經(jīng)濟(jì)管理出版社書(shū)目信息管理系統(tǒng)的設(shè)計(jì)與開(kāi)發(fā).doc

摘要數(shù)字化和網(wǎng)絡(luò)化是當(dāng)今時(shí)代的顯著特征，出版社在作為信息的加工者、傳播者的同時(shí)又是一個(gè)企業(yè)，它亟需借助信息技術(shù)突破傳統(tǒng)運(yùn)作模式，面對(duì)出版行業(yè)的這種現(xiàn)狀，本文針對(duì)經(jīng)濟(jì)管理出版社的具體需求，描述了“書(shū)目信息管理”這一系統(tǒng)的設(shè)計(jì)及實(shí)施方案，詳細(xì)闡述了整個(gè)應(yīng)用系統(tǒng)的設(shè)計(jì)思路。本系統(tǒng)幫助現(xiàn)代出版社充分利用和挖掘出版資源，提高出版社運(yùn)營(yíng)效率，降低運(yùn)營(yíng)成本，通過(guò)網(wǎng)絡(luò)化和信息化的實(shí)現(xiàn)，結(jié)合網(wǎng)絡(luò)運(yùn)營(yíng)的新型模式，高效、動(dòng)態(tài)的管理出版社的圖書(shū)資源，并對(duì)外進(jìn)行網(wǎng)絡(luò)營(yíng)銷。本系統(tǒng)共分為三個(gè)模塊：書(shū)目信息管理、網(wǎng)絡(luò)營(yíng)銷系統(tǒng)、書(shū)目數(shù)據(jù)生成。其中書(shū)目管理包括對(duì)出版社書(shū)目的瀏覽、增加、修改、各種方式的查詢及分類管理等等；網(wǎng)絡(luò)營(yíng)銷系統(tǒng)是通過(guò)對(duì)書(shū)目信息和客戶信息的有效管理，借助電子郵件群發(fā)功能來(lái)向客戶進(jìn)行圖書(shū)宣傳，可以根據(jù)模版自動(dòng)插入書(shū)目信息生成郵件；書(shū)目數(shù)據(jù)生成包括書(shū)目數(shù)據(jù)的導(dǎo)入導(dǎo)出及模版管理，可以以多種模板實(shí)現(xiàn)書(shū)目數(shù)據(jù)庫(kù)中的書(shū)目信息與Excel和word之間的轉(zhuǎn)換。關(guān)鍵詞：書(shū)目管理；網(wǎng)絡(luò)營(yíng)銷；郵件群發(fā)；出版社ABSTRACTThedigitizationandthenetworkistheremarkablecharacteristicofthepresentera,thepublishinghousearenotonlytheinformationprocessorsanddisseminatorsbutalsoanenterprise,iturgentlyneedtobreakthroughtraditionoperationpatternwiththeinformationtechnology,facingthiskindofpresentsituationofthepublication,thisarticledescribedtheprojectofthedesignandexecutionofthesystemwhichiscalledthebookinformationmanagementsystemtomeetstheconcreteneedoftheeconomicalmanagementpublishinghouse,andelaboratedtheentiredesignoftheapplicationsystemindetail.Thissystemhelpmodernpublishinghousemakefulluseofthepublicationresourcesandexcavatethepublicationresources,enhancestheefficiencyofthepublishinghouse,reducesthecostoftheoperation,managethebooksresourcesofthepublishinghouseeffectivelyanddynamicallybycombinestheweb,informationandnewoperationpatterntogether,andcarriesontheexternalnetworkmarketing.Thissystemhasthreemodules:Bookinformationmanagement,onlinemarketingsystemandbookdatagenerating.Bookmanagementincludesthebrowsing,increasing,revisionofthebookinformation,anditcansearchthebookinformationwithkindsofcondition,anditcancarryouttheclassifiedmanagementofthebookinformation.Thenetworkmarketingsystemadvertisethebookbye-mailmarketingthroughtotheeffectivemanagementofthebookandcustomerinformation,itcanproducethee-mailwithbookinformationaccordingtothepatternplateautomatically；bookdatageneratingcanmakethebookinformationinoroutofthedatabase,andconvertthebookinformationtoExcelorWordaccordingtokindsofpatternplate.Keywords:Booksmanagement；Networkmarketing；Massivee-mail；Publishinghouse；I目錄引言.1第一章系統(tǒng)概述.21.1系統(tǒng)開(kāi)發(fā)背景.21.2系統(tǒng)國(guó)內(nèi)外發(fā)展現(xiàn)狀及開(kāi)發(fā)意義.21.3系統(tǒng)設(shè)計(jì)特點(diǎn).3第二章系統(tǒng)分析.42.1系統(tǒng)可行性分析.42.1.1經(jīng)濟(jì)可行性.42.1.2技術(shù)可行性.42.1.3社會(huì)可行性.42.1.4人員可行性.52.2系統(tǒng)開(kāi)發(fā)原則.52.3系統(tǒng)需求分析.52.3.1用戶需求情況.62.4組織結(jié)構(gòu)圖與職能分析.62.4.1經(jīng)濟(jì)管理出版社組織結(jié)構(gòu)圖.62.4.2職能分析.62.5系統(tǒng)業(yè)務(wù)流程圖與分析.72.5.1系統(tǒng)業(yè)務(wù)流程圖.7II2.5.2業(yè)務(wù)流程分析.82.6系統(tǒng)數(shù)據(jù)流程圖與分析.102.6.1系統(tǒng)數(shù)據(jù)流程圖.112.6.2數(shù)據(jù)流程分析.112.7數(shù)據(jù)字典.132.7.1數(shù)據(jù)元素.132.7.2數(shù)據(jù)結(jié)構(gòu).142.7.3數(shù)據(jù)流.152.7.4處理邏輯.152.7.5數(shù)據(jù)存儲(chǔ).162.7.6外部實(shí)體.16第三章系統(tǒng)設(shè)計(jì).173.1系統(tǒng)總體結(jié)構(gòu)設(shè)計(jì).173.2系統(tǒng)模塊功能設(shè)計(jì).173.