2023年英國(guó)電子商務(wù)報(bào)告（英）

RXRUK23RPInpartnership

with:RetailXUnited

KingdomEcommerce

country

report2023€

499

May

2023SUSTAINABILITY

REPORT

|

INTRODUCTIONUK

COUNTRY

REPORT

2023|

INTRODUCTIONRXRUK23RP

?

2023IntroductionFeaturedContentsPage07The

2023editionof

the

RetailXUKEcommerceCountryReportbrings

together

the

latest?ndingsonhowUKshoppersbuyonlineandacrosssaleschannels–

andonhowleadingretailers

andCountry

pro?leMarket

context0305070910111314151618202224252627283839The

UK

consumerEcommerce

indicesPayment

typesDelivery

and

collectionReturnsProduct

categoriesSocial

commercePeak

tradingIn?ation

and

the

cost

of

livingSustainabilitybrands

inthe

marketsellto

them.UKshoppersexpecttobeIndoingso,we

o?era

practicalguide

to

those

whoalreadytrade

inthis

keyEuropeanmarket,andtothose

who

arelookingto

moveinto

orexpandwithinit.

The

report

comesina

yearinwhichmarketplaces,retailers

andbrands

arecontinuingto

developtheirstrategies

while

respondingascustomerbehaviourchanges.Atthe

sametime

theyaredealingwithissues

fromrisingin?ationto

cost-of-livingissues–andthe

continuinge?ects

of

Covid-19andBrexit.The

report

o?ersinsights

into

whatis

changing,andwhy,andhowtradersmightmost

e?ectivelyrespond.abletobuyhoweverbestsuitsthem–online,instoreoracrosschannelsPage15The

Largest

100Company

pro?le:

EtsyCompany

pro?le:

ArgosCompany

pro?le:

NextCompany

pro?le:

Screw?xPartner

perspectivesFiguresShoppershavesteppedbackfromsocialcommerceinthewakeoftheCovid-19pandemicWe

welcome

yourfeedbackandcomments,andareparticularlyinterestedto

hearfreshideas

andinsights

into

howwe

shoulddevelopthis

seriesofreportsinthe

future.Page

27ConclusionIan

Jindal,

CEO,

RetailXHowScrew?xusesinstorestocktoenablefastdeliveryandcol-lectionsacrosstheUK2

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INTRODUCTIONUK

COUNTRY

REPORT

2023|

COUNTRY

PROFILERXRUK23RP

?

2023Country

pro?leThe

UK,

a

G7

economy,

is

weatheringchallenging

timesUnited

KingdomArea:243,610km2The

United

Kingdom

(UK)is

a

memberof

the

G7groupof

leadingeconomies,yetitwashitharderthanthe

rest

of

the

groupbythe

Covid-19pandemicin2020,whenGDPfellby11%.Itcontinues

to

recoverfromthatdecline

and,in2022,the

UKrecordedGDPgrowthof

4.1%.[1]

Forecastsfromboththe

IMF(-0.3%)andthe

OECD(-0.2%)envisage

the

UKeconomyshrinkingslightlyin2023,ona

GDPbasis,withitsperformance

remainingbehindthe

rest

of

the

G7.Capital:

LondonCurrency:poundsterling(GBP)O?cialLanguage:English,

WelshOther

languages

spoken:Scots,ScottishGaelic,IrishGovernmenttype:ParliamentaryconstitutionalmonarchyVAT:

20%Reducedrate:5%The

UK’s

relationshipto

the

EuropeanUnion(EU)tradingblocof

30countries

is

nowthatof

a

third-partycountryfollowingBrexitinJanuary2020,whenbothsides

signeda

free

trade

agreement,the

EU-UKTradeandCooperationAgreement.House

ofCommonsanalysis

suggests

thatimports

andexportsto

andfromEUandnon-EUmarkets

grewbeyond2019levels

for

the

?rst

time

in2022.[2]UK5.00.0G7Earlierthis

year,the

UKgovernmentannounceditsintentionto

jointhe

11-countryComprehensive

andProgressiveAgreementfor

Trans-Paci?cPartnershipfree

trade

area,basedaroundthe

Indo-Paci?c.[3]

TheUKis

due

to

signup

to

the

group,whose

membersinclude

Canada,Australia,

Japan,Singapore

andNewZealand,later

in2023.This

deal

gives

the

UKa

free-trade

agreementwithMalaysia

for

the

?rst

time.USAJapanGermanyFrance?5.0?10.0Canada2024*201820192020202120222023*The

United

Kingdom

is

madeup

of

four

countries:England,Scotland,

Wales

andNorthernIreland.Its3

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INTRODUCTIONUK

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COUNTRY

PROFILERXRUK23RP

?

2023capitalcity

of

Londonhas

a

highly

diversepopulationof

about9.6mnpeople[4]

who

speak

morethan300languages.Scotland,

Wales

andNorthernIrelandallhave

devolvedpowerscoveringareasincludingeducationandhealth,

while

Londonis

amonganumberof

cities

enjoyingdevolvedpowersthroughregionalassembliesandmayoralties.In2023,theUK’s

populationwasputat

67.7mnpeople,aftergrowthslowedto

0.3%inboth2021and2022.TheConservative

Partyhas

a

majorityinParliamentandhas

beenthe

largestgoverningpartysince

2010.While

the

Covid-19pandemichas

nowbeeno?ciallydowngradedfromemergencystatus

bythe

WHO,

ithas

lefta

lastinglegacyinthe

ways

thatUKresidentsnowworkandshop.Workingfromhome

continuesto

be

at

higher

levels

thanbefore

the

pandemicwhileshoppersaremorelikely

to

buyonline

thantheywerebeforehand.Levelsof

bothhave,however,fallenfrompeaks

seen

duringpandemiclockdowns.UK1.0%0.5%0.0%EuropeGlobalRussia’s

invasionof

Ukraine

is

nowinto

its

secondyearandhas

hadfar-reachinge?ects

oneconomies.Inthe

UK,

energyprices

have

boostedin?ation,

withthe

price

of

goodsrisingsharply.Inthe

yearto

23March,groceryprices

roseby19.2%,accordingtoO?ce

for

NationalStatistics.[5]20182019202020212022[1]

https://commonslibrary.parliament.uk/research-brie?ngs/sn02784/[2]

https://commonslibrary.parliament.uk/research-brie?ngs/cbp-7851/[3]

.uk/government/news/uk-strikes-biggest-trade-deal-since-brexit-to-join-major-free-trade-bloc-in-indo-paci?c￡50.0k￡40.0k￡30.0k￡20.0kUKEuropeGlobal2022[4]

/world-cities/london-population[5]

.uk/economy/in?ationandpriceindices/articles/costo?ivinginsights/food#:~:text=Prices%20of%20food%20and%20non,%25)%20saw%20the%20largest%20increases20182019202020214

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MARKET

CONTEXTRXRUK23RP

?

2023Market

contextMost

UK

shoppers

shop

online,

althoughspending

has

declined

since

it

peakedduring

pandemiclockdowns100%50%0%UKEuropeGlobalInthe

UK,

96.7%of

the

populationuse

the

internet,accordingto

the

latestavailable

data

(2021)fromthe

InternationalTelecommunicationUnion.

The?gure

has

risensteadilysince

2018,when90.7%wereonline,

withlifts

most

signi?cantlyin2020(+2.3percentage

points

(pp)to

94.8%).Thatis

likely

tore?ectthe

Covid-19pandemic,whenactivityfromworkandeducationto

shoppingmovedonline.

TheUKis

aheadof

boththe

Europeanaverage(93.8%in2022)andthe

globalaverage(87.8%)for

theproportionof

the

populationwho

use

internetaccess.20182019202020212022100%50%0%UKEuropeGlobal2018201920202021202281.5%UKinternetusersalso

shoponline,

Statista?gures

suggest.Thatrepresentsa

7.5ppincreasefromthe

74%thatdid

soin2018,withthe

largestyear-on-yearincreases

in2019(2.9ppto

76.9%)and2020(+2.3ppto

79.2%).The

UKonline

shoppingrateis

higher

thanboththe

Europeanaverage(64.1%)andthe

globalaverage(49.2%).Atthe

sametime,the

rateonline

spendinggrowthhas

slowedinthe

UKmarket,accordingto

Statista,

likely

re?ectingboththe

higherproportionof

people

who

alreadybuyonline

anda

returnto

buyinstore

inthe

wake

of

Covid-19.UK200pp150pp100ppEuropeGlobalRecent?gures

fromUKe-tailtrade

associationIMRGsuggestUKecommercesaleshave

nowfallenfor

two

fullyearssince

shopsreopenedfromthe?nallockdownof

2020[1].

Since

then,

spendinghascontinued

to

decline

frompeaks

seen

duringthe201820192020202120225

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MARKET

CONTEXTRXRUK23RP

?

2023pandemicecommerceboom.However,spendingis

stillhigher

thanitwasinpre-pandemic2018and2019,accordingto

the

Statista

?gures.SpendinghasgrownfasteracrossglobalandEuropeanaveragesbetween2018and2022,albeitfroma

lowerstartingpoint.

The

Europeanaveragealso

declinedin2022,comparedto

2021.Fashionremains

one

of

the

largestonline

shoppingcategories

inthe

UK,

worth￡36.2bnin2022,followedbyelectronics

(￡21.6bn),beautyhealthandpersonalcare(￡11.4bn)andfurniture

(￡5.1bn).Online

spendingpandemicpeaks

wereparticularlyhighin2020inthe

beauty,healthandpersonalcare(+20.5%)electronics

(+17.3%)andthe

‘other’category(+38.5%),accordingto

Statista.

Since

then,

spendinghas

grownmoreslowlyordeclined.

In2021,forexample,spendingonelectronics

fellby1%,followedbya

further

9.8%decline

in2022,while

beautysaleshave

continued

to

grow,althoughmoreslowly,in2021(+6.3%)and2022(+6.5%).The

proportionofshoppersbuyingfromdi?erentonline

categorieshas

increasedinallcategories

since

2018.38.6%Beauty,health,personal&household40%20%0%ElectronicsFashion20.5%17.3%10.2%6.1%6.3%6.5%FurnitureOthers1.2%-2.4%-5.1%-9.8%20222018201920202021[1]

/press-releases/two-years-of-declining-growth-for-online-retail/6

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CUSTOMERSRXRUK23RP

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2023The

UK

customerUK

shoppers

primarily

buy

online

forhome

delivery

and

lower

pricesShoppers

of

allagesandof

allincome

levels

buyonline

inthe

UK.

Shoppers

agedbetween18and24(14%)andbetween55and64(18%)accountfor

asmallershare

of

the

online

marketthanthose

agedbetween25to

54,yetlowincome

shoppersaccountfor

almostthe

samelevelof

online

shoppingashighandmediumincome

shoppers.Slightly

morewomen(51%)thanmen(49%)shoponline

in

the

UK,

Statista

?ndings

suggest,

a

?gure

thatexactlyre?ects

the

make-upof

the

UKpopulation,accordingto

?gures

fromthe

2021Census[1].UKshoppersopt

to

buyonline

primarilyinordertohave

their

orderdeliveredto

their

home

(46.9%),accordingto

RetailX

ConsumerObservatoryresearch.Cheaperprices

(41.9%)andsavingtime

(38.9%)arealso

cited

bymorethana

third

of

respondents.Othersigni?cantfactors

include

goodo?ers(32.4%)and24-houravailability(23.2%).Askedhowoftentheyshoponline,

the

largestgroupsarethose

thatbuyonline

morethanonce

a

week(+4percentage

points

(4pp)to

47%)ormorethanonce

a

month(+1ppto

33%).The

numberwho

buymorethanonce

a

day(-2ppto

8%)has

fallen.Shoppers

appearto

be

spendingmoreeachmonth.While

morethanhalf(53%)spentbetween￡10and￡100online

eachmonthin2021,justoverone-third7

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CUSTOMERSRXRUK23RP

?

2023(34%)did

soin2022,while

the

numberof

shoppersspendinginhigher

brackets

roseat

the

sametime.10%of

shoppersspentbetween￡500and￡1,000online

eachmonthin2022,while

4%spentmorethanthat.

AskedinJune

2022howtheysawtheir

spendingchangingbetweenchannels

inthe

comingyear–

into2023–

most

(62.6%)expectedtheywouldcontinue

tospendat

similar

levels

acrossonline

ando?ine.Ofthose

who

buybothonline

andinstore,most

saytheir

preference

is

to

buyo?ine

–

at

a

rate

of

72.4%o?ine

to

27.6%online.

ONS?gures

suggestthatjustovera

quarter(25.8%)of

retailsalestookplace

onlineinMarch2023[2],

with8.2%of

grocerysalesand21.1%of

non-foodsales.Shoppers

boughtclothing,

footwearandtextiles

(25.6%)andfromdepartmentstores(22.8%)andhouseholdgoodsstores(22.5%)onlineat

a

higher

rate

thanothergoods.Smartphones

arethe

preferredchannelfor

onlineshopping,beingusedallthe

time

by45.3%andmost

of

the

time

by27.9%.Laptops

(always

14.2%/most

of

the

time

23.3%)anddesktopcomputers(always

10.3%,most

of

the

time

17.3%)followinorderof

preference.[1]www.ethnicity-facts-?.uk/uk-population-by-ethnicity/demographics/male-and-female-populations/latest#[2].uk/businessindustryandtrade/retailindustry/bulletins/retailsales/march2023#online-retail8

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KEY

INDICESRXRUK23RP

?

2023How

the

UKperformsIndicesDe?nitionGlobalrankagainst

globalbenchmarks6.8HappinessIndex0(unhappy)-10(happy)/10E-GovernmentDevelopmentIndexTheE-GovernmentDevelopmentIndexmeasuresthewillingnessandcapacityofnationaladministrationstouseinformationandcommunicationtechnologiesinordertodeliverpublicservices11/193The

UK

market

stands

out

for

accessto

the

internet

and

otherinfrastructurerelevant

to

ecommerceIntegratedIndexforPostalDevelopment(21PD)2IPDisacomparativeindicatorofpostaldevelopment9aroundtheworldwhichisbuiltonfourpillars:Reliability,/172Reach,RelevanceandResilienceThe

UKis

ranked?fthof

120countries

rankedworldwide

onthe

latestInternetInclusive

Index.The

indexcomesfromThe

EconomistIntelligenceUnitandranks

countries

onthe

extentto

whichthe

internetis

available

andinclusive

throughfour

metrics.The

UKparticularlystands

outfora?ordability,where

itis

ranked?rst,andforreadiness,where

itis

rankedeighth.

Itis

also

rankedinthe

topquartile

for

availabilityandrelevance.Thislatter

measureis

relatedto

relevance

throughlocallanguage

contentandits

28thplace

mayre?ectthedominance

of

Englishasaninternationallanguage.InternetInclusivitysub-indices16/120AvailabilityQualityandbreadthofavailableinfrastructurerequiredforaccessandlevelsofinternetusage1A?ordabilityRelevanceReadinessCostofaccessrelativetoincomeandthelevelofcompetitionintheinternetmarketplace/12028/120ExistenceandextentoflocallanguagecontentandrelevantcontentThis

year’s

summaryalso

includes

the

latest?guresfor

indices

including

the

IntegratedIndexfor

PostalDevelopment(2IPD),fromthe

UniversalPostalUnion,the

E-GovernmentDevelopmentIndexof

UnitedNations

memberstates,andthe

Happiness

Index,fromthe

WorldHappiness

Report.The

worldaveragefor

happiness

in2022,basedon135countries,was5.53points[1].8Capacitytoaccesstheinternet,includingskills,culturalacceptance,andsupportingpolicy/1205OverallInternetInclusiveIndex/120KEY:

Topquartile

Secondquartile

Thirdquartile

Fourthquartile[1]/United-Kingdom/happiness/9

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2023|

PAYMENTSRXRUK23RP

?

2023Payment

typesUK

shoppers

expect

to

be

o?ereda

choice

of

payment

methods

whenthey

pay

onlineHowshopperscanpayis

animportantfactor

inwhere

theychoose

to

make

anonline

purchase.Inthe

UK,

48%of

shoppersin2022RetailX

ConsumerObservatoryresearchsaidthatthe

availabilityof

theirpreferredpaymentoptionwasveryimportantwhenmakingbuyingdecisions,42.4%saiditwassomewhatimportantand2.6%saiditwasnotimportantat

all.There

canbe

a

gapbetweenhowshopperswouldpreferto

payandhowtheyactuallycan.

The

long-standingpreference

to

paybycardis

inslowdecline,Statista

data

suggests,with43.7%sayingit’s

theirpreferredpaymenttype

in2022–

downfrom47.3%in2018.

The

e-wallet

–

where

shoppers

store

card

detailsonmobile

devices–

is

risinginpopularity,preferredby25.4%in2022(17.1%in2018).Directdebit,(10.2%),banktransfer(7.45%)andcashondelivery(3.7%)have

alldeclinedsteadilyinrecentyears.Whenonline

shoppersareasked,throughRetailXConsumerObservatoryresearch,whichpaymentservicestheyhave

usedoverthe

past

year,88%namedPayPal,43%Apple

Payand37%VisaCheckout.

Allaretypes

of

e-wallet.

Buy-now-pay-later(BNPL)methods

including

Klarna

(24%)andClearpay(17%)hadbeenusedbya

signi?cantminorityofrespondents.PayPal

also

o?ersa

BNPLoption.[1]

/United-Kingdom/happiness/10|

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DELIVERYRXRUK23RP

?

2023Delivery

andcollectionWhile

UK

shopperslike

to

havea

range

ofdelivery

and

collection

optionsavailable,which

one

they

choose

will

varyDeliveryis

a

majordriverof

online

shoppinginthe

UK,with58.7%of

online

shoppersquestionedinRetailXConsumerObservatory2022researchsayingtheymost

oftenorderedonline

inorderto

have

their

orderdelivered.This

is

the

most

popularoptionbysomemargin.

Shoppers

arenextmost

likely

to

orderonlineto

pickup

froma

third-partycollectionpoint(16.9%),whichis

also

a

frequentlyusedoptionfor

27.2%of

respondents.13.2%saytheymost

oftenorderina

store

for

home

delivery,althoughthis

is

alsofrequentlyusedby20.3%of

respondents.Collectionfroma

retailer’s

ownstore

is

namedfourthasthe‘mostused’option(by11.1%),althoughthe

largestshare

of

respondents

(31.8%)saytheyfrequentlyusethis

option.Overall,the

researchsuggests

thatshoppersinthismarketwilluse

a

varietyof

deliveryorcollectionmethods

whenorderingonline,

dependingonwhatis

convenientfor

them

at

anygivenmoment.Mostshoppersthinkthatthe

speedof

deliveryandnext-daydeliverymatter

whendecidingwhere

to

buyonline.

43.5%saythe

availabilityof

speedydeliveryisveryimportantasa

reasonfor

buyingonline,

while48.1%sayit’s

somewhatimportant.

However,thesameshopperis

likely

to

take

di?erentdecisions11|

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COLLECTIONRXRUK23RP

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2023dependingonwhatandwhentheyarebuying.More

thana

third

(37.7%)thinknext-daydeliveryisimportantfor

most

of

their

purchases,with31.4%seeingitasimportantfor

someof

their

purchases,while

18.3%thinkitis

importantfor

allof

theirpurchases.Just12.6%sayitis

notimportantforanyof

their

purchases.Whateverthe

choice

aboutspeedof

delivery,onlineordersarelikely

to

getdeliverede?ciently.

ParcelMonitor

researchsuggests

that94%of

ordersweredeliveredat

the

?rst

attemptinthe

third

quarterof2022.However,successrates

wereeven

higher

inthe

?rst

quarterof

2021–

perhapsbecause

morepeople

werethenworkingfromhome

inthe

?nalUKpandemiclockdown.The

use

of

third-partycollectionpoints

has

variedovertime,while

remainingat

a

relativelylowlevel,ParcelMonitor

researchsuggests.While

4.7%of

deliveriesweremadeto

a

collectionpointinthe

?rst

quarterof2021,thatgraduallyfellto

2.8%bythe

fourthquarterof

thatyear,before

recoveringto

3.3%inthe

thirdquarterof

2022.Those

customers

orderingto

pickup

froma

collectionpointtend

to

dosofairlyquickly.

Inthe

third

quarterof

2022,66.2%pickedup

within24hours

of

the

parcelarriving.

That?gure

has

?uctuatedovertime,with73.9%collectingwithin24hours

inthe

third

quarterof

2021.12|

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RETURNSRXRUK23RP

?

2023Options

aroundreturnsUK

shoppers

have

the

right

to

returnonline

orders

and

value

easy

returnswhen

deciding

where

to

buy

fromReturnaproductyouhadpurchasedinstoreReturnaproductyouhadpurchasedonlineInthe

UK,

shoppershave

the

legalrightto

returnonline

orderswhentheychange

their

mind

abouta

purchase.The

lawstipulates

thatcustomers

have14daysto

notifythe

retailer

theywantto

returnanitem,thenanother

14daysto

make

the

return.Retailers

andbrands

mustthenrefundthe

customerwithin14days.Theyhave

up

to

sixmonths

to

returnanitem

thatwasfaulty

for

a

repairora

replacementwithoutneedingto

proveitwasfaulty

whentheyboughtit,

althoughthe

retailer

maybe

able

to

proveitwasnotfaulty

at

the

pointof

purchase.Regardlessof

howoftentheyreturnitems

inpractice,most

thinkthatbeingable

to

returnanitem

easilyis

veryimportant(47.6%)orsomewhatimportant(36.6%).

Far

fewer

say

that

it

is

somewhat

unimportant(11.8%)ornotimportantat

all(4.1%).Shoppers

areslightlymorelikely

to

returnanitemtheyboughtonline

thanone

theyboughtinstore,accordingto

RetailX

ConsumerObservatoryresearch.Abouthalfof

respondents

saythattheywillreturnanitem

theyboughtonline

andone

theyboughtinstore‘some’of

the

time.Buttheyaremorelikely

to

saytheywillreturnanitemtheyboughtonline

‘most’(16.2%)or‘a(chǎn)ll’(8.7%)of

thetime.

Fewersaytheywillreturnanitem

theyboughtinstore

‘most’(13.55%)or‘a(chǎn)ll’(7.85%)of

the

time.

Atthe

sametime,more(29%)saytheyneverreturnitems

theyboughtinstore

thansaythe

sameof

itemstheyboughtonline

(24%).[1]

.uk/accepting-returns-and-giving-refunds13|

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INTRODUCTIONUK

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REPORT

2023|

PRODUCT

CATEGORIESRXRUK23RP

?

2023What

UK

shoppersbuy

online62%61%52%46%44%42%38%35%35%More

people

buygroceries

and

fashiononline

in

the

UK

–

but

electronics

is

oneof

the

highest

grossing

categoriesGroFashionappareCosmeFloweorbeHomersorgiftsMusBooksJewelleConsumereleic,FilmocerieswareticsrysrTVctronicsUK

online

shoppers

buy

online

from

a

wide

varietyof

categories

–

led

by

groceries

and

fashion.according

to

RetailX

Consumer

Observatory

2022research

which

asked

which

categories

respondentshad

shopped

over

the

internet

in

the

previousyear.

More

than

half

also

buy

cosmetics

buta

lowerproportion

buy

books

or

consumer

electronics.loracceautyprossorieductssThe

average

online

fashion

shopper

tends

to

spendmore

than

those

buying

other

types

of

products,Statista

?ndings

suggest.

Online

spending

in

thiscategory

appears

to

have

peaked

during

thepandemic

years

–

to

an

average

￡1,010

in

2022

–when

shoppers

had

fewer

other

things

to

spendmoney

on,

and

has

since

fallen.

The

cost

of

livingand

sustainability

awareness

may

be

factors

in

this.While

a

relatively

small

proportion

of

UK

shopperstend

to

buy

electronics

online,

those

who

do

tendto

spend

more,

in

comparison

to

other

categories,when

doing

so.

Spending

in

most

categories

was

atits

highest

in

2020

and

has

subsequently

saw

somelevel

of

decline.More

than

a

third

of

those

questioned

for

RetailXConsumer

Observatory

research

in

June

2022expected

to

spend

more

on

groceries

in

the

comingyear–

perhaps

re?ecting

the

impact

of

in?ation.14|

RetailX

|

May2023SUSTAINABILITY

REPORT

|

INTRODUCTIONUK

COUNTRY

REPORT

2023|

SOCIAL

COMMERCERXRUK23RP

?

2023Social

commerceShoppers

are

now

buying

less

viasocial

commerce

thanthey

didduring

the

Covid-19

pandemicAs

UKshoppersmovedonline

to

buyfromtheirfavourite

brands

duringpandemictradingrestrictions,theyalso

turnedto

socialmediafor

inspiration.

Bybrowsingsites

suchasFacebook,InstagramandYouTube,theyfound

andboughtproducts

fromnewbrands

aswellasfromthe

onestheyalreadyknewandtrusted.As

shopsreopenedandcommercehas

returnedinstore

to

a

greaterextent,

use

of

socialcommerceappearsto

have

declined.

Inthe

yearto

June2021,48.2%of

respondents

to

RetailX

ConsumerObservatoryresearchsaidtheyhadshoppedonlineoverthe

previous

12months.

In2022,that?guredeclinedto

42.8%.Howevera

smallmajorityof

UKshoppersneverbuyvia

socialmedia.Inthe

yearto

June

2021,Facebook(66.4%)wasthemost

popularsocialchannelfor

online

purchases,followedbyInstagram(62.9%),Snapchat(26.5%),YouTube

(24.9%)andTwitter

(12.8%).A

yearlater,asthe

numberof

people

buyingvia

socialcommercefell,the

proportionof

those

who

stilldid

sovia

Facebookdeclinedto

61.6%,asdid

the

proportionof

thosebuyingvia

Instagram(57.1%),andSnapchat(18.0%).ButYouTube

(29.6%)andTwitter

(15.99%)gainedshare,perhapsre?ectingimprovements

inhowretailers

andbrands

have

learnedto

use

them

asa

saleschannel.15|

RetailX

|

May2023SUSTAINABILITY

REPORT

|

INTRODUCTIONUK

COUNTRY

REPORT

2023|

PEAK

TRADINGRXRUK23RP

?

2023Peak

tradingChristmas

is

the

primary

UK

peak

tradingseason,

while

secondary

peaks

takeplace

at

Valentine’s

Day,

Easter

and

moreChristmas

is

the

most

importantpeaktradingseasoninthe

UK,

withBlackFriday,CyberMondayandBoxingDa