商務英語調查報告

1、.1who is the best choicewho is the best choice Made By Group 24 : Chen Jiawei Chen Yichang Fang Xiao Sheng Siyuan Zhang Kun VS.2 Comparison on Apple and Google.3 The chart show that,In general, Apple TR grow faster than Google. And this show thatThe NI of Apple is much better than Apples.(Million Do

2、llars)Total Revenue and Net Income Change of Apple and Google.4(Million Dollars) Apple performs better onboth sides, especially onMarket Value.(By Sep.14th.2011)Total Net Assets and Market Value of Apple and Google.5The second quarter The second quarter of 2011, domestic of 2011, domestic shipments

3、of flat-shipments of flat-panel computer panel computer 625.6K units, of 625.6K units, of which 68.9% of which 68.9% of Apples market Apples market share in the first share in the first placeplaceApple Tablet PC market share.6FEBRUATY 2011FEBRUATY 2011 MOBILE OPERATION SYSTEM MARKET SHARE.7 In the p

4、ast,PC has a host computer and a monitor.Mobile phone has many button.People dont know what is tablet PC.In the past.8 AppleGoogleImacGoogle search engineIpod nanogmailIpod touchGoogle mapipadGoogle ChromeIphone Android Product.9Mac OS x is apple system Apple has more than 100,000 application.Androi

5、d not as good as Mac OS x.Apple service has good reputation. At this point Google is lacking.System and Service.10 Rank RankBrandBrandValue in $Value in $millionmillionBrand Value Brand Value changechangefrom 2010from 20101Apple153,285 +84%2GoogleGoogle111,498 -2%Apple Overtook Google To Become The

6、Worlds Most Valuable Brand.11Apple and Google product Discussion Breakdown.12 1. Strong market positions2. innovative products3. satisfied servicesApple will grow stronger in the future. 1.What is Corporate Social Responsibility 2.Google has done very well 3.Apple also can be the model in this aspec

7、tsCorporate Social Responsibility.GoogleAppleAttract new customers:Google AdWordsPropagandize: Use advertisementUse your web site for the gains：Google AdSenseLet the customer get better experience :Apple storeMarketing way.1. Google and the Chinese governments ideas are not unified2. Apple readjust marketing way to adapt to China Marketing way.16 ConclusionSo We suggest you : Invest Apple.1.Apple in Finance ,Brand Image, Market Reach and Marketing Way are stronger t