[畢業(yè)設(shè)計(jì)精品] 重慶市摩托車產(chǎn)業(yè)發(fā)展分析.doc

畢業(yè)論文題目重慶市摩托車產(chǎn)業(yè)發(fā)展分析學(xué)院經(jīng)濟(jì)學(xué)院專業(yè)經(jīng)濟(jì)學(xué)班級(jí)學(xué)生學(xué)號(hào)指導(dǎo)教師二一一年五月二十三日畢業(yè)論文-I摘要作為重慶工業(yè)的支柱產(chǎn)業(yè)，重慶摩托車企業(yè)在坐擁家喻戶曉的嘉陵、建設(shè)等老品牌之后，隨后又添入了宗申、隆鑫、銀剛、力帆等新鮮的血液，一舉成為了中國(guó)最大的摩托車制造和出口市場(chǎng)。它在全國(guó)的零部件生產(chǎn)研發(fā)體系技術(shù)水平中具有絕對(duì)的領(lǐng)先優(yōu)勢(shì)，形成了許多擁有生產(chǎn)性價(jià)比較高的零部件產(chǎn)品能力的品牌企業(yè)。然而，隨著中國(guó)經(jīng)濟(jì)的迅猛發(fā)展，摩托車產(chǎn)業(yè)在國(guó)內(nèi)市場(chǎng)漸漸達(dá)到了飽和，日趨激烈的國(guó)內(nèi)外市場(chǎng)的競(jìng)爭(zhēng)，產(chǎn)品創(chuàng)新研發(fā)力量不足，品牌的多元化、同質(zhì)化再加上自身的技術(shù)瓶頸，多方面亟需解決的問(wèn)題使得重慶摩托車板塊面臨前所未有的困境和壓力。關(guān)鍵詞：摩托車企業(yè)；技術(shù)瓶頸；產(chǎn)品創(chuàng)造研發(fā)畢業(yè)論文-IIABSTRACTAsthepillarindustryofChongqing,theMotorcycleenterprisesinChongqinghaveincludedJialing,Jiansheandotheroldfamousbrandswhichareknownamongperson,andthenZongshen,Loncin,Yingang,Lifanbringthenewelementstothesupermotorcycleprotuctivemarket,whichmakesChinatobethebiggestmotorcyclemanufacturerandthelargestexportmarket.ChongqingisplayinganimportantpartinpartsmanufacturingwhichhasreachedtheabsoluteleadingedgeinChinaandformedmanyfamouspartsproductionbrandswhichhasahighcostperformance.However,withtherapiddevelopmentofChineseeconomy,themotorcycleindustryhasbecomesaturationindomesticmarket.Increasinglyfiercecompetitionindomesticandinternationalmarkets,thelackofproductiveinnovation,thediversificationofthemotorcyclebrandsallovertheworldandthetechnicalobstaclesallformmanykindsofbarrierswhicharekeepingthemotorcyfleindustryinChongqingfromdevelopingintheworld.Keywords:MotorcycleIndustry；CurrentCharacteristics；DevelopmentStrategy畢業(yè)論文-III目錄摘要.IABSTRACT.II一、前言.1二、摩托車產(chǎn)業(yè)發(fā)展現(xiàn)狀.2(一)國(guó)際及國(guó)內(nèi)摩托車產(chǎn)業(yè)發(fā)展現(xiàn)狀.2(二)重慶市摩托車產(chǎn)業(yè)的發(fā)展現(xiàn)狀.4三、重慶摩托車產(chǎn)業(yè)面臨的問(wèn)題及其成因分析.6(一)高級(jí)專業(yè)人才匱乏，自主研發(fā)創(chuàng)新能力較弱.6(二)生產(chǎn)集中度低，產(chǎn)品同質(zhì)化，價(jià)格戰(zhàn)頻繁.6(三)缺少品牌戰(zhàn)略，市場(chǎng)定位不明確.6(四)企業(yè)管理水平不高，營(yíng)銷模式單一.7(五)海外市場(chǎng)集中度高.7(六)產(chǎn)品附加值低、污染大.8(七)國(guó)家政策的支持力度不夠.81.人民幣匯率不斷上升.82.禁摩令頒布實(shí)施.83.退稅率降低.8四、重慶市摩托車產(chǎn)業(yè)發(fā)展的對(duì)策.9(一)提高企業(yè)自主研發(fā)能力.9(二)組建企業(yè)的戰(zhàn)略聯(lián)盟.9(三)強(qiáng)化專利保護(hù)意識(shí)，提升產(chǎn)品品牌價(jià)值.91.強(qiáng)化專利保護(hù)意思.92.提升產(chǎn)品品牌價(jià)值.10(四)深化監(jiān)督體系，整頓不良競(jìng)爭(zhēng)行為.10(五)積極開發(fā)國(guó)內(nèi)農(nóng)村市場(chǎng)，開辟新興