《國(guó)際商務(wù)文化（英文）》課件-5.2Canadian International Business Culture and Etiquette

CanadianInternationalBusinessCultureandEtiquettePresenter:XueYuDate：2024-08-10OverviewofCanadianInternationalTradeCanadianE-commerceMarketOverviewCanadianCultureandEtiquetteDevelopmentofCross-borderE-commerceOverviewofCanadianInternationalTradeOverviewofCanadianInternationalTradeCanadaislocatedinnorthernNorthAmericawithOttawaasitscapital.Asof2023,thepopulationisapproximately40million,withapercapitaGDPof$53,400,andamobilephonepenetrationrateranked8thintheworld.Keyindustriesincludeenergyresources,manufacturing,agriculture,financialinsurance,andprofessionalservices,withastrongpresenceinhigh-techindustries.OverviewofCanadianInternationalTrade-GoodsTradeAsanimportantplayerintheglobaleconomy,Canada'sinternationaltradestatushasmaintainedsteadygrowthinrecentyears.In2023,thetotalimport/exportvalueofgoodstradewas$1,139.68billion,down3.63%fromthepreviousyear,withexportsat$569.26billion,down4.97%,andimportsat$570.42billion,down2.25%.Thetradedeficitwas$1.162billion.CanadianInternationalTradeOverview-GoodsTradeIn2023,Canadaimportedthetopfivegoodsworldwide:passengermotorvehicles,refinedpetroleum,freightmotorvehicles,motorvehiclepartsandaccessories,andcrudeoil,reflectingCanada'sneedforenergyandmanufacturing;thetopfiveexportedgoodsgloballyarecrudeoil,passengermotorvehicles,petroleumgasesandotherhydrocarbongases,refinedpetroleum,andgold(non-monetaryuse),reflectingCanada'sadvantagesinenergyandmineralresources.

|TopGoodsImportedbyCanada||PassengerMotorVehicles||RefinedPetroleum||FreightMotorVehicles||MotorVehiclePartsandAccessories||CrudeOil||Telephones;OtherEquipmentforSendingorReceivingSound,Images,orOtherData||AutomaticDataProcessingEquipmentandItsParts||Pharmaceuticals||VaccinesandOtherImmunologicalProducts||Gold(Non-MonetaryUse)||TopGoodsExportedbyCanada||CrudeOil||PassengerMotorVehicles||PetroleumGasesandOtherHydrocarbonGases||RefinedPetroleum||Gold(Non-MonetaryUse)||MotorVehiclePartsandAccessories||MineralPotashandChemicalPotash||Wood||CoalandSolidFuelsManufacturedfromCoal||Pharmaceuticals|CanadianInternationalTradeOverview-ServiceTradeIn2023,Canada'stotalimportsandexportsofservicesamountedto$235.33billion,anincreaseof7.91%.Exportswere$136.71billion,anincreaseof9.83%,andimportswere$148.62billion,anincreaseof7.91%.CanadianInternationalTradeOverview-ServiceTradeTourismServicesBusinessServicesGovernmentServicesTransportationServicesCanadianInternationalTradeOverview-TradingPartnersCanada'smaintradingpartnersincludetheUnitedStates,China,theEuropeanUnion,andJapan.TheUnitedStatesisCanada'slargesttradingpartner,followedbyChina.In2023,thetopfivegoodsimportedfromChinaweretelephonesandotherequipmentforsendingorreceivingsound,images,orotherdata,automaticdataprocessingequipmentanditsparts,motorvehiclepartsandaccessories,lightingequipmentandlamps,andseatinganditsparts.|TopGoodsImportedbyCanadafromChina||Telephones;OtherEquipmentforSendingorReceivingSound,Images,orOtherData||AutomaticDataProcessingEquipmentandItsParts||MotorVehiclePartsandAccessories||LightingEquipmentandLamps||SeatingandItsParts||FurnitureandParts||Reagents||Toys||PlasticProducts||HouseholdElectricHeatingAppliances||TopGoodsExportedbyCanadatoChina||Gold(Non-MonetaryUse)||CoalandSolidFuelsManufacturedfromCoal||CrudeOil||IronOreandConcentrates||CausticSodaWoodPulporSulphateWoodPulp||Rapeseed||MineralPotashandChemicalPotash||CopperOreandConcentrates||Crustaceans||ResidueandSolidWasteObtainedfromRefiningVegetableorMicrobialOils|CanadianE-commerceMarketOverview02CanadianE-commerceMarketOverviewCanadianretaile-commercegeneratedover$52billioninrevenue,anincreaseof10.4%.By2028,e-commercesalesareexpectedtoreach$81.47billion.e-commercesales01Thelargeste-commerceplatforminCanadaisAmazonCanada,whichholdsaleadingpositionintheCanadianmarket.OtherplatformslikeeBayCanada,Shopify,andWalmartCanadaalsohaveasignificantmarketshareanduserbase.e-commerceplatform02Canadahasseveralwell-knownlogisticsserviceproviderslogisticsservice03CanadianE-commerceMarketOverviewCanadahasseveralwell-knownlogisticsserviceproviders,suchasCanadaPost,UPS,andFedEx,whichoffernationwideexpressdeliveryservices.DuetoCanada'svastandsparselypopulatedareas,logisticsremainachallengeforremotesuburbs.DevelopmentofCross-borderE-commerce03DevelopmentofCross-borderE-commerceIn2023,thetopcountrieswhereCanadiansshoppedcross-borderweretheUnitedStates(49%),China(32%),andtheUnitedKingdom(4%).35%ofpeopleusedcross-bordere-commercetopurchaseclothing,16%topurchasetoysorhobbyitems,and13%topurchaseconsumerelectronics.TheCanadiancross-bordere-commercemarketisbecomingincreasinglycompetitive,withmajorplatformslaunchinginnovativemodelsandoptimizingservicestoattractconsumersandsellers.TypicalE-commercePlatforms1.Amazon.caisawell-knownglobale-commerceplatformwithawiderangeofproducts,includingbooks,music,movies,mobiledevices,homeappliances,home,toys,healthandbeauty,watchesandjewelry,clothing,shoes,sports,food,maternityandbaby,outdoor,andleisureproducts.2.eBayCAisanonlineauctionandshoppingwebsitethatallowspeopleworldwidetobuyandsellitems.eBayCanadaallowsuserstotradeinvariousgoods,includingsecond-handitemsandnewproducts.TypicalE-commercePlatforms3.ShopifyisaCanadiane-commercegiantthatprovidescomprehensivee-commercesolutionsforbusinesses.MerchantscanbuildtheironlinestoresonShopifyandenjoyarangeofservicesprovidedbyShopify,suchaspaymentprocessingandlogisticsmanagement.TypicalE-commercePlatformsWalmartCanada(consumergoodsretailer),NeweggCanada(focusedonelectronicsandITproducts),BestBuy(electronicsretailer),andEtsyCanada(marketplaceforhandmadeandcreativegoods)alsohaveasignificantmarketshareanduserbaseintheirrespectivefields.TypicalE-commercePlatformsCanadianCultureandEtiquette04CanadianMulticulturalismCanadaisthefirstcountryintheworldtoadopt"multiculturalism"asanationalpolicy.Thegovernmentencouragesthecoexistenceanddevelopmentofmulticulturalism.Differentethnicgroupsretaintheirculturaltraditionswhilerespectingthetraditionsofotherethnicities.OpennessandinclusivenessareessentialcharacteristicsofCanadianlife.CanadianMulticulturalismCanadianshaveastrongenvironmentalawarenessandcanconsciouslydogarbagesorting.Thegovernmentdistributesaguideforgarbagesortingtoeveryhouseholdeachyear,detailingwhateachtypeis,size,andweightrequirements.Whetherit'sthebustlingstreetsofdowntown,thetranquilandbeautifulresidentialareas,orthefreshandpicturesquescenicspots,theyareallverycleanandtidy.BusinessSocialEtiquette1、SocialEtiquetteWhenmeetingguestsinsocialsettings,Canadiansgenerallyshakehands.Kissingandhuggingaresuitableonlyforacquaintances,friends,andlovedones.Generally,womenshouldextendtheirhandsfirstwhenmeetingmen.Ifawomandoesnotwishtoshakehands,shecansimplybowslightly.Ifamaniswearinggloves,heshouldtakethemoffwithhisrighthandbeforeshakinghands.Womendonotneedtoremovetheirgloveswhenshakinghands.InmanyplacesinCanada,punctualityisrequired,andmanythingsneedtobescheduledinadvance.Ifyouarehostedinaprivatehome,itispolitetobringflowerstothehostessorsendherflowers(excludingwhitelilies).2、DiningEtiquetteCanadianeatinghabitsaresimilartothoseoftheUK,France,andtheUSA.Theyparticularlyenjoytheflavorofhome-stylegrilledsteak,especiallyraretendersteak.Theyavoidfoodswithstrangeorfishysmellssuchasshrimppaste,fishsauce,fermentedbeancurd,andstinkytofu.Theyalsodonotlikespicydishes.Whendiningatsomeoneelse'shome,donotsitdownatthetablebyyourself;waitforthehosttositfirstorletthehostinstructyoutosit.Inaddition,donotgotothekitchentohelpthehost.BusinessSocialEtiquetteBusinessSocialEtiquetteAvoidexaggeratingorbelittlingproductpromotionanddonotinflatetheinitialpriceofproductstoomuch.ManyCanadianbusinessmenwillbeannoyedbyhigh-lowstrategies.AccordingtoCanadianbusinessetiquette,businessattireshouldbeconservativesuits.Generallyspeaking,Canadianbusinessmenarequiteconservative,andyoursalesshouldbeproposedduringworkinghours