廣告學(xué)專業(yè)雙專業(yè)雙學(xué)位課程設(shè)置一覽表.doc

傳播學(xué)院本科人才培養(yǎng)方案廣告學(xué)專業(yè)雙專業(yè)雙學(xué)位課程設(shè)置一覽表課程類別序號課程編號課 程 名 稱學(xué)分總數(shù)周學(xué)時課程總學(xué)時a+b學(xué)時分配開課學(xué)期建議修讀學(xué)期備 注課堂講授（a）課內(nèi)實踐環(huán)節(jié)（b）秋季學(xué)期春季學(xué)期課程設(shè)計實驗實訓(xùn)其他雙 專 業(yè) 雙 學(xué) 位 課 程122089901媒體與社會Media and Society222828一院級必修課222089902攝影基礎(chǔ)Photography Fundamentals23421428一322089903社會科學(xué)研究方法Research Methodology of Social Science223636二422089904經(jīng)濟學(xué)基礎(chǔ)Economics Fundamentals223636二522089905圖文信息處理Word & Visual Information Processing23541836二622089906傳播學(xué)理論Communication Theories223636三722089907市場營銷學(xué)Marketing223636三822089908社會學(xué)基礎(chǔ)Sociology223636三922081001視覺傳達基礎(chǔ)Visualization Fundamentals34723636三系級必修課1022081002廣告學(xué)概論Introduction to Advertising223636四1122081003中外廣告史History of Chinese & Foreign Advertising223636四1222081004廣告攝影Advertising Photography34723636四1322081005廣告策劃Advertising Strategy335454五1422081006廣告創(chuàng)意Advertising Creativity223636五1522081007廣告寫作Advertising Copywriting34723636五1622081008廣告法規(guī)與管理Advertising Laws and Management223636六1722081009廣告心理學(xué)Advertising Psychology223636六1822081101市場調(diào)查與統(tǒng)計分析Marketing Survey and Statistics Analysis23541836四廣告策略方向必修課1922081102消費者行為研究Consumer Behavior Research223636四2022081103銷售管理Marketing Management223636五2122081104媒體計劃與廣告效果評估Marketing Planning & Advertising Assessment23541836五2222081105商務(wù)溝通與廣告客戶服務(wù)Business Communication and Advertising Customers Service223636六2322081106公共關(guān)系Public Relations223636六2422081107整合營銷傳播Integrated Marketing Communication223636六2522081108品牌研究Brand Studies223636六廣告學(xué)專業(yè)雙專業(yè)雙學(xué)位課程設(shè)置一覽表（續(xù)）課程類別序號課程編號課 程 名 稱學(xué)分總數(shù)周學(xué)時課程總學(xué)時a+b學(xué)時分配開課學(xué)期建議修讀學(xué)期備 注課堂講授（a）課內(nèi)實踐環(huán)節(jié)（b）秋季學(xué)期春季學(xué)期課程設(shè)計實驗實訓(xùn)其它2622081201設(shè)計基礎(chǔ)Basic Graphic Design34723636三廣告設(shè)計方向必修課2722081202圖形創(chuàng)意Graphic Creativity23541836四2822081203印刷與圖文編輯Printing & Word-Image Editing23541836四2922081204商業(yè)插圖及手繪廣告Illustration & Handdrawing of Advertising23541836五3022081205平面廣告創(chuàng)意與表現(xiàn)Creative Design of Graphic Advertising23541836五3122081206多媒體廣告設(shè)計Multimedia Advertising Design23541836六3222081207品牌整合設(shè)計Brand Integrated Design34723636六備注：1. 表中周學(xué)時“a”為每周課堂授課學(xué)時，“b”為每周課堂實踐學(xué)時。2. 雙專業(yè)雙學(xué)位課程開課70學(xué)分，要求選修所有院、系級必修課38學(xué)分以及任一方向必修課16學(xué)分，共計54學(xué)分。4傳播學(xué)專業(yè)雙專業(yè)雙學(xué)位課程設(shè)置一覽表課程類別序號課程編號課 程 名 稱學(xué)分總數(shù)周學(xué)時課程總學(xué)時a+b學(xué)時分配開課學(xué)期建議修讀學(xué)期備 注課堂講授（a）課內(nèi)實踐環(huán)節(jié)（b）秋季學(xué)期春季學(xué)期課程設(shè)計實驗實訓(xùn)其它雙專業(yè)雙學(xué) 位課程122089901媒體與社會Media and Society222828一院級必修課222089902攝影基礎(chǔ)Photography Fundamentals23421428一322089903社會科學(xué)研究方法Research Methodology of Social Science223636二422089904經(jīng)濟學(xué)基礎(chǔ)Economics Fundamentals223636二522089905圖文信息處理Word & Visual Information Processing23541836二622089906傳播學(xué)理論Communication Theories223636三722089907市場營銷學(xué)Marketing223636三822089908社會學(xué)基礎(chǔ)Sociology223636三922082001人際傳播Interpersonal Communication223636四系級必修課1022082002新聞學(xué)概論Introduction to Journalism223636四1122082003人類傳播史History of Human Communication223636四1222082004廣播電視概論Understanding Radio and Television223636四1322082005新聞采訪與寫作News Gathering and Writing34723636五1422082006文化研究導(dǎo)論Introduction to Cultural Studies223636五1522082007新媒體概論Introduction to New Media223636五1622082008傳播倫理與法規(guī)Media Law and Ethics223636五1722082009新聞編輯與評論News Editing and Comments34723636六1822082010文化產(chǎn)業(yè)概論Introduction to Cultural Industry223636六1922082101新聞攝影 Photographic Journalism23541836四新聞傳播方向必修課2022082102中外新聞史History of Chinese and Foreign Journalism223636四2122082103廣播電視新聞 Broadcasting Journalism223636五2222082104國際傳播International Communication223636五2322082105新聞采寫專題 News Writing Seminars34723636六2422082106網(wǎng)絡(luò)新聞編輯 Online News Editing34723636六2522082107媒體經(jīng)營與管理Media Management223636六傳播學(xué)專業(yè)雙專業(yè)課程設(shè)置一覽表（續(xù)）課程類別序號課程編號課 程 名 稱學(xué)分總數(shù)周學(xué)時課程總學(xué)時a+b學(xué)時分配開課學(xué)期建議修讀學(xué)期備 注課堂講授（a）課內(nèi)實踐環(huán)節(jié)（b）秋季學(xué)期春季學(xué)期課程設(shè)計實驗實訓(xùn)其它雙 專 業(yè) 雙 學(xué) 位 課 程 （ 續(xù) ）2622082201電視攝像 Video Recording34723636四廣播電視方向必修課2722082202電視后期制作 Video Editing34723636五2822082203廣播節(jié)目制作 Production of Broadcasting Programs23541836五2922082204廣播電視節(jié)目編導(dǎo) Broadcasting and Television Program Directing223636五3022082205廣播電視節(jié)目策劃Broadcasting and Television Program Planning223636六3122082206廣播電視節(jié)目制片管理Broadcasting and Television Program Management223636六3222082207多媒體節(jié)目制作Production of Multimedia Program23541836六3322082301網(wǎng)絡(luò)技術(shù)基礎(chǔ)Basics of Network Technology223636三網(wǎng)絡(luò)與新媒體傳播方向必修課3422082302網(wǎng)頁設(shè)計Web Designing34723636四3522082303新媒體運營Managerment of New Media223636五3622082304網(wǎng)站內(nèi)容策劃Internet Content Planning34723636六3722082305網(wǎng)絡(luò)文化概論Introduction to Cyberculture223636六3822082306新媒體與社會New Media and Society223636六3922082307新媒體政策與法規(guī)Policy and Regulations of New Media223636六4022082401C+程序設(shè)計C+ Programming23541836四數(shù)字媒體技術(shù)與游戲設(shè)計方向必修課4122082402游戲中的數(shù)學(xué)Mathematics in Games223636四4222082403游戲物理系統(tǒng)Physics for Games23541836五4322082404游戲圖形系統(tǒng)Computer Graphics for Games23541836五4422082405游戲人工智能Artificial Intelligence for Games23541836五4522082406游戲場