unin5,Advertise,lession17-18范文

1、unin5,advertise,lession17-18lesson 17教學(xué)設(shè)計方案step 1 .presentationask questions like these:where can you find advertisements? why do companies advertise?do you watch advertisements on tv? which are your favorite advertisements?put any useful notes and key words that arise out of this discussion on the

2、bb. step 2.dialogue(i.) listening (say to the class, “now, we are going to listen to a discussion about an advertisement. it is a little bit long, so ill play the tape twice with only two questions.”)questions:1. what is the advertisement for?a. a camera b. a computer c. a typewriter (key: b)2. what

3、 will the ad be like?a. humorous b. serious c.exciting (key: a)(ii.) reading1. ask the students to read the dialogue again, checking the answers. then ask:“what suggestion seems to be the final decision?”(key: bobs suggestion: put comments of the customers at the top of the ad in big print and bring

4、 in some humor.2. say to the students, “in this dialogue we should learn how to express opinions: agreement or disagreement. read the dialogue quickly again and im sure you can find several such expressions.”( the students are sure to find these expressions. the teacher should praise them, encourage

5、 them to think of more and put the expressions down on the bb. also, the teacher should remind the students which are indirect and polite ways and which are direct.agreement:1. i think it would be a good idea to do2. i agree with3. thats true/ right.4. good idea!/ thats great!/ why not!/ exactly!dis

6、agreement:1. im afraid i cant agree with you.2. sorry, i dont think so.3. do you (really ) think so?/ do you think?4. i dont agree (with ).5. i dont think you are right. step3.fill in blanks. 1.do you think managers want to read what users think about a new piece of office equipment. 2.thats a good

7、way of giving information,but its not a good way of persuading people. for one thing, its boring, and people arent going to read an ad that looks boring.for another thing,one computer looks very like another.people arent going to remember the name of the product. 3.so what exactly are you suggesting

8、? 4.then we can put their comments at the top of te advertisement in big print.we can bring in some humour too. people enjoy reading humorous ads. ill ask the company for a list of recent customers. step4.languag points: 1.i think it would be a good idea to have comments from secretaries and typists

9、 who are already using it 我想聽聽用過它的秘書打字員的評論是個好主意。 (1)句中的 have comment from表達“聽取的意見評價”，相當(dāng)于listen to the viewsopinions of，from 接人，表聽取別人的意見。egyoud better have comments from your teachers and classmates你最好聽聽你的老師和同學(xué)們的意見。 (2) 這個句子是委婉地提出建議的交際英語。句中would是will的過去式，但在此句型中并不表示過去，而是用來代替一般現(xiàn)在時，在說話人提出建議時為了把話說得委婉一點、含

10、糊一點，實際是一種虛擬語氣e.g im afraid im putting on weight我恐怕發(fā)胖了. -i think it would be a good idea to keep on doing morning exercises.我認為堅持鍛煉是個好主意。 ment可用作動詞，表達“批評，評論”之意。 comment onuponabout 對作出評論，eg the critics commented favorably on his new book.評論家們對于他的新書給予好評。另外, 對別人的提問、詢問不想回答、不愿回答時，通常用 no comment2. we can

11、bring in some humor too.我們還可以插進一點幽默的話。這句中的 bring in意為“介紹，引進，還進”，相當(dāng)于 introduce。bring in 帶可表達“搬進，收獲，掙得，逮捕”之意, in為副詞。egbring in the washing ; it looks like rain.把洗好的衣服收進來，好像要下雨了。he brings in an extra hundred dollars a month from his new job他的新工作使他每個月多賺100美元。the farmers are bringing in apples.農(nóng)民正在收蘋果。3.

12、advertise:to make sth known to the public.(v.) advertising(n): the business which concerns itself with making known to the public. advertisement(n)=ad: a notice for something for sale. we should advertise for someone to look after the garden. step 5. sb page 25 part 2 practicethe aim of this activit

13、y is to give students an oportunity to have a free discussion and to practise oral fluency. go through the questions with the students. and then ask them to do group work. when the students are working together, the teacher should go up and down among the students and give them any possible help. ma

14、ke sure each student has a chance to show his/ her opinions. step6 workbookwb lesson 17, exx 1 and 2ss have to revise the dialogue in lesson 17 before they do ex.1. allow them a few minutes to go through the passage and fill in the blanks with the proper words. then call out some of them to read alo

15、ud the passage and correct the mistakes if there are any.ex. 2 can either be done at the end of the class or as a follow-up of sb page 25, part 2. homework:1. finish off the wb exercises. 2. make up a similar dialogue to show ones opinion. lesson 18教學(xué)設(shè)計方案 step 1 revision1. check the exercises in wb.

16、 2. check the new dialogue. step 2 presentation say to the students: “actually we are familiar with the chinese word “廣告“. it seems that they are around us everywhere. now, read the passage and then answer the following questions in pairs. “ read aloud the questions at the top of the passage. allow the students enough time to read the text and find t