美國高樂氏公司The Clorox Company市場前景及投資研究報告-培訓(xùn)課件外文版2024.6

COMPANIES

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PRODUCTSTheCloroxCompanyCHAPTER

01HouseholdandpersonalcaremarketoverviewHouseholdcleanersrevenueworldwidefrom2013to2026(inbillionU.S.dollars)Revenueoftheglobalhouseholdcleanersmarketfrom2013to20265045403546.945.1743.5441.9440.1137.8534.5831.9931.4530.3330.1829.7728.7728.4302520151050201320142015201620172018201920202021202220232024202520263/statistics/935010/household-cleaners-market-value-worldwideIn2020,theglobalhouseholdcleanersmarketwasvaluedatabout34.6billionU.S.dollars.Thevalueofthisspecificmarkethasbeenexpandinginrecentyearsandisestimatedtokeepgrowing,reachingroughly46.9billionU.S.dollarsby2026.

ReadmoreNote(s):WorldwideSource(s):ConsumerMarketInsightsRevenueofthehome&laundrycaremarketworldwidefrom2018to2028,bycountry(inmillionU.S.dollars)Revenueofthehome&laundrycaremarketworldwide2018-2028,bycountryRevenueinmillionU.S.dollarsAustraliaCanadaFranceJapanBangladeshSpainUnitedKingdomIndiaSouthAfricaThailandBrazilVietnamRussiaGermanyUnitedStatesEgyptPakistanIranSouthKoreaItalyNigeriaPhilippinesMexicoIndonesiaChina05,00010,00015,00020,00025,00030,00020184Description:Therevenueisforecasttoexperiencesignificantgrowthinallregionsin2028.Fromtheselectedregions,therankingbyrevenueinthehome&laundrycaremarketisforecasttobeleadbytheUnitedStateswith35.8billionU.S.dollars.Incontrast,therankingistrailedbyAustraliawith2.2billionU.S.dollars,recordingadifferenceof33.6billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):WorldwideSource(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketworldwidebycountryin2023(inbillionU.S.dollars)Marketsizeofbeauty&personalcarein20countriesworldwide2023RevenueinbillionU.S.dollars40

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600102030708090100110UnitedStatesChina97.8167.18Japan45.96India30.54Brazil24.56GermanyFranceUnitedKingdomRussia20.2917.4716.9516.11SouthKoreaItalyBangladeshSpain14.6112.2410.839.895Description:TheUnitedStatesisleadingtherankingbyrevenueinthebeauty&personalcaremarket,recording97.81billionU.S.dollars.FollowingcloselybehindisChinawith67.18billionU.S.dollars,whileEgyptistrailingtherankingwith6.7billionU.S.dollars,resultinginadifferenceof91.11billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsHomecaresalesintheUnitedStatesin2022,byproducttype(inmillionU.S.dollars)SalesofhomecareproductsintheUnitedStatesin2022,bytypeSalesinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,0004,5005,000HouseholdcleanerDishdetergent4,297.543,552.8Mops/Brooms2,992.96Cleanercloths1,006.6Sponges/ScouringPadsRug/Upholstery/FabrictreatmentsFloorcleaners/WaxremoversFurniturepolish716.74692.4277.8126.16Description:In2022,salesofdishdetergentintheUnitedStatedaddeduptoapproximately3.6billionU.S.dollars.Meanwhile,householdcleanerswerethemostprofitablecategoryoftheU.S.householdcleaningproductsmarket,withdollarsalesamountingtoabout4.3billionU.S.dollars.ReadmoreNote(s):UnitedStates;52weeksendedFebruary26,2023Source(s):Circana;HappiMagazineHouseholdcleanerssalesintheUnitedStatesin2023,byproducttype(inmillionU.S.dollars)SalesofhouseholdcleanerproductsintheUnitedStatesin2023,bytypeSalesinmillionU.S.dollars600

80002004001,0001,2001,4001,6001,8001,707.3Allpurposecleaner/DisinfectantToiletbowlcleaner/DeodorizerNonabrasivetub/tilecleanerSpraydisinfectant669.44458.7433.8378.04290.95246.81DraincleanerOven/Appliancecleaner/DegreaserGlasscleaner/AmmoniaSpecialtycleaner/PolishAbrasivetub/TilecleanerLime/Rustremover117.87112.6242.777Description:Forthe52weeksthatendedSeptember10,2023,thehouseholdcleanerproductwiththehighestmulti-outletsalesintheUnitedStateswasall-purposecleaner/disinfectant,whichtotaledover1.7billionU.S.dollarsinsales.Toiletbowlcleanersfollowedwithasalesvalueofaround669.44millionU.S.dollars.ReadmoreNote(s):UnitedStates;52weeksendedSeptember10,2023Source(s):Circana;HappiMagazineLaundrycaresalesintheUnitedStatesin2023,byproducttype(inmillionU.S.dollars)SalesoflaundrycareproductsintheUnitedStatesin2023,byproducttype2,5002,338.22,0001,5001,00050066.9558.6428.730Laundryprewash/additiveFinewashableStaticcontrol/FabricprotectorliquidLaundrystarch8Description:ThisstatisticshowslaundrycaresalesintheUnitedStatesin2023,byproducttype.Forthe52weeksendedNovember5,2023,thelaundrycarecategoryhadsalestotalingapproximately2.5billionU.S.dollars.

ReadmoreNote(s):UnitedStates;52weeksendedNovember5,2023Source(s):Circana;HappiMagazineBleachsalesintheUnitedStatesin2023,byproducttype(inmillionU.S.dollars)SalesofbleachintheUnitedStatesin2023,byproducttype1,000923.1900800700600500400300200100037.1SHCbleachColor-Safebleach9Description:ThisstatisticshowsbleachsalesintheUnitedStatesin2023,byproducttype.Forthe52weeksendedNovember5,2023,thebleachcategoryhadsalestotalingapproximately960millionU.S.dollars.

ReadmoreNote(s):UnitedStates;52weeksendedNovember5,2023;LaundryproductsSource(s):Circana;HappiMagazineCHAPTER

02CompanyfiguresNetsalesofTheCloroxCompanyworldwidefrom2011to2023(inmillionU.S.dollars)GlobalnetsalesofTheCloroxCompany2011-20238,0007,0006,0007,3897,3417,1076,7216,2146,1245,9735,7615,6555,5335,5145,3795,1445,0004,0003,0002,0001,0000201120122013201420152016201720182019202020212022202311Description:ThisstatisticdepictsthenetsalesofTheCloroxCompanyworldwidefrom2011to2023.In2023,theglobalnetsalesoftheCloroxCompanyamountedtoabout7.4billionU.S.dollars,upfromthepreviousyear.

ReadmoreNote(s):Worldwide;2011to2023Source(s):CloroxGrossprofitofTheCloroxCompanyworldwidefrom2011to2023(inmillionU.S.dollars)GlobalgrossprofitofTheCloroxCompany2011-20233,5003,1993,0632,9083,0002,4652,7282,6712,6752,5982,5452,4652,3912,5002,0001,5001,0005002,3562,2720201120122013201420152016201720182019202020212022202312Description:ThisstatisticdepictsthegrossprofitofTheCloroxCompanyworldwidefrom2011to2023.In2023,theglobalgrossprofitoftheCloroxCompanyamountedtoover2.9billionU.S.dollars,upfromthepreviousyear.

ReadmoreNote(s):Worldwide;2011to2023Source(s):CloroxSalesofTheCloroxCompanyworldwidein2023,bysegment(inmillionU.S.dollars)GlobalsalesofTheCloroxCompany2023,bysegmentHouseholdLifestyleInternationalHealthandWellnessCorporateandOther2,5323,0002,5002,0982,0001,5001,00050001,3381,1812402023Year13Description:ThisstatisticdepictsthesalesofTheCloroxCompanyworldwidein2023,bysegment.In2023,TheCloroxCompanygeneratednearly2.5billionU.S.dollarsfromitsHealthandWellnesssegment.Thecompany'stotalsalesamountedtoabout7.4billionU.S.dollarsthatyear.ReadmoreNote(s):Worldwide;2023Source(s):CloroxSalesshareofTheCloroxCompanyworldwidein2023,byproductlineGlobalsalesshareofTheCloroxCompany2023,byproductlineSalesshare0%5%10%15%20%25%30%30%35%CleaningBagsandwraps12%Foodproducts10%Catlitter9%Grilling7%ProfessionalproductsVitamins,minerals,andsupplementsNaturalpersonalcareWaterfiltration5%4%4%4%14Description:ThisstatisticdepictsthesalesshareofTheCloroxCompanyworldwideinFY2022,byproductline.Inthatyear,30percentofTheCloroxCompany'ssalesweregeneratedfromitscleaningproductsline.Thecompany'stotalsalesamountedtoabout7.4billionU.S.dollarsthatyear.ReadmoreNote(s):Worldwide;2023;FiscalyearendedJune30,2022Source(s):CloroxSalesshareofTheCloroxCompanyworldwidein2023,byproductcategoryGlobalsalesshareofTheCloroxCompany2023,bycategory45%42%40%35%30%25%20%15%10%5%16%11%10%0%CleaningproductsBagsandwrapsFoodproductsCatlitterproductsCategory15Description:ThisstatisticdepictsthenetsalesshareofTheCloroxCompanyworldwidein2023,byproductcategory.Inthatyear,42percentoftheCloroxCompany'snetsalesweregeneratedfromcleaningproducts.Thecompany'stotalnetsalesamountedtoabout7.4billionU.S.dollarsthatyear.ReadmoreNote(s):Worldwide;2023;FiscalyearendedonJune,30Source(s):CloroxResearchanddevelopmentexpenditureofTheCloroxCompanyworldwidefrom2011to2023(inmillionU.S.dollars)GlobalR&DcostsofTheCloroxCompany2011-2023160149145141138136136135140120100801321321301251211156040200201120122013201420152016201720182019202020212022202316Description:ThisstatisticdepictstheresearchanddevelopmentexpenditureofTheCloroxCompanyworldwidefrom2011to2023.In2023,theglobalR&DexpenditureoftheCloroxCompanyamountedtoabout138millionU.S.dollars.

ReadmoreNote(s):Worldwide;2011to2023Source(s):CloroxNumberofemployeesofTheCloroxCompanyworldwidefrom2011to2023NumberofemployeesofTheCloroxCompany2011-202310,0009,0009,0009,0008,8008,8008,7008,7008,4008,4008,2008,1008,1008,0007,7008,0007,0006,0005,0004,0003,0002,0001,0000201120122013201420152016201720182019202020212022202317Description:ThisstatisticdepictsthenumberofemployeesofTheCloroxCompanyworldwidefrom2011to2023.AsofJune30,2023,thetotalnumberofpeopleemployedbyTheCloroxCompanyamountedtoapproximately8,700.

ReadmoreNote(s):Worldwide;2011to2023Source(s):CloroxAdvertisingexpenditureofTheCloroxCompanyworldwidefrom2011to2023(inmillionU.S.dollars)GlobaladvertisingcostsofTheCloroxCompany2011-20239008007006007907347096756125995875705235024985034825004003002001000201120122013201420152016201720182019202020212022202318Description:ThisstatisticdepictstheadvertisingexpenditureofTheCloroxCompanyworldwidefrom2011to2023.In2023,theglobaladvertisingcostsoftheCloroxCompanyamountedtoabout734millionU.S.dollars,upfromthepreviousyear.

ReadmoreNote(s):Worldwide;2011to2023Source(s):CloroxCHAPTER

03LeadinghouseholdcarebrandsLeading20homecarebrandsworldwidein2022,byhouseholdreach(inmillionConsumerReachPoints)Mostchosenhomecarebrandsworldwidein2022,byconsumerreachpointsConsumerreachpointsinmillions*800

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1,20002004006001,4001,6001,8002,000VimDownySunlightTide1,8761,3431,337811ComfortAriel728673Surf581Omo493CloroxHarpicGladeLysol430395309296272Febreze20Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsworldwidein2022,rankedbyconsumerreachpoints.Thatyear,Vimwastheleadinghomecarebrandworldwide,withapproximately1.88billionconsumerreachpoints.DownyandSunlightrankedinsecondandthirdplace,with1.34billionand1.33billionconsumerreachpoints,respectively.ReadmoreNote(s):Worldwide;2022;*ConsumerReachPoints(CRPs)areameasurementofbrandpenetration(howmanyhouseholdsbuythebrand)andpurchasefrequency(howoftenconsumersbuythebrand).Youcanfinddetailedinformationabout[...]

ReadmoreSource(s):KantarWorldpanelLeadinghomecarebrands'householdpenetrationratesworldwidein2022Householdpenetrationratesoftheleadinghomecarebrandsworldwide2022Householdpenetrationrate*10%0%5%15%20%25%VimTide21%18.9%DownyArielComfortOmoHarpicSunlightGlade17.7%14.2%13.5%13.2%12.8%10.9%9.6%9.5%CloroxScotchBriteLysol9.3%8.8%Febreze7.5%21Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsworldwidein2022,rankedbyhouseholdpenetration.Thatyear,Vimwastheleadingbrandforhomecareworldwide,withahouseholdpenetrationrateofaround21percent.

ReadmoreNote(s):Worldwide;2022;*Householdpenetrationratereferstotheshareofhouseholdsbuyingabrand.Dateofreleaseisdateofaccess.

ReadmoreSource(s):KantarWorldpanelHouseholdpenetrationrateofleadinghomecarebrandsinEuropein2022Leadinghomecarebrands'householdpenetrationrateinEurope2022Householdpenetrationrate*15%0%5%10%20%25%30%35%Fairy29.6%Lenor26.3%Finish24.1%Ariel20.3%CifBrefDomestosPersil17.4%15.3%14.5%14.5%Spontex14.2%Glade14.2%AirWick14.1%Vanish13.3%Duck|Pato|Canard12.8%22Description:ThisstatisticpresentsthehouseholdpenetrationrateofleadinghomecarebrandsinEuropein2022.Thatyear,FairywasthehomecarebrandwiththehighestpenetrationrateinEurope,witharound29.6percentofhouseholdsbuyingthebrand.LenorandFinishrankedinsecondandthirdplace,withpenetrationratesof26.3percentand24.1percent,respectively.ReadmoreNote(s):Europe;2022;*Householdpenetrationratereferstotheshareofhouseholdsbuyingabrand.Dateofreleaseisdateofconsultation.

ReadmoreSource(s):KantarWorldpanelMostpopularhouseholdandpersonalcarebrandsamongwomenintheUnitedStatesinthe4thquarterof2023MostpopularhouseholdandpersonalcarebrandsamongwomenintheU.S.Q42023Popularityinpercentage40%

50%0%10%20%30%60%70%80%90%ZiplocLysolDawn85%84%83%83%BountyWindexKleenexMr.CleanCrest81%81%81%80%CloroxDove79%79%ColgateElmer'SOxiclean78%77%77%23Description:Inthefourthquarterof2023,themostpopularhouseholdandpersonalcarebrandamongwomenintheUnitedStateswasreusablesealingbagbrandZiplocwith85percentoffemalerespondentsstatingtheylikedthebrand.disinfectantandcleaningbrandLysolfollowedwithapercentageof84percent.ReadmoreNote(s):UnitedStates;Q42023Source(s):YouGovMostpopularhouseholdandpersonalcarebrandsamongmenintheUnitedStatesinthe4thquarterof2023MostpopularhouseholdandpersonalcarebrandsamongmenintheU.S.Q42023Popularityinpercentage40%

50%0%10%20%30%60%70%80%90%KleenexDawnZiploc77%77%77%WindexElmer'SDuracellEnergizerCrest75%75%75%74%74%74%HeftyWd-40CloroxLysol73%73%73%73%Mr.Clean24Description:Inthefourthquarterof2023,themostpopularhouseholdandpersonalcarebrandsamongmenintheUnitedStateswereKleenex,Dawn,andZiploc,with77and78percentofmalerespondentsstatingtheylikedthem.WindexandElmer'sfollowedbothwithapercentageof75percent.Inthesamequarter,themostpopularhouseholdandpersonalcarebrandamongwomenwasZiploc.

ReadmoreNote(s):UnitedStates;Q42023Source(s):YouGovConsumersatisfactionincleaningandpersonalcarecompaniesintheUnitedStatesin2022and2023(indexscore)U.S.:consumersatisfactionincleaningandpersonalcarecompanies2022-2023Indexscore(100-pointscale)2023202201020304050607080908383CloroxProcter&GambleJohnson&JohnsonColgate-PalmoliveUnilever838382818078787777Henkel807983AllOthers25Description:In2023,CloroxandProcter&GamblescoredhighestontheconsumersatisfactionindexforpersonalcareandcleaningproductmanufacturersintheUnitedStateswitharatingof83,fivepointsaboveJohnson&Johnson.

ReadmoreNote(s):UnitedStates;2022to2023Source(s):ACSI?CHAPTER

04CompetitorsAnnualrevenueofBeiersdorfworldwidefrom2001to2023(inbillioneuros)Beiersdorfworldwiderevenue2001to20231099.458.87.657.6387.227.067.036.756.6976.296.146.045.975.7565.57

5.635.515.124.744.785432104.554.544.442001

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202327Description:ThisstatisticshowstherevenueofBeiersdorfworldwidefrom2001to2023.In2023,Beiersdorfrecordedarevenueofaround9.45billioneuros,whichwasanincreasecomparedtotheyearbefore.

ReadmoreNote(s):Worldwide;2001to2023Source(s):BeiersdorfNetsalesofChurch&Dwightworldwidefrom2009to2023(inmillionU.S.dollars)NetsalesofChurch&Dwightworldwide2009-20237,0006,0005,0005,867.95,375.65,190.14,895.84,357.74,145.93,776.24,0003,493.13,394.83,297.63,194.32,921.93,0002,0001,00002,749.32,589.22,520.920092010201120122013201420152016201720182019202020212022202328Description:ThisstatisticdepictsthenetsalesofChurch&Dwightworldwidefrom2009to2023.In2023,Church&Dwight'sglobalnetsalesamountedtoapproximately5.9billionU.S.dollars.ReadmoreNote(s):Worldwide;2009to2023Source(s):Church&DwightTotalnetsalesofColgate-Palmoliveworldwidefrom2011to2023(inmillionU.S.dollars)TotalnetsalesofColgate-Palmoliveworldwidefrom2011to2023PersonalandhomecarenetsalesPetnutritionnetsalesTotalnetsales25,00020,00015,00010,0005,0000201120122013201420152016201720182019202020212022202329Description:ThestatisticshowsthenetsalesworldwideofColgate-Palmolive'soral,personalandhomecaresegmentandthepetnutritionsegment,aswellascombinedtotalnetsales,from2011to2023.In2023,thetotalnetsalesgeneratedworldwidebyColgate-Palmolivewas19.5billionU.S.dollars.ReadmoreNote(s):Worldwide;2011to2023Source(s):Colgate-PalmoliveRevenue,operatingprofit(EBIT)andnetincomeofHenkelworldwidefrom2006to2023(inmillioneuros)Revenue,operatingprofit(EBIT)andnetincomeofHenkelworldwide2006-2023RevenueOperatingprofit(EBIT)Netincome25,00020,00015,00010,0005,000020062007200820092010201120122013201420152016201720182019202020212022202330Description:Thisstatisticshowstherevenue,operatingprofit(EBIT),andnetincomeofHenkelworldwidefrom2006to2023.In2023,theglobaloperatingprofit(EBIT)ofHenkelamountedtoabouttwobillioneuros.ReadmoreNote(s):Worldwide;2006to2023Source(s):HenkelJohnson&Johnson'stotalsalesfrom2005to2023(inmillionU.S.dollars)Johnson&Johnson'stotalsales2005-2023100,00090,00080,00070,00060,00050,00040,00030,00020,00010,000094,94393,77585,15982,58481,581

82,05976,45074,33171,89071,31270,07467,22465,03063,74761,897

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2023*31Description:In2023,Johnson&Johnson'sgeneratedapproximately95billionU.S.dollarsinsales.ThisstatisticshowstheglobaltotalsalesofJohnson&Johnsonfrom2005to2023.Johnson&Johnsonisamultinationalcompany,specializedinpharmaceutica