雪花啤酒整體傳播計(jì)劃

1、雪花啤酒整體傳播計(jì)劃1600160018001800190019002000200022312231227422740 050050010001000150015002000200025002500199619961997199719981998199919992000200020012001銷量銷量2001數(shù)字出自青島啤數(shù)字出自青島啤酒股份有限公司酒股份有限公司2001年年度報(bào)告年年度報(bào)告蘭州蘭州昆明昆明濟(jì)南濟(jì)南合肥合肥杭州杭州五泉五泉53.4253.42大理大理48.2548.25趵突泉趵突泉77.8177.81龍津龍津53.0353.03西湖西湖80.480.4黃河黃河34.4834.4

2、8瀾滄江瀾滄江17.717.7黑趵黑趵8.768.76零點(diǎn)零點(diǎn)12.6512.65百威百威5.85.8漢斯?jié)h斯2.832.83百威百威9.999.99青島青島6.856.85廉泉廉泉7.747.74中華中華3.13.1青島青島1.181.18KK啤酒啤酒6.856.85北冰洋北冰洋1.551.55喜寶喜寶6.316.31青島青島2.972.97嘉士伯嘉士伯0.970.97青島青島6.156.15百威百威0.790.79雪花雪花5.995.99錢江錢江1.861.86廣州廣州福州福州貴陽(yáng)貴陽(yáng)大連大連成都成都珠啤珠啤28.728.7惠泉啤酒惠泉啤酒51.4951.49其他牌子其他牌子57.3857

3、.38黑獅黑獅66.9366.93藍(lán)劍藍(lán)劍37.0537.05珠江純生啤酒珠江純生啤酒27.6327.63雪津雪津24.4724.47漓泉牌漓泉牌17.1517.15棒棰島棒棰島17.9317.93綠葉綠葉33.1933.19生力生力12.8412.84榕城榕城8.798.79青島青島3.093.09凱龍凱龍4.74.7雪花雪花11.6511.65廣氏菠蘿啤廣氏菠蘿啤11.7411.74新榕城新榕城4.214.21嘉士伯嘉士伯1.981.98百威百威2.972.97百威百威4.594.59百威百威5.425.42青島青島2.252.25藍(lán)帶藍(lán)帶1.361.36大連大連2.322.32嘉士伯嘉士

4、伯4.144.14長(zhǎng)春長(zhǎng)春北京北京?？诤？诠枮I哈爾濱長(zhǎng)沙長(zhǎng)沙銀瀑銀瀑46.0546.05燕京燕京89.2589.25力加力加81.5281.52哈爾濱啤酒哈爾濱啤酒82.9382.93白沙白沙88.7988.79華丹華丹42.6342.63北京北京2.592.59奧克奧克6.376.37三星(SAMSUNG)三星(SAMSUNG)12.1412.14百威百威4.194.19青島(五星)青島(五星)1.751.75青島青島1.731.73虎牌Tiger虎牌Tiger2.672.67藍(lán)帶藍(lán)帶1.11.1青島青島0.940.94青島青島1.741.74青島(五星)青島(五星)1.631.63青島青

5、島2.42.4青島青島0.960.96太陽(yáng)啤太陽(yáng)啤0.870.87金士百金士百1.251.25百威百威0.710.71生力生力1.081.08百威百威0.530.53藍(lán)帶藍(lán)帶0.690.69蘭州蘭州昆明昆明濟(jì)南濟(jì)南合肥合肥?？诤？诤贾莺贾莨枮I哈爾濱貴陽(yáng)貴陽(yáng)天津天津15-24喝啤酒群體15-24喝啤酒群體 17.2417.2416.5916.5912.0912.0910.2810.28 15.9315.9310.0910.0910.7710.7715.2115.2112.2812.2825-34喝啤酒群體25-34喝啤酒群體 27.5327.5325.2425.2422.122.126.426

6、.4 36.8136.8116.5416.5421.5521.5527.3827.3815.4115.4135-44喝啤酒群體35-44喝啤酒群體 25.8225.8222.0622.0627.4227.4227.3127.31 24.2724.2727.5327.5326.926.928.9228.9229.9429.9445-54喝啤酒群體45-54喝啤酒群體 15.6715.6717.5617.5619.6919.6918.6618.66 13.613.623.1123.1119.2619.2615.2715.2723.6123.6155-64喝啤酒群體55-64喝啤酒群體 6.586.

7、5810.4510.4510.4310.439.299.295.475.4711.8211.8211.8511.858.238.239.289.2865以上喝啤酒群體65以上喝啤酒群體 7.157.158.118.118.278.278.068.063.923.9210.9110.919.679.674.984.989.489.48大連大連成都成都長(zhǎng)沙長(zhǎng)沙長(zhǎng)春長(zhǎng)春北京北京廣州廣州福州福州南昌南昌15-24喝啤酒群體15-24喝啤酒群體7.77.713.9113.9114.2514.2510.2810.28 11.2611.2611.7811.7811.3711.3714.0114.0125-3

8、4喝啤酒群體25-34喝啤酒群體 21.7521.7526.3426.3423.8123.8123.323.3 15.6915.6920.620.623.1723.1723.4523.4535-44喝啤酒群體35-44喝啤酒群體 30.2430.2425.8625.8623.923.928.8728.87 31.1931.1928.4728.4728.1328.1323.1323.1345-54喝啤酒群體45-54喝啤酒群體 20.1720.1717.7217.7220.920.920.0520.05 18.9318.9318.5818.5819.2719.2721.1421.1455-64喝

9、啤酒群體55-64喝啤酒群體 8.918.919.299.2910.2810.2810.1510.15 10.7610.7611.8111.8111.4511.4510.410.465以上喝啤酒群體65以上喝啤酒群體 11.2311.236.886.886.866.867.367.36 12.1812.188.758.756.616.617.877.87北京北京上海上海廣州廣州重慶重慶燕京71.9三得利38.6珠江29.5山城56.4五星4.7力波13.6生力28.7重慶9.8青島2.3百威7.4青島7.6青島4.4北京1.5青島6.8藍(lán)帶5.5雙喜2.3貝克3.5百威4.3藍(lán)劍2.2喜力3喜力3.5清啤1.9虎牌1.9廣氏菠蘿3.3百威1.4五星1.7嘉士伯1.4藍(lán)帶1.3光明1.3武漢武漢西安西安沈陽(yáng)沈陽(yáng)行吟閣46.8漢斯49.9雪花51.2金龍泉12寶雞12.9沈陽(yáng)黃綠牌10.2百威12青島2.8青島7.6青島3.8百威