基于大數(shù)據(jù)的數(shù)字化運(yùn)營(yíng)平臺(tái)架構(gòu)及應(yīng)用建設(shè)方案

基于大數(shù)據(jù)的數(shù)字化運(yùn)營(yíng)平臺(tái)架構(gòu)及應(yīng)用建設(shè)方案業(yè)務(wù)架構(gòu)交CRM系統(tǒng)客服系統(tǒng)外購(gòu)數(shù)據(jù)公開數(shù)據(jù)用戶標(biāo)準(zhǔn)化系統(tǒng)O-CRMAPPCCWEBEMAILWECHAT……用戶運(yùn)營(yíng)管理平臺(tái)用戶標(biāo)簽用戶群組活動(dòng)運(yùn)營(yíng)流程審批智能分配決策管理系統(tǒng)大數(shù)據(jù)平臺(tái)HIVEHBASEKUDUIMPALASPARKPYTHONKAFKAFLUME數(shù)據(jù)開發(fā)元數(shù)據(jù)管理數(shù)據(jù)安全數(shù)據(jù)權(quán)限算法管理非結(jié)構(gòu)數(shù)據(jù)日志數(shù)據(jù)運(yùn)營(yíng)平臺(tái)數(shù)據(jù)集市用戶信息業(yè)務(wù)數(shù)據(jù)用戶標(biāo)簽客戶行為業(yè)務(wù)數(shù)據(jù)實(shí)時(shí)流數(shù)據(jù)用戶360消息管理MOT事件運(yùn)營(yíng)分析績(jī)效考核數(shù)據(jù)質(zhì)量用戶運(yùn)營(yíng)平臺(tái)架構(gòu)數(shù)據(jù)平臺(tái)數(shù)據(jù)應(yīng)用數(shù)據(jù)可視化數(shù)據(jù)挖掘監(jiān)管報(bào)送反洗錢…….數(shù)據(jù)中心數(shù)據(jù)接入標(biāo)準(zhǔn)數(shù)據(jù)場(chǎng)景數(shù)據(jù)產(chǎn)品、客戶等基礎(chǔ)數(shù)據(jù)交易、估植等投研數(shù)據(jù)TA、CTRM等營(yíng)銷數(shù)據(jù)公司運(yùn)營(yíng)及財(cái)務(wù)數(shù)據(jù)資訊及互聯(lián)網(wǎng)數(shù)據(jù)當(dāng)事人資訊……通用場(chǎng)景數(shù)據(jù)反洗績(jī)效數(shù)據(jù)監(jiān)管數(shù)據(jù)大數(shù)據(jù)平臺(tái)資產(chǎn)協(xié)議事件產(chǎn)品服銷一體化中心基礎(chǔ)支撐聯(lián)絡(luò)中心應(yīng)用BI統(tǒng)計(jì)報(bào)表領(lǐng)導(dǎo)艙用戶分析活動(dòng)分析經(jīng)營(yíng)分析數(shù)據(jù)大屏用戶行為分析用戶分群事件分析漏斗分析留存分析用戶軌跡點(diǎn)擊分析明細(xì)分析運(yùn)營(yíng)監(jiān)控實(shí)時(shí)秒殺監(jiān)控大盤第三方渠道監(jiān)控廣告投放監(jiān)控?cái)?shù)據(jù)開放服務(wù)數(shù)據(jù)共享數(shù)據(jù)交換數(shù)據(jù)中臺(tái)大數(shù)據(jù)平臺(tái)SAAS服務(wù)數(shù)據(jù)采集服務(wù)數(shù)據(jù)監(jiān)控服務(wù)數(shù)據(jù)治理服務(wù)數(shù)據(jù)集成服務(wù)流計(jì)算服務(wù)用戶行為分析服務(wù)知識(shí)圖譜服務(wù)數(shù)據(jù)資產(chǎn)服務(wù)自助分析服務(wù)統(tǒng)一指標(biāo)服務(wù)用戶畫像服務(wù)機(jī)器學(xué)習(xí)服務(wù)統(tǒng)一調(diào)度服務(wù)元數(shù)據(jù)管理數(shù)據(jù)質(zhì)量監(jiān)控離線計(jì)算服務(wù)數(shù)據(jù)治理平臺(tái)數(shù)據(jù)決策平臺(tái)數(shù)據(jù)研發(fā)平臺(tái)指標(biāo)開發(fā)離線計(jì)算平臺(tái)數(shù)據(jù)提取服務(wù)Hadoop

(ZooKeeper/Spark/Yarn/Kudu/Kafka/Impala/

Hive/HDFS/HBase在線計(jì)算平臺(tái)Greenplum

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HBase機(jī)器學(xué)習(xí)平臺(tái)TensorFlow/MADlib關(guān)系網(wǎng)絡(luò)服務(wù)圖計(jì)算服務(wù)數(shù)據(jù)安全平臺(tái)單點(diǎn)登錄日志留痕/數(shù)據(jù)審計(jì)數(shù)據(jù)加解密媒體門戶微信網(wǎng)站電商媒體門店客服平臺(tái)坐席工作臺(tái)工作流信息查詢坐席管理系統(tǒng)監(jiān)控?cái)?shù)據(jù)大屏電銷平臺(tái)名單管理坐席界面坐席輔助效率監(jiān)控經(jīng)營(yíng)分析數(shù)據(jù)大屏智能服務(wù)中心機(jī)器人質(zhì)檢IVR坐席輔助外呼知識(shí)庫(kù)營(yíng)銷推廣微站發(fā)布中心投放監(jiān)控銷售漏斗經(jīng)營(yíng)分析數(shù)據(jù)大屏數(shù)據(jù)采集中心用戶調(diào)研第三方數(shù)據(jù)智能化數(shù)據(jù)用戶標(biāo)簽行為數(shù)據(jù)運(yùn)營(yíng)數(shù)據(jù)數(shù)字化運(yùn)營(yíng)數(shù)據(jù)應(yīng)用數(shù)據(jù)中臺(tái)大數(shù)據(jù)平臺(tái)BI精細(xì)化營(yíng)銷用戶行為分析運(yùn)營(yíng)監(jiān)控智能數(shù)據(jù)服務(wù)統(tǒng)計(jì)報(bào)表領(lǐng)導(dǎo)艙用戶分析活動(dòng)分析經(jīng)營(yíng)分析數(shù)據(jù)大屏拉新專題促活專題價(jià)值轉(zhuǎn)化個(gè)性化推薦用戶分群事件分析漏斗分析留存分析用戶軌跡點(diǎn)擊分析明細(xì)分析實(shí)時(shí)秒殺監(jiān)控大盤第三方渠道監(jiān)控廣告投放監(jiān)控智能風(fēng)控反欺詐產(chǎn)品定價(jià)商品智能推薦數(shù)據(jù)開放服務(wù)數(shù)據(jù)共享數(shù)據(jù)交換SAAS服務(wù)數(shù)據(jù)采集服務(wù)數(shù)據(jù)監(jiān)控服務(wù)數(shù)據(jù)治理服務(wù)數(shù)據(jù)集成服務(wù)流計(jì)算服務(wù)用戶行為分析服務(wù)知識(shí)圖譜服務(wù)數(shù)據(jù)資產(chǎn)服務(wù)自助分析服務(wù)統(tǒng)一指標(biāo)服務(wù)用戶畫像服務(wù)機(jī)器學(xué)習(xí)服務(wù)統(tǒng)一調(diào)度服務(wù)元數(shù)據(jù)管理數(shù)據(jù)質(zhì)量監(jiān)控離線計(jì)算服務(wù)數(shù)據(jù)治理平臺(tái)數(shù)據(jù)決策平臺(tái)數(shù)據(jù)研發(fā)平臺(tái)指標(biāo)開發(fā)離線計(jì)算平臺(tái)數(shù)據(jù)提取服務(wù)Hadoop

(ZooKeeper/Spark/Yarn/Kudu/Kafka/Impala/

Hive/HDFS/HBase在線計(jì)算平臺(tái)Greenplum

/

HBase機(jī)器學(xué)習(xí)平臺(tái)TensorFlow/MADlib關(guān)系網(wǎng)絡(luò)服務(wù)圖計(jì)算服務(wù)數(shù)據(jù)安全平臺(tái)單點(diǎn)登錄日志留痕/數(shù)據(jù)審計(jì)數(shù)據(jù)加解密數(shù)據(jù)層決策層策略層話務(wù)層數(shù)據(jù)看板維度分析Sql分析報(bào)表設(shè)計(jì)數(shù)據(jù)整合及加工業(yè)務(wù)系統(tǒng)全量數(shù)據(jù)APP/H5/小程序全量用戶數(shù)據(jù)大數(shù)據(jù)平臺(tái)定時(shí)報(bào)表發(fā)送團(tuán)隊(duì)管控看板客戶評(píng)論敏感詞團(tuán)隊(duì)工作規(guī)劃坐席安排坐席監(jiān)控?cái)?shù)據(jù)統(tǒng)計(jì)報(bào)表智能客服智能電銷智能催收算法模型用戶標(biāo)簽智能匹配全面監(jiān)控分組策略分組工作計(jì)劃團(tuán)隊(duì)激勵(lì)策略工作量需求預(yù)測(cè)話務(wù)量統(tǒng)計(jì)調(diào)度表生成完成量監(jiān)控平均通話時(shí)長(zhǎng)監(jiān)控工作量統(tǒng)計(jì)業(yè)績(jī)排行榜出勤統(tǒng)計(jì)分析智能決策智能績(jī)效數(shù)據(jù)監(jiān)控大屏業(yè)績(jī)分析看板某著名企業(yè)報(bào)表同步數(shù)據(jù)源日志數(shù)據(jù)用戶行為數(shù)據(jù)文件數(shù)據(jù)業(yè)務(wù)系統(tǒng)數(shù)據(jù)互聯(lián)網(wǎng)數(shù)據(jù)運(yùn)營(yíng)商數(shù)據(jù)行業(yè)數(shù)據(jù)數(shù)據(jù)采集層數(shù)據(jù)采集器數(shù)據(jù)總線網(wǎng)絡(luò)爬蟲數(shù)據(jù)處理層數(shù)據(jù)應(yīng)用層數(shù)據(jù)治理層元數(shù)據(jù)管理數(shù)據(jù)資產(chǎn)管理血緣關(guān)系數(shù)據(jù)安全管理數(shù)據(jù)質(zhì)量管理數(shù)據(jù)訪問層數(shù)據(jù)計(jì)算層數(shù)據(jù)存儲(chǔ)層實(shí)時(shí)計(jì)算分布式計(jì)算搜索引擎挖掘算法緩存區(qū)歷史數(shù)據(jù)區(qū)維度數(shù)