《國際商務(wù)英語函電》電子教案-Unit2

教案學(xué)年第學(xué)期課程《國際商務(wù)英語函電》計(jì)劃學(xué)時(shí)48授課系別授課專業(yè)授課班級主講教師教研室系（部）年月日教案/學(xué)年第學(xué)期課程計(jì)劃學(xué)時(shí)授課系別授課專業(yè)授課班級主講教師教研室系（部）年月日首頁學(xué)習(xí)對象分析（根據(jù)不同單元教學(xué)內(nèi)容，開課前進(jìn)行簡析）學(xué)期教學(xué)工作總結(jié)教案首頁單元/章節(jié)名稱Unit2LayoutofaBusinessLetter學(xué)時(shí)2學(xué)期總課次授課時(shí)間第周，星期，第節(jié)學(xué)習(xí)目標(biāo)Afterlearningthisunit,studentscan:haveaknowledgeofthewritingstylesofabusinessletter:thesevenprincipalpartsanditssupplementaryelements.haveaknowledgeofthelayoutofabusinessletter:TheFullBlockedFormatandtheSemi-blockedFormat.knowhowtoaddressanenvelope.教學(xué)重點(diǎn)haveaknowledgeofthewritingstylesofabusinessletter:thesevenprincipalpartsanditssupplementaryelements.haveaknowledgeofthelayoutofabusinessletter:TheFullBlockedFormatandtheSemi-blockedFormat.knowhowtoaddressanenvelope.教學(xué)難點(diǎn)haveaknowledgeofthewritingstylesofabusinessletter:thesevenprincipalpartsanditssupplementaryelements.教學(xué)反思授課內(nèi)容及教學(xué)活動設(shè)計(jì)附注（教學(xué)方法、活動形式、輔助手段等）I.SituationalIntroduction李娜基本掌握了書寫商務(wù)信函的7C原則，現(xiàn)在張先生要求她學(xué)學(xué)：商務(wù)函電格式商務(wù)函電寫作風(fēng)格信封的格式II.BackgroundKnowledgeAlthoughtherearedifferentwaysinbusinessletterwriting,peopleusuallyfollowacertainstandardizedwayintheirbusinesscommunication.Generallyspeaking,awell-constructedbusinesslettershouldbemadeupofthesevenprincipalpartsdetailedasfollows:1.Letterhead(信頭) 2.Date(日期)3.InsideName&Address(封內(nèi)地址)4.Salutation(稱呼) 5.LetterBody(信文)6.ComplimentaryClose(結(jié)尾敬語)7.Signature(簽名)III.Impartingknowledge1.Ssanswerthefollowingquestionsaftergoingoverthedialogue.1)Howmanypartsisagoodbusinesslettermadeof?Whatarethey?2)Whatisthepolitegreetingswithwhicheverybusinessletterbegins?(3)Besidesthesevenparts,canyoutellsomeotherrelatedknowledge?(4)Whichpartdoyouthinkisthemostimportantoneinaformalbusinessletter?Answersmaybe:1)Thereareseven.TheyareLetterhead,Date,InsideName&Address,Salutation,LetterBody,ComplimentaryClose,andSignature.2)Thesalutationisthepolitegreetingtobeginaletter,suchas“DearSir”or“DearSirs”,and“Gentlemen”usuallyusedbyAmericansorCanadians.3)SupplementaryElements,suchasReferenceNo.,AttentionLine,SujectLine,EnclosureandPostscript.4)Openanswers.IV.Keypoints.1)Letterhead信頭2)Date日期3)Salutation稱呼4)Signature簽名(僅供老師參考)5)AttentionLine經(jīng)辦人欄：6)SubjectLine標(biāo)題：V.PracticeKeytoThreeTasksTask1.略Task2.Task2:Decidewhetherthefollowingstatementsaretrueorfalse:(1).F(2).F(3).T(4)T.(5).T(6).F(7).T(8).F(9).F(10).TTask3.Choosetherightanswerforeachsentence:(1).C(2).D(3).A(4).B(5).D(6).A(7).A(8).D(9).B(10).DVI.KnowledgeConsolidation這部分主要是通過完成任務(wù)來檢查同學(xué)們對本單元所列知識點(diǎn)的掌握程度。根據(jù)所給的商務(wù)信函完成四個(gè)任務(wù)，B為A的回信，根據(jù)信A中的內(nèi)容以及所給回信B的中文內(nèi)容完成Task1,Task2,Task3,Task4.KeystoTask1,Task2,Task3,Task4.Task1從方框中選出正確的內(nèi)容填寫(1)—(11).1.Ms.White２informingus３Mr.Green’svisit４ourmanage５inCairo６willnotbeback７thesecondhalfofJune８anytimeafterhisreturn９.lookforwardtohearing10.SallySmith11.Task2根據(jù)來信內(nèi)容在信B中填寫A,B,CA.Ecco.Inc.1200MasonAvenueB.May24,2012（這是復(fù)函，日期應(yīng)晚于來信一天或兩天）C.UpperRealEstateCo.,Ltd1564MontpelierAvenueNote:完成Task2后請同學(xué)比較信A和信B的變化：1).信A的信頭變成了封內(nèi)地址；2).兩封信的格式各不相同：信A是齊頭式，信B是縮進(jìn)式。Task3在信A中找出對應(yīng)的項(xiàng)目并填寫完整.Letterhead:UpperRealEstateCo.,Ltd1564MontpelierAvenueDate:May23,2012InsideAddress:Ecco.Inc.1200MasonAvenueSalutation:DearSir/MadamComplimentaryClose:YoursfaithfullyWriter’sSignature:JennyWhite(SecretaryforGM)Task4請分別給信A和信B書寫信封。UpperRealEstateCo.,Ltd1564MontpelierAvenueUpperRealEstateCo.,Ltd1564MontpelierAvenueOklahomaCityEcco.Inc.

1200MasonAvenueParisEcco.Inc.

1200MasonAvenueEcco.Inc.

1200MasonAvenueParis,FranceUpperRealEstateCo.,Ltd1564MontpelierAvenueOklahomaCity信BVII.Keysentencepatterns.1WehavereceivedyourletterofMay16,2012,forwhichwethankyou.收到你方2012年5月16日函，謝謝。2Pleaseletusknowyourbusinesstermsandconditions.請告知貴方的貿(mào)易條件。3ThankyouforyourletterdatedAugust20th,informingusoftheopeningdateofthefair.你方8月20日來函，告知交易會開幕日期，已收到，謝謝。4HavingobtainedyournameandaddressfromChinaDaily,wearewritingtoyoufortheestablishmentofbusinessrelationswithyou.從中國日報(bào)上獲悉貴公司名稱和地址，茲致函以求建立業(yè)務(wù)關(guān)系。5YouarekindlyintroducedtousbyTheA.B.C.Company,NewYork,asanimportantbuyeroftextiles.紐約的ABC公司向我們介紹，貴公司是紡織品大買主。6Weareoneoftheleadingfirmsinthecountryandhavemuchexperienceinthetrade.我們是我國一家大公司，在該行業(yè)上經(jīng)營豐富。7Ifyouareinterestedinthearticle,pleaseletusknowassoonaspossible.如對該貨物感興趣，請盡早告知。8Welookforwardtoreceivingyourearlyreply.盼早復(fù)。9Yourearlyreplywouldbemuchappreciated.若蒙早復(fù)，不勝感激。10Wehopetohearfromyousoon.盼早日收到你方消息。11Thankyouinadvanceforyourcooperation.對你方合作事先表示感激。12Wedobusinesswithmerchantsalloverthewo