美國(guó)可口可樂(lè)公司coca-cola市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.6百事可樂(lè)麥當(dāng)勞

COMPANIES

&

PRODUCTSCoca-ColaCompanyCHAPTER

01OverviewThe100largestcompaniesintheworldbymarketcapitalizationin2023(inbillionU.S.dollars)Biggestcompaniesintheworldbymarketvalue2023MarketcapitalizationinbillionU.S.dollars0

500

1,0001,5002,0002,5003,000Apple(U.S.)2,746.21Microsoft(U.S.)SaudiArabianOilCompany(SaudiAramco,SaudiArabia)Alphabet(U.S.)2,309.842,055.221,340.53Amazon(U.S.)1,084.06NVIDIA(U.S.)MetaPlatforms(U.S.)708.4599.82539Tesla(U.S.)LVMHMoet,Hennessey,LouisVuitton(France)Visa(U.S.)482.45477.38460.19439.39423.17UnitedHealthGroup(U.S.)ExxonMobil(U.S.)TaiwanSemiconductor(Taiwan)3Description:Withamarketcapitalizationof2.75trillionU.S.dollarsasofMay2023,Applewastheworld’slargestcompanythatyear.Roundingoutthetopfiveweresomeoftheworld’smostrecognizablebrands:Microsoft,SaudiArabianOilCompany(SaudiAramco),Google’sparentcompanyAlphabet,andAmazon.SaudiAramcoledtherankingoftheworld'smostprofitablecompaniesin2022,withapre-taxincomeofmorethan300billionU.S.dollars.ReadmoreNote(s):Worldwide;May5,2023Source(s):ForbesMostvaluablesoftdrinkbrandsworldwidein2023,basedonbrandvalue(inmillionU.S.dollars)Brandvalueofthemostvaluablesoftdrinkbrandsworldwide2023BrandvalueinmillionU.S.dollars40,000

50,000

60,000010,00020,00030,00070,00080,00090,000100,00098,004110,000Coca-Cola*NongfuSpringPepsi**21,76418,82618,554RedBull***NespressoYili11,32911,2709,6728,234NescaféFantaDietCoke****MengniuMonster8,1057,7697,6467,4096,633SpriteGatorade4Description:Thisstatisticdepictsthebrandvalueoftheworld'smostvaluablesoftdrinkbrandsin2023.Thatyear,NongfuSpringwasthesecondmostvaluablebeveragebrandworldwidewithabrandvalueofabout21.8billionU.S.dollars.

ReadmoreNote(s):Worldwide;2023Source(s):Bloomberg;Kantar;KantarMillwardBrownCoca-Cola'sbrandvaluefrom2006to2023(inbillionU.S.dollars)Coca-Cola:brandvalue2006-2023120106.197.8810087.683.8484.0280.6980.3180.8379.9678.4278.1480604020073.76

74.2967.63

67.9958.2144.14200741.41200620082009201020112012201320142015201620172018201920202021202220235Description:In2023,Coca-Cola’sbrandwasvaluedat106.1billionU.S.dollars,aneightpercentincreasecomparedto2022.Aftereightyears,Coca-Colareturnedtothetop10mostvaluableglobalbrandsranking.

ReadmoreNote(s):Worldwide;2006to2023Source(s):Kantar;MarketingWeekRevenueofthesoftdrinksmarketworldwidebycountryin2023(inmillionU.S.dollars)Revenueofthesoftdrinksmarketworldwidebycountry2023RevenueinbillionU.S.dollars600204080100120UnitedStatesNigeria10836China33UnitedKingdomMexico2817GermanyJapan1414IndonesiaIran1111SouthKoreaPhilippinesBrazil101088France6Description:TheUnitedStatesisleadingtherankingbyrevenueinthe'SoftDrinks'segmentofthenon-alcoholicdrinksmarket,recording108billionU.S.dollars.FollowingcloselybehindisNigeriawith36billionU.S.dollars,whiletheNetherlandsaswellasItalyaretrailingtherankingwithbothfourbillionU.S.dollars,resultinginadifferenceof104billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsPer-capitavolumesalesinthesoftdrinksmarketworldwide,bycountryin2022(inliters)Per-capitavolumesalesinthesoftdrinksmarketworldwidebycountryin2022Marketvolume3000100200400500600700SwitzerlandUnitedStatesMexicoNewZealandGermanyNorway574.04422.16388.44382.84272.82268.29251.55SpainJapanFrance185.18180.33AustraliaUnitedKingdomBrazil174.87147.9132.05CanadaRussia126.24119.93China98.617Description:Switzerlandhadthehighestper-capitavolumesalesintheglobalsoftdrinksmarketwiththeU.S.,Mexico,NewZealandandGermanymakinguptothetopfivenations.NotablygrowthintheU.S.softdrinksmarketislosingsteamowingmainlytoconsumerspreferringhealthieroptions,withprojectionsestimatingthemarkettogrowfrom186.4billionU.S.dollarsin2015tojustover207billionU.S.dollarsin2020,ataCAGRofonly2.13%.ReadmoreNote(s):Source(s):ConsumerMarketInsightsCHAPTER

02FinancialsGlobalrevenueandfinancialresultsoftheCoca-ColaCompanyfrom2010to2023(inmillionU.S.dollars)RevenueandfinancialkeyfiguresofCoca-Cola2010-2023NetoperatingrevenueOperatingincome60,00050,00040,00030,00020,00010,000048,01746,54246,85445,99845,75444,29443,00441,86338,65537,26636,21235,11934,30033,01411,311202310,779201210,909202210,173201110,228201310,086201910,30820219,70820149,15220188,99720208,4138,72820158,62620167,75520172010*9Description:TheCoca-ColaCompany’snetoperatingrevenueandoperatingincomehavebothfluctuatedoverthepastdecade.Revenuereferstoabusiness’totalincomethroughthesaleofgoodsandservices,whilstincomereferstotherevenueminusallbusinessexpenses.Netoperatingrevenuefigurehitapeakin2012ofaround48.02andoperatingincomefigurewashighestin2023with11.3billionU.S.dollars.ReadmoreNote(s):Worldwide;2010to2023;*2010figuresfromwereinfluencedbytheacquisitionofCoca-ColaEnterprisesInc'sNorthAmericanbusinessandthesaleofNorwegianandSwedishbottlingoperations,whichclosedonOctober2,2010.Data[...]

ReadmoreSource(s):Coca-ColaCompanyTheCoca-ColaCompany'snetoperatingrevenuesworldwidefrom2007to2023(inbillionU.S.dollars)Coca-ColaCompany'snetoperatingrevenuesworldwide2007-20236048.025040302010046.5446.854645.7544.294341.8638.6637.2736.2135.1234.333.0131.9430.9928.862007200820092010201120122013201420152016201720182019202020212022202310Description:ThistimelinedepictstheCoca-ColaCompany'snetoperatingrevenuesworldwidefrom2007to2023.In2023,theCoca-ColaCompany'snetoperatingrevenuesworldwideamountedtoaround46billionU.S.dollars.TheCoca-ColaCompanyisaproducer,retailerandmarketerofnon-alcoholicbeveragesandiswell-knownforitssoftdrinkCoca-Cola.Thecompanywasfoundedin1892andiscurrentlyheadquarteredinAtlanta,GeorgiaintheUnitedStates.ReadmoreNote(s):UnitedStates;2007to2023Source(s):Coca-ColaCompanyRevenuedistributionshareoftheCoca-ColaCompanyworldwidein2023,byoperatingsegmentRevenuedistributionoftheCoca-ColaCompanyworldwide2023,byoperatingsegmentGlobalVentures6.7%Corporate0.3%AsiaPacific10.3%NorthAmerica36.6%LatinAmerica12.7%Europe,MiddleEast&Africa16.2%BottlingInvestments17.2%11Description:In2023,nearly37percentofTheCoca-ColaCompany’srevenuewasspecificallygeneratedinNorthAmerica.TheAmericanmultinationalcorporationownsvariousbrands,suchasSprite,MinuteMaid,andAquarius.

ReadmoreNote(s):Worldwide;2023Source(s):Coca-ColaCompanyUnitsalesvolumeshareofTheCoca-ColaCompanyworldwidein2022,byregionTheCoca-ColaCompany:globalunitsalesvolumeshare2022,byregionGlobalventures4%Europe,MiddleEast&Africa28%NorthAmerica17%AsiaPacific24%LatinAmerica27%12Description:TheEMEAregionaccountedforanestimated28percentshareofallunitsalesmadebyTheCoca-ColaCompanyin2022.TheNorthAmericanregionaccountedforjustunder20percentofthecompany'sunitsalesvolumeworldwide.

ReadmoreNote(s):Worldwide;2022Source(s):Coca-ColaCompanyNumberofemployeesoftheCoca-ColaCompanyworldwidefrom2007to2023(in1,000s)Coca-Cola'sglobalworkforce2007-2023160140120150.9146.2139.6130.6129.2123.2100.310080604020092.892.490.586.282.580.37979.161.862.62007200820092010201120122013201420152016201720182019202020212022202313Description:ThestatisticpresentsthetotalnumberofemployeesoftheCoca-ColaCompanyworldwidefrom2007to2023.In2023,about79.1thousandpeopleworkedfortheCoca-ColaCompanyworldwide,downfromabout100,000employeesin2016.

ReadmoreNote(s):Worldwide;2007to2023Source(s):Coca-ColaCompanyCoca-ColaCompany'sadvertisingexpensefrom2014to2023(inbillionU.S.dollars)Coca-ColaCo.:adspend2014-202365.0154.324.254.114.13.9843.96432103.52.77201420152016201720182019202020212022202314Description:Overthelastyears,Coca-Colahasspentanaverageoffourbilliondollarsayearonadvertisingworldwide,asidefrom2020,withonlyabout2.8billionU.Sdollars,and2023,withevenaboutfivebilliondollarsspent.SpendingintheUnitedStatesaccountsforover20percentofthatcost,totally646millionU.S.dollarsin2022.ReadmoreNote(s):2014to2023Source(s):Coca-ColaCompanyPackagingdistributionmixoftheCoca-ColaCompanyworldwidein2022,bytypeGlobalpackagingdistributionmixofCoca-Cola'sproductsbytype202250%45%40%35%30%25%20%15%10%5%47.4%25.9%11.3%Other9%2.9%1.6%1.4%0.5%0%PETplasticAluminiumandsteelRefillableglassCartons/juiceboxesNon-refillableglassRefillablePETplasticPouches15Description:Roughly47percentofCoca-Cola'spackagingwasplasticbottles(primarilyPET)in2022.Thiswasfollowedbyaluminumandsteelcans,whichaccountedforalmost26percentofCoca-Cola'spackagingmix.ReadmoreNote(s):Worldwide;2022Source(s):Coca-ColaCompanyCHAPTER

03CompetitorsMarketshareofleadingcarbonatedsoftdrink(CSD)companiesintheUnitedStatesfrom2008to2022*MarketshareofleadingCSDcompaniesintheU.S.2008-2022Coca-ColaPepsiCoKeurigDr.PepperRefrescoAllOtherandPrivateLabel120%100%80%60%40%20%0%20082009201020112012201320142015201620172018201920202021202217Description:Thistimelineshowsthemarketshareofleadingcarbonatedsoftdrink(CSD)companiesintheUnitedStatesfrom2008to2022.Throughoutthisentireperiod,theCoca-ColaCompanywastheleadingCSDcompany.In2022,Coca-Cola'scarbonatedsoftdrinkmarketshareamountedtoroughly46percent.ReadmoreNote(s):UnitedStates;2008to2022;*Carbonatedsoftdrinkmarketsharebyvolume.InJuly2018,Dr.PepperSnapplewasacquiredbyKeurigGreenMountainandisnowknownasKeurigDr.Pepper.

ReadmoreSource(s):BeverageDigestPepsiCo'snetrevenueworldwidefrom2007to2023(inbillionU.S.dollars)PepsiCo'snetrevenueworldwide2007-202310091.47908070605040302010086.3979.4770.3766.6867.1666.566.4265.4964.6663.0662.863.5357.8443.2543.2339.472007200820092010201120122013201420152016201720182019202020212022202318Description:ThistimelinedepictsPepsiCo'snetrevenueworldwidefrom2007to2023.In2023,PepsiCo'snetrevenueworldwideamountedtoabout91.47billionU.S.dollars.?PepsiCoPepsiCoisanAmericanfoodandbeveragecorporation,basedinPurchase,NY.FamouscompanybeveragebrandsincludePepsiandMountainDew.PepsiCohasincreaseditsglobalnetrevenuesfrom39.47billionU.S.dollarsin2007tonearly92billionU.S.dollarsin2023.?CalebBradhamdevelopedtherecipeforthePepsi[...]

ReadmoreNote(s):Worldwide;2007to2023Source(s):PepsiCoKeurigDrPepper'snetsalesworldwidefrom2017to2023(inmillionU.S.dollars)KeurigDrPepper'snetsalesworldwide2017-202316,00014,00012,00010,00014,81414,05712,68311,61811,1207,4428,0006,0004,0002,00004,269201720182019202020212022202319/statistics/995482/net-sales-of-keurig-dr-pepper-worldwideThistimelineshowsKeurigDrPepper'snetsalesworldwidefrom2017to2023.In2023,KeurigDrPepper'snetsalesworldwideamountedtoabout14.81billionU.S.dollars.TheDrPepperSnappleGroupandKeurigformedamergerinJulyof2018.

ReadmoreNote(s):UnitedStates;2017to2023Source(s):KeurigDrPepperRevenueofRedBullworldwidefrom2011to2023(inbillioneuros)GlobalrevenueofRedBull2011-20231210.559.681087.827.166.286.036.075.965.545.115.044.934.25420201120122013201420152016201720182019202020212022202320Description:ThisstatisticpresentstherevenueofRedBullworldwidefrom2011to2023.In2023,thecompany'sglobalrevenueamountedtoabout10.55billioneurosworldwide.RedBullwastheleadingenergydrinkbrandintheUnitedStates.

ReadmoreNote(s):Worldwide;2011to2023Source(s):RedBullMonsterBeverage'snetsalesworldwidefrom2008to2022(inbillionU.S.dollars)*GlobalnetsalesofMonsterBeverage2008-2022765436.35.54.64.23.813.373.052.722.462.252.062101.71.31.141.0320082009201020112012201320142015201620172018201920202021202221Description:In2022,MonsterBeverage’sglobalnetsalesamountedtonearly6.3billionU.S.dollars.Thebeveragecompany’snetsalesincreasedwitheachconsecutiveyearsince2008,whenthenumbersstoodatanestimatedonebillionU.S.dollars.

ReadmoreNote(s):Worldwide;2008to2022;*Includes$43.4million,$40.3million,$62.8million,$15.0millionand$14.8millionf