝和定牌3.3.1NeutralpackingMakesnomentionsatallofthenameofthecountryproducingthegoodsandthenameofthemanufactureronthecommodityandontheouterandinnerpackages.在產品本身或其內外包裝上均不顯示其生產國別和生產廠商的名稱。103.3.2Manufacturingbrand-namegoodsMeanscertainexportcommoditiesusethetrademarksdesignatedbytheclientsorbearthenameofthebuyer’’sfirmorrelatedsigns.特定出口口商品使使用國外外客戶指指定的商商標或類類似標記記。11Casestudy4-2AcompanyconcludedasalescontractwithB,stipulationsincontractas:packedincartonsof30tinseach.Asuppliedthewholegoods,butpartofwhichwerepackedincartonsof24tins.Brefusedtotakethewholegoods.DidBhaverightstodoso?12Section2Markingofpackage包裝上的的標志1.Shippingmark運輸標志志/嘜頭Shippingmarkisthemostimportantwhichshouldbediscussedandagreedonbybothparties.13(1)ComponentsofshippingmarkISOhassuggestedastandardizedformofshippingmarkwhichhasfourlinesintotalwithnomorethan17lettersineachlineandcontainsnographs.國際標準準化組織織推薦使使用標準準運輸標標志：共共四行，，每行不不超過17個字母，，不帶有有任何圖圖表。14Standardizedshippingmark標準嘜頭頭Abbreviationsofconsigneeorbuyer.收貨人貨貨買方的的名稱縮縮寫Referencenumber.參考號Portofdestination.目的地/港Packagenumber.包裝件數(shù)數(shù)15收貨人目的港整批貨物物600件中的第第一件合同號三角形的的運輸標標志整批貨物物總共600件16(2)GeneralrequirementsforshippingmarkItisnotwisetodesigntheshippingmarkcomplicatedly.不建議設設計復雜雜的嘜頭頭。Thepositionshouldbeproperandcolorshouldbedurable.嘜頭位置置合適、、顏色持持久。Noadvertisingpropagandawordsandpicturesareallowedtobeinsertedintothemarks.嘜頭中不不允許插插入廣告告性宣傳傳語或圖圖案。172.Indicativemark指示性標標志Itreferstothesymbolsorwordsthatindicatethenatureofthecontentsofthepackageandinstructionstofacilitatethesmoothhandlingofthecargothatneedsspecialcare.一些貨物物因本身身特性，，需要在在包裝上上用簡單單的圖形形或文字字提醒人人們操作作中應注注意的事事項。18緊急出口口滑滑動開門門滑滑動開門門推推開開拉拉開EXITSLIDESLIDEPUSHPULLWATERPROOFTHISSIDEUPFRANGIBLENOHOOKS防潮此此端端朝上易易碎品品禁禁用鉤193.Warningmark警告性標標志Warningmarkalsocalleddangerouscargomarksareusedtoremindthecargohandlerstotakenecessarysafetymeasures.Theyarestenciledclearlyonouterpackageswithwarningphrases.也稱危險險品標志志，用簡簡單的圖圖形或文文字提醒醒操作時時應采取取安全措措施。20當心火災災—易燃物質質當當心火災災—氧化物當當心爆爆炸—爆炸性物物質214.Supplementarymarks補充性標標志Supplementarymarksareanyofficialmarksrequiredbyauthorities,suchascountryoforigin,weightanddimensions,etc.是一些官方方機構所要要求的標志志，如原產產國、重量量體積等標標志。225.Productcode條形碼Theproductcodelabelisthestandardbarcodesymbologyforproductmarking,composedofblackandwhitelinesofdifferentwidthsandspaceswithfiguresunderneathwhichindicatethename,specifications,originandpriceoftheproduct.條形碼是由由粗細間隔隔不等的黑黑白條紋加加上其下方方的數(shù)字所所標示的商商品名稱、、規(guī)格、原原產地和價價格等內容容。23(1)UPCUniversalProductCodeisa12-digituniquecodeforproductsbytoscan.Ithasfiveversions,UPCversionEisthemostcommonbutsmallerinwhichitdropsout““0”.24(2)EANEANisaninternationalproductmarkingbarcodestandardbeing13-digitinglobaltrade.ChinaadoptedEANinApril,1991.Thebarcodeswith““690”,““691””,“692”meanthattheproductsaremadeinChina.25Section3ClauseofPacking1.Payattentiontodifferentcommoditycharacteristicsandrelevanttransportrequirement.注意不同商商品和運輸輸方式的特特性和要求求。2.Usingspecificpackingterms.““seaworthypacking”,“customarypacking””or““seller’’susualpacking””shouldbeavoided.規(guī)定具體的的包裝條件件。盡量避避免“適宜宜海運的包包裝”、““慣常包裝裝”、“賣賣方常用包包裝”等字