brand kpis fuer fluggesellschaften jet2 im vereinigten koenigreich-外文版培訓(xùn)課件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

airlines:

Jet2

in

theUnited

KingdomConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Jet2’s

performance

intheairlinemarket.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofOctober

202484%

of

Jet2

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Jet2rankssixthinawareness

within

the

airline

market?Thepopularity

ratingof

Jet2is

33%?Jet2’s

brandingresonates

more

withBaby

Boomers?Jet2generally

appealsto

women

more

than

men?Among

Jet2enthusiasts,37%

fallunderthehigh-?Jet2ranksfifth

inusageincome

category?Interms

of

loyalty,Jet2

isfourthintheUnited?Consumers

want

theirairlinebrandstohaveKingdomreliability,

honesty

/trustworthiness,

and

friendliness?Jet2

hasascore

of

25%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Jet2

at

84%Brand

profile:

snapshotBrand

performance

of

Jet2intheUnitedKingdom84%81%33%25%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Airlines

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=1,011,

respondents

who

know

the

individual

brand

(popularity),

n=1,011,

respondents

who

knowthe

individual

brand

(usage),

n=164,

respondents

who

have

used

the

individual

brand

(loyalty),

n=1,011,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Jet2’s

branding

resonates

more

with

Baby

BoomersBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations37%34%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeJet2

bygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatJet2islikedby13%

of

Babyboomers

and

28%

of

Gen

Xers,whereas

the

totalshare

ofindustryusers

is9%

and25%,

respectively.29%28%25%25%ForMillennials

andGen

Z,

34%

and

25%

feel

positivelytowards

Jet2,

versus

37%

and

29%.

Socurrently,

forJet2,

BabyBoomers

connect

most

withtheirbrandcompared

to

theoverall

industryuser.13%9%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoairlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=338,

Jet2enthusiast,

n=867,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Jet2

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Jet2

shows

thatwomenaremore

likely

to

haveanaffinity

withthe

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofconsumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Jet2hasasimilar

proportionof

LGBTQIA+consumers

whencompared

to

theindustryusers

ingeneral.7%8%48%52%56%

ofwomen

likeJet2

compared

to43%

ofmen,

whereas

for

the

overallindustry,52%

of

men

useairlinescompared

to

48%

of

women.57%90%89%7%

of

Jet2enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to8%

amongindustryusers

overall.43%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=338,

Jet2enthusiast,n=867,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Jet2

enthusiasts,

37%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.17%17%Single37%20%21%42%CoupleSingleparentNuclear37%

ofJet2

enthusiastsarefrom

high-income

households.Jet2’s

brandisgenerally

enjoyed

morebyconsumers

who

arepartof

anuclearhousehold,

35%

ofJet2

enthusiastshavethiscurrent

living

situation.9%11%35%33%33%34%24%Multi-generational3%2%12%12%30%ExtendedOther3%4%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=338,

Jet2enthusiast,

n=867,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

airline

brands

to

have

reliability,

honesty

/trustworthiness,

and

friendlinessBrand

profile:

qualitiesQualitiesuserswant

from

airline

brandsAuthenticityForairlines,

thetopthree

qualitiesuserswant

fromabrandare

reliability,honesty

/trustworthiness,

andfriendliness.80%60%40%20%0%Thrill/ExcitementBoldnessClevernessSustainabilityJet2

users

also

appreciatethese

keyattributes,indicating

Jet2

exudesthesequalities.SocialresponsibilityCoolnessThequalitiesthatJet2enthusiastsareleast

focused

onare

thrill/excitementandboldness.ReliabilityExclusivityJet2

shouldwork

onpromoting

honesty

/trustworthiness

toconvert

enthusiastsinto

owners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

airlines,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

airlines,

whichofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

airlines,

which

ofthe

followingbrands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=164,

Jet2users’,n=338,

Jet2enthusiast,

n=867,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Jet2

fans,

30%

state

that

they

get

excited

about

airlinesBrand

profile:

attitudesWhat

doconsumersthink

ofairlinesingeneral?47%43%33%30%30%30%29%28%28%26%22%21%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutairlinesIliketotalkabouttopicsrelating

toairlinesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

airlines

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toairlines,

which

ofthe

followingbrands

do

youlike?”;Multi

Pick;Base:n=338,

Jet2enthusiast,

n=867,

airline

usersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1184%

of

Jet2

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

airlines,

theaverage

awareness

of

abrandinthe

United

Kingdom

is

67%.

Awareness

ofJet2,

however,

is

at81%.Awareness33%

ofUK

airlineusers

saytheylikeJet2,

compared

toanindustryaverage

brandpopularity

of22%.16%

ofindustryusers

intheUnitedKingdomsaytheyuseJet2,

withtheaverage

usageof

abrandat11%.BuzzPopularity84%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

74%.Jet2

hasbeen

noticed

more

inthemedia

compared

toother

brands,with

a“Buzz”score

of25%

compared

to14%.Sooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Airlines

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=1,011,

respondents

who

know

the

individual

brand

(popularity),

n=1,011,

respondents

who

knowthe

individual

brand

(usage),

n=164,

respondents

who

have

used

the

individual

brand

(loyalty),

n=1,011,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Jet2

ranks

sixth

in

awareness

within

the

airline

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofJet2Rank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1British

Airways93%91%87%86%84%81%81%74%74%70%19%2easyJet3Emirates4Ryanair5Virgin

AtlanticJet2Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67QatarAirwaysAmerican

AirlinesTUIfly8Outofallrespondents,

81%

were

aware

of

Jet2.

Thisranksthemsixthcompared

tootherbrandssurveyedinthismarket.81%9AwarenessN/A10Air

France13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Jet2

is

33%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofJet2Rank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1British

Airways54%42%37%33%28%24%23%23%21%19%2easyJet33%3Emirates4Jet2Outofconsumers

who

knew

thebrand,

33%

saidtheyliked

Jet2.

Thisranksthemfourth

compared

tootherbrandssurveyed

inthismarket.5Virgin

AtlanticRyanair667%7QatarAirwaysEtihadAirwaysKLMRoyalDutch

AirlinesAmerican

Airlines89PopularityN/A1014

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=1,011,

respondents

who

know

theindividual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Jet2

ranks

fifth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofJet2Rank#

BrandUsage

%31%26%16%16%16%10%10%9%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

airlines,which

of

the

following

brandshaveyou

used

inthepast12

months?”.1British

Airways16%2easyJet3EmiratesOutofconsumers

who

knew

thebrand,

16%

saidtheyused

Jet2.

This

ranksthemfifth

compared

to

otherbrandssurveyed

inthismarket.4Ryanair5Jet26QatarAirwaysAmerican

AirlinesWizz

Air7884%9Air

FranceEtihadAirways9%UsageN/A109%15

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=1,011,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Jet2

is

fourth

in

the

United

KingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofJet2’sconsumersRank#

BrandLoyalty

%89%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1British

Airways16%2KLMRoyalDutch

AirlineseasyJet86%384%4Jet284%5TUIfly82%6Virgin

AtlanticEmirates81%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

airlines,

which

ofthe

following

brandsareyou

likely

to

useagaininthefuture?”.779%8Vueling77%84%9QatarAirwaysRyanair75%Outofrespondents

whohaveused

Jet2,

84%

saidtheywould

usethe

brandagain.LoyaltyN/A1075%16

Notes:“When

it

comesto

airlines,

which

ofthe

following

brands

areyoulikely

to

use

again

in

the

future?”;

Multi

Pick;

Base:

n=164,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Jet2

has

a

score

of

25%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofJet2Rank#

BrandBuzz%33%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1British

Airways2easyJet28%25%3Emirates27%Outofconsumers

who

knew

thebrand,

25%

saidtheyhadheardaboutJet2

inthe

media.

Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.4Jet225%5Virgin

AtlanticQatarAirwaysEtihadAirwaysRyanair18%617%715%75%815%9American

AirlinesTUIfly12%BuzzN/A1011%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=1,011,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderstandyourcoreaudiences?

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