《國際商務文化（英文）》課件-4.3Kenya's International Business Culture and Etiquette

Kenya'sInternationalBusinessCultureandEtiquettePresenter:KongXueyingDate：2024-07-16OverviewofKenya'sInternationalTradeOverviewofKenya'sE-commerceMarketKenya'sCultureandEtiquetteDevelopmentofCross-borderE-commerceOverviewofKenya'sInternationalTradeTradeVolumeandGrowthKenya'sinternationaltradevolumecontinuestogrow,reflectingitsincreasingeconomicvitality.GrowthofTradeVolumeTheKenyangovernmentactivelypromotestradeliberalizationandfacilitation,attractingforeigninvestment,andpromotingdiversifiedexports.TradeLiberalizationLayingasolidfoundationfortheprosperityanddevelopmentofinternationaltrade,ithasattractedmorecountriesandregionstotradewithKenya.TradeFoundation010203KeyTradingPartnersKenya'smajortradingpartnersincludecountriesandregionssuchasChina,Europe,andtheUnitedStates.TradingPartnersChina,asoneofKenya'simportanttradingpartners,hasseencontinuousgrowthinbilateraltrade.TradeGrowthChinaexportsawiderangeofgoodstoKenya,includingmachinery,electronics,textiles,andapparel.TradeAdvantagesTradeStructureImportedGoodsKenyaprimarilyimportsindustrialfinishedgoodssuchasmachinery,electronics,andchemicalproducts.ExportedGoodsKenya'sexportsconsistmainlyofagriculturalandmineralproducts,includingtea,coffee,flowers,andgems.ProductReputationKenya'sexportproductsenjoyahighreputationintheinternationalmarket,whilealsoactivelydevelopingthemanufacturingandservicesectors.ExportStructureKenyaispromotingtheoptimizationandupgradingofitsexportcommoditystructuretoadapttotheconstantlychangingmarketdemands.TradePolicyandEnvironmentTheKenyangovernmentiscommittedtocreatingafavorabletradeenvironment,promotingtradefacilitation,andisanimportantmemberoftheCommonMarketforEasternandSouthernAfrica(COMESA)andtheEastAfricanCommunity(EAC),activelyparticipatingintheprocessofregionaleconomicintegration,promotingtradeliberalizationandfacilitation.Kenya'sTradePolicyKenyahasstrengthenedcooperationwithinternationaltradeorganizations,continuouslyimprovingthetransparencyandpredictabilityoftradepolicies,layingasolidfoundationfortheprosperityanddevelopmentofinternationaltrade,andprovidingstrongsupportforKenya'seconomicdevelopment.TradePolicyEnvironmentOverviewofKenya'sE-commerceMarket02OverviewofKenya'sE-commerceMarketTheRiseofE-commerceKenya'se-commercemarkethasrisenrapidlyinrecentyears,becomingoneofthemostdynamice-commercemarketsinAfrica.ConsumerOnlineShoppingAsinternetpenetrationincreasesandsmartphoneuserssurge,Kenyanconsumersareincreasinglyinclinedtoshoponline.E-commercePlatformsOfferingGoodsE-commerceplatformslikeJumiaandKilimallareleadingthemarketinKenya,offeringafullrangeofproductchoices.WidespreadAdoptionofMobilePaymentTechnologiesThewidespreadadoptionofmobilepaymenttechnologies,suchasM-Pesa,hasgreatlyfacilitatedconsumeronlinepaymentsanddrivenrapidgrowthine-commercetransactions.GovernmentEncouragementofE-commerceDevelopmentTheKenyangovernmenthasintroducedpoliciestoencouragethedevelopmentofe-commerce,includingtaxincentivesandimprovementstologisticsinfrastructure.BusinessEnvironmentforE-commerceEnterprisesKenya'se-commercemarketwillcontinuetomaintainrapidgrowthandbecomeanimportantforcedrivingKenya'seconomicdevelopment.010402050306DevelopmentofCross-borderE-commerce03Kenya'sCross-borderE-commerceMarketCross-bordere-commerceplatformsandglobalshoppingconvenienceThroughcross-bordere-commerceplatforms,Kenyanconsumerscaneasilypurchaseproductsfromaroundtheworld,enjoyingtheconvenienceofglobalshopping.PopulationBaseandGrowthofInternetUsersKenyahasalargeyoungpopulationbase,andinternetusersaregrowingrapidly,providingavastmarketspaceforcross-bordere-commerce.ConsumerDemandandCross-borderE-commerceSatisfactionConsumers'demandforinternationalbrandsandhigh-qualityproductsisgrowing,andcross-bordere-commercemeetsthisdemand.InfrastructureiscontinuouslybeingimprovedTheKenyangovernmentimproveslogisticsandpaymentfacilities.Kenyaiscontinuouslyimprovingitsinfrastructure,withthegovernmenttakingactivemeasurestoenhancelogisticsandpaymentfacilitiestoadapttotheever-changingmarketdemands.Thegovernmenthasbeeninstrumentalinpromotingthedevelopmentofcross-bordere-commercebyincreasinginvestmentsandimprovinginfrastructuresuchaslogisticsandpaymentsystems,providingstrongsupportfortheindustry.Theimprovementoflogisticsandpaymentfacilities.Intermsoflogistics,Kenya'sexpressandfreightnetworksarebecomingmoresophisticated,establishingclosecooperationwithmajorgloballogisticsserviceproviderstoensurethatgoodscanbedeliveredtoconsumersquicklyandsafely.Policysupportandincentives.Toattractmorecross-bordere-commerceenterprisestotheKenyanmarket,thegovernmenthasintroducedaseriesofpreferentialpoliciesandincentives,includingtaxreductions,financialsubsidies,andmarketpromotionsupport.Costreductionandenhancementofmarketcompetitiveness.Thesepolicieshavesignificantlyreducedtheoperationalcostsforcross-bordere-commerceenterprisesandenhancedtheirmarketcompetitiveness.Additionally,Kenyaisactivelyparticipatingininternationalcross-bordere-commercecooperation,establishingcooperationmechanismswithvariouscountriesandregions,providingmoreopportunitiesforKenyancross-bordere-commerceenterprisestoexploreinternationalmarkets.PolicySupportandIncentivesCross-bordere-commerceenterprisesenterKenyaInordertoattractmorecross-bordere-commerceenterprisestotheKenyanmarket,theKenyangovernmenthasintroducedaseriesoffavorablepoliciesandincentivemeasures.Theseincludetaxrelief,fundingsubsidies,andmarketpromotionsupport.PoliciesreducingoperatingcostsThisincludestaxrelief,financialsubsidies,andmarketpromotionsupport,amongothers.Thesepolicieshavesignificantlyreducedtheoperatingcostsofcross-bordere-commerceenterprisesandincreasedtheirmarketcompetitiveness.InternationalCooperationtoExpandMarketsAtthesametime,Kenyaisactivelyparticipatingininternationalcross-bordere-commercecooperation,establishingcross-bordere-commercecooperationmechanismswithmanycountriesandregions,providingmoreopportunitiesforKenyancross-bordere-commerceenterprisestoexploreinternationalmarkets.RiseofCross-borderE-commercePlatforms

andEnterprisesRiseofCross-borderE-commercePlatformsKenya'scross-bordere-commercemarkethasdevelopedrapidly,andanumberofoutstandingcross-bordere-commerceplatformsandlocalenterpriseshavequicklyemerged.ServiceOptimizationExpansionofProductCategoriesThroughcontinuousinnovationandoptimizationofservices,cross-bordere-commerceplatformsandlocalenterpriseshaveenhancedtheshoppingexperienceforconsumersandstrengthenedmarketcompetitiveness.Cross-bordere-commerceplatformsandlocalenterprisesactivelycollaboratewithdomesticandinternationalsuppliers,expandingproductcategoriesandsupplychainresources,providingKenyanconsumerswithamorediverserangeofshoppingoptions.Kenya'sCultureandEtiquette04DiversityofTribalCultureKenyaishometoover40differentethnicgroups,eachwithitsuniqueculturaltraditionsandcustoms.Kenya'sEthnicGroupsandCultureTheMaasaitribeisrenownedforitsdistinctiveclothing,bravewarriors,andharmoniouscoexistencewithwildlife.TribalcultureplaysanimportantroleinKenyansociety,notonlyenrichingtheculturalconnotationsofKenyabutalsobecomingauniquetourismresourceattractingvisitors.LifestyleoftheMaasaiTheKikuyutribeisknownforitsexquisiteweavingskillsandrichoraltraditions.KikuyuWeavingandOralTraditions01020403TribalCultureandTourismResourcesVigorofMusicandDanceKenya'smusicanddancearefullofvitalityandinfectiousness,forminganessentialpartofKenyanculture.MusicanddanceareanimportantpartofKenyancultureEachgenreofmusicanddancecarriesKenyans'loveforlifeandreverencefornature.MusicandDanceCarryCultureandEmotionDuringcelebrationsandfestivalsinKenya,musicanddanceareindispensableelements,bringingpeopletogethertocelebratethebeautyoflife.MusicandDanceCelebratetheBeautyofLifeHarmonyofNatureandReligionPrimitiveReligionandNatureWorshipKenyapeople'sreverenceandawefornaturearereflectedintheirreligiousbeliefs,withmanyKenyanspracticingindigenousreligions,believingthatallthingshavespirits.FusionofMultipleReligiousCulturesKenyahasavarietyofreligionscoexisting,includingIslamandChristianity,whichblendandinfluenceeachotherinKenyansociety,formingauniquereligiousculturallandscape.TheArtisticCharmofHandicraftsKenyaHandicraftsKenya'shandicraftsarerenownedworldwidefortheirexquisitecraftsmanshipanduniquestyle,highlypraisedfortheirartisticvalue.TheMaasaiandtheKikuyuTheMaasaiandtheKikuyuaretwoimportanttribesinKenya,andtheirhandicraftsrepresenttheessenceofKenyanculture.TheEssenceofWisdomandSweatEachhandicraftembodiesthewisdomandsweatoftheKenyanpeople,possessinghighartisticvalue.CulturalCarrierandBridgeofCommunicationKenyanhandicraftsareimportantcarriersofKenyancultureandbridgesforexternalcommunication,allowingmorepeopletounderstandandappreciateKenyanculture.EverydaySocialEtiquetteGreetingMethodsWhenKenyansmeet,theyusuallyshakehandsandexchangegreetings,withcommongreetingsincluding"Habari"(hello)and"Karibu"(welcome).Insocialsettings,peopleoftenengageinconversationsaboutfamily,health,andwork.RespectforEldersKenyancultureemphasizesrespectforeldersandthosewhoareolder.Whenspeakingwithelders,oneshouldusepolitelanguageandmaintainahumbleattitude.EtiquetteavoidAvoidloudtalking,gesturing,ormakingimpolitemovementsinpublicplaces.Also,donottouchothers'headsorbackscasually,asthisisconsideredimpolitebehaviorinKenyanculture.BusinessMeetingsandNegotiationsFormalProfessionalismWhenconductingbusinessactivitiesinKenya,attireshouldreflectformalityandprofessionalism.Mentypicallychoosesuits,shirtswithties,whilewomencanoptforsuits,shirts,orformaldresses.BePunctualKenyanpeoplevaluepunctuality,andalthoughoccasionallylateduetotrafficorotherfactors,youshouldaimtoarriveatthemeetingplaceontimetoshowyoursincerityandprofessionalism.

PoliteNegotiationDuringmeetings,maintainapositiveattitudeandpolitespeech,respectothers'opinions,a