《國際商務(wù)文化（英文）》課件-1.1International Business Culture and Etiquette

InternationalBusinessCultureandEtiquettePresenter:ChenZhaogangDate：2025-01-16InternationalBusinessCultureandEtiquetteInternationalBusinessCultureandEtiquette01InternationalBusinessCultureandEtiquetteWiththegradualdeepeningofeconomicglobalization,cooperationbetweenpeoplefromdifferentculturalbackgroundsaroundtheworldineconomictermshasbecomeincreasinglyfrequentandclose.Countriesandregionsaroundtheworldnotonlyhavesignificantdifferencesinpolitics,economy,culture,religion,andcustoms,butalsodifferintheirunderstandingofabstractconceptssuchastimemanagement,spaceutilization,andfriendshipandagreements.Thishasledtoavarietyofbusinessculturedifferencesworldwide.Enhancingcross-culturalunderstanding,overcomingculturalconflicts,andstrengtheningculturalheritagecooperationisaveryimportantresearchtopic,andmoreandmorepeoplearebeginningtopayattentiontoandstrengthenthestudyofinternationalbusinesscultureandetiquette.。InternationalBusinessCultureandEtiquette[Case]D&G'sChiefDesignerandCo-founder,DolceGabbana,postedashortvideotitled"EatingwithChopsticks"onWeibo,combiningChinesetraditionalculturewithItalianclassiccuisine.AnAsianmodelinthevideoeatsItalianspecialtieswithchopsticks.However,the"Chinesepronunciation"usedinthenarration,thearroganttone,andtheexaggeratedperformancesoftheChinesemodelusingchopsticksinstrangewaystoeatPizzaandItaliansweetscausedextremediscomfortamongtheChinesepublicandwerequestionedfordiscriminatingagainstChinesetraditionalculture.Subsequently,D&GremovedtheadvertisementfromdomesticsocialmediainChina.However,D&G'sofficialaccountonInstagramdidnotremovetheadvertisement.ThisledtofurtherquestioningandaresponsefromD&G'sdesigner,StefanoGabbana.Initially,thediscussionwasaboutthecontentoftheadvertisement,thenitextendedtotherecognitionofdiscrimination,andfinally,thefounderofD&GbegantoinsultChinaandtheChinesepeople.InternationalBusinessCultureandEtiquetteSpecificallyreferstothespiritualproductscreatedbypeople,suchassystems,philosophy,religion,literature,history,art,science,etc.Referstothetotalsumofmaterialandspiritualwealthcreatedbyhumansinthecourseofsocialandhistoricalevents.

NarrowDefinitionofCultureBroadDefinitionofCultureDefinitionsofCulture：InternationalBusinessCultureandEtiquetteComponentsofCulture：Non-ideologicalAspectsIdeologicalAspectsWorldviews,outlooksonlife,values,etc.Naturalscienceandtechnology,language,andscript,etc.InternationalBusinessCultureandEtiquetteBysharingculture,peoplecanunderstandwhatactionsoftheirsareappropriateintheeyesofothers,canelicitpositiveresponses,andareinclinedtochooseeffectiveactions.OrientationCultureservesasamediumofcommunication;ifshared,itcaneffectivelycommunicate,eliminatebarriers,andpromotecooperation.IntegrationOnceacertaincultureisformedandestablished,itmeansthatcertainvaluesandbehavioralnormsarerecognizedandfollowed,whichalsomeanstheformationofacertainorder.MaintenanceofOrderIfculturecanbepasseddowntonewgenerations,thatis,ifthenextgenerationalsoidentifieswithandsharesthecultureofthepreviousgeneration,thenculturehasinheritability.Inheritance01020304TheRoleofCulture：InternationalBusinessCultureandEtiquetteBusinesscultureisthetotalsumofmaterialandspiritualaspectsformedbyhumansinthepracticalactivitiesofdesigning,producing,andconsuminggoodsforsocialsurvivalanddevelopment.Duetodifferenthistoricaldevelopmentpaths,environments,andculturalbackgrounds,peopleindifferentcountrieshavesignificantdifferencesinthinking,personality,values,speech,customs,etc.0201Thesediversepolitical,economic,cultural,religious,andcustomarydifferencesconstituteinternationalbusinessculture.(Differenceisasignificantcharacteristicofinternationalbusinessculture)MeaningofBusinessCultureInternationalBusinessCultureandEtiquetteByspreadinginformationandpromotingsalesthroughcommerce,itstimulatesconsumerpurchasingdesiresandjointlypromotesthedevelopmentofthenationaleconomy.Internationalbusinesscultureplaysaconductiveandpropellingrole.01ConductionRolePeople'sdemandsforthebusinessoperationenvironment,themoralcharacter,civility,andculturalqualityofbusinesspersonnelarealsoincreasing.02Value-addedRoleTheinnovationinbusinessculture,suchascorporatemarketingartandservicequality,continuouslyimprovesthetasteofmarketingart.04InnovationRoleBusinessethicscultureisanimportantpartofbusinessculture,regulatingandconstrainingbusinessbehavior.05RestraintRoleCommerceisanexternalwindowindustryforaregion,city,andcountry,anditisanimportantwaytoshowcaseacountry'straditionalandmodernculture.03PresentationRoleTheRoleofInternationalBusinessCulture：InternationalBusinessCultureandEtiquetteTheMeaningofEtiquette：Etiquetteistheexternalmanifestationoftheirideologicalandmoralstandards,culturalcultivation,andcommunicationskills.Etiquettereflectsthelevelofcivilization,moralcustoms,andlivinghabitsofacountryandsociety.

ForindividualsForsocietyEtiquettereferstotheminimummoralstandardsthatpeoplearerequiredtojointlyadheretoinsocialinteractionsinordertorespecteachotherandmaintainnormallivingneeds.Itisformedgraduallyinlong-termcommonlifeandmutualinteractionsandisfixedintheformofcustoms,habits,andtraditions.InternationalBusinessCultureandEtiquette(1)Appearanceandgrooming(2)Courtesies(3)Ceremonies(1)Speakingwithetiquettecanbecomecivilized;(2)Behavingwithetiquettecanbecomeelegant;(3)Dressingwithetiquettecanbecomegenerous;(4)Actingwithetiquettecanbecomebeautiful.0102TheContentofEtiquetteTheRoleofEtiquetteInternationalBusinessCultureandEtiquetteBasicContentofInterna