創(chuàng)新管理 課程教學(xué)大綱VIP

1、Innovation Management創(chuàng)新管理課程編號(hào)：F0101031C學(xué) 分：2開課學(xué)院： 管理學(xué)院學(xué) 時(shí)： 32課程類別：專業(yè)基礎(chǔ)課課程性質(zhì)： 必修一、課程的性質(zhì)和目的課程性質(zhì)：This course is a basic course for majors of economics and management. 目的：This course is concerned with understanding how firms innovate and develop, acquire and exploit technology. It deals with: (1) the is

2、sues involved in managing innovation and managing the medium term and long-term development of technology in firms; and (2) the ways in which business strategies and technological competencies interact in the firm.二、課程教學(xué)內(nèi)容及基本要求On completion of this course, students should: (1) understand the nature

3、of innovation processes and become familiar with the characteristics of technologies (2) understand the principles involved in managing innovation and the development of technology in firms and the ways in which business strategies and technological competencies interact; (3) appreciate the range of

4、 frameworks, and the strengths and weaknesses of them, that are used in analyses of the strategic management of technology. A detailed list of lecture topics is provided below.（一）課程教學(xué)內(nèi)容及知識(shí)模塊順序1知識(shí)單元一：Course Introduction（2學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Why is IM so important? （2）知識(shí)點(diǎn)二：The changing nature of industry and b

5、usiness（3）知識(shí)點(diǎn)三：The challenges of IM教學(xué)基本要求：Recognize the importance of MTI; Need to know the changing nature of industry and business, with sections on technological change, the knowledge economy, business and innovation systems and networks, the changing nature of management.2知識(shí)單元二： Innovation as a

6、core business process（4學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Types and extent of innovation （2）知識(shí)點(diǎn)二：Managing incremental and radical innovation（3）知識(shí)點(diǎn)三：Evolving models of the innovation process教學(xué)基本要求：Identify the different types of innovation;Describe the changing views of innovation process over time;3知識(shí)單元三：Innovation Strateg

7、y（4學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Types of innovation strategy（2）知識(shí)點(diǎn)二：Formulating an innovation strategy（3）知識(shí)點(diǎn)三：Building innovative capabilities（4）知識(shí)點(diǎn)四：Dynamic capabilities教學(xué)基本要求：Recognize a variety of different innovation strategies； 4知識(shí)單元四：The Management of Research and Development（4學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Patterns of R & D e

8、xpenditure（2）知識(shí)點(diǎn)二：Strategic Pressure of R&D（3）知識(shí)點(diǎn)三：Managing creativity in research教學(xué)基本要求：Recognize that the R&D function incorporates several very different activities;Explain that formal management techniques are an essential part of R&D management;Recognize that R&D management is c

9、ontext dependent;5知識(shí)單元五：The Management of Product and Service Innovation（6學(xué)時(shí)）（1）知識(shí)點(diǎn)一：What is a product or service innovation?（2）知識(shí)點(diǎn)二：The potential benefits of PSI（3）知識(shí)點(diǎn)三：Conceptualizing Products and Services Using the FAD Template教學(xué)基本要求：Understand the concept of product or service innovation;Explain

10、 that a product concept differs significantly from a product idea or business opportunity;6知識(shí)單元六：Delivering Value from Innovation（6學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Market Research（2）知識(shí)點(diǎn)二：Selecting paths to market（3）知識(shí)點(diǎn)三：Developing a Business Plan（4）知識(shí)點(diǎn)四：Case Study教學(xué)基本要求：Understand the contribution market research can mak

11、e to the new product development process; Examine the key activities of the new product developing process;7知識(shí)單元七：Managing Intellectual Property（4學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Different Forms of Protection Available for IP（2）知識(shí)點(diǎn)二：The Use of Patents in Innovation Management（3）知識(shí)點(diǎn)三：Case Study教學(xué)基本要求：Examine the different

12、 forms of protection available for a firms intellectual property.Identify the limitations of the patent system;Identify the link between brand name and trade mark.8知識(shí)單元八：Open Innovation and Technology transfer（2學(xué)時(shí)）（1）知識(shí)點(diǎn)一：Introduction of Open Innovation（2）知識(shí)點(diǎn)二：Models of Technology transfer教學(xué)基本要求：Rec

13、ognize the importance of the concept of technology transfer with respect to innovation mnagement; Provide a summary of the process of technology transfer;Examine the various models of technology transfer;（二）課程的重點(diǎn)、難點(diǎn)及解決辦法重點(diǎn)和難點(diǎn)：The course concerns the fundamentals of the nature of innovation and new p

14、roduct development. This includes a discussion of what is strategy, the nature of technological knowledge, how firms manage new product and process development, how they organize and manage R&D, the importance of learning from others and collaborative arrangements for innovation, and the role of

15、 globalization on innovation and technological change.解決辦法：Cases related would be frequently used to help students to understand these concepts deeply.三、實(shí)驗(yàn)實(shí)踐環(huán)節(jié)及基本要求無(wú)四、本課程與其它課程的聯(lián)系與分工This course is a basic course for majors of economics and management.，its pre-requisites should be management。 五、對(duì)學(xué)生能力培

16、養(yǎng)的要求Students should have an appreciation of the concepts and tools needed to analyze firms innovation and technology strategies and know how to use these concepts/tools critically in a project analysis of a real firm's activities; be able to cross-link knowledge about firms management of technol

17、ogy and innovation to broader government regulation, competitiveness and economic issues. 六、課程學(xué)時(shí)分配總學(xué)時(shí)32，其中講課32學(xué)時(shí)，實(shí)驗(yàn)0學(xué)時(shí), 課外0學(xué)時(shí)。課程主要內(nèi)容和學(xué)時(shí)分配見(jiàn)課程學(xué)時(shí)分配表。課程學(xué)時(shí)分配表教學(xué)環(huán)節(jié)時(shí)數(shù)課程內(nèi)容講課上機(jī)實(shí)驗(yàn)課外小計(jì)Course Introduction2Innovation process4Innovation Strategy4The Management of Research and Development4The Management of Product

18、 and Service Innovation6Delivering Value from Innovation6Managing Intellectual Property4Open Innovation and Technology transfer2總 計(jì)32七、建議教材和教學(xué)參考書目 1教材Joe Tidd and John Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change 5th edition, Wiley, 20142主要參考書1 Joe Tidd and John Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change 4th edition, Wiley , 20092 Trott P. Innovation management and new product development（Fifth Edition）M Pearson education,2012 3 Sanders L. Developing New Products and Services: Learning,