互聯(lián)網(wǎng)視頻營銷精要

OutboundMarketingOutboundMarketingisBroken800-555-1234AnnoyingSalespersonMarketingHasChanged1950-20002000-2050InboundMarketingBlogSEOSocialMediaInboundMarketingConvertGetFoundGetFoundPublishPromoteOptimizeConvertTestTargetNurtureProcessToolsGetFoundContentMgmtBloggingSocialMediaSEOAnalyticsConvertOffers/CTAsLandingPagesEmailLeadIntelligenceLeadMgmtAnalyticsOnlineVideoMarketingPublishOptimizePromoteAnalyzeOnlineVideoMarketing

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OptimizePromoteAnalyzeWhattoPublish?BlogPodcastVideosPhotosPresentationseBooksNewsReleasesAnything…WheretoPublish?VideoContentTrade-OffInformativeInterviewsWebinarsDemosEntertainingMusicvideosSpoof/comedyDramaVideoContentTipsShortissweetFocusonfirst10secondsLivevideosrequirenoeditingCamerashy?TryscreenrecordingBeyourself,outlinenotscriptIterateShortisSweetFocusonFirst10SecondsAttentionDeclinesRapidlyLiveVideoRequiresNoEditingCameraShy?TryScreenRecordingBeYourselfIterateCameraCheapisfine(under$500)ExternalmicrophonejackHDisnotrequiredforwebWidescreen(16:9)isagoodideaOtherGearLightinghelpsalotTarget,WalmartorCraigslistCheapermicrophonesareokTripodScreenrecordingCamtasia($)orCamStudio(opensource)EditingFreesoftwareisfineMaciMovieorWindowsMovieMakerTimeconsumingAllocatetimetotherightvideosThingstoAvoidforVideoBacklightorwindowbackgroundsExpensivecameraTilefloorsoremptyrooms(echo!)ExpensiveeditingsoftwareTechnicalVideoFormats.WMVWindowsformatfortheweb.MOVAppleformatforiTunesandtheweb.M4VAppleformatforiTunes,iPodsandiPhonesFlashMostcompatible-useforallwebposting!TechnicalVideoFormats-ShortcutRecordandeditvideoinanyformatUsewhatworkswithyourcamera&softwareUploadtovideosharingsitesYouTube,Blip.tv,Vimeo,Viddler,Metacafe…TheyconvertthefileforyouTheyalluseflashastheirformatEmbedfromvideosharingsitesJustcutandpastetheHTMLcodePublishingEverywhereEasilyIfyouareinterestedintestingVisibleMeasuresupcomingproduct,emailwithsubject“HubSpot〞OnlineVideoMarketing

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OptimizePromoteAnalyzeVideoOptimizationTrade-OffSearch(SEO)DescriptiveStraight-forwardRelevantkeywordsSocial/ViralEnticingFunMysteriousVideoTitleOptimizationTrade-OffSearch(SEO)Social/Viral“OptimizeLinkedInProfileforSEO〞“Dude,ColdCallingisforLosers〞VideoSEOforBloggingEmbedvideoinblogAdd“shownotes〞ortranscriptionSEOforYouTubeTitle&DescriptionTagsPopularity/ViewsInboundLinks/EmbedsRatings&CommentsYouTubeSEO–Title&DescriptionTitleDescriptionIncludealinkYouTubeSEO–TagsTagsNotvisibleonpublicvideopageYouTubeSEO–Popularity/ViewsViewsNotalwaysrealtimeMorepopular=morepromotionYouTubeSEO–Links/EmbedsBettervideosPromoteyourvideosYouTubeSEO–Ratings&CommentsControversialorshockingEncouragepeopletorateSEOforiTunesTitle,Artist,DescriptionReviewsSubscribers/popularityAppealingimageiTunesSEO–Title,Artist,DescriptionTitleArtistDescriptioniTunesSEO–Reviews&PopularityReviews:Askyourviewers!Subscribers/Popularity:Promotion!iTunesSEO-AppealingImageOnlineVideoMarketing

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PromoteAnalyzePromoteEverywhereTwitterTweetaboutit(acoupletimesisOK)UseaURLshortenertotrackAdda“TweetThis〞buttonnexttoitAskyourcompanytoTweetitFacebookPosttheYouTubelinkinyourstatusPostthevideotoyourbusinesspageand/orgroupEncourageyourcompanytopostitLinkedInPostaYouTubelinkinyourstatusSendittoyourLinkedIngroupEncourageyourcompanytopostitStumbleUponSubmittheYouTubeURLasvideoPlaywithStumbleUponalittlebitfirstBlogEmbedinyourblogAddtextforSEORespondtocommentsEncourageyourcompanytoblogitLeverageYourWholeCompanyPaidPromotionUsuallynotworththetimeYouTubehasPPCprogramStumbleUponis$0.05pervisitorWhatisViral?ForB2B,HubSpotconsidersitasuccessifyougetjust10,000viewsonYouTube.OnlineVideoMarketing

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AnalyzeYouTubeInsightsWheredidmyviewscomefrom?YouTubeInsightsWhoiswatchingmyvideos?YouTubeInsightsWhatisengaginginmyvideos?Blip.tvStatsVisibleMeasures/TubeMogulTryaCalltoActionattheEndHubSpot:Traffic,Leads,CustomersVisitorsLeadsCustomersSEO5,28975412YouTube834723SocialMedia511281VisitorsfromYouTubeThankYou!MikeVolpeVPMarketing@HubSpotTwitter:@mvolpeKarenRubinProductOwner@HubSpotTwitter:@karenrubin9、靜夜四無鄰，荒居舊業(yè)貧。。4月-224月-22Monday,April25,202210、雨中黃葉樹，燈下白頭人。。00:17:2300:17:2300:174/25/202212:17:23AM11、以我獨(dú)沈久，愧君相見頻。。4月-2200:17:2300:17Apr-2225-Apr-2212、故人江海別，幾度隔山川。。00:17:2300:17:2300:17Monday,April25,202213、乍見翻疑夢，相悲各問年。。4月-224月-2200:17:2300:17:23April25,202214、他鄉(xiāng)生白發(fā)，舊國見青山。。25四月202212:17:23上午00:17:234月-2215、比不了得就不比，得不到的就不要。。。四月2212:17上午4月-2200:17April25,202216、行動(dòng)出成果，工作出財(cái)富。。2022/4/250:17:2300:17:2325April202217、做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。。12:17:23上午12:17上午00:17:234月-229、沒有失敗，只有暫時(shí)停止成功！。4月-224月-22Monday,April25,202210、很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。。00:17:2300:17:2300:174/25/202212:17:23AM11、成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。。4月-2200:17:2300:17Apr-2225-Apr-2212、世間成事，不求其絕對(duì)圓滿，留一份缺乏，可得無限完美。。00:17:2300:17:2300:17Monday,April25,202213、不知香積寺，數(shù)里入云峰。。4月-224月-2200:17:2300:17:23April25,202214、意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。25四月202212:17:23上午00:17:234月-2215、楚塞三湘接，荊門九派通。。。四月2212:17上午4月-2200:17April25,202216、少年十五二十時(shí)，步行奪得胡馬騎。。2022/4/250:17:2300:17:2325April202217、空山新雨后，天氣晚來秋。。12:17:23上午12:17上午00:17:234月-229、楊柳散和風(fēng)，青山澹吾慮。。4月-224月-22Monday,April25,202210、閱