【MOOC】商務(wù)英語閱讀-洛陽師范學(xué)院 中國大學(xué)慕課MOOC答案

【MOOC】商務(wù)英語閱讀-洛陽師范學(xué)院中國大學(xué)慕課MOOC答案VocabularyA1、【單選題】Onefamilyreportedthesebusinessactivitiesforacertainday:issuedcheckstopayautomobileinsuranceandelectricbill;boughtarugandchairs;mailedalettertoordersomebooks...本題答案：【askfor】2、【單選題】Whatlineofbusinessishein?本題答案：【area】3、【單選題】Althoughyoumayhaveageneralunderstandingofthemeaningofeachstatement,atthistimeyouprobablywouldhavedifficultyingivingaclear-cutexplanationofbusiness.本題答案：【definite】4、【單選題】Eachoftheseinstances-makinggoods,buyingandsellinggoods...illustratesthemeaningofbusiness.本題答案：【explains】5、【單選題】Fewfamilieskeeponhandenoughfoodandotheressentialsformorethanabriefperiodandanystoppageintheflowofproductswouldresultinconsiderablesuffering.本題答案：【short】6、【單選題】Ifjustonephaseofbusiness,suchastransportation,weretosuspendoperations,factorieswouldnotshiptheirproducts.本題答案：【aspect】7、【單選題】Soonworkerswouldbelaidoffbecauseofshutdownsandwiththelossinwages,familieswouldhavetocurtailtheirbuying.本題答案：【cutdown】8、【單選題】Onlywhenthebusinessactivitiesofthecommunity.thestate,andthenationarefunctioningsmoothlycantherebeprosperityforeveryone.本題答案：【wealth】9、【單選題】Forthebusinessownerbusinessactivitiesoffertheopportunitytorenderaserviceandtomakeaprofit.本題答案：【provide】10、【單選題】Becauseitfurnishesthethingsweuse,givesususefulworktodo,offersopportunitiesforsavingandinvesting,andaidsthenationaldefense,businessistrulythebackboneofmodernlife.本題答案：【supplies】VocabularyB1、【單選題】Conversely,asaconsumeryou'refreetobuywhateveryouwantandcanafford,fromwhomeveryouchoose.本題答案：【bycontrast】2、【單選題】Thecatch,ofcourse,isthatyou'llget$3lessforeachpairyousellandyou'llstillhavetocoverthesameexpenses.本題答案：【drawback】3、【單選題】Thisbasichead-ontypeofcompetitiontendstokeeppricesdown,whichisobviouslygoodforthebuyingpublic.本題答案：【face-to-face】4、【單選題】Butitcanspurpeopletobuymore,andthis,intu,canhelpkeepbusinessoperatingathighcapacity—andemployingmoreworkers.本題答案：【urge】5、【單選題】Pricelevelsoftenrespondtoforcesofsupplyanddemand.本題答案：【actaccordingto】6、【單選題】Bythesametoken,peomatchplewillusuallymatchmatchpaymoreforsomethingtheywantthat'sinshortsupply.本題答案：【similarly】7、【單選題】Iftheproductiswidelyavailable,peoplewon'tbewillingtopayasmuchandthesellerswillhavetosettleforlowerprices本題答案：【accept】8、【單選題】Theresultofallthis—intheory,atleast—isthattheconsumerswillgetwhattheywantandtheproducerswillearnaprofitbykeepingtabsonpublicdemand.本題答案：【keepingtrackof】WordQuiz1、【填空題】在一家昂貴的法式餐廳本題答案：【atanexpensiveFrenchrestaurant】2、【填空題】餐巾本題答案：【napkin】3、【填空題】成功或失敗本題答案：【successorfailure】4、【填空題】長方形本題答案：【rectangle】5、【填空題】（在支票上）簽名，廣告代言本題答案：【endorse】6、【填空題】藝術(shù)經(jīng)紀人本題答案：【artdealer】7、【填空題】大量的，巨大的本題答案：【substantial】8、【填空題】（市場細分的）部分，領(lǐng)域本題答案：【segment】9、【填空題】以利潤為導(dǎo)向的本題答案：【profit-oriented】10、【填空題】扣除本題答案：【deduct】11、【填空題】經(jīng)濟制度，經(jīng)濟體制本題答案：【economicsystem】12、【填空題】非盈利性企業(yè)本題答案：【nonprofitbusiness】13、【填空題】存款，存錢本題答案：【depositmoney】14、【填空題】簽支票，開支票本題答案：【issuecheck】15、【填空題】汽車保險本題答案：【automobileinsurance】16、【填空題】電費單本題答案：【electricbill】17、【填空題】商品買賣本題答案：【buyingandsellingmerchandise】18、【填空題】雜貨店，日用品店本題答案：【grocerystore】19、【填空題】洗衣店本題答案：【laundry】20、【填空題】中斷實施，暫停運轉(zhuǎn)本題答案：【suspendoperation】21、【填空題】限制，減少本題答案：【curtail】22、【填空題】癱瘓本題答案：【paralysis】23、【填空題】提供服務(wù)本題答案：【renderaservice】24、【填空題】生存和幸福本題答案：【existenceandwelfare】25、【填空題】經(jīng)濟學(xué)家本題答案：【economist】26、【填空題】本質(zhì)上本題答案：【inessence】27、【填空題】競爭者，競爭對手本題答案：【rival】28、【填空題】翻新家具本題答案：【refinishfurniture】29、【填空題】化學(xué)溶劑本題答案：【chemicalsolvent】30、【填空題】種類繁多本題答案：【animmensevariety】31、【填空題】企業(yè)家，創(chuàng)業(yè)家本題答案：【entrepreneur】32、【填空題】獲得有價值的優(yōu)勢本題答案：【gainavaluableedgeover】33、【填空題】供求理論本題答案：【theoryofsupplyanddemand】34、【填空題】（市場細分的）部分，領(lǐng)域本題答案：【segment】35、【填空題】以利潤為導(dǎo)向的本題答案：【profit-oriented】VocabularyA1、【單選題】Someproductsareusedtomakeservicesavailable,suchasthetoolsanautomechanicusesinservicingacar.本題答案：【examiningandrepairing】2、【單選題】Thepatronsaregreetedatthemovietheaterwiththesight,sound.andaromaofthefreshlypoppedcorn.本題答案：【customers】3、【單選題】Servicesareintangibleandperishable.本題答案：【unendurable】4、【單選題】Yourfirstglimpseofmarketingonourimaginarytourmaybeastorethatsellsfood.本題答案：【quicklook】5、【單選題】Somestoresfeatureonespecialkindoffood,suchashealthfoods,cheeses,orbarbecuedchicken.本題答案：【specializein】6、【單選題】Someoftheseactivitiesarepromoting,pricinganddistributing.本題答案：【fixingtheprice】7、【單選題】Drivebacktotownandyoumayseeanewcarwashbusinesswithahugesign“GrandOpeningToday-HalfPrice,andmanycarslineduptotakeadvantageofthebargain.本題答案：【discount】8、【單選題】Activitieslikebuyinggasolineforone'scarsorpurchasingabookarebusinesstransactions.本題答案：【dealings】9、【單選題】Marketingistheprocessofplanningandexecutingtheconception...本題答案：【carryingout】10、【單選題】Marketingistheprocesstobringaboutexchangesthatsatisfyindividualandorganizationalobjectives.本題答案：【goals】VocabularyB1、【單選題】Marketersbuyandstoreproductssotheywillbeavailablewhencustomersneedthem.本題答案：【accessible】2、【單選題】InAugust,sportinggoodsstoresarereadywithafullarrayoffootballandsoccerequipment本題答案：【range】3、【單選題】Theabilityofmarketerstoaidcustomersinowninggoodsisknownaspossessionutility.本題答案：【help】4、【單選題】Thisproofenablesthebuyertorecoverstolengoodsorresellanitemlater.本題答案：【regain】5、【單選題】Marketingactivitiesprovideforpossessionandlegalownership.本題答案：【arrangefor】6、【單選題】Abakingsodalabelmayprovidethepurchaserwithamethodoffresheningtherefrigerator.本題答案：【cleaning】7、【單選題】Directionsandwarningsoncoldmedicinecontributetoreliefandsafety.本題答案：【ease】8、【單選題】Byaddingutilitytoproducts,marketersincreasethewell-beingoftheentiremarketplace.本題答案：【benefit】WordQuiz1、【填空題】爆玉米花本題答案：【popcorn】2、【填空題】香味本題答案：【aroma】3、【填空題】無形的本題答案：【intangible】4、【填空題】燒烤本題答案：【barbecue】5、【填空題】文具本題答案：【stationery】6、【填空題】潤滑本題答案：【lubrication】7、【填空題】零售商本題答案：【retailer】8、【填空題】促銷本題答案：【promotion】9、【填空題】廣告板本題答案：【billboard】10、【填空題】收銀員本題答案：【cashier】11、【填空題】廣告文字撰稿人本題答案：【copywriter】12、【填空題】分發(fā)，分銷本題答案：【distribution】13、【填空題】構(gòu)想；概念本題答案：【conception】14、【填空題】倉庫本題答案：【storagewarehouse】15、【填空題】游樂園，游樂場本題答案：【amusementpark】16、【填空題】保險代理行本題答案：【insuranceagency】17、【填空題】水果攤本題答案：【fruitstand】18、【填空題】專門經(jīng)營本題答案：【specializein】19、【填空題】零售商店本題答案：【retailstore】20、【填空題】非盈利組織本題答案：【non-profitorganization】21、【填空題】美容院本題答案：【beautysalon】22、【填空題】小吃店本題答案：【snackbar】23、【填空題】房地產(chǎn)經(jīng)紀人本題答案：【realestateagent】24、【填空題】鉻；鉻合金本題答案：【chrome】25、【填空題】割草機本題答案：【lawnmower】26、【填空題】收據(jù)本題答案：【receipt】27、【填空題】購物中心本題答案：【shoppingcenter】28、【填空題】碳酸氫鈉，小蘇打本題答案：【bakingsoda】29、【填空題】大規(guī)模生產(chǎn)本題答案：【large-scaleproduction】30、【填空題】商品，貨物本題答案：【merchandise】31、【填空題】租約，租期本題答案：【leasing】32、【填空題】原材料本題答案：【rawmaterial】33、【填空題】海鮮本題答案：【seafood】34、【填空題】持有效用本題答案：【possessionutility】35、【填空題】保管，貯藏本題答案：【storage】36、【填空題】將減到最少本題答案：【minimize】37、【填空題】工作時間本題答案：【workinghours】38、【填空題】包裝紙，包裝材料本題答案：【wrapping】VocabularyA1、【單選題】Primarybuyingmotivescauseacustomertoselectonetype,kind,orclassofmerchandiseorserviceratherthananother.本題答案：【commodities】2、【單選題】Therearemanyreasonsforselectingoneitemoveranother:color,style,pricequality,versatility,convenience,durability...本題答案：【multi-uses】3、【單選題】Thismotivemaybestrongenoughtokeepthecustomerfromselectinganotherclassofgoods,suchasadisposablebladerazor.本題答案：【abladerazorthatisusedonceandthenthrownaway】4、【單選題】Customersoftenactonimpulse.本題答案：【withoutplanninginadvance】5、【單選題】Thesalespersonwhoissellingtoacustomerwithastrongconvictiontowardtheproductmusthaveextensiveproductknowledge.本題答案：【belief】6、【單選題】Theprimaryreasonistoremovepollenfromtheairinordertogiverelieffromthesymptomsofhayfever.本題答案：【changesinbody】7、【單選題】Theprimaryreasonforthepurchaseoftheairconditioneristoremovepollenfromtheair...本題答案：【buying】8、【單選題】Forexample,acustomerinterestedinanewvacuumcleanermayrationalizethattheoldoneisnolongereffective.本題答案：【justifythepurchasebythinking】VocabularyB1、【單選題】People'stastesandattitudesprofoundlyinfluencehowtheybuy.本題答案：【greatly】2、【單選題】Manypeopleconsiderimpulsebuyingasensiblewaytoshop,sinceself-serviceandopenmerchandisedisplaysencouragethemtowaituntil...本題答案：【wise】3、【單選題】Retailersencourageimpulsebuyingbyplacingeye-catchingdisplaysofgoodsaroundthestore,especiallynearcashregistersandattheendofbusyaisles.本題答案：【noticeable】4、【單選題】Theyarespendingmoretimeparticipatinginrecreationalactivitiesasafamily.本題答案：【entertaining】5、【單選題】Hotelsandmotelsarelocatedprimarilynearconventioncentersorbusyhighways.本題答案：【conference】6、【單選題】Acustomerwithacarwillpreferastorethatoffersampleparkingspace.本題答案：【plentiful】7、【單選題】Somestorescatertoaclientele6seekighighfashionorveryexpensiveproducts.本題答案：【meettheneedof】8、【單選題】Theoppositeisalsotrue;thatis,goodsalespeoplegreatlyenhancestoresales.本題答案：【increase】WordQuiz1、【填空題】坐式割草機本題答案：【ridinglawnmower】2、【填空題】癥狀本題答案：【symptom】3、【填空題】多用途，用途廣泛本題答案：【versatility】4、【填空題】邏輯推理本題答案：【logicalreasoning】5、【填空題】要價本題答案：【askingprice】6、【填空題】吸塵器本題答案：【vacuumcleaner】7、【填空題】煙霧報警器本題答案：【smokealarm】8、【填空題】聲望，名望本題答案：【prestige】9、【填空題】天然健康食品本題答案：【naturalhealthfood】10、【填空題】優(yōu)先于...本題答案：【inpreferenceto】11、【填空題】惠顧性購買動機本題答案：【patronagebuyingmotive】12、【填空題】建筑材料本題答案：【buildingmaterial】13、【填空題】兼職員工本題答案：【part-timeemployee】14、【填空題】運動裝本題答案：【sportswear】15、【填空題】迎合，使適應(yīng)本題答案：【accommodate】16、【填空題】時機本題答案：【timing】17、【填空題】憑沖動行事本題答案：【actonimpulse】18、【填空題】品味和態(tài)度本題答案：【tasteandattitude】19、【填空題】在某種情況下本題答案：【undercertaincircumstances】20、【填空題】五金店本題答案：【hardwarestore】21、【填空題】一卷麻繩本題答案：【aballoftwine】22、【填空題】口香糖本題答案：【chewinggum】23、【填空題】殺蟲劑本題答案：【insectspray】24、【填空題】藥店本題答案：【drugstore】25、【填空題】搶眼的，吸引人眼球的本題答案：【eye-catching】26、【填空題】通道，走廊本題答案：【aisle】27、【填空題】下館子本題答案：【eatout】28、【填空題】一次性產(chǎn)品本題答案：【disposableproduct】29、【填空題】抗污、耐臟本題答案：【stain-resistant】30、【填空題】會議中心本題答案：【conventioncenter】31、【填空題】寬闊/充裕的停車位本題答案：【ampleparkingspace】32、【填空題】常規(guī)的/日常的購買本題答案：【routinepurchase】33、【填空題】熟人本題答案：【acquaintance】VocabularyA1、【單選題】Youhadtousesellingskillstopersuadetheownertoletyouuseit.本題答案：【begearnestly】2、【單選題】Youaretryingtoconvincepeoplethatyouhavegoodideasandwillprovidethetypeofleadershipneededbythatorganization.本題答案：【cause...tobelieve】3、【單選題】Youcanpurchaseapairofjeansfromadepartmentstore,awomen'sormen'sapparelshop…本題答案：【clothing】4、【單選題】Youcanpurchaseapairofjeansfromadepartmentstore,aspecialtystore,oradiscountstore.本題答案：【astorewherespecialkindsofproductsareavailable】5、【單選題】…youneedtobefamiliarwithsomebasicfactsabouteachsegmentoftheAmericaneconomy.本題答案：【part】6、【單選題】Theroleofsellinginoursocietyistoidentifyandprovidethegoodsandservicesthatwillsatisfytheneedsandwantsoftheconsumer.本題答案：【findout】7、【單選題】Whenabusiness'ssalesdecline,thecompanyusuallreducesthenumberofitsemployees.本題答案：【decrease】8、【單選題】Theyshouldoffersincere,honest,friendly,andcourteousservicetocustomers.本題答案：【polite】VocabularyB1、【單選題】Ineverhavehadthenervetohaggleoverpriceswithanybodywhetherit'swithanantiquedealer,abutcheroragaragemechanic.本題答案：【bargain】2、【單選題】Whatevertheyaskthefirsttime,Ipay,whichdisgustseveryonefrommywifetoallmyfriends.本題答案：【displeases】3、【單選題】Iwanttobelikedbyeverybody,andIhavealwaysbelievedthatifyoupaywhateversomeoneasksyou,they'llthinkyou'reaswellguy.本題答案：【anexcellent】4、【單選題】Iwillnotsellyouaruguntilwehavesealedourfriendshipoveracupofcoffee.本題答案：【established】5、【單選題】Iswearontheheadsofmychildrenthatthisbeautifulrug,which,incidentally,wassmuggledoutofPersiabecauseitwasconsideredanationaltreasure,cannotleavethisstoreforlessthan$1,200.本題答案：【bytheway】6、【單選題】I'llgiveyou$850foryourlousyrugandnotonecentmore.本題答案：【poor】7、【單選題】MywifesaysthatthankstomycowardiceI'vemadeFarmer'sMutualInsuranceoneoftherichestcompaniesinthecountry.本題答案：【lackofcourage】8、【單選題】Becauseofmyfearofbargaining,IamthedelightofeverycarsalesmaninWashington.Whenbuyinganewcar,Iamtheworld'sgreatestpatsy.本題答案：【fool】9、【單選題】IknowyouthinkIamexaggeratingaboutmyfearofbargainingwithanybodyaboutanything.Well,letmegiveyouafinalexampletoshowthatI'mnotkidding.本題答案：【joking】10、【單選題】ButIdidn'thavethegutstotellherthatmygoingrateforapieceforanationalmagazineis$500more,soIjustagreed.本題答案：【nerve】WordQuiz1、【填空題】獲得認可本題答案：【gainacceptance】2、【填空題】專業(yè)店；專營店；專賣店本題答案：【aspecialtystore】3、【填空題】購買力本題答案：【purchasingpower】4、【填空題】生活水準本題答案：【standardofliving】5、【填空題】禮貌的服務(wù)本題答案：【courteousservice】6、【填空題】尷尬本題答案：【embarrassment】7、【填空題】東方的本題答案：【oriental】8、【填空題】保險理算員本題答案：【insuranceadjuster】9、【填空題】笑柄本題答案：【laughingstock】10、【填空題】民族的，少數(shù)民族的本題答案：【ethnic】VocabularyA1、【單選題】TheorganizationmanisseenasalessperfectexampleofbasicAmericanvaluesbutstillcommandsgreatrespect.本題答案：【callsforth】2、【單選題】Theyendedastheheadsofhugecompanieswhichearnedenormousfortunes.本題答案：【money】3、【單選題】TheheroesoftheearlyfrontierdayswentintothevastwildernessoftheUnitedStatesandturnedforestsintofarms,villages,andsmallcities.本題答案：【wasteland】4、【單選題】Theentrepreneur,liketheearlierheroofthefrontier,wasseenasaruggedindividual”.本題答案：【tough】5、【單選題】ThecentralthemeofAlger'snovelsisabouttheriseofacityorfarmboyfromragstoriches本題答案：【subject】6、【單選題】Dickwasahard-workingshoeshineboy,energeticandonthealertforbusiness.本題答案：【watchful】7、【單選題】Energyandindustryarerewarded,andindolencesuffers.本題答案：【continualhardwork】8、【單選題】Theycontinuetobeinspiredbytheideaofearningwealthandsuccessasanentrepreneurwhomakesitonhisown.本題答案：【influenced】9、【單選題】WhatappealstomostAmericansistheentrepreneur'sstrongdislikeofsubmittingtohigherauthorityandhisstrongneedtoescapefromit.本題答案：【yielding】10、【單選題】Theentrepreneurwasthesoleandundisputedcaptainofhisbusiness.本題答案：【accepted】VocabularyB1、【單選題】EffectiveJuly2008Gateswilltransitionoutofaday-to-dayroleinthecompany.本題答案：【Inoperation】2、【單選題】RayOzziehasassumedGates'previoustitleaschiefsoftwarearchitectofMicrosoftCorporation...本題答案：【designer】3、【單選題】Inhisjunioryear,GatesdroppedoutofHarvardtodevotehisenergiestoMicrosoft.本題答案：【stoppedstudyingin】4、【單選題】Gates'foresightandvisionregardingpersonalcomputinghavebeencentraltothesuccessofMicrosoftandthesoftwareindustry.本題答案：【keensight】5、【單選題】Thecompanyiscommittedtoalong-termview,reflectedinitsinvestmentonresearchanddevelopmentinthecurrentfiscalyear.本題答案：【devotedto】6、【單選題】Business@theSpeedofThoughthasreceivedwidecriticalacclaimandwaslistedonthebest-sellerlistsofTheNewYorkTimes,USAToday,TheWallStreetJournalandA.本題答案：【praise】7、【單選題】Gateshasdonatedtheproceedsofbothbookstonon-profitorganizationsthatsupporttheuseoftechnologyineducationandskillsdevelopment.本題答案：【profits】8、【單選題】BillandMelindaGateshaveendowedafoundationwithmorethan17billiontosupportphilanthropicinitiativesintheareasofglobalhealthandlearning.本題答案：【providedfundsfor】9、【單選題】Gateshasdonatedtheproceedsofbothbookstonon-profitorganizationsthatsupporttheuseoftechnologyineducationandskillsdevelopment.本題答案：【profits】10、【單選題】Business@theSpeedofThoughthasreceivedwidecriticalacclaimandwaslistedonthebest-sellerlistsofTheNewYorkTimes,USAToday,TheWallStreetJournalandA.本題答案：【praise】11、【單選題】Thecompanyiscommittedtoalong-termview,reflectedinitsinvestmentonresearchanddevelopmentinthecurrentfiscalyear.本題答案：【devotedto】12、【單選題】Gates'foresightandvisionregardingpersonalcomputinghavebeencentraltothesuccessofMicrosoftandthesoftwareindustry.本題答案：【keensight】13、【單選題】Inhisjunioryear,GatesdroppedoutofHarvardtodevotehisenergiestoMicrosoft.本題答案：【stoppedstudyingin】14、【單選題】RayOzziehasassumedGates'previoustileaschiefsoftwarearchitectofMicrosoftCorporation...本題答案：【designer】WordQuiz1、【填空題】二線城市本題答案：【second-tiercity】2、【填空題】數(shù)字檔案本題答案：【digitalarchive】3、【填空題】性價比高的，劃算的本題答案：【cost-effective】4、【填空題】財政年度本題答案：【fiscalyear】5、【填空題】貧困，貧窮本題答案：【poverty】6、【填空題】機會均等本題答案：【equalityofopportunity】7、【填空題】十之八九本題答案：【inninecasesoutoften】8、【填空題】自力更生的美德本題答案：【virtuesofself-reliance】9、【填空題】企業(yè)家本題答案：【entrepreneur】10、【填空題】基本價值觀本題答案：【basicvalues】VocabularyA1、【單選題】Thetypeofbusinessunitwhichisdescribedassoletrader(orsoleproprietor)isonewhichisowned,runandcontrolledbyoneperson.本題答案：【owner】2、【單選題】Thetypeofsoletraderbusinessisoftenfoundinretailinganddirectservices本題答案：【sellingsmallquantitiesofgoods】3、【單選題】Apartnerwhocontributesmorecapitalwillreceiveabiggershareoftheprofits本題答案：【invests】4、【單選題】Inlimitedpartnerships,apartnercanlimithisliabilitytotheamounthecontributes本題答案：【responsibility】5、【單選題】Anotherveryobviousdisadvabtageofpartnershipsisthatconflictbetweenpartnerscanwreckthecompany本題答案：【ruin】6、【單選題】Fortheverylargeorganizationsofmodernindustryandcommerce,theamountofcapitalneededandthepotentiallosseswhichmightresultfromcollapseareverylarge本題答案：【possible】7、【單選題】Thisguaranteesthatthepeoplewhoinvestinthecompanywillnotlosemorethantheamountoftheirinvestmentifthecompanyfailsorcausesinjury本題答案：【promises】8、【單選題】Thepubliclimitedcompanycanappealtothepublictosubscribcapital本題答案：【request】9、【單選題】Inthecaseofpartnerships,publicinspectionofaccountsisnotcompulsory本題答案：【required】10、【單選題】Inthecaseofthejointstockcompany,publicinspectionofaccountsiscompulsory本題答案：【examination】VocabularyB1、【單選題】Georgewasagoodbusinessmanwhoinspiredconfidenceandknewhowtoraisecapital本題答案：【madepeoplefeelconfident】2、【單選題】Jimmyhadnotonlybeenhispartner,hehadbecomehisbestfriend,soGeorgewentaroundtoseeMrs.Boydandhelpedhertoclearuphislatepartner'saffairs.本題答案：【formeranddead】3、【單選題】Jimmyhadfollowedtheadvicehe'dgivenhimsomeyearsearlierandtakenoutlifepoliciesthatamplyprovidedforhiswifeandchildren本題答案：【adequately】4、【單選題】It'sratherapitythatyoudidn'ttakeoutalifepolicyoneachother,tocushiontheshocktoyourbusinessifeachofyoudied.”本題答案：【reduce】5、【單選題】Georgeleftthebankinagloomymood本題答案：【unhappy】6、【單選題】Thefirmreceivedaclaimfordamages--aclaimsohighthatGeorgewasappalled本題答案：【shocked】7、【單選題】Don'tworry,soothedthesolicitor,wecanprobablybeathimdowntohalfthefigure...本題答案：【comforted】8、【單選題】We'llonlybeliabletotheextentofourownsharesinthecompany本題答案：【responsible】9、【單選題】Uptonowyou'vetrustedallyouremployeesbecauseyouknowthem,butwhenyougetbiggerandyou'reusingshareholders'money,you'vegottotakemoreprecautions.本題答案：【bemorecareful】10、【單選題】ButGeorgewasalsorealizingthatsuccessandwealthandexpansionbroughtmoreheadachesandcomplexities本題答案：【worryingproblems】WordQuiz1、【單選題】installation本題答案：【安裝】2、【填空題】sector本題答案：【部門】3、【填空題】characteristic本題答案：【特征，特性】4、【填空題】liability本題答案：【責(zé)任，負債，債務(wù)】5、【填空題】maximum本題答案：【最大限度】6、【填空題】compulsory本題答案：【強制的】7、【填空題】regularcustomers本題答案：【老顧客】8、【填空題】outofthequestion本題答案：【不可能的，不值得考慮的】9、【填空題】tycoon本題答案：【巨頭】10、【填空題】overdraft本題答案：【透支】11、【填空題】embezzle本題答案：【盜用挪用】12、【填空題】hireout本題答案：【出租】13、【填空題】makegoodmoney本題答案：【賺很多錢】14、【填空題】followinone'sfootsteps本題答案：【效法某人，學(xué)某人】15、【填空題】以方式本題答案：【bymeansof】16、【填空題】broker本題答案：【經(jīng)紀人】VocabularyA1、【單選題】Sometimestwoormorecompaniespooltheirresourcesforoneprojectorpurposethattheywouldorcouldnotundertakealone本題答案：【combine】2、【單選題】Theonlyfeasiblesolutionwastobuildan800-milepipelineacrosstheAlaskanwildernesstodelivertheoiltoawarm-waterport.本題答案：【possible】3、【單選題】Itwasthoughtthatthepipelinewouldgenerateoilrevenuesof$5billionayear.本題答案：【income】4、【單選題】Thecostwassoenormousandtheriskssoimponderablethatnocompanywasabouttobuildthepipelinealone.本題答案：【uncertain】5、【單選題】Duringthelaststageofthepipeline'sconstruction,thepriceoftheoilrosesharplytoaround$13abarrel,aratethatseemedlikelytobailouttheventure本題答案：【help】6、【單選題】Inretrospect,theundertakingisanoilcompany'sdreamcometrue.本題答案：【lookingback】7、【單選題】Asidefromspreadingtherisk,jointventuresarealsoformedtobringtogethercompanieswhoseexpertiseindifferentareascontributestothesuccessofaparticularproject.本題答案：【skill】8、【單選題】WarnerAmexisajointventurebetweenWarnerCableCorporation,asubsidiaryofWarnerCommunications,andAmericanExpress.本題答案：【branch】9、【單選題】ACo-opcombinesthefreedomoftheproprietorshipwiththeffinancialpowerofthecorporation.本題答案：【ownership】VocabularyB1、【單選題】Theconsistentpopularityoftherestaurantseemedtomakeextendingwhathadbecomeavaluablebrandasurefiresuccess.本題答案：【constant】2、【單選題】Butthecompany'sfirstattemptat...failure;cheapcopycatsandsub-standardfranchiseeshaveerodeditshardwonbrand.本題答案：【damaged】3、【單選題】InChina,wheretheconceptoffranchisingisjusttakingoff,trademarkinfringementis...本題答案：【becomingpopular】4、【單選題】Fuadmitsthattheextrarevenuefromfranchisedrestaurantshasnotoffsetthedamagedonetothebrand本題答案：【income】5、【單選題】Tothedetrimentofthebrand,someofthefranchiserestaurantsofferedonlyleatherypancakes本題答案：【damage】6、【單選題】QuanJuDesuccessfullysuedoneimposterforcingittoclosedown.本題答案：【madeaclaimagainst】7、【單選題】Toprotectitsbrand,thegroupisalsoplanningtoretainownershipandmanagementcontrolofallnewrestaurantsbearingitsname.本題答案：【keep】8、【單選題】Franchiseesneedtobehumbleenoughtolistenandlearn本題答案：【modest】WordQuiz1、【填空題】dividend本題答案：【股息，分紅】2、【填空題】liquidation本題答案：【清償，清算】3、【填空題】gointoliquidation本題答案：【關(guān)閉倒閉】4、【填空題】dignitary本題答案：【顯要人物，權(quán)貴】5、【填空題】franchisee本題答案：【特許經(jīng)營人】6、【填空題】infringement本題答案：【侵權(quán)傷害】7、【填空題】consistency本題答案：【一致性，連貫性】8、【填空題】proprietary本題答案：【專賣的，專營的】9、【填空題】合資企業(yè)本題答案：【jointventure】10、【填空題】inretrospect本題答案：【回顧，檢討過去】11、【填空題】bargainingpower本題答案：【議價能力】12、【填空題】stepup本題答案：【加速加快】13、【填空題】反壟斷法本題答案：【antitrustlaw】14、【填空題】levy本題答案：【征收征稅】15、【填空題】outlet本題答案：【經(jīng)銷店】VocabularyA1、【單選題】Thecompany'sproductsaverageastaggering400millionservingsperdayinmorethan155countries本題答案：【astonishing】2、【單選題】Dr.JohnStythcarriedajugofhisconcoctiondownthestreettoJacob'sPharmacywhereitwassoldatthesodafountainfor5centsaglass.本題答案：【drink】3、【單選題】Inordertoinstigateademandfortheproduct,hespentheavilyonadvertising.本題答案：【incite】4、【單選題】Candler'scampaignpaidoff本題答案：【yieldedreturns】5、【單選題】Candlerwasacreativewhizatadvertising本題答案：【acleverandsuccessfulperson】6、【單選題】Theyunderstoodthepotential,andforunpaiddollar,boughtafranchisethatbecameworthmillion本題答案：【theexistingpossibilitytodevelop】7、【單選題】Intheearly20thcentury,Cokeblazedtheadvertisingtrail本題答案：【explorenewwaysin...】8、【單選題】Oneofthemosteffectivewasthedistributionandredemptionofcomplimemtarytickets本題答案：【freeofcharge】9、【單選題】ThebillsforCoke'sadvertisingcampaignmounted本題答案：【increasedinamount】10、【單選題】By1912,ithadskyrocketedtoover$1million.本題答案：【goneupsuddenlyandsharply】VocabularyB1、【單選題】In1919,Coke-Colaexperiencedamomentouschange本題答案：【important】2、【單選題】CokelaunchedacampaihgntoencourageandassistfountainoutletsinservingandaggressivelysellingCoca-Cola.本題答案：【activelyandboldly】3、【單選題】Throughtoutitshistory,Coca-Colahasbeenabletodevisecatchyslagans,highlightedbysuchphrasesasthePausetthatrefreshes本題答案：【attention-getting】4、【單選題】Thecompanyemployedseparateteamsofadvertisingconsultantsin15countries.本題答案：【advisers】5、【單選題】ThecompanyflewtheteamsintoNewYorkforanexhaustivemarathonbrainstormingsession本題答案：【thoroughandcomplete】6、【單選題】Givenspecificcreativeguidelines,theteamsproducesdshundredsofpromotionalideasand10potentialadcampaigns.本題答案：【ideasthatcanpushsales】7、【單選題】Coca-Colahasevolvedintomorethanaone-productcompany本題答案：【developedgradually】8、【單選題】Thecombinationoftheformulaandasuccessionofadroitmarketingstrategieshavethecompanyextremelysuccessful.本題答案：【skillful】WordQuiz1、【填空題】pharmacist本題答案：【藥劑師】2、【填空題】innovative本題答案：【有創(chuàng)新精神的】3、【填空題】foreshadow本題答案：【預(yù)示，是...的預(yù)兆】4、【填空題】afarcryfrom本題答案：【同有很大差異，大相徑庭】5、【填空題】sellout本題答案：【賣掉，脫銷】6、【填空題】complimentaryticket本題答案：【贈票##%_YZPRLFH_%##免費的票】7、【填空題】devise本題答案：【設(shè)計，發(fā)明，相處】8、【填空題】highlight本題答案：【突出，顯著】9、【填空題】adroit本題答案：【熟練