《跨境電子商務(wù)典型工作任務(wù)》課件-2.店鋪運營的核心指標 - 英文

2.1Thecoreindicatorsofstoreoperation:exposure,clicks,andfeedbackexposureclickfeedbackThecoreindicatorsofstoreoperation

exposure,clicks,andfeedback

exposureExample1:When20products(suppliers)aredisplayedononepageofsearchresults,ifabuyerstaysonthatpage,theexposureofallproducts(suppliers)onthispageiscountedas1time.Definition:Thenumberoftimesproductinformationorcompanyinformationisseenbybuyersonsearchresultlistpagesorcategorybrowsinglistpages,etc.Example2:Whenabuyersearchesfortheterm"dress",ifthebuyerstaysonthefirstpageofsearchresults,theexposureoftop-rankingboothproducts,P4Ppromotedproducts,andnaturallyrankedproducts(suppliers)displayedonthefirstpageiscountedas1timeeach.However,atthistime,theexposureofallproducts(suppliers)onthesecondpageandsubsequentpagesofsearchresultsis0;ifthebuyercontinuestoclickonthesecondpageofsearchresults,theexposureofallproducts(suppliers)onthesecondpageiscountedas1timeeach.Thecoreindicatorsofstoreoperation:exposureConclusion:Exposurereflectsthetrafficsituationofproductsandstores,andistheprimaryindicatortooptimizeintheprocessofstoreoperation.Sufficientordervolumecanonlybeachievedwithmoreexposure.Insufficientexposureistheprimaryproblemtobesolvedinstoreoperation.Thenumberoftimesaseller'sproductinformationorcompanyinformationisclickedbybuyersonsearchresultlistpagesorcategorybrowsinglistpages,etc.Thecoreindicatorsofstoreoperation:clickclickIfabuyerentersourstorepagethroughproductAandclicksonproductB,thenatthistime,boththeclickcountandvisitorcountarecalculatedforproductA,whileonlythevisitorcountiscalculatedforproductB,andnoclickcountisrecorded.Conclusion:Clicksaretypicallyusedtoreflecttheattractivenessofaproduct'smainimageorcompany'screativitytocustomers.Optimizingclicksisacrucialstepinmakingfulluseofexistingtrafficandpromotingconversions.Thecoreindicatorsofstoreoperation:feedback

feedbackExample:Inquiriessentbybuyersaftersearchingforyourproductsorstore;orinquiriessentdirectlybybuyerswhohavebookmarkedyourglobalstore/corporatewebsite,orfoundthestoreorproductsthroughotherexternalsearchchannels(thesebehaviorsarenotincludedinthestatisticsofexposureandclicks).Definition:Thenumberofvalidinquiriesreceivedbyacompanywithinaspecifiedtimeperiod.Inquiries/quotationssentbybuyersregardingproductinformationandcompanyinformation.Conclusion:Feedbackistypicallyusedtomeasuretheconversionrateofproductsandstores.Highfeedbackcanpromotethegenerationoforders.Enhancingthefeedbackrateisthecorecontentofstoreoperation.ImprovingExposure1234ReleaseproductstocovermorekeywordsAccumulatetransactiondatatoimproverankingsActivatepaidadvertisingoptionssuchasopeningupP4Pandpurchasingtop-rankingdisplayspotsUsekeywordswithhighpopularity1234InsufficientKeywordCoverageLowKeywordRankingsNoPaidAdvertisingLowPopularityofUsedKeywordsProblems:Solutions:ImprovingClick-ThroughRate(CTR)1234solutionsInaccuratechoiceofkeywordsUnattractiveimagesHighMinimumOrderQuantity(MOQ)LackofpricecompetitivenessMatchKeywordswithProductsLearnfromtheexcellentcompetitorstoimprovethequalityofproductmainimages.LowerMOQforSmallerOrdersCompareandHighlightPriceAdvantagesProblemsImproveFeedbackRateProblem:Theproductdetailpageisnotattractiveenough.Solution:Learnfromexcellentcompetitors;optimizetheproductdetailpageswithhighclicksbutlowfeedback.2.2SolutionstoimprovecoreindicatorsofstoreoperationImprovingExposure1234ReleaseproductstocovermorekeywordsAccumulatetransactiondatatoimproverankingsActivatepaidadvertisingoptionssuchasopeningupP4Pandpurchasingtop-rankingdisplayspotsUsekeywordswithhighpopularity1234InsufficientKeywordCoverageLowKeywordRankingsNoPaidAdvertisingLowPopularityofUsedKeywordsProblems:Solutions:ImprovingClick-ThroughRate(CTR)1234solutionsInaccuratechoiceofkeywordsUnattractiveimagesHighMinimumOrderQuantity(MOQ)LackofpricecompetitivenessMatchKeywordswithProductsLearnfromtheexcellentcompetitorstoimprovethequalityofproductmainimages.LowerMOQforSmallerOrdersCo