英語專業(yè)術(shù)語Unit1-6.docx

Unit1business plan 商業(yè)計劃 customer service 顧客服務(wù)fraud 詐騙 mutual fund 共有資金，合股企業(yè)on-demand 隨需響應(yīng) road map 藍圖，計劃transaction 交易 undercaptitalization 資本不足work force 勞動力loyal customer 回頭客，忠誠的顧客 bargain-hunters 買便宜貨的人business landscape 商業(yè)格局，商業(yè)環(huán)境 close substitute功能接近的替代品competitive advantage競爭優(yōu)勢 competitive dynamics競爭的態(tài)勢entrepreneur企業(yè)家 free enterprise 自由企業(yè)制度mutual fund共同資金 price sensitive/insensitive對價格（不）敏感的price targeting區(qū)別定價戰(zhàn)略 pricing定價sales force銷售隊伍 social networking site（SNS）社交網(wǎng)站stockholder股東 target audience目標受眾workforce勞動力 workplace工作場所Unit2advertising廣告 business philosophy經(jīng)營理念established brand知名品牌 event marketing事件營銷exclusive distribution獨家經(jīng)銷 marketing communication營銷傳播marketing manager營銷經(jīng)理 marketing營銷personal selling個人銷售 promotion推廣，促銷public relations公共關(guān)系 sales promotion促銷target market目標市場 venture capital firm風險投資公司the act of sales銷售行為 manage customer relationship客戶關(guān)系管理satisfy consumer requirement滿足消費者需求manipulate the tool of marketing操縱市場工具entice consumers to buy products誘導消費者購買產(chǎn)品effective marketing有效營銷 ideal target market理想的目標市場promote products促銷產(chǎn)品 maximize interest利益最大化the packaging of product產(chǎn)品包裝the design and manufacturing of product產(chǎn)品設(shè)計與生產(chǎn)consume a product消費產(chǎn)品 cut the cost of manufacturing減少生產(chǎn)成本global powerhouse具有全球影響力的企業(yè)beauty/health/home care美膚/醫(yī)療/家用護理品product development產(chǎn)品開發(fā) range of product系列產(chǎn)品global expansion全球擴張 headquarters（企業(yè)）總部discount store折扣店 superior product卓越產(chǎn)品product testing產(chǎn)品測試 dominate a category在某一領(lǐng)域首屈一指offshore manufacturing離岸制造（不在本國）iconic brands偶像級品牌 outdoor billboard戶外廣告牌location選址 store window display櫥窗展示launch開業(yè)，推出 brand manager品牌經(jīng)理go out of business歇業(yè) virtual test drive虛擬駕駛shipping發(fā)貨 in-depth ads植入廣告，深度廣告Unit3consumer preference消費者偏好 foreign direct investment外國直接投資franchise給予特許經(jīng)營權(quán) growth strategy發(fā)展策略international expansion國際擴張 inventory庫存，存貨joint venture合資企業(yè) licensing許可經(jīng)營logistics物流；后勤 majority stake多數(shù)股權(quán)merchandising strategy鋪貨策略，產(chǎn)品陳列策略operations strategy運營策略 overstocking存貨過剩royalty特許權(quán)使用費 shopping behavior購物行為stock option認股權(quán)，股票購買權(quán) subsidiary分公司understocking庫存不足 wholly-owned subsidiary全資子公司strategy of everyday low price每日低價策略keep inventory to a minimum庫存最小化Unit4add value附加價值 business ethics商業(yè)道德coaching培訓，輔導，指導 cost of labor勞動力成本corporate social responsibility（CSR）企業(yè)社會責任customer segment客戶細分市場 franchise特許經(jīng)營（權(quán)）；加盟店hierarchy of needs需求金字塔 in-house training內(nèi)部培訓knowledge worker知識工作者 managing director總裁，總經(jīng)理personal integrity個人誠信 portfolio業(yè)務(wù)或投資組合strategic planning戰(zhàn)略規(guī)劃 effective leadership高效能勞動力management practice管理實踐 strategic planning戰(zhàn)略規(guī)劃procurement采購 profitability獲利 recruitment招募，招聘mission使命 vision statement愿景 goal（長期）目標objective（中短期）目標 function職能 expense費用，支出resources資源 performance績效 insight洞察Unit5B2B（business-to-business）企業(yè)對企業(yè)的電子商務(wù)B2C（business-to-consumer）顧客對消費者的電子商務(wù)buying preference購物偏好 carrying costs置存成本，維持成本comparison shopping比較購貨 corporate client公司客戶distribution channel分銷渠道 e-business model電子商務(wù)模式e-commerce infrastructure電子商務(wù)基礎(chǔ)設(shè)施enhance reputation提高聲譽 generate sales revenues創(chuàng)造銷售收入honor system誠信制度 individual service個性化服務(wù)reduce expenses減少開銷 sales transaction銷售事務(wù)unsold inventory未售的存貨 vacation package旅行套餐（計劃）wholesaler and retailer批發(fā)商和零售商facilitate sales transaction簡化交易程序fairly priced，high-quality product標價合理，高品質(zhì)的產(chǎn)品a large portion of raw materials大量的原材料increase the volume of purchase增加購買量build long-term relationships with the customers與消費者建立長期的消費關(guān)系broadband access to the Internet互聯(lián)網(wǎng)的寬帶連接information database信息數(shù)據(jù)庫Unit6actual product實際產(chǎn)品 call center客戶服務(wù)中心consumer behavior消費行為 consumer-driven culture客戶驅(qū)動的文化coupon優(yōu)惠券 customer service售后服務(wù)global brands全