中外文化差異對商務禮儀的影響

1、【精品文檔】如有侵權，請聯(lián)系網站刪除，僅供學習與交流中外文化差異對商務禮儀的影響.精品文檔.中英文化差異對國際商務禮儀的影響摘要隨著世界經濟一體化的迅速發(fā)展，國際商務合作越來越多。在國際商務合作中國際商禮儀每時每刻都在發(fā)生。來自不同文化背景的商務人員有著不同的價值觀和思維方式，從而有著不同的交流方式以及不同的行為。這就意味著如果你想要在國際商務中獲得成功，就必須了解各國的文化并識別出國際商務活動中的文化差異。本文主要介紹了中英文化差異，以及此差異在國際商務禮儀中的影響，以及今后如何對待這種差異。在國際商務禮儀中主要介紹了交換名片的差異，贈送禮物的差異，思維習慣差異。此差異主要對商務談判有重要的

2、影響，可能引起談判中的誤解，以致談判破裂。最后以商務談判為例，在認識和接受文化差異的同時，要盡量淡化文化差異，這對跨文化國際商務合作的成功是非常重要的。比如，在跨文化商務談判中，談判者應該接納對方的文化，并努力使自己被接受；需要借助有效的溝通，在不損害雙方利益的前提下做出正確的評價。在認識和接受文化差異的同時，要盡量淡化文化差異，這對于跨文化國際商務的成功是非常重要的。關鍵詞：文化差異，國際商務禮儀，影響，跨文化策略The Influences of Chinese-British Cultural Differences on International Business ProtocolA

3、bstractWith the rapid development of the economic integration all over the world, international business cooperation become much more than before. Of course, the international business protocol which is one of the essential parts of the international trade occurs every moment, everywhere. However, d

4、ifferent cultural backgrounds influence the progress of the negotiation. Negotiators from different cultural backgrounds have different values and thinking modes, so that they have different communication styles. It means that if you want to succeed in international business contracts, you must know

5、 the culture of all the countries and recognize the cultural differences in the international business activities. To some extent, culture decides the result of business etiquette. And this paper mainly analyzes cultural differences between China and English, introduces the impacts in business etiqu

6、ette, and provides some recommendations which can help them overcome cultural obstacles and achieve more success in the business negotiation. For example, in the cross-cultural business negotiation, negotiators should accept the other parties culture, and try hard to make others accept themselves. I

7、t needs the help of effective communication, without prejudice to the interests of both sides to make a correct evaluation of the premise. It is very important for the success of cross-culture negotiation that in the understanding and acceptance of cultural differences, we should try to play down th

8、e cultural differences.Keywords: Cultural difference; international business protocol; strategyContentsAbstractIContentsIIChapter1 Introduction1Chapter2 Literature Review22.1 A brief introduction to culture22.2 A brief introduction to international business protocol3Chapter3 Cultural Differences43.1

9、 The cultural differences in exchanging business cards43.2 The cultural differences in making appointments and greeting53.2.1 Initial contacts and appointments53.2.2 Greeting customs63.3. The cultural differences in giving gifts73.4 Differences in habits and thinking modes9Chapter4 Influence of Cult

10、ural Differences114.1 The culture differences may cause business negotiation cracked114.2 The culture difference can cause misunderstanding124.3 The culture difference can cause culture shock14Chapter5 How to Treat the Cultural Differences15Chapter6 Conclusion19Bibliography20Acknowledgements21Chapte

11、r1 IntroductionWith the development of globalization and Chinas WTO entry, Chinese enterprises have more chances to attend international economic activities. In recent years, the trade cooperation between China and Britain has viewed an ever faster development, and since 2006, China and Britain has

12、become the second largest trade partner each side. However, the cultural differences between the two sides have made a further impact on the development of bilateral trade cooperation. Chinese negotiators sometimes feel very uncomfortable and puzzled because of different customs, values and behavior

13、s performed by the British negotiators; meanwhile, the British negotiators also confront the same problem. Therefore, understanding the cultural differences becomes the main point in business negotiations between China and Britain. With the hope of providing suggestions for Chinese enterprises to ca

14、rry on business negotiation, this essay analyses the cultural differences between China and Britain according to Edward T. Halls Cultural Dimensions and Hofstedes Values Dimension such as high context and low context, collectivism and individualism and so on.Chapter2 Literature ReviewIn order to bet

15、ter understand the influences of Chinese-British cultural differences on international business protocol, it is necessary to learn about the definition of culture and international business protocol.2.1 A brief introduction to cultureWhats culture? Culture involves learned and shared behaviors, norm

16、s, values, and material objects, and it also encompasses what humans create to express values, attitudes, and norms. Obviously its very hard to give culture a rightful and comprehensive definition. Edward Hall (1966), a key researcher into culture, once defined culture as those deep, common, unstate

17、d experiences which members of a given culture share, which they communicate without knowing, and which form the backdrop against which all other events are judged. And Charles Mitchell (1999) gave a more formal and common definition: Culture is a set of learned core values, beliefs, standards, know

18、ledge, morals, laws, and behaviors shared by individuals and societies that determines how an individual acts, feels and view oneself and others. And Linda Beamer and Iris Varner (2001) defined culture: Culture is the coherent, learned, shared view of a group of people about lifes concerns that rank

19、s what is import, furnishes, attitudes about what things are appropriate, and dictates behavior.Culture dominates our values, actions and behaviors. Each nation has its own culture and the difference between Chinese and British cultures is very distinct, so its very necessary for Chinese negotiators

20、 to know about British culture.2.2 A brief introduction to international business protocolCompared with the definition of culture, the definition of international business protocol is much easier to understand. Etiquette refers to manners and behaviors considered acceptable in social and business si

21、tuations (Chaney & Martin, 2000). Etiquette and customs vary not only by country but by regions or locations within a country. Religious backgrounds and ethic identities may account for some differences in customs. Your ability to adapt to the etiquette and customs of each culture will, to a lar

22、ge extent, determines the success of your intercultural encounters. When, if at all, do you bow? And what is the appropriate bow? When, if at all, do you touch members of the opposite sex? These and other questions need to be asked and answered so that you can fashion your behavior to meet the needs

23、 of each culture.Proper international business protocol includes learning cultural variations in making introductions, invitations and appointments, greeting and exchanging business cards, recognizing position and status male /female relationships, dining practices and special foods and consumption

24、taboos, tipping etiquette, giving gifts, and travelling. So we should know the cultural differences between Chinese and British. Chapter3 Cultural DifferencesIn order to communicate effectively in the intercultural business environment, being knowledgeable about all cultural differences that affect

25、the situation is essential. 3.1 The Cultural differences in exchanging business cardAn important aspect of business etiquette is known as the proper procedure for exchanging business cards. In U.S, exchanging business cards is an important ritual. Presentation of the card varies with the culture. In

26、 British, business cards are exchanged in business setting but not in social settings. Although most British businesspeople carry business cards, they do not always exchange them when meeting unless there is a reason to contact the person later. The practice in the British of glancing at the busines

27、s card and promptly putting it in the pocket is considered rude (Baldrige, 1993).The Chinese give and receive cards carefully, use two hands and study the card carefully even make some comments rather than taking it and one-handedly stuffing it in a pocket. In Britain, avoid presenting the card with

28、 your left hand as the left hand is reserved for making card of bodily functions.In non-English-speaking countries, information on the business cards is always printed in English on one side and in the local language on the other side. For example, in China, business cards are routinely exchanged an

29、d are printed in both Chinese and English.Rank, title, and profession are taken quite seriously in some cultures, so it is important to include your position and titles or degrees in addition to your company name on your card. Include foreign headquarters as appropriate as well as your fax number an

30、d perhaps e-mail address. For example, titles are very important for Saudis and always used. In China, business cards should be translated into standard Chinese and contains the name of your company, your position plus titles, for example Ph.D., MBA, vice president, or general manager.3.2 The cultur

31、al differences of making appointments and greetingIn the international business protocol, making appointments and greeting are the basic business behaviors. So we should know the differences between two countries clearly. 3.2.1 Initial contacts and appointmentsCultural differences begin as soon as c

32、ommunicators encounter one another. The ways in which you make initial contact and an appointment to conduct business can range from a brief telephone call to writing a formal letter of request. The manner in which the initial business contact is made and the amount of advance notice between the con

33、tact and appointment are key factors you must consider when doing business in another culture. If you want an appointment in Britain, you must send a letter of introduction to an British contact who can facilitate obtaining an appointment. The use of an intermediary who is willing to set up appointm

34、ents with all the right people is essential in the British business world (Samovar Poryer, 2004).But when doing international business, it is important to establish contacts before you invest in a trip. The International Chamber of Commerce in every country can assist in arranging appointments with

35、local Chinese business and government officials, and can identify importers, buyers, agents, distributor, and joint venture partners. 3.2.2 Greeting customsOnce you make an appointment, it is important that the greeting practices of the host culture be observed. Customary greeting vary from culture

36、to culture. Being sensitive to greeting variations will ensure that your first encounter with a person from another country will leave a positive impression.For example, in China, communicating a good impression to the Chinese businessperson starts with punctuality. Chinese tend to be formal in busi

37、ness and official situations. To conduct business successfully, you should communicate the details of a meeting agenda as well as any other issues to the Chinese prior to a meeting. Social status and rank are highly honored in China; this can be evidenced in seating arrangement and order of entrance

38、 into the meeting rooms. You should follow others to seat you and walk ahead of you to ensure that you are seated in the right position for the meeting.In contrast, British tend to be formal and friendly. Persons from other cultures are struck by the informality of Britain. British who often say “Hi

39、!” to complete strangers. The standard greeting “Hi, how are you?” does not mean that British are actually inquiring on the state of ones health. First names generally are used with the exception of senior persons or formal situations. In addition to the informal “Hi”, when meeting someone, persons

40、of the Britain engage in other ritualistic greeting behavior. When greeting an office colleague, one person will say, “Good morning, how are you?” the appropriate response is, “Fine, thank you. And how are you?” some people make the mistake of forgetting that this is only a ritual and will proceed t

41、o tell you in great detail the state of their health. Remember, the appropriate response is, “Fine, thanks.”3.3. The cultural differences of giving giftEach country has its seasons and occasions for giving gifts. Gift giving in some cultures is an art and is considered an integral part of building i

42、ntercultural professional and social relationships. Therefore, it is important to know not only the views concerning gift giving but also what gifts are appropriate for men and women in the culture where you will be doing business.In many cultures it is appropriate to take small gifts when one is in

43、vited to enjoy hospitality. In northern Europe a fitting gift is flowers or chocolates for the hostess. However, although flowers make appropriate gifts, learning cultural taboos related to color, variety, and number is also important. For example, in China, white is the color of mourning, and gladi

44、oli are often used in funeral sprays; thus, a gift of white gladioli would be inappropriate. In most European countries, avoid a gift of carnations which are for cemeteries only. Chrysanthemums would be inappropriate in Britain. They are associated with funerals and mourning. Red roses are associate

45、d with romance in China because they are for lovers. In some cultures the number of flowers on happy occasions; even numbers, give gifts in threes in these countries (Barnum & Wolniansky, 1989).The opening of gifts also varies among culture. In the Britain the recipient of a gift is expected to

46、open a gift expected to open a gift immediately upon receipt. Doing otherwise would show a lack of interest and appreciation; it would be rude. The oral expression of thanks is followed by a written note of appreciation unless the gift is small and is used an advertisement. Business gifts to the off

47、ice or department such as a basket of fruit or box of candy, are open immediately and shared by all. The Chinese, on the other hand, never open presents while the giver and even receiver. So we should understand the cultural giving gifts.3.4 Differences in habits and thinking modes Customs include a

48、 number of social activities. Chinese people are sensitive about one's reputation in their daily lives and work, very concerned about their image in others, fear of peoples jokes, discussions and misunderstandings. Americans are more practical, and would not be too concerned about the views of o

49、thers. Americans believe dealing with people with asking each other's age, income, and marriage is a violation to the privacy of others; but in China, they have often asked them these. Americans like to express their point of view frankly; while the Chinese are a tactful way to express meaning.

50、Once asked about something the Americans must be given a clear answer in general. The Chinese people advocate the belief “silence is golden.” It is Common in the United States for the elders and the younger generation to meet each other by clapping each other's shoulders or kissing the face, but

51、 in China, it is of little scene. Americans are very punctual, and understand Chinese people often be late with a reason. Differences in habits and customs between China and the United States are still very clear.Differences in the main thinking modes between China and the United States are reflecte

52、d in the overall thinking and individual thinking. Chinese culture focus on the overall way of thinking, a whole way of thinking which is in accordance with the overall point of view to observe and reflect things in the world, analyze the issue of always starting from the whole of things, pays atten

53、tion to the whole matter as a whole function of thinking, the complexity of the relationship and operation of the process, rather than focus on the internal structure of the things. Americans focuses on the individual way of thinking, which complicates things into simple elements; and carries out th

54、em one by one. And the main difference between China and the United States reflect the values of collectivism and individualism. It is believed that a harmonious interpersonal relationship is the foundation of a society, which is also the core of Chinese values of collectivism; therefore, the Chines

55、e people attached great importance to the interests or values of a particular group or value. Cultural values of individualism are the core of the United States that is the individual-based philosophy of life. The main content of the belief is that individual self-control, self-control, self-develop

56、ment emphasizes on their personal values and high value personal freedom,.The above mentioned mainly discusses four points, the different making appointments culture between China and America, differences in expressing gratitude convention, differences of exchanging business card, and differences in habits and thinking modesChapter4 Influence of Cultural Differences Cultural differences will inevitably lead to differences in behavior. Different cultures will form different international business protocol. In order to