酒店管理收益-收益管理-酒店收益管理政策每周收益會(huì)議

1、文檔編碼 : CA3W5X7B2G2 HK2E6V3A7O10 ZP10G10C1K6W6酒店治理收益 收益治理酒店收益治理政策每周收益會(huì)議每周收益會(huì)議制度The weekly yield meeting is the mandatory form for information exchanges and decisions on revenue optimization opportunities and Revenue Management related topics of the hotel. The meeting shave predefined topics, requeste

2、d participants and a formalized agenda, covering the following points: Marketplace information, competition information, property information and selling strategies. 必需舉辦每周收益會(huì)議, 就收益優(yōu)化機(jī)會(huì)和與酒店收益治理有關(guān)的話題進(jìn)行信息溝通并做出準(zhǔn)備； 此類會(huì)議有預(yù)先設(shè)定的主題, 要求與會(huì)人員以及正式議程,包括以下要點(diǎn)：市場(chǎng)信息、競(jìng)爭(zhēng)對(duì)手信息、酒店信息和銷售策略；FREQUENCY頻率HRM:Weekly: - Lead a 6

3、0 minutes Yield meeting with the General Manager and teams 2.30 hours: 60 minutes preparation / 60minutes meeting / 30 minutes memo 每周一次： 召集總經(jīng)理及各個(gè)部門參加為時(shí)60 分鐘的收益會(huì)議（ 2 小時(shí) 30分鐘： 60 分鐘預(yù)備 /60 分鐘會(huì)議 /30 分鐘記錄）葉予舜二一五年十一月十六日星期一1 Weekly: - Lead a 60 minutes Yield meeting with the General Manager and teams 2 ho

4、urs: 60 minutes preparation / 30minutes conf call / 30 minutes memo 每周一次： 召集總經(jīng)理及各個(gè)部門參加為時(shí) 分鐘預(yù)備 /30 分鐘會(huì)議 /30 分鐘記錄）程序目的60 分鐘的收益會(huì)議 （2 小時(shí)：60 The Yield meetings are designed to review all important Revenue Management topics systematically, in order to inform the hotel management and involve all members of

5、 the management who have impact on the revenue results of the hotel. 收益會(huì)議旨在系統(tǒng)地回憶各個(gè)重要的收益治理主題,以便為酒店的治理人員供應(yīng)信息,使使酒店收益結(jié)果有影響的全部治理人員都參加其中；PROCEDURE程序. The participants of the meeting should prepare all the necessary reports and documents for the meetings the form and content of the reports and the person i

6、n charge are defined by the hotels: 與會(huì)者應(yīng)針對(duì)會(huì)議編制全部必要的報(bào)告和文件 及負(fù)責(zé)人）：-General economic climate 2 葉予舜二一五年十一月十六日星期一（由酒店確定報(bào)告的格式與內(nèi)容以總體經(jīng)濟(jì)形勢(shì)-Market place activity, 市場(chǎng)活動(dòng)-City/Resort information, 城市 /度假地信息-Competition rate information, 競(jìng)爭(zhēng)對(duì)手價(jià)格信息-Group business for next 90 days 將來 90 天的團(tuán)體預(yù)訂-Demand forecast for next

7、 90 days 將來 90 天的客房需求量推測(cè)-Denials analysis 預(yù)訂拒絕分析-Pick up trends 預(yù)訂接受情形趨勢(shì)-Reservation call statistics 預(yù)訂電話統(tǒng)計(jì)-Promotions 促銷-Rate and stay controls currently in place 目前適當(dāng)?shù)姆績(jī)r(jià)與入住時(shí)間長(zhǎng)短把握-Critical high and low demand outside the 90 days period 3 葉予舜 二一五年十一月十六日星期一90 天以外特別高和低的需求階段-New business, trends 新業(yè)務(wù)、新趨

8、勢(shì)-Price positioning rate strategies, 價(jià)格定位（價(jià)格策略）；-Volume and stay controls, 數(shù)量與入住時(shí)間長(zhǎng)短把握,-Distribution strategies 分銷策略-Event analysis for the next 365 days 將來 365 天活動(dòng)分析-Other monthly / quarterly / semi-annually reviews 其他的月度 /季度 / 半年度回憶. A suggested framework for reporting follows: 建議的報(bào)告框架如下：-GM: Macr

9、o economic situation, market place information 總經(jīng)理：宏觀經(jīng)濟(jì)形勢(shì)、市場(chǎng)信息-Revenue Manager: figures, forecast, competitor activity 收益經(jīng)理：數(shù)據(jù)、推測(cè)、競(jìng)爭(zhēng)對(duì)手的活動(dòng)-Director of Sales: client feedback, market information, competitor information 葉予舜二一五年十一月十六日星期一4 銷售總監(jiān)：客戶反饋看法、市場(chǎng)信息、競(jìng)爭(zhēng)對(duì)手的信息-Reservation Manager: price resistance; p

10、hone activity; conversion rates 預(yù)訂部經(jīng)理：價(jià)格異議；電話預(yù)訂情形；兌換率-Front Office Manager: in house guest feedback; up selling results 前廳部經(jīng)理：住店客人看法反饋；增銷結(jié)果-Financial Controller: Budget and economic situation of the hotel 財(cái)務(wù)總監(jiān)：酒店預(yù)算和經(jīng)濟(jì)形勢(shì)-Executive Assistant Manager or equivalent: Contributes as per specific hotel req

11、uirements. -行政助理經(jīng)理（或同等級(jí)別的人員）：符合酒店具體要求做出的貢獻(xiàn)；-Conference & Catering Manager: conference quotes, price resistance, competitor information, conversion rates 會(huì)議與宴會(huì)經(jīng)理：會(huì)議報(bào)價(jià)、價(jià)格異議、競(jìng)爭(zhēng)對(duì)手信息、兌換率-Food & Beverage Manager: outlet revenue strategies and tactics 餐飲部經(jīng)理：餐廳收益策略與手段. The last three managers should partici

12、pate to the meetings if there are specific topics that concern them. 最終三位經(jīng)理也需要參加會(huì)議,假如特定的主題與他們有關(guān)；葉予舜二一五年十一月十六日星期一5 . Any change in pricing and planning decided within the meeting must be acted in TARS, PMS, RMS and distribution channels within 24hrs of the meeting. 假如在會(huì)議上準(zhǔn)備對(duì)價(jià)格和規(guī)劃做出更換,必需在會(huì)后 24 小時(shí)內(nèi)在 TARS,酒店治理系統(tǒng)和收益治理系統(tǒng)和分銷渠道內(nèi)做出處理；.This meeting can be a face to face. If there are cert