module 3劍橋BEC商務英語 中級 課件 答案 詞匯

3.1BusinessTopicStartingabusiness詞語準備Soletrader獨立法人，獨立經銷店Partnershipn．合伙經營Franchisen．連鎖店，特許經銷權，特許經營Entrepreneurialspirit企業(yè)家精神，進取精神Voilaint.（法）那就是，瞧（表示事情成功或滿意之感嘆詞）Setup建立Grantingofalicence

同意發(fā)給許可證Franchisorn．授予特許者Franchiseen．（公司的分店、零售店或聯(lián)號商店的）特許經營者，加盟者Trademarkn．商標Ludicrousadj.荒謬的，可笑的Chargeone’sownprices自行定價收費Menucontent菜單的內容So1icitorn．律師[注：開業(yè)律師以其服務方式不同而分為訴訟律師（barrister）和事務律師（solicitor），訴訟律師按規(guī)定不準合伙，只能單獨開業(yè)，但訴訟律師按照暸例自愿結合組成事務所。]Profitmarginn．利潤率，利潤幅度，利差Branchout使……分支出來，拓展業(yè)務Launchvt．開辦（新企業(yè)）Investvt．投資Venturen．投機活動；商業(yè)冒險；（為盈利而投資其中的）風險公司Feen．費用（如會費、入場費、手續(xù)費等）Run(acompany/business)管理公司Luggagen．行李Onlinedatabase網上數(shù)據(jù)庫Subscriptionn．訂購，訂閱mobilephone移動電話MP3playerMP3播放器Laptopn．手提電腦，便攜式電腦schedulen．時間表，計劃shuttlebus班車，機場班車Buffetn．冷餐，自助餐叫專有名詞BritishFranchiseAssociation英國特許經營聯(lián)合會（一家非盈利性組織；旨在宣傳職業(yè)道德、促進公平合理的特許加盟活動）DominoPizza達美樂比薩店（美式比薩連鎖店）參考詞語和表達：Creditrating信用度，信用評Franchiseagreement特許協(xié)議Franchisefee特許證費用Well–establishedadj.公認的，知名的，得到認可的Brandname品牌名稱Financialassistance金融支持為獨立經銷者，你做事獨立自主，你是自己的老板。Asasoletrader,youareindependent;youareyourownboss.作為被特許的經銷者，你無法完全掌控促銷活動、財務記錄、員工雇用、產品服務等環(huán)節(jié)。Asafranchisee,yourpromotionalactivities,financialrecords,hiring,serviceprocedure,etc.arenotincompletecontrolofyourown.合伙經營中你與合伙人風險共擔，利益共享。Inpartnershipyousharerisksandprofitswithyourpartner.在決策方面你與合伙人可能會有分歧。Youmaydisagreewithyourpartneronstrategy.特許經營夠使人們在擁有公司的同時得到如何經營公司的幫助。Franchisingenablespeopletobothownabusinessandgethelprunningit.經營良好的特許企業(yè)可以給從未擁有或經營過企業(yè)的人指引方向。Awell-runfranchiseorganizationcanprovideapersonwhohasnevermanagedabusinesswithguidance.特許企業(yè)可以提供品牌、產品或服務，甚至金融支持。Franchisorscanprovideabrandname,productsorservices,andfinancialassistance.加盟者必須支付特許證費而且會喪失一定的獨立性。Franchiseeshavetopayfranchisefeesandtheylosesomeindependence.有時特許經營者提供的培訓課程收效甚微：太簡短，而且選派的培訓者缺乏授課技巧。Sometimesthetrainingprogramsprovidedbythefranchisorsareweak--toobriefandstaffedbytrainerswhodonothaveinstructionalskill.開頭常用的用語有：I’dliketotalkabout..，firstofall..我要說的話題是……，首先……When.，Ithinkthatitisimportantto．.．當……時，我認為……很重要束常用的用語有：Andfinally，…最后…-So，lastly..最后……參考答案：Whensettingupyourownbusiness,Ithinkagoodideaisveryimportant.Youshouldconsiderthemarketdemandandtargetatpotentialcustomers.Undertheguidanceoftheidea,youmaycaterfortheurgentneedofthecustomers,orsolvetheproblemsofthecustomersthatothercompanieshaven’tthoughtof.Agoodideafromtheverybeginningcanavoidfailureofanewcompany.BesidesIthinkknowingyourcustomersisalsoimportant.You’dbetterkeepafileofyourcustomerswiththeirnames,age,professionandhobbiesetc.Basedontheirpersonalinformation,youmayguessthepotentialneedsofthecustomersandinformthemofyourproductlistsatfirsttimepossibleaccordingtotheirpossibleneeds.Knowingyourcustomershelpsyoutoprovidethemwiththeinformationtheyneed.Apartfromthetwopoints,Ithinkadequatestartingcapitalisalsoimportant.Onlyvhenyouhaveenoughmoney,canyouprovidevarietiesofproductswithgoodquality;oryoucanprovidegoodservicewhichisimportanttoattractcustomerstoyourcompany.參考答案：Whenyourbusinessisapartnership,relationshipwiththeotherpersonisveryimportant.Agoodrelationshipwithmutualtrustandfullcooperationbringsoutthepotentialexperienceandcreativitytothefulldegree.Withgoodrelationship,itiseasyforyoutocommunicatewitheachotheranddealwithanynewissuesintime.Besides,itisalsoimportantthatbotharewillingtoshareresponsibilities.Thiswillhavedirectimpactonthesuccessandfailureofthebusiness.Withsharedresponsibilitiesyoucanachieveyourcommonobjectivesbetterandbestronglyunitedagainsttroublesandrisks.Ontopofthat,timelycommunicationanddecisionmakingwillalsohelptoimprovetherunningofabusinesswithpartnership.3.2BusinessSkillsLeavingandtakingmessages詞語準備Registrationn．登記，注冊Lowercase小寫字母，小寫體Securityn．保安，安全Setupthebuffet把自助餐準備好Voicemailn．語音信箱Schedulen．時間表，計劃，安排Trainingevent培訓活動其他常用的電話留言句型：請等一下，我拿支筆。Justaminute.I’llgetapen.我會轉告他的，布朗先生。I’lllethimknow,Mr.Brown.不，我真的需要親自跟他說說。No.Ireallyneedtotalktohimpersonally.那您要不要留話在他的音信箱里？Wouldyouliketoleaveamessageonhisvoicemail,then?稍候，我會幫您轉接過去。holdonandI’IItransferyou.我現(xiàn)在不能接您的電話，但請您留下您的姓名、電話號碼和簡短留言。I’mnotavailabletotakeyourcall,butpleaseleaveyourname,numberandabriefmessage.你回來時請打556-3243找我。Pleasecallmeat556-3243,whenyougetback.電話中常用的表達法：核對細節(jié)：Letmecheck.Sothat’s.讓我核對一下。那是…Isee.我明白了。WasthatAasinAmsterdam?是Amsterdam中的A嗎？CanIjustcheckI’vegotthat?我能確認一下是否記錄無誤嗎？確認行動：I’llhavetocheck..Thencallyouback.我得核對一下……然后再打