《新時(shí)代主題大學(xué)英語綜合教程第一冊》課件Unit 4

BeforeReadingGlobalReadingDetailedReadingAfterReading1Warm-up2CulturalNotes1Warm-up1.Howwouldyoudefine“fashion”?2.WhatdoyouthinkarethepurposesofaFashionWeek?BeforeReadingGlobalReadingDetailedReadingAfterReadingⅠ.Workingroupsanddiscussthefollowingquestions.1Warm-up3.Couldyounamethe

following

fashionbrandsandtheir

countriesof

origin

according

to

the

pictures

below?BeforeReadingGlobalReadingDetailedReadingAfterReadingⅠ.Workingroupsanddiscussthefollowingquestions.1Warm-upQuestions：How

do

you

feel

about

this

show?

Besides

clothing

style,

what

else

do

you

think

is

elaborately

designed

?

BeforeReadingGlobalReadingDetailedReadingAfterReadingⅡ.Watchtheclipandanswerthefollowingquestion.BeforeReadingGlobalReadingDetailedReadingAfterReading2CulturalNotes

The

LondonFashionWeek(LFW)isaclothingtradeshowthattakesplaceinLondontwiceayear,inFebruary

andSeptember.ItcurrentlyranksalongsideNewYork,MilanandParisasoneofthe“BigFour”fashion

weeks.OrganizedbytheBritishFashionCouncil(BFC)fortheLondonDevelopmentAgencywithhelpfrom

theDepartmentforBusiness,InnovationandSkills,LondonFashionWeekfirsttookplaceinOctober1983.It

presentsitselftofundersasatradeeventthatalsoattractssignificantpressattentionandbenefittotaxpayers.

BeforeReadingGlobalReadingDetailedReadingAfterReadingLondonFashionWeekBeforeReadingGlobalReadingDetailedReadingAfterReading2CulturalNotesItstatesthatitisattendedbyover5,000pressandbuyers,andhasestimatedordersofover￡100million.On

schedule

eventsusedtotakeplaceeitherattheBritishFashionCouncil’sownshowspace,180Strand,orat

externallocationsaroundcentralLondon.LondonFashionWeekwasthefirstofthe“BigFour”fashionweeksto

offerdesignersshowingcollectionsonthecatwalkatSomersetHousetheopportunitytobroadcasttheirshows

liveontheInternet.BeforeReadingGlobalReadingDetailedReadingAfterReadingLondonFashionWeekBeforeReadingGlobalReadingDetailedReadingAfterReading1TextAnalysis2Questions&AnswersBeforeReadingGlobalReadingDetailedReadingAfterReadingLondonFashionWeekcomesaroundtwiceayear(inSeptemberandFebruary),and,asthepeoplebehinditarekeentoemphasize,itisaboutagreatdealmorethanhatsandhemlengths.

Itistheindustry’stradeshow:newstylesarelaunched,fashionjournaliststakeabundantnotes,andbuyersputinordersforstock.Accordingtotheorganizers,thefashionindustrycontributes￡28bntotheUKeconomyandisgrowing,currentlyprovidingjobsfor880,000people.

Inanevernoisierworld,itcanhelpletyourvoicebeheard,accordingtoPeterRuis,chiefexecutiveofJigsaw—showingatFashionWeekforthefirsttime.Hesaid,“Twentyyearsago,thereweremaybe300to400brandsinEurope.Now,therearemillionsofbrandseverywhere,soLondonFashionWeekgivesusachanceforfourdaystobeonthetopoftheagenda.”

BeforeReadingGlobalReadingDetailedReadingAfterReadingWhatIsFashionWeekforandWhyIsItChanging?

Sowhatisnew?

Intheolddays,adesignerwouldshownewstylesintheautumnthatweremeanttobewornthefollowingspring.February’sfashionshowslookedaheadtothecomingwinter.Itgaveeditorstimetopublishlotsofglossy

photosinmonthlymagazinesandallowedtheanticipationtobuildbeforetheclothesarrivedinstore.

AtLondonFashionWeekthisFebruary,Burberrywasthefirsttointroducetheideaof“seenow,buynow”or“runwaytoretail”:showingproductsandthenmakingthemimmediatelyavailabletobuy.Theircollection,onMondaynight,wasbilledas“seasonless”and“immediate,”availableglobally.

TopshopandJigsawfollowedtheirexample.AtNewYorkFashionWeekafewdaysearlier,RalphLaurenhelditsshowonMadisonAvenue,sooncetherunwayhadcleared,guestscouldbeusheredstraightintothebrand’sflagshipstore,whereallthedesignswereimmediatelyavailabletobuy.TomFordandTommyHilfigerhaveadoptedthenewtimetabletoo.

BeforeReadingGlobalReadingDetailedReadingAfterReadingNatashaPearlman,editorofGraziamagazine,toldBBCRadio4’sTodayProgrammethatlabelshadrealizeditwasjusttoohard

tokeeppeopleexcitedaboutadesignwhiletheywaitedforitforsixmonths.“You’rerespondingtowhattheconsumerwants,”shesaid.“Theconsumerdrivestheprofits...themorepeopleyou’retalkingto,themoretheproductsareavailabletothem,themoreexcitingitis.”

Butnoteveryoneiskeenontheidea.“Fashionusedtobeaworldofallure,andrefinementandscarcity,”saidPatrickGrant,creativedirectorofSavileRowtailorNorton&Sons.“Personally,Ifelttherewassomethingwonderfulaboutthis,”hesaid.“Now...there’sfashionspameverywhere.AndwhatthishasdoneisturnRalphLaurenandBurberryinto[shoppingchannel]QVC.It’stotallydemocratized,butmyproblemwithitis,it’slosingitsallure.”BeforeReadingGlobalReadingDetailedReadingAfterReading

Whathasbroughtthison?

“Fastfashion”frombrandssuchasZaraandH&MmeanthatoncethebignamedesignershaveshowntheirhandatFashionWeek,ordinaryshoppershavetowaitonlyafewweeksbeforeHighStreetretailersareofferingthecolorsandshapestheyarecraving.ThenthereistheInternet.Fashionjournalismisalsoundergoingarevolutionasindependentbloggersor“influencers”playanevergreaterroleintellingconsumerswhatishotandwhatisnot.Ifahigh-endlabelwaitssixmonthsbeforeitslinesarriveintheshop,itriskslookingdatedastheInternetandtheHighStreethavelongagobeenthereanddonethat.

Moreover,asthefashionindustrybecomesevermoreglobal,theideaofdesigningforanupcoming“season”stopsmakinganysense.ThereisamarketforwintercoatsinAustraliajustwhenAmericansareinvestinginstrappysummerdresses.

BeforeReadingGlobalReadingDetailedReadingAfterReading

Whatisnotchanging?

Somethingsarenotchanging.Thereisthebiannualdebateovertheinfluenceofsuper-skinnymodelsandthelackofethnicdiversityonthecatwalk.Designersarestillmakingasplashwithoutlandishgarments—notbecausetheythinkconsumerswouldeverwearthembutbecauseithelpsthemtoestablishabrandidentityandmakethemmemorable.Andnewspapersandmagazines,whetherinprintoronline,areaskeenasevertofilltheirpageswithglossypicturesofcelebritiesrangedalongthefashionfrontrows.

(714words)

BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReading1TextAnalysisBeforeReadingGlobalReadingDetailedReadingAfterReadingOldVS.Newstrategies(Paras.4–6)Drivingfactors(Para.7)WhatIsFashionWeekforand

WhyIsItChanging?Introduction(Paras.1–3)NewChanges

(Paras.4–8)ReasonsforChanges(Paras.9–10)WhatRemains

Unchanged(Para.11)Fashionweek’ssignificance(Para.1)Fashionindustry’scontributiontoeconomy

(Para.2)Fashionweekshow’sfunction(Para.3)Positiveperspectives(Paras.4–7)Negativeperspectives:

Aworldofallure,

refinementandscarcityVS.Fashionspam(Para.8)Influenceoffastfashionbrands(Para.9)InfluenceoftheInternet(Para.10)BeforeReadingGlobalReadingDetailedReadingAfterReading2Questions&AnswersBeforeReadingGlobalReadingDetailedReadingAfterReadingHowdoesthefashionindustrycontributetotheUKeconomy?2.WhatdoesPeterRuis,chiefexecutiveofJigsawmeanbysaying“l(fā)etyour

voicebeheard”?Thefashionindustrycontributes￡28bntotheUKeconomyandisgrowing,currentlyprovidingjobsfor

880,000people.PeterRuismeansthatafashionbrandneedstoattracttheconsumers’attentionbygivingwonderfulshowsat

FashionWeekwhenmillionsofbrandsarecompetingwitheachotherintoday’sfashionindustry.BeforeReadingGlobalReadingDetailedReadingAfterReading2Questions&Answers3.CouldyoulistthecommonqualitiessharedbyfashionbrandssuchasJigsaw,

Topshop,TomFord

andTommyHilfiger?4.WhatisPatrickGrant’sattitudetowardsthechangingfashion?BeforeReadingGlobalReadingDetailedReadingAfterReadingFashionbrandsincludingJigsaw,Topshop,TomFordandTommyHilfigersharesuchcommonqualitiesas

beingfast,fashionableandcompetitive.Theyalladvocateandadoptthestrategyof“seenow,buynow”or“

runwaytoretail.”PatrickGrantwasnotsatisfiedwiththechangingfashionandheheldasomewhatnegativeorpessimistic

attitudetowardsit.Hethoughtfashionusedtobefascinating,alluringandscarce,butitwasbecoming

mediocreandlosingitsallure.BeforeReadingGlobalReadingDetailedReadingAfterReading2Questions&Answers5.Whatfactorshavecausedthechangeinpublicitystrategiesadoptedbybig

fashionbrandstoday?6.Whatisthekeytothesuccessofafashionbrand?

BeforeReadingGlobalReadingDetailedReadingAfterReadingThefactorscanbelistedasfollows:1)ThereweremaybehundredsofbrandsinEuropetwentyyearsago,but

therearemillionsofbrandscompetingwitheachothereverywheretoday.2)Sincetheideaof“seenow,buy

now”or“runwaytoretail”wasintroducedintofashionindustry,somebrandshavegainedtheinspirationto

selltheirproductsimmediatelyaftershowingthematFashionWeek.Thereafter,otherbrandsfollowedsuit.

3)Theconsumers’increasingdesireforfashiondrivestheprofit.4)TheInternetplaysapartinpromotinghot

fashion.Afashionbrandneedstorespondimmediatelyandappropriatelytotheconsumers’orthemarket’sdemand.BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudylaunch(Para.

2)

:vt.makeaproductavailabletothepublicforthefirsttime（首次）上市，發(fā)行

putashiporboatintothewater,esp.onethathasjustbeenbuilt使（船，尤指新船）下水BeforeReadingGlobalReadingDetailedReadingAfterReading公司希望明年十月之前推出新藥品。ThecompanyhopestolaunchthenewdrugbynextOctober.Therewasnotimetolaunchthelifeboatsbecausetheferrycapsizedwithsuchalarmingspeed.渡輪瞬間傾覆，根本沒時(shí)間放救生艇下水。BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyItistheindustry’stradeshow:newstylesarelaunched,fashionjournaliststakeabundant

notes,andbuyersputinordersforstock.(Para.2)Pleaseparaphrasethissentence.Fashionindustrycreatesthisshowinwhichfashionbrandsintroducenewlydesignedstylesoftheirproducts;

journalistswhoworkwithfashionbrandswritealotofreportsaboutthenewfashiontrendsandconsumers

ordernewproductsinadvanceincasetheyweresoldout.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudybemeantto:Ifyousaythatsomethingismeanttohappen,youmeanthatitisexpectedtohappenorthatitoughtto

happen.理應(yīng)，應(yīng)該2)Ifyousaythatsomethingismeanttohaveaparticularqualityorcharacteristic,youmeanthatithasa

reputationforbeinglikethat.被認(rèn)為，據(jù)傳揚(yáng)（具有某種特性或特點(diǎn)）BeforeReadingGlobalReadingDetailedReadingAfterReadingStudentsaremeanttoimproveself-studyability.學(xué)生應(yīng)該提高自己的自學(xué)能力。Iwatchedthemovieasitismeanttocontainaprofoundmessage.這部電影據(jù)說包含深刻的道理，所以我看了它。BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyItgaveeditorstimetopublishlotsofglossyphotosinmonthlymagazinesandallowedthe

anticipationtobuildbeforetheclothesarrivedinstore.(Para.4)1.

What

does

“it”

refers

to?Thisallowedthefashionmagazineeditorstopublishalotofattractiveandstylishphotos

inthemagazineseverymonth,whichkeptstirringtheconsumers’expectationanddesirefornewstyles,thus

increasingthedemandfornewclothesinthemarket.BeforeReadingGlobalReadingDetailedReadingAfterReading2.

Pleaseparaphrasethissentence.It

refers

to

the

fact

that

therewasatimespanofseveralmonthsbetweennewfashionstyles’beinglaunchedandbeing

putintomarket

in

the

past.

BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyglossy(Para.4):adj.smoothandshiny光滑的；有光澤的

2)givinganappearanceofbeingimportantandexpensive虛飾的；浮華的；虛有其表的

BeforeReadingGlobalReadingDetailedReadingAfterReadingWithherglossymaneofdarkhair,itistruethatsheisstrikinglybeautiful.她的深色頭發(fā)富有光澤，她真的非常美麗。英國的電視廣告光艷浮華，矯揉造作。BritishTVcommercialsareglossyandsophisticated.BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyTheircollection,onMondaynight,wasbilledas“seasonless”and“immediate,”available

globally.(Para.5)Pleaseparaphrasethissentence.OnMondaynight’sshow,(Burberry’s)newstylesofproductsweredescribedas“beingwithoutboundaries

ofseasonsorbeingsuitableforallseasons”and“beingsoldwithoutdelay.”Theirproductscanbeboughtin

everyflagshipshopallovertheworld.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyNatashaPearlman,editorofGraziamagazine,toldBBCRadio4’sTodayProgrammethat

labelshadrealizeditwasjusttoohardtokeeppeopleexcitedaboutadesignwhilethey

waitedforitforsixmonths.(Para.7)Pleaseparaphrasethissentence.NatashaPearlman,editorofGraziamagazine,toldBBCRadio4’sToday

Programmethatfashionbrandshad

realizeditwasdifficultandevenimpossibletoasktheconsumerstowaitforsixmonthsfornewly-designed

stylestheywant.Inotherwords,iftheconsumerswaitedforhalfayear,theymightlosetheirinterestand

enthusiasm.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyrefinement:n.[U]1)thequalityofbeingpoliteandwelleducatedandabletojudgethequalityofthings優(yōu)雅；彬彬有禮；有教養(yǎng)[C]

2)asmallchangetosomethingthatimprovesit精化；精修；完善；改進(jìn)

BeforeReadingGlobalReadingDetailedReadingAfterReading她是一個(gè)端莊優(yōu)雅的女孩。Sheisagirlwhopossessedbothdignityandrefinement.工具、培訓(xùn)和技術(shù)應(yīng)該不斷改進(jìn)。Thetools,thetraining,andthetechniquesshouldbeunderconstantrefinement.BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudydemocratize(Para.8)

:vt.makeacountryoraninstitutionmoredemocratic使（國家或制度）民主化2)makesomethingaccessibletoordinarypeople使……大眾化BeforeReadingGlobalReadingDetailedReadingAfterReading我們應(yīng)該滿足進(jìn)一步從整體上實(shí)現(xiàn)社會(huì)生活民主化的需要。Weshouldmeetafurtherneedtodemocratizethelifeofsocietyasawhole.Butitwantstoraiseitsbrandrecognition—it’sintroducinganaffordablesmartphonethatithopeswill

“democratize”thattechnology—andmakeHuaweiahouseholdname.不過華為想要提升其品牌認(rèn)知度——它正在推介一款價(jià)格實(shí)惠的智能手機(jī)，希望能夠使技術(shù)“大眾化”——同時(shí)讓華為成為家喻戶曉的名字。BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyshowone’shand

(Para.9):

showhowmuchpoweryouhaveandthewayyouintendtoact攤牌；亮出底牌；表達(dá)明白自己的真實(shí)意圖

盡管他拒絕亮出自己的底牌，他對(duì)競選總統(tǒng)一事卻越來越認(rèn)真了。Hehasgrownmoreseriousaboutrunningforpresident,althoughherefusesto

showhishand.最后，這個(gè)壞警察表明了自己想通過作假來掙錢的真實(shí)意圖。Atlast,thebadpolicemanshowedhishandthathewantedtoearnmoneybycheatingothers.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyFashionjournalismisalsoundergoingarevolutionasindependentbloggersor“influencers”

playanevergreaterroleintellingconsumerswhatishotandwhatisnot.(Para.9)

Pleaseparaphrasethissentence.Bigchangesalsotakeplaceinthemassmediaindustry.Todayindividualshavethefreedomtowriteaboutthe

storiesandopinionsoffashionbrandsandpostthesepiecesofwritingonline.Thesestoriestelltheconsumers

whatisfashionableandwhatisoutofdate,whichhasdeepinfluenceontheconsumers’choicesoffashion

brands.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyIfahigh-endlabelwaitssixmonthsbeforeitslinesarriveintheshop,itriskslooking

datedastheInternetandtheHighStreethavelongagobeenthereanddonethat.(Para.9)Pleaseparaphrasethissentence.Peoplecannotwaitforaslongassixmonthsbeforetheycanbuytheproductsfromaluxuryfashionbrand.

TheInternetisaverypowerfulpublicitytoolwithwhichpeoplecansearchforthebrandsandstylestheywant

tobuy.Itisalsoconvenientforthemtolookforfashionproductsinrealshopslocatedinthebusinessdistricts.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudyThereisthebiannualdebateovertheinfluenceofsuper-skinnymodelsandthelackof

ethnicdiversityonthecatwalk.(Para.11)Pleaseparaphrasethissentence.Ithappenstwiceayearthatpeopleargueaboutwhatkindofinfluencetheverythinfashionmodelswould

haveonthepublic.Meanwhile,thepublicargueaboutthepossiblediscriminationbecauseofthelimited

numberofnationalitiesandracesofthefashionmodelswalkingonthecatwalk.BeforeReadingGlobalReadingDetailedReadingAfterReadingT型臺(tái)Adj.

民族的Adj,

一年兩次的BeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudymakeasplash:becomenoticedorpopularbecauseofsomethingthatyouhavedone引人注目；引起轟動(dòng)她現(xiàn)已憑借美國電視劇《內(nèi)戰(zhàn)》而一炮走紅。Nowshe’smadeasplashintheAmericantelevisionshowCivilWars.Idon’tblametheyoungguysfortryingtomakeasplash.我不指責(zé)那些年輕氣盛、想要引起轟動(dòng)的人。BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReadingLanguageStudycelebrity(Para.11):n.[C]someonewhoisfamous,especiallyinareasofentertainmentsuchasfilms,music,writing,orsport（尤指娛樂界的）名人2)[U]Ifapersonorthingachievescelebrity,theybecomefamous,esp.inareasofentertainmentsuchasfilms,music,writing,orsport（尤指娛樂界的）名聲，名譽(yù)，名氣

BeforeReadingGlobalReadingDetailedReadingAfterReadingAllyouseeisanactororacelebritylitup.大家看到的是一個(gè)演員或者一個(gè)名人冉冉升起。喬安娜當(dāng)了25年演員以后，終于躋身一線女星之列。Joannahasfinallymadeittothefirstrankofcelebrityafter25yearsasanactress.BeforeReadingGlobalReadingDetailedReadingAfterReading1ReadingSkills2TranslationTechniquesBeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReading1ReadingSkillsUsingContextClues(3)—ExampleandExplanationExample

Thewritersoftenusespecificexamplestoillustratetheirviewpoints.Relevantandaccurateexamplesmakethewriters’viewpointsconvincing.

InUnit4TextA,thewritertalksaboutthechangesthathavetakenplaceinFashionWeeksandthefashionindustry.Itismentionedthattheideaof“seenow,buynow”or“runwaytoretail”hasbeenintroducedbyalotoffashionbrands.Herethewriterusessomeexamplestoshowhowdifferentbrandsadoptthisidea.Explanation

Bygivingexplanation,thewritersgivedetailsaboutthetopicordescribethetopicsothatitcanbeunderstoodeasily.BeforeReadingGlobalReadingDetailedReadingAfterReadingBeforeReadingGlobalReadingDetailedReadingAfterReading1ReadingSkillsHerearetwotopicsforwritingtasks.PleasedevelopTopic1byusingexamplesanddevelop

Topic2byusingexplanation.BeforeReadingGlobalReadingDetailedReadingAfterReadingTopic1Inmodernsociety,people’slifeisrenderedmoreconvenientwithscientificandtechnological

development.Topic2Readtenthousandbooks;traveltenthousandmiles.BeforeReadingGlobalReadingDetailedReadingAfterReading2TranslationTechniquesI.TranslatethefollowingsentencesintoChinese,

usingthetechniqueofconversion.BeforeReadingGlobalReadingDetailedReadingAfterReadingHewasanonsmokerandateetotaler.2.Shehurriedtoherfriend’srescue.3.Manypeopleareunawareoftheirinnerselves,andmoreawareoftheir

outerselves(physical

appearance).(Unit4B)4.Therepublicansareout,theDemocratsin.他不抽煙，也不喝酒。她急忙去救朋友了。許多人覺察不到內(nèi)在的自我，他們只對(duì)外在的自我（外表）認(rèn)識(shí)更清。共和黨下臺(tái)，民主黨上臺(tái)。5.Itisshamefulforanyonewhoreturnsevilforgood.6.Butifyoulookatwhat’sgoingonwithpeople,especiallyyoungpeople,many

ofthemwouldprefer

tobeinthe“incrowd”withthe“popularandbeautiful

people”—iftheyareallowedin.(Unit4B)BeforeReadingGlobalReadingDetailedReadingAfterReading2TranslationTechniquesBeforeReadingGlobalReadingDetailedReadingAfterReading以怨報(bào)德的人是可恥的。但是如果你觀察一下現(xiàn)在的人們，特別是年輕人的行為，就會(huì)發(fā)現(xiàn)他們中有許多人喜歡待在“小圈子”里，當(dāng)然這些圈子里少不了“討人喜歡又漂亮”的人——不過前提是他們有能耐進(jìn)入這些圈子。BeforeReadingGlobalReadingDetailedReadingAfterReading2TranslationTechniquesBeforeReadingGlobalReadingDetailedReadingAfterReading7.Theircollection,onMondaynight,wasbilledas“seasonless”and

“immediate,”availableglobally.(Unit4A)8.February’sfashionshowslookedaheadtothecomingwinter.(Unit4A)在周一晚上，他們的時(shí)裝系列被標(biāo)榜為“超越季節(jié)”“即時(shí)”，全球有售。二月份的時(shí)裝秀預(yù)示著當(dāng)年冬季的潮流。BeforeReadingGlobalReadingDetailedReadingAfterReading2TranslationTechniquesWearewronglyinformed.2.Theearthactslikeabigmagnet.3.Hislectureimpressedtheaudiencedeeply.4.Iceisnotasdenseaswateranditthereforefloats.II.PutthefollowingsentencesintoChinese,payingattentiontoidiomaticalexpressions.BeforeReadingGlobalReadingDetailedReadingAfterReading我們得到的是錯(cuò)誤消息。地球的作用像一大塊磁鐵。他的演講給聽眾留下了深刻的印象。冰的密度比水小，因此能浮在水面上。BeforeReadingGlobalReadingDetailedReadingAfterReading2TranslationTechniquesBeforeReadingGlobalReadingDetailedReadingAfterReadingII.PutthefollowingsentencesintoChinese,payingattentiontoidiomaticalexpressions.5.Allmetalstendtobeductile.6.Manyinthefieldseethequestionof“10,000hours”asacademicratherthan

practical.(Unit5B)7.Thefrequencyrangeof100to3200Hzisacousticallyimportantinbuilding.8.Goldisnotessentiallychangedbyman’streatmentofit.所有金屬都有延展性。該領(lǐng)域的許多人把“一萬小時(shí)定律”當(dāng)作學(xué)術(shù)問題而不是現(xiàn)實(shí)問題。100到3200赫茲的頻率范圍對(duì)建筑聲學(xué)很重要。黃金的性質(zhì)不因人們對(duì)其加工而改變。COLLEGEENGLISHERATHEME-BASEDNEWIntegratedCourse

1Text

B

OuterBeautyvs.InnerBeauty:WeHaveItBackwardsUnit

4FashionandBeauty

BeforeReadingWhileReadingAfterReading1Introduction2CulturalNotesWewereoftentoldbyourparentsorteachersnevertojudgepeoplebytheir

appearances.However,inreallife,itisnotunusualtoseethatsomepeoplegetspecially

favoredjustbecausetheyaregood-looking.Whatonearthreallymatters:outerbeautyor

innerbeauty?BeforeReadingWhileReadingAfterReading1Introduction2Culture

NotesBeforeReadingWhileReadingAfterReadingTheItalianRenaissance(Italian:

Rinascimento)wasaperiodofEuropeanhistorythatbeganinItalyinthe

14thcenturyandlasteduntilthe17thcentury,markingthetransitionfromtheMedievalperiodtoModernity.

TheFrenchwordrenaissance

(RinascimentoinItalian)means“rebirth”anddefinestheperiodasoneofcultural

revivalandrenewedinterestinclassicalantiquityafterthecenturieslabeledtheDarkAgesbyRenaissancehumanists.ItalianRenaissance2Culture

NotesBeforeReadingWhileReadingAfterReadingTheItalianRenaissanceisbestknownforitsachievementsinpainting,architecture,sculpture,literature,

music,philosophy,scienceandexploration.Moreandmorethinkersemphasizednaturalismandhumanism,thusrejectingdogmaandscholasticismduringthatperiodanditwasatimeofemancipationofthought.DanteItalianRenaissance1Text

Analysis2Question&ResponseBeforeReadingWhileReadingAfterReading

Ifyouaskmostpeoplewhattheyfindbeautifulaboutaperson,manyofthemwillprobablybegintodescribesomeone’sphysicalcharacteristics.Itusuallygoessomethinglikethis:“Ilikebigeyes,longhair,muscles,andanicebutt...”Rarelydoyouhearsomeonereply,“Whatmakessomeonebeautifultomeistheirgenerosity,courage,kindness,andsenseofhumor.”

It’salsoimportanttopointoutthatbeautyidealshavechangedthroughouttime.Forexample,duringtheItalianRenaissanceandVictorianEngland,theperfectwomanwasslightlyoverweightandhadverypaleskin.So,therearenoobjectiveorconsistentmeasuresofbeauty—eventhoughthereisscientificresearchthathasactuallytriedtoobjectivelydefinebeauty.Butinreality,it’sallwhataculturesociallyagreesuponasaperfectdefinitionof“beauty.”Thereareevenmanydifferentbeautystandardsacrosstheworldtoday—evenformen.

BeforeReadingWhileReadingAfterReading1Text

AnalysisOuterBeautyvs.InnerBeauty:WeHaveItBackwardsSothatleadsmetoaskthequestion:whenandwhyashuman

beingsarewesoobsessedwithouterbeauty?Whydowevalueit

aboveinnerbeauty?Or,inmyopinion,whydowehaveitallbackwards?

IamsuretheanswergoesbacktohowourDNAisprogrammed.

Humansinstinctivelylookforthebestmateinordertopassdown

theirgenestothenextgeneration.Butisn’titsadthatwearestill

lettingbiologicalprogrammingdictateourconceptualizationofbeauty?Itseemslikeweshould

havesomehowevolvedpastthat.Butclearlywehaven’tanditseemslikeit’sworsethanever.IhaveknownmanyphysicallybeautifulpeoplewhoIdidn’tlike,becauseontheinsidetheywere

anythingbutpretty.And1Text

AnalysisBeforeReadingWhileReadingAfterReadingconversely,I’veknownsomenot-so-physicallybeautifulpeoplewhoweresuchamazingpeopleontheinsidethatyoudidn’tevenseetheir“imperfections.”I’msureyouhavetoo.Butifyoulook