劍橋商務英語教程unit3-Companies分解.ppt

Unit3Companies,Outline,3.1Describingacompany3.2Talkingaboutthetypesofbusiness3.3Findingtheperfectpartner,3.1Describingacompany,Companyprofile簡況Acompanyprofileisessentiallyaresumeforacompanythatyouusetoestablishyourcredibility可信性withthemarketyouserve.,Howtodescribeyourcompany?,Thecompanydescriptionoutlines概述vital至關重要的detailsaboutyourcompany,suchaswhereyouarelocated,howlargethecompanyis,whatyoudoandwhatyouhopetoaccomplish.,Thebasicinformation,Whatinformationshouldbeincludedinyourcompanyprofile?,CompanynameTheofficialnameofyourbusinessasregistered注冊inthestatewhereyoudobusiness.TypeofbusinessstructureSoleproprietorshipprprait,ip獨資,LLC（LimitedLiabilitylablt責任Company）有限責任企業(yè),partnership合伙企業(yè)corporation法人.,Ownership/managementteamNamesofthekeypeoplebehindthecompany.LocationWhereisthecompanyheadquartered?Whereisyourcompanylocated?,CompanyhistoryWhenwasthebusinessstarted,whatinspired鼓舞youtostartthebusiness,whatneeddoesyourcompanyfulfill滿足?,Missionstatement宗旨Aclearstatementthatrepresentsthepurposeofyourcompany.Products/servicesandtargetmarketAbriefoverviewofwhatyouplantosellandtowhom.,Objectives-Anoutlineofwhatyouwanttoaccomplishintheimmediatefuture.Visionstatement遠景聲明Astatementabouthowyouenvision預想thefutureofthecompany.,Volvo(瑞典)沃爾沃公司SouthAfricanAirways(南非)南非航空公司Sony(日)索尼公司BancoGaliciabkolii(阿根廷)加里西亞銀行BHP（澳大利亞）不羅肯希爾土地興業(yè)公司,Gothenburgnb:哥德堡(Swedish)Tokyotokjo(Japan)BuenosAiresbwensairiz布宜諾斯艾利斯(Argentinean)Johannesburgduhnisb:約翰尼斯堡(SouthAfrican)Melbournemlbn墨爾本(Australian),Readthecompanydescriptionandlookatthemap.Whichcompanyisit?,Wehave70,330employeesworld-wideandsalesof$19,806m.Wemanufacturecars,trucks,busesandmaritimeandindustrialengines.Wealsoworkintheaerospaceindustry.Ourpositionasamajorinternationalgroupwithlargeoperations運營inEuropeandNorthAmericaisaresultofquality,safetyandcaringforpeopleandtheenvironment.,Talkaboutcompanieslikethis,SonyisaJapanesecompanyTheheadquartersareinTokyoIthas/hasntgotbranchesinmycountry.,Daimler-Benz(德)daimlbenz戴姆勒奔馳汽車公司Siemens(德)西門子股份公simnzBrother(韓國)兄弟公司Toyota(日)豐田汽車公司Fiat(意大利)fit菲亞特汽車公司Gucci(意大利)古奇公司guttiLeviStrauss(美)利瓦伊斯特勞斯公司livastrsMicrosoft(美)微軟公司,Seattlesitl西雅圖SanFrancisco舊金山Turintjurin都靈(Italy)Milanmln(Italy)Stuttgartstt:t斯圖加特(Germany)Nagoyan:j:名古屋Munichmju:nik慕尼黑（FederalGermany）聯邦德國,NationNationalityGermany德國GermanItaly意大利ItalianJapan日本JapaneseAmerica美國AmericanSwitzerland瑞士SwissSweden瑞典Swedish,Argentina阿根廷ArgentineanAustralia澳大利亞AustralianKoreaKoreanSouthAfricaSouthAfrican,Listening1.A:Whodoyouworkfor?B:GoldstarElectric.ItsaKoreancompany.ItspartoftheLucky-GoldstarGroup.A:Oh,andwheredoyouwork?B:Attheheadquarters.ThatsinSeoul.ButItravelalot.Wehavebranchesinover120countries,solmnotactuallyinmyofficethatoften.Seoul漢城，首爾;,2.A:Canyoutellmesomethingaboutyourcompany?B:Wereinthefinancialservicesbusiness.Travelerscheques,bankingandthatkindofthing.lmsureyouveheardofus-AmericanExpress（美國運通（財富500強公司之一，總部所在地美國）.TheheadquartersisinNewYorkbutwehaveofficesallovertheworld.,3.A:Whodoyouworkfor?B:Alcatel.阿爾卡特（公司名，財富500強公司之一，總部所在地法國，主要經營電訊）A:ThatsaDutchcompany,isntit?B:Yes,thatsright.TheheadquartersareinAmsterdam,butldontworkthere.IworkinRotterdam.Weoperatein120countriesandmanufacturein22.Amsterdam阿姆斯特丹Rotterdam鹿特丹operate-run經營,AskingyourpartnerscompanyWhodoyouworkfor?IsthatanAmericancompany?Wherearetheheadquarters?DoyouhavethebranchesinEurope?TellaboutyourcompanyIworkforGoldstarElectric.ItsaJapanesecompany.ItsheadquartersareinBritish.IthasbranchesinFranceandGermany.,Practice1,A:WhichcountrydoesSonybelongto?B:SonyisaJapanesecompany.A:WhereisSonyheadquartered?B:SonyisheadquarteredinTokyo.HasSonygotbranchesinmycountry?Yes,ithas./No,ithasnt.,Practice2,Whodoyouworkfor?IworkforSony.Wherearetheheadquarters?TheheadquartersareinTokyo.DoyouhavebranchesinEurope?Yes,wehave.No,wehavent.,Practice3,A:Wheredoesheworkfor?B:HeworksforSony.A:Whichcountrydoesitbelongto?B:ItisaJapanesecountryA:Whereareitsheadquarters?B:ItsheadquartersareinTokyo.A:DoesithavebranchesinFrance?B:Yesithas./No,ithasnt.,Findoutaboutyourpartnerscompany,Company:IKEANationality:SwedishHeadquarters:Stockholmstkhum斯德哥爾摩瑞典首都Branches:inEurope,NorthAmerica,AustraliaandAsia,Findoutaboutyourpartnerscompany,Company:AppleNationality:AmericaHeadquarters:Cupertino庫比蒂諾（蘋果電腦的全球總公司所在地，位于美國舊金山）,CaliforniaPlants:intheUnitedStates,EuropeandAsia,3.2talkingaboutthetypesofbusiness,LOB(line-of-business)經營范圍(范疇)AnLOB(line-of-business)isageneraltermthatdescribestheproductsorservicesofferedbyabusinessormanufacturer.Acompanythatmanufacturessolidstatediskdrives固態(tài)存儲驅動器,forexample,mightclaimtheirLOBisdatastorage數據存儲.,-electronics電子業(yè)-banking銀行業(yè)-motorvehicles汽車業(yè)-insurance保險業(yè)-financialservice金融服務-advertising廣告業(yè)-chemicals化工業(yè)-catering餐飲-telecommunications通訊-airline航空業(yè)-aerospace航空業(yè)-retailing零售業(yè)-energy能源-softdrinks軟飲料-engineering工程-travelandtourism旅游-officeequipment辦公設備,Dentsu日本電通CreditLyonnaisli:ne里昂信貸銀行LloydldsofLondon倫敦勞埃德保險公司McDonaldsClubMed地中海俱樂部Lufthansaluft,hns德國漢莎航空公司,Sentencepattern,A:WhatservicesdoesXXoffer?B:XXisin./inthebusiness.Dentsuisinadvertising.Dentsuisintheadvertisingbusiness,Describethebusinessinthisway:,WhatdoesCoca-colamake/manufacture/sell?It(Coca-cola)makes/manufactures/sellssoft-drinks.Microsoftmakessoftware.,Coca-ColaRankXeroxzrks蘭克施樂辦公設備有限公司Ciba-Geigy汽巴-嘉基瑞士汽巴化學Nestlenes()l雀巢AppleCitroenstr()n雪鐵龍,Coca-Colamakesandsellssoftdrink.RankXeroxmanufacturesofficeequipments.CibaGeigysellschemicals.Nestleproducesfoodandsoftdrink.Applemakescomputer.Citroenmakescar.,3.3Findingtheperfectpartner,Bebasedin總部設在Export出口Distribute分散，分配，分發(fā)Suitable適當的，合適的,Hello,itsGeorginahere.Ineedyourhelp.IvejusthadameetingwiththeMarketingdepartment.Theythinkthatweneedtofindnewmarketsforourproducts.Asyouknow,wealreadyexporttoEurope,buttheyareinterestedinexportingtotheUnitedStates.TheyarealsointerestedinAsia.Weneedtofindacompanytohelpusdistributeourproductsthere.Couldyoutrytofindasuitablepartner?,Companyadvertisement,Advertising（Ad.forshort）標題（catch/headline）引言（lead-inintroduction）正文（bodycopy）聯系方式（signature）口號（slogan）商標（logo）插圖（illustration）,lstren,1annualsales：年銷售額；annual意思同yearly。比如：annualconference年會；annualprofit年利潤3awiderangeof：系列廣泛；range一般用來形容產品的系列（范圍），前面的修飾詞為wide,narrow,bigetc.用來形容產品種類的多少，后面常用fromto結構來說明具體的產品。E.g.ThissupermarketoffersawiderangeofproductsfromTVsetstoapieceofsoap.此超市供應各種產品，大到電視機，小到肥皂。,4.fibre：fab纖維制品5.textile：tkstal紡織品6.magnetic：mgntk磁性的7subsidiary：sbsdri子公司8turnover：營業(yè)額，周轉額9Seoul：首爾，韓國首都,IntheEast,itsoneofthebestknowncompaniesIntheWest,itsoneofthebestkeptsecrets(SKGrouptheperfectpartnerforyourbusiness)SKGroupisoneofKoreasleadingbusinesseswithannualsalesofmorethan$12billion.Weproduceawiderangeofproductsfromoil,chemicalsandplasticstofiber,textilesandmagneticmedia.Wesellover2,000productsin36countriesandhavesubsidiariesin20countries.IntheUnitedStatesalone,wehaveaturnoverofover$1billionannually.Ifyouarelookingforaperfectpartnerforbusiness,pleasecontact:SKGroup36-12-GaUlchiro,Chung-GuSeoul100-192,KoreaTel+8227582114Fax+8227549414Visitourwebsiteat:.kr,Answers,1F(Korean)2T(oil)3F4T,Computerandcommunicationsmaker,Fujitsuisoneoftheworldstopcomputerandtelecommunicationsmakers,with167,000employees,annualsalesof$18billionandprojectscompletedinahundredcountries.Ahigh-techgiantdant巨人thatsamajorforceintheglobalinformationrevolution.Lineofbusiness:Sales:Numberofemployees:,FormosanUnionChemical,FormosanUnionChemicalisanimportantproducerofchemicalproductsinTaiwan.ItexportsmainlytoChina,andrecentlyopenedanewplantinVietnam越南.Itemploys156peopleandhadaturnoverlastyearofN$1,990million.Lineofbusiness:Sales:Numberofemployees:,businesscorrespondences商務函電,1.letterhead抬頭信頭addressofaddresser發(fā)信人2.insideaddressaddressofaddressee收信人3.salutation稱呼sir/plimentaryclose結尾敬語7.signature,D.WriteanenquirytoSKaftertheformofD.,1.Briefreviewontheformat格式ofabusinessletter:Headings(writersaddress,dateline,readersaddress/insideaddress)Salutation(DearSir/Madam),Body(Paragraphsareseparated)Ending,Signature