hs summer summitdebriefing report夏季峰會匯報告

H&SSummerSummitDebriefingReportByDeVriesJune,2015Objectives:CommunicateH&Ssummertimescalpcareknowledgetoreinforcebrandcredentialing.Reinforcebrandequityasscalpandhairhealthexpert.Driverelevancytoconsumers,especiallyyoung.Linktobusinesswithaimtodriveproductsales.Strategy:Fullyleveragebrandelitegroup’sexpertisetostrengthenbrandcredentialing.Fullyleveragebrandambassador’sinfluencingpowertoengageconsumers,especiallyyoung.CommercializePRplanthroughexclusivecoopwithplatform.H&SSummerSummitH&S,brandspokespersonandgroupphotoH&SelitegroupexpertXiaoxinsharessummertimescalpcareknowledge延續(xù)發(fā)肌回春生命力之旅，頭皮頭發(fā)養(yǎng)護專家海飛絲于6月13日在廣州舉行了“舒”爽一夏高峰會?；顒又荚趥鬟f海飛絲頭皮深層凈化，無油“舒”爽一夏的概念，啟迪消費者注重夏季頭皮頭發(fā)的養(yǎng)護。同時通過品牌專家團成員與品牌代言人，強化品牌理念，吸引媒體及消費者的關(guān)注，直接帶動品牌銷量。Theme–海飛絲“舒”爽一夏高峰會BrandspokespersonSQpresenceRundown

On-siteMediaEventrundownandmedialistTimeRundown1500-1503主持人開場1503-1513P&G、VIP高層講話1513-1533小新老師講述海飛絲產(chǎn)品體驗1533-1545舒淇小姐傳遞品牌信息1545-1610活動結(jié)束、媒體采訪TVPrintInternetVideo廣州電視臺新聞頻道《粵夜粵娛樂》廣東電視臺《娛樂前線》廣州電視臺《時尚密碼》廣州電視臺《今日報道》南方電視臺《桌桌有娛》南方電視臺《Fun轉(zhuǎn)每一天》東南衛(wèi)視《娛樂樂翻天》廣州電視臺珠江頻道《時尚放送》廣州電視臺《今日關(guān)注》華娛衛(wèi)視《華娛米飯》香港TVB《東張新望》香港亞洲新聞電視臺時尚伊人昕薇Vivi時裝L‘officiel嘉人/嘉人美妝伊周ELLEVOGUECoco薇羊城地鐵報廣州日報南都娛樂周刊信息時報羊城晚報精品生活購物指南新快報VPM俊尚女報時尚周末畫報女人志愛麗網(wǎng)YOKA南方網(wǎng)LadyMax騰訊網(wǎng)新浪網(wǎng)網(wǎng)易PCLady21CN亞洲時尚網(wǎng)騰訊視頻優(yōu)酷網(wǎng)Ku6樂視網(wǎng)鳳凰視頻土豆網(wǎng)廣州視頻PPTV東方娛樂視頻

Venuedeco–GZFourSeasonhotelbanquethallDesertsdecoratedwithH&Slogo

Giftsforon-sitemediaGiftandnewsreleaseforon-sitemediarepresentativespeechH&SrepresentativespeechOpeningspeechbyH&SandrepresentativeH&SrepresentativeReneeelaboratesbrandequityandbrandconcept.representativeZhangJingannouncesH&Sandcoop.KeymessageConsumersandmediapresentedforthesummitXiaoxindemonstratesscalpmassageXiaoXin

H&SelitegroupexpertsharesscalpcareknowledgeH&SelitegroupexpertXiaoXinsharessummertimescalpcareandoilcontroltips--deepcleaningandscalpmassage.ThissessionreinforcesH&Scredentialingandbrandimageasscalpandhaircareexpert.KeymessageSQsharesscalpcaretipsSQdemonstratesbrandproducts

H&SspokespersonSQsharesscalpcaretipsH&SbrandspokespersonSQsharesherpersonalscalpandhaircaretipsfrombrandperspective.SQalsodemonstratesbrandproductsinfrontofnationwidemedia.Thissessionhaseffectivelyengagedconsumersanddrivenrelevancytoyoung.Italsosuccessfullyattractedmediaattentionwithcelebrityinfluence.Keymessage

H&SspokespersonSQpresentsformediainterviewH&SbrandspokespersonSQfurtherexplainsbrandequityatmediagroupinterview.Thissessionleveragesspokesperson’sinfluencingpowertoenhancebrandawareness.KeymessageConsistentandstrategicmessaging：Summertimescalpcarethemerunsthroughthesummitandhasbeenconsistentlyhighlightedtostrengthenbrandcredentialing.Elaboratevenuedecomaximizesbrandexposureandreinforcesbrandprofessionalimage.Leverageelitegroupexpertandspokespersontodriveconsumer&mediainterest：LeveragebrandelitegroupexpertXiaoXinandspokespersonSQtoengageconsumersespeciallyyoung.XiaoXinandSQhavebeenwellbriefedandhavesuccessfullydeliveredkeybrandmessagesthroughtheirownspecialtiestodrivemediainterest.Mediastrategy：Keybeauty&fashionmediatitleshavebeeninvitedtojointhesummitinperson.H&Sproductsandnewsreleaseshavebeenwellpreparedasgiftsforon-sitemedia.SuccessDriversMediaFeedback–WeChatmomentsMediaFeedback–WeChatmomentsWeibopostsClippingHighlights-digitalUp-to-dateclippinglist-digitalUp-to-dateclippinglist-digitalClippingHighlights-video