王老吉ppt課件

1、Red Can Wong Lo KatMark DragonRainMichael1；.catalog1. Background2. Ingredient And Function 3. Segmenting Market 3. Advertising strategies2；.Background of Red Can Wong Lo KatWong Lo Kat was created by Wang ZebangThe brand was divided into two branches in the early1950 Wanglaoji Pharmaceutical Co., Lt

2、d. The descendants of Wangs family JDB group Red Can Wong Lo Kat 3；.The introduction to red can WONG LO KAT The ingredient of Wong Lo Kat: water, white sugar, grass jelly （仙草），egg flower （蛋花），microcos paniculata （布渣布渣葉葉 ），chrysanthemum （菊花菊花 ），honeysuckle （金銀花），self-heal （夏枯草），licorice （甘草）4；.The ch

3、aracteristic of WONG LO KAT 1)Sweet but little pahit (苦味的)2)A taste of herbal medicines (草藥味)3) Cool and comfortable5；.The function of WONG LO KAT 1)It can thirst-quenching(消熱解暑)，protect you from excessive internal heat.2) relieve your sore throat, fever and cure a cold. 6；.Segmenting Market Which m

4、arket segments they choose?1.What type of product it is?2.Where they focus on?3.What range of people should focus on?7；.What type of product it is?() 1. Fruit juice or tea drink Master. Kong(康師傅)President Firm（統(tǒng)一）Huiyuan Firm（匯源）() 2. Soft-drink Coca Cola, Pepsi () 3. Functional beverage 功能性飲料 8；.Wh

5、ere they focus on?()High demand:Guangdong province -The birthplace of Wong Lo KatGuangxi province ()Low demand:North of China ()No demand: Middle part of China 9；.What range of people should focus on?()Children ()Young people ()Middle age people ()Old people 10；.Advertising Strategies11；.Advertising

6、 slogansEven though red can Wong Lo Kat had been in the market for 7 years in China by 2002, the manufacture did not position the product systematically by its special functions 12；.Achieve Marketing Consultation Company（成美營銷顧問） 13；.A) the product should be defined as soft drink not herbal medicine.B) The position of the brand should be high lighted as prevention of carbuncles and inflammation. C) The special function of Wong Lo Kat Herbal Tea will help consumers to enjoy barbecue, spicy and deep-fried food and watch TV overnight without bordering by carbuncle