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1、金博大店與國貿(mào)店金博大店與國貿(mào)店SWOT對(duì)比分析對(duì)比分析 1 1、地理位置;、地理位置;2 2、美譽(yù)度;、美譽(yù)度;3 3、A A類品牌;類品牌;4 4、客層結(jié)構(gòu);、客層結(jié)構(gòu);1 1、經(jīng)營規(guī)模;、經(jīng)營規(guī)模;2 2、店鋪形象;、店鋪形象;3 3、業(yè)態(tài)組合;、業(yè)態(tài)組合;4 4、營銷投入;、營銷投入;5 5、品牌調(diào)整;、品牌調(diào)整;6 6、品牌結(jié)構(gòu);、品牌結(jié)構(gòu);7 7、會(huì)員管理;、會(huì)員管理;8 8、無潛力可挖;、無潛力可挖;1 1、調(diào)整裝修;、調(diào)整裝修;2 2、地鐵新開;、地鐵新開;3 3、新增業(yè)態(tài);、新增業(yè)態(tài);1 1、周邊競(jìng)爭(zhēng)店調(diào)整;、周邊競(jìng)爭(zhēng)店調(diào)整;2 2、周邊新開店;、周邊新開店;3 3、國貿(mào)調(diào)整
2、;、國貿(mào)調(diào)整;4 4、大調(diào)整前品牌穩(wěn)定;、大調(diào)整前品牌穩(wěn)定;SWOT Analysis ChartSTRENGTHS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartWEAKNESSES
3、 Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartOPPORTUNITIES Click on the text box to enter yourinformation Remembe
4、r, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartTHREATS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief
5、 Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartSTRENGTHS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformationOPPORTUNITIE
6、S Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformationWEAKNESSES Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on
7、the text box to enter yourinformationTHREATS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformationSWOT Analysis ChartSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSSWOT Analysis ChartSTRENGTHS Click
8、on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysis ChartWEAKNESSES
9、Click on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysis ChartOPPOR
10、TUNITIES Click on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysis C
11、hartTHREATS Click on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysi
12、s ChartSTRENGTHSSTRENGTHSOPPORTUNITIESTHREATS Click on the text box to enter your information Remember, bullets should enumerate similar matters Be clear and brief Click on the text box to enter your information Remember, bullets should enumerate similar matters Be clear and brief Click on the text box to enter your informati
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