蘋果公司介紹ppt 英文

1、AppleSwitch 丨 environmental 丨Innovation WANGFEIZHANGYIFUWEITINGZHANGYUEYICOMPANY PROFILEApple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2015, Apple has 364 retail stores in thirteen countries,and a

2、n online store.As of September 24, 2015, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide.蘋果是美國一家以銷售和設(shè)計(jì)電子產(chǎn)品、電腦軟件和個(gè)人電腦為主的跨國公司。截止到2015年蘋果已經(jīng)在十三個(gè)國家設(shè)立了364家零售店和一座網(wǎng)上商店。2015年9月24號(hào)，蘋果公司在世界各地的全職員工達(dá)60400人，臨時(shí)員工達(dá)2900余人。HISTORYl April 1, 1976 : Apple was estab

3、lished by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit.l April 16, 1977: The Apple II was introduced.l May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.19761980: T

4、he early yearsHISTORYl 1978: Steve Jobs began working on the Apple Lisa .l He was pushed from the Lisa team due to infighting, and took over low-cost-computer project, the Macintosh.19811985: Lisa and MacintoshHISTORYl 1989-1991: the “first golden age” of the Macintoshl 1991-1993: fall in other prod

5、ucts19861997: Attempts at reinventionl 1994: Apple allied with IBM and Motorola in the AIM alliance.l November 10, 1997: Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.HISTORY19861997: Mac Iphone Ipod and Ipad1234l 1998: Apple introduced a new all-in-one

6、 computer : the iMac.1988:第一臺(tái)電腦IMACl 2001:The first official Apple Retail Stores Opened in Virginia and California.2001：在維吉尼亞和加利福尼亞的第一家零售店l 20072011: iPhone, iPod Touch and iPad2007-2011:手機(jī)播放器和平板l 2006: Apple began producing Intel-based Mac computers.2006：生產(chǎn)第一臺(tái)英特爾MAC Jobs and AppleSteve Jobs1955-201

7、1l Three Apples changed the world.lThe first one seduced Eve. lThe second one awakened Newton.lThe third one was in the hands of Steve Jobs.三個(gè)蘋果改變了世界第一個(gè)誘惑了夏娃第二個(gè)砸醒了牛頓第三個(gè)掌握在喬布斯手中Name：Steve JobsNationality： American.Born：February 24, 1955, in San Francisco, California.Education：Attended Reed College in

8、 1972. Jobs and Applel In 1976, Steve Jobs and Wozniak founded Apple. They cobbled together their combination of a microprocessor, a video screen and keyboard. The inventors called it the Apple I. l In 1986,Jobs left the company and started his own company NeXT.l In 1996, Jobs returned to Apple and

9、served as the CEO. In recent years, Apple has made a series of successful products such as iPod, iTunes, iPad and iPhone.1976年，喬布斯和沃茲尼亞克創(chuàng)立了蘋果，他們把處理器、顯示器和鍵盤拼湊結(jié)合發(fā)明了第一代蘋果1986年，喬布斯離開蘋果創(chuàng)立了自己的公司NeXT1996年，喬布斯回到蘋果并出任CEO，在最近幾年，蘋果推出了一系列如IPod ITunes IPad和IPhone等成功產(chǎn)品 Range of productsSoftware12Mac3IPhone4IPad5I

10、Pod Range of products5IPod Software Range of products5IPod Mac Range of products5 Updating of iPhoneIPhone1IPhone3GIPhone3GSIPhone4IPhone5IPhone5cIPhone6 Range of productsiPadIPad1IPad2IPadminiIPadair2IPadairIPadPro Range of products IPodClassicNano 2 & 3Shuffle1 & 4touch Sales Strategy Appl

11、e never discounts through direct sales channels Apple distributor price is very stable Apples retail and online stores are very unique 123The company does sell some refurbished products discount, the price of these products are relatively cheap, but this is not a sale prices, but called holiday spec

12、ials like the name of the first.Apple is trying to control retail prices.They may profit by the distributors control meager in comparison, does not offer volume discounts and other methods for different distributors in accordance with the same price as the same product. They play more the role of ed

13、ucation and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you. Sales Strategy Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. 4Their most significant ad campaigns include the 1984 “Super Bowl” comme