2025年品牌營銷英語試題與答案

2025年品牌營銷英語試題與答案姓名：____________________

一、多項選擇題（每題2分，共20題）

1.Whichofthefollowingstatementsaboutbrandmarketingiscorrect?

A.Itistheprocessofpromotingaproductorservice.

B.Itinvolvesidentifyingandsatisfyingcustomerneeds.

C.Itfocusesonincreasingthecompany'sprofits.

D.Alloftheabove.

2.Whichoftheseisaprimaryfunctionofmarketingcommunication?

A.Tobuildbrandawareness.

B.Toprovideproductinformation.

C.Topersuadecustomerstomakeapurchase.

D.Alloftheabove.

3.WhichofthefollowingisNOTapartofthemarketingmix?

A.Product

B.Price

C.Place

D.Promotion

4.Whatistheprimarygoalofamarketingstrategy?

A.Toincreasesalesrevenue.

B.Toenhancebrandloyalty.

C.Togainmarketshare.

D.Alloftheabove.

5.Intermsofthe4Psofmarketing,whichelementismostinfluencedbytechnologicaladvancements?

A.Product

B.Price

C.Place

D.Promotion

6.Whatisthemainobjectiveofmarketsegmentation?

A.Toidentifyandtargetspecificcustomergroups.

B.Toincreasethenumberofcustomers.

C.Tomaximizeprofitmargins.

D.Alloftheabove.

7.Whichofthefollowingisanexampleofanintegratedmarketingcommunicationstrategy?

A.Usingdifferentchannelstopromoteaproduct.

B.Consistentlyconveyingthesamebrandmessageacrossvariousplatforms.

C.Creatinguniqueandmemorableadvertisements.

D.Alloftheabove.

8.Whatistheprimaryroleofabrand?

A.Todifferentiateaproductfromitscompetitors.

B.Tocreateanemotionalconnectionwithcustomers.

C.Toensurequalityandreliability.

D.Alloftheabove.

9.Whichoftheseisanadvantageofsocialmediamarketing?

A.Itallowsforreal-timeinteractionwithcustomers.

B.Itcanreachawideaudienceatalowcost.

C.Itprovidesvaluablefeedbackandinsights.

D.Alloftheabove.

10.Whatisthemainpurposeofamarketingcampaign?

A.Tointroduceanewproduct.

B.Toincreasebrandawareness.

C.Topromoteasaleorspecialoffer.

D.Alloftheabove.

11.Whichofthefollowingisakeyelementofbrandpositioning?

A.Differentiatingthebrandfromitscompetitors.

B.Aligningthebrandwithcustomervalues.

C.Creatingamemorablebrandimage.

D.Alloftheabove.

12.Whatistheroleofmarketresearchinbrandmarketing?

A.Tounderstandcustomerneedsandpreferences.

B.Toidentifymarkettrendsandopportunities.

C.Tomeasuretheeffectivenessofmarketingcampaigns.

D.Alloftheabove.

13.Whichofthefollowingisanexampleofadirectmarketingtechnique?

A.Emailmarketing.

B.Directmail.

C.Coldcalling.

D.Alloftheabove.

14.Whatistheprimaryobjectiveofapromotionalstrategy?

A.Togenerateleads.

B.Tocreatebrandawareness.

C.Toincreasesales.

D.Alloftheabove.

15.Whichoftheseisadisadvantageoftraditionaladvertising?

A.Highproductioncosts.

B.Limitedtargetingoptions.

C.Lackofmeasurableresults.

D.Alloftheabove.

16.Whatisthemaingoalofcontentmarketing?

A.Toeducateandinformcustomers.

B.Togenerateleadsandsales.

C.Tobuildbrandauthority.

D.Alloftheabove.

17.Whichofthefollowingisanexampleofanindirectmarketingtechnique?

A.Influencermarketing.

B.Affiliatemarketing.

C.Publicrelations.

D.Alloftheabove.

18.Whatistheprimaryroleofamarketingmanager?

A.Todevelopandimplementmarketingstrategies.

B.Tocoordinatemarketingactivitiesacrosstheorganization.

C.Toensurethesuccessofmarketingcampaigns.

D.Alloftheabove.

19.Whichoftheseisakeyelementofamarketingplan?

A.Objectivesandgoals.

B.Marketanalysis.

C.Budgetandresourceallocation.

D.Alloftheabove.

20.Whatisthemainobjectiveofacustomerrelationshipmanagement(CRM)system?

A.Toimprovecustomersatisfactionandloyalty.

B.Tostreamlinesalesandmarketingprocesses.

C.Toenhancecustomerdatamanagement.

D.Alloftheabove.

二、判斷題（每題2分，共10題）

1.Brandmarketingissolelyfocusedonincreasingsalesrevenue.(×)

2.Themarketingmixconsistsofthe4Ps:product,price,place,andpromotion.(√)

3.Marketsegmentationistheprocessofdividingabroadmarketintosmaller,moremanageablesegments.(√)

4.Socialmediamarketingismoreeffectivethantraditionaladvertisingduetoitslowercostandwiderreach.(√)

5.Amarketingcampaignshouldalwayshaveaclearandconsistentmessageacrossallchannels.(√)

6.Brandpositioningistheprocessofcreatingauniqueanddesirableimageforabrandinthemindsofconsumers.(√)

7.Marketresearchisunnecessaryifacompanyalreadyhasagoodunderstandingofitstargetmarket.(×)

8.Directmarketingtechniques,suchasemailmarketingandcoldcalling,arelesseffectivethanindirectmarketingtechniques.(×)

9.Theprimarygoalofamarketingmanageristoensurethatallmarketingactivitiesareinlinewiththecompany'soverallstrategy.(√)

10.Awell-craftedmarketingplanshouldincludedetailedinformationaboutthecompany'sobjectives,targetmarket,andbudget.(√)

三、簡答題（每題5分，共4題）

1.Explaintheconceptofbrandloyaltyanditsimportanceinbrandmarketing.

2.Describethedifferencebetweenmarketsegmentationandtargeting.

3.Discusstheroleofdigitalmarketinginmodernbrandmarketingstrategies.

4.Howcanacompanyusemarketresearchtoinformitsmarketingdecisions?

四、論述題（每題10分，共2題）

1.Discusstheimpactofglobalizationonbrandmarketingstrategies.Considerthechallengesandopportunitiesthatarisefromaglobalmarketandhowcompaniescanadapttheirmarketingapproachestosucceedinternationally.

2.Analyzetheroleofsustainabilityinbrandmarketing.Explorehowcompaniescanincorporatesustainablepracticesintotheirmarketingstrategiestoappealtoenvironmentallyconsciousconsumersandcontributetosocialresponsibility.

試卷答案如下

一、多項選擇題答案

1.D

2.