某咨詢公司的旅游方案英文版

U.S.TRAVELANDTOURISMOUTLOOKANDTRENDSResearch,Idea&PromotionTIAMissionStatement

ThemissionoftheTravelIndustryAssociationofAmericaistorepresentthewholeoftheU.S.travelindustrytopromoteandfacilitateincreasedtraveltoandwithintheUnitedStates.TravelandTourism-2003America’s3rdLargestRetailSalesIndustry$555billiontotalexpenditures$95billionintaxrevenueforfederal,stateandlocalgovernmentsOneofAmerica’sLargestEmployersEmploys7.2millionpeopledirectly.Tourismis1st,2nd,or3rdlargestemployerin30statesandtheDistrictofColumbia$158.4billionintravel-generatedpayrollSource:TravelIndustryAssociationofAmerica(TIA)WhereWeWereTumblingfromthePeaks

Between2000and2003Domesticbusinesstraveldown15%Domesticairlinetraveldown14%OverseastraveltotheU.S.down30%InternationalVisitorArrivalstoU.S.fromKeyCountries

2003 %Change Recoveryto

(inmillions)

2003/2000

2000ExpectedCanada 12.7-14% 2007UnitedKingdom 3.9-16 2006Japan3.2-37Beyond2007Germany 1.2-34Beyond2007France0.7-37Beyond2007Brazil0.4-53Beyond2007Argentina0.2-72Beyond2007Source:OfficeofTravelandTourismIndustriesBrightSpotDomesticLeisureTravel SlowbutsteadygrowthStayclosertohomeHighwaytravelShortgetawaysVisitstosmalltowns,ruralareasEconomizeTravelPerformance–FirstThreeQuarters2004

DuringJan–Sept,2004,domestictravelupnearly3%Leisuretravelup2.0%,exceededby6.8%gaininbusiness/conventiontravelStronggainsinairandhotelvolumeover2003InternationaltraveltoU.S.exceedingexpectationsSource:TravelIndustryAssociationofAmericaVisitorTrendsOccurringMore

inPastYearSource:TravelIndustryAssociationofAmericaPercentofTIAMembersReportingNTAOperators’ProductsSource:NationalTourAssociationPercentofNTAOperatorsRVTravelStrong7.8%ofallU.S.vehicle-owninghouseholdsownanRV,upfrom7.3%in19977.2millionRVsontheroad,comparedto6.4millionin1997RVShipmentsUp14%in2004RVRentalsUpNearly33%in2003and2004Combined6.4%ofRVRentalsbyInternationalVisitorsSource:RecreationVehicleIndustryAssociationNationalParksandPublicLandsNationalParkVisitationup4%throughNovember2004;SaleofParkPassesup8%SeeAmerica’sNationalParkspartnershipwithTIA,NationalParkServiceandNationalParkFoundationTravelPolicies––AirBusinessTravelers2004and2002Source:TravelIndustryAssociationofAmericaandNationalBusinessTravelAssociationPercentofAirBusinessTravelersAlternativeTechnologiesUsedByBusinessTravelersinPastYear,2004Source:TravelIndustryAssociationofAmericaandNationalBusinessTravelAssociationPercentofBusinessTravelersEffectivenessandEfficiencyofTechnologytoReplaceTravel,2004and2002Source:TravelIndustryAssociationofAmericaandNationalBusinessTravelAssociationPercentofAirBusinessTravelers–TopTwoBoxesAUTOTRAVELPERFORMANCEU.S.autotravelup2%throughSeptember2004Stillholdingupdueto:Shiftsfromair,especiallyforshort-distancetripsCloser-to-hometravelIncreasinginterestinfamilytravelIncreasedinterestinRVsAirlineTurbulenceDomesticairtravelup5%over2003,butstill10%below2000.Internationalisup14%over2003,butbetteryet,up5%over2000.ExchangeratesmakeU.S.evenmoreofabargainUSAir,UnitedandATAinbankruptcyAirlinelosses$8billionin2004;$23billionbetween2001-2003U.S.HotelPerformanceStrengthensIn2004Source:SmithTravelResearch%ChangeoverPriorYearChangestoDomesticAdvertisingandMarketingProgramsSource:TravelIndustryAssociationofAmericaAmong90%ofMemberswithDomesticMarketingProgramsWhereareWeGoing?Americans’EconomicAssessmentsAreMixed41%nowrateeconomicconditionsaspositive,upslightly48%sayeconomygettingbettervs.42%whosayitisgettingworseNoticeabledeclineincitingeconomyasmostimportantproblemfacingAmerica–now30%vs.38%-40%inautumnof2004Only33%saysit’’sagoodtimeto“findaqualityjob”,vs.62%whosayit’sabadtimeSource:GallupSurveysU.S.LeisureOutlookLeisuretravelintentionsremainstrongTrendsofthelastfewyearswillcontinuebutsomereturntomorenormalpatternsGrowthinairtravelexceedingthatofautotravelContinuedfocusonfamilyandconnectionsbutgreaterparticipationinotheractivitiestooSpendingup4%in2004over2003DomesticLeisureTravelWillContinuetoGrowSlowlyMillionofPerson-TripsSource:TravelIndustryAssociationofAmericaDomesticBusinessTravelWillRisebutStillBelow2000LevelsMillionsofPerson-TripsSource:TIAandGlobalInsightNote:Doesnotincludecombinedbusiness/leisuretravelU.S.HotelPerformanceExpectedtoRemainHealthyin2005Source:SmithTravelResearch%ChangeoverPriorYearForecastsforGrowthinU.S.DomesticTravel,2005TotalDomesticPerson-Trips2.0%Leisure1.7%Business3.6%Auto2.0%Air2.0%HotelRoomDemand3.0%Source:TIA,ATA,SmithTravelResearchInternationalVisitsExpectedtoIncreaseAgainin2005ArrivalsinMillionsSource:OfficeofTravelandTourismIndustries(OTTI)TravelExpendituresWillContinuetoRisep=preliminary;f=forecastBillionsSource:TIA;OTTIOnlineTravelPlanningSteadyandBookingContinuestoRiseSource:TravelIndustryAssociationofAmericaMillionsHowWeSellandDistributeTravelChangedForeverInternetforleisureandbusinessPricingmoretransparent;consumerincontrolEncourageslatebookingsIncreasescompetitionOnlinehotelsalessoaringWhat’’sAhead?LongTermTrendsWhowillbetomorrow’’stravelersandwhatwilltheydo?Howwilltechnologyandchangingwork/leisurepatternsaffectthenatureoftravelplanningandtravelitself?Howwillwereachthem?Whattypesoftourismarelikelytogrow?KeyDemographicTrendsAgingofpopulationChangesinhouseholdsRisingeducationGeographicshiftsCulturaldiversityInfluenceofwomenGrowingnichemarketsPercentChangeinPopulationbyAge,2010/2000and2020/2000(PercentChange)Source:U.S.BureauoftheCensus“Junior”Matures(Age55-64)MoreLikelyThanOtherTravelersTo……TravelfartherawayfromhomeStayawayfromhomelongerIncludetwoormoredestinationsinonetripEngageinmoreactivitiesTravelwithonlyoneotherhouseholdmember,likelytheirspouseSpendmorepertripSource:TIAMaturityTrendsIncreaseinadult-onlytravelpartiesSlowergrowthintravelerslookingfor“traditional”familyexperiencesInterestinlocalheritage&cultureincreasesMaturialismImportantReasonsforU.S.FamilyVacationsSources:BetterHomes&GardensandTravelIndustryAssociationofAmerica(%of2002FamilyVacationers)FamilyTogetherness87%GetAwayfromStress74RestandRelaxation71VisitFriends/Relatives62Excitement/NewExperiences50PhysicalActivity43NewPlaces/People43ForLuxury/FeelPampered25Top10ActivitiesAmongU.S.DomesticTravelers,2003Shopping30%Social/FamilyEvent27OutdoorRecreation11City/UrbanSightseeing 10RuralSightseeing 10BeachActivities10HistoricalPlaces/Museums8Theme/AmusementPark7Gambling7National/StateParks7Source:TIA81%ofTravelersIncludedCultural/Arts/HeritageActivitiesonTripsinPastYearSource:TIAandSmithsonianMagazineCultural,Arts,HeritageorHistoricActivitiesIncludedonTripsinPastYear(%ofU.S.Adults)Source:TIAandSmithsonianMagazineMoreOlderWomenLivingAloneMillionsMenWomenSource:U.S.BureauoftheCensusMillennialGeneration–GreatPotentialfortheFutureChildrenoftheBoomersBornbetween1977and1994;10––27yearsofagein200472million,28%ofpopulation13%ofthoseage20––24werebornoutsidetheU.S.MillennialGeneration–GreatPotentialfortheFutureRaciallyandethnicallydiverseVeryindependentFeelpowerfulButofthoseage20––24,50%ofmenand36%ofwomenstilllivewithoraredependentonparentsMedia-savvyTechnologyleadersTravelbyMinorityGroupsIncreasingHispanics77.1millionperson-trips(8%oftotal)African-Americans 75.2millionperson-trips(7%oftotal)Asian-Americans33.1million(3%oftotal)Source:TIAEthnicGroupstoGrowto50%ofPopulationby2050%DistributionofPopulationSource:U.S.BureauoftheCensusHispanicswillIncreasinglyDominateMillionsSource:U.S.BureauoftheCensusChangingNatureofWorkandLeisureBlurringofboundariesofspaceandtimeforworkandleisureDramaticgrowthinworkflexibilityReducedneedtotravelsolelyforbusiness,butcombinedbusiness/leisureandleisuretravelwillgrowBothbusinessandleisuretravelmoremotivatedbyself-actualizationConsumerTrendsLikelytoBuildMorefocusondoingwellwhiledoinggoodGrowinginterestinmakingcontributiontosocietyCouldstimulaterisein““Volun-tourism”IncreasingemphasisonqualityoflifeandlifestyleenhancementRisingemphasisonenvironmentandsustainabilityConsumerTrendsLikelytoBuildEducationmorerecognizedandpromotedasalifelonggoaltoenhanceself-actualization-personalbestLeisureaslearningTypesofTourismLikelytoGrowVisitFriends/Relatives/Reunions/IntergenerationalandGrand-TravelCombinedBusinessandLeisureTravelSecondHomesandTimeShareDestinationSpasEnrichmentTourismTypesofTourismLikelytoGrowHealth/Revitalization/Life-EnhancementTourism:PeterPangeneration;saynotoagingEco-TourismandSoftAdventureSpaceTourismInternationalTravel(InandOut-Bound)VirtualTravelConclusionsGrowthininternationaltraveldemandexceedingdomesticForecastsforsimilar,althoughsomewhatslowerdemandgrowthin2005Despiterisingdemand,somesectorsstillstrugglingfinanciallyRisingfuelcosts,sluggishjobgrowthandslowereconomicgrowthwillcontinuetomakefinancialrecoveryelusiveforsomeInternetwillcontinuetogaingroundinmanyaspectsoftravelConclusionsRenewedsenseofoptimism“Uptoustoseizetheday””(JamesRasulo,President,WaltDisneyParks&Resorts“Itistimeforustosoar!”(RogerDow,President&CEO,TIA)Strivetowardenhancingtourism’sinfluenceasatoolforworldpeaceandrestoringourimagearoundtheworldInternationalPowWow?istheU.S.travelindustry'spremierinternationalmarketplaceandisthelargestgeneratorofVisitUSAtravel.InternationalPowWowHistoryFirstHeldin1969CommodoreHotel,NewYorkCity68U.S.TravelSuppliers67EuropeanTourOperatorsInternationalPowWowIs……NOTatypicaltradeshow.Morethan1,000U.S.travelorganizationsfromeveryregionandindustrycategoryoftheUSAMorethan1,500internationaldelegatesanddomesticbuyersfrom70+countriesThreedaysofintensivepre-scheduled,computer-generatedbusinessappointmentsmatchingbuyers&sellers––44appointmentslots30,000+appointmentsInternationalPowWowComputerizedAppointmentPriorities1.MutualInternationalBuyerandU.S.Supplierrequests2.InternationalBuyeronlyrequests3.MutualDomesticBuyerandU.S.Supplierrequests4.DomesticBuyeronlyrequests5.U.S.Supplieronlyrequests(uptofive)6.InternationalJournalistrequests7.VisitUSACommitteerequestsPremierbuyersarepre-qualifiedbasedontheirprovencapabilitytoselltheUSAasatraveldestinationBusinessnegotiationsthatresultinbillionsinfutureVisitUSAtravelSeveralhundredmilliondollarsgoesdirectlytoHostCity&State“AtInternationalPowWow,buyersandsellersareabletoconductbusinessthatwouldotherwisebegeneratedonlythroughanexhaustivenumberofaround-the-worldtrips.””InternationalPowWow20055,500+TotalDelegates3,000+U.S.Suppliers1,000+U.S.Companies1,200+Booths1,500InternationalDelegatesandDomesticBuyers70Countries400InternationalandDomesticPressPressProgramWorkingPressRoomMediaMarketplacePressBriefingRoomsPressKitRoomPowWowNewsServiceonCDOnlinePressReleaseProgramPowWowDailyAdPackagesPressBookAdsPressRoomMediaMarketplaceArecord-setting397journalistsattendedInternationalPowWowinLosAngelesfromallthetoptourist-generatingnationsintheworld.InternationalAndDomesticPressNetworking,Entertainment&GreatBusinessSeeAmericaMarketplaceHallLunchfor5,000KeynoteandInvitedSpeakersGlennTiltonBillMarriottAlGoreGov.BushGov.SchwarzeneggerEntertainmentEveningEventsarefunandmakegreat…….…..NetworkingOpportunitiesScheduleofEventsRegistrationBoothSetupSightseeingToursPressEventatMOMAOpenEveningforallothersTuesday,May3ScheduleofEventsRegistration,BoothSetupCont’’dSightseeingToursOrientationSessionMarketUpdateOpeningEveningEventatRockefellerCenterWednesday,May4ScheduleofEventsRegistrationRibboncuttingBusinessAppointmentsMediaMarketplaceLuncheonwithKeynoteAddress––HenrySilverman,Chairman&CEO,CendantEveningEventatTime/WarnerbuildingThursday,May5ScheduleofEventsRegistrationBusinessAppointmentsLuncheonwithaBroadwayShowcaseOpenEveningforPrivateEventsFriday,May6ScheduleofEventsBusinessAppointmentsClosingLuncheonClosingEveningEventatEllisIslandSaturday,May7Sunday,May8DeparturesTIAMarketingGoals:PromotetraveltoandwithintheUnitedStatesSeeAmericabrandleverageCoopopportunitiesforallorganizations,largeandsmallAddedvalueTosetthestageforthousandsoftravelindustryorganizationswhowanttospeakthesamelanguageinthemarketplaceToleverageeveryone’’sfundsformutualbenefitTIAStrategyTrade:SeeAmericaWeeks,SeeAmericaPavilions,directmail,onlinepromotionsMedia:PR,MediaMarketplaceTIAStrategyConsumer:coopadvertisinginsertswithcomplementaryeditorialSeeA:OnestopshoppingforU.S.travelourNationalBrandSeeAmericaThemes2002GreetingsFromAmericaPartnershipwithUSPS2003SeeAmerica’sBywaysPartnershipwithDept.ofTransportation2004SeeAmerica’sNationalParkspartnershipwithNationalParkServiceandNationalParkFoundation2005ThemeSeeAmericaTreasureHuntGameandSweepstakesOnlinegamewithcategories,(think““Jeopardy””meets“WhowantstobeaMillionaire?”);i.e.NationalParks,America’sByways,Americanmovies,etc.SeeAmericaTreasureHuntGameConceptCont’dEngagepeoplebyactivityinterestorgeographicinteresttoencouragevisitation.Allgameanswerslinkedtoappropriatewebsites.TIMINGLaunchedUKatWTMwithmoviecategoryonlytotieinwithDOCcampaignLaunchinternationalatITBLaunchdomesticatPowWowGameCategoriesNationalParksScenicBywaysAmericanMoviesRecreation&OutdoorsAmericanCitiesAmusementParksFamousAmericansHistoricalSitesFamousPlacesJustforFunStatesSweepstakesStructureQualifiedentry:youmustanswerthreequestionstobeenteredintothesweepstakes.Prizes:ProposedU.S.trips,eachwithatheme:America’sGreatestCities&AmtrakNationalParkstrip:FourCornersthroughLasVegasgatewayThemeparks:OrlandoMovies:HollywoodFingerLakes/NiagaraFallsAlaskaCruiseSweepstakes,Cont’dViralComponent:sendsweepsentrytothreefriendsandgetanadditionalentryforyourself.Collectnames(optin)forfutureemailmarketing.U.S.CoopAdvertisingOpportunities2005Reader’’sDigest––MarchIssue(soldout)USAToday––May6&September16NationalGeographicTraveler–July/AugustIssueRadioPromotionPackagedpromotionusinggamecontent30prizespermarket5-daypromotion,6questionsperday,oneprizegiveawayperquestionSeeAmericaWeek(NationalTourismWeek)May8-15,2005TRADESHOWTie-inGoal:buildtraffictoexhibitorsinSeeAmericaPavilionsUseTreasureHuntgamequestionstopromotevisitationtoboothsforanswersDrawingatendforgrandprizetriptotheU.S.TradeshowsUK:WTM,November8-11,2004Germany:ITB,March11-15,2005Worldwide:InternationalPowWow,May3-7,2005Japan:JATA,September22-25,2005Brazil:ABAV,October19-23,2005TIAUKCooperativeProgramwithCMGSundayTimesinserts––January30(soldout)March20&September25DailyMailinserts––March26&September17TravelAgentDirectMail:16,000EssentiallyAmerica:Winter/Spring/FallParticipationOpportunitiesUsegamecontentincustomizedpromotionsPlaceadsinRolandBergerCooperativeinserts:USAandUKOfferprizesforradiogameduringSeeAmericaweek,May8––15,2005Kart.Jennie,ProjectDirectorAncaIoan,ManagingPartnerJonPayne,ProjectCoordinatorPresentation:EricChow9、靜夜夜四無無鄰，，荒居居舊業(yè)業(yè)貧。。。12月月-2212月月-22Tuesday,December13,202210、雨中中黃葉葉樹，，燈下下白頭頭人。。。23:34:4223:34:4223:3412/13/202211:34:42PM11、以我獨(dú)獨(dú)沈久，，愧君相相見頻。。。12月-2223:34:4223:34Dec-2213-Dec-2212、故人江海海別，幾度度隔山川。。。23:34:4223:34:4223:34Tuesday,December13,202213、乍乍見見翻翻疑疑夢夢，，相相悲悲各各問問年年。。。。12月月-2212月月-2223:34:4223:34:42December13,202214、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國國見見青青山山。。。。13十十二二月202211:34:42下下午午23:34:4212月月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。。十二月月2211:34下下午12月月-2223:34December13,202216、行動(dòng)動(dòng)出成成果，，工作作出財(cái)財(cái)富。。。2022/12/1323:34:4223:34:4213December202217、做前前，能能夠環(huán)環(huán)視四四周；；做時(shí)時(shí)，你你只能能或者者最好好沿著著以腳腳為起起點(diǎn)的的射線線向前前。。。11:34:42下下午午11:34下下午23