肯德基公司介紹和管理模式英文課件

肯德基公司介紹和管理模式(英文)KFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchart組織結(jié)構(gòu)肯德基在中國(guó)所開(kāi)店數(shù)銷(xiāo)售規(guī)模差異化戰(zhàn)略KFCinChina'sdevelopmentexperience

KFCafteryearsofexploration,effectivelyusethelocalizationstrategytoovercometheeconomic,management,andsysteminChinameetvariousobstacles,andavoidthewaterandtheculturaldifferences,establishedtomeettheconsumerdemandasthecoreofmarketingstrategyinChina.肯德基經(jīng)過(guò)多年的探索，有效地利用本土化戰(zhàn)略，以克服經(jīng)濟(jì)，管理和制度在中國(guó)滿(mǎn)足各種障礙，并避免了水與文化的差異，建立以滿(mǎn)足消費(fèi)者需求為營(yíng)銷(xiāo)戰(zhàn)略在中國(guó)的核心。1,talentlocalizationtraining,promotionanduseoflocaltalent,givefullplaytoitsfamiliarwiththecharacteristicofthepolicyenvironmentandmarketadvantage.Currentlyhas16marketinChinainthegeneralmanagerofeightwiththemainland.Theseniormanagementpersonneldirectlyinchargeofrestaurantoperationssuchas"operationsmanager","manager"and"therestaurantmanager",allthelocalization.人才本土化培訓(xùn)，推廣和使用本地人才，充分發(fā)揮其熟悉政策環(huán)境和市場(chǎng)優(yōu)勢(shì)的特點(diǎn)。目前有16個(gè)在中國(guó)市場(chǎng)的八個(gè)與大陸總經(jīng)理。高級(jí)管理人員直接負(fù)責(zé)餐廳營(yíng)運(yùn)，如“業(yè)務(wù)經(jīng)理”，“經(jīng)理”和“餐廳經(jīng)理”，全部本土化。2,qualityofservicestandardization.Emphasizetheserviceistheextensionofproductquality,attentiontomakecustomerfeeltheenthusiasmofthewaiterpoliteandconsiderateservices,andbyKFCrespectfullyexperiencethefeeling.Whethertohaveasmileserviceconsciousnessasahiredemployeesimportantexaminationcontent,andthenewemployeesarenearly200hoursoftraining,toensurethatemployeeshaveahighlevelofserviceconsciousnessandserviceskills.服務(wù)標(biāo)準(zhǔn)化質(zhì)量。強(qiáng)調(diào)服務(wù)是產(chǎn)品質(zhì)量，重視讓顧客感受到服務(wù)員禮貌和周到服務(wù)的積極性，并通過(guò)肯德基方面充分體驗(yàn)到的感覺(jué)的延伸。是否有一個(gè)微笑的服務(wù)意識(shí)作為錄用員工的重要考核內(nèi)容，與新員工近200小時(shí)的培訓(xùn)，以確保員工具備的服務(wù)意識(shí)和服務(wù)技能高的水平。3,repastenvironmentstandardization.Emphasisoncleanandelegantdiningenvironmentistheembodimentofthebrandvalue,onaregularbasistotherestauranttodecorateandtherenewaloftheequipmentandfacilities,tofullyenjoydiningserviceandfood,andfeelthevalue.Hasclearelaborationtothecleanenvironmentmaintenancestandardsandspecifications,suchastoiletsanitation,cleanthe,whatitems,howlongwillittakewhatdegreequalified,andwhoisgoingtocheckallhavedetailedandclearstandardsandrequirements.就餐環(huán)境標(biāo)準(zhǔn)化。注重干凈和優(yōu)雅的就餐環(huán)境是品牌價(jià)值的體現(xiàn)，定期到餐廳裝飾及設(shè)備設(shè)施的更新，充分享受餐飲服務(wù)和食品，并覺(jué)得很值。有明確的闡述，以環(huán)境清潔維護(hù)標(biāo)準(zhǔn)和規(guī)范，如洗手間衛(wèi)生，清潔，有什么項(xiàng)目，多長(zhǎng)時(shí)間會(huì)采取何種程度的資格，并且誰(shuí)去檢查所有的都有詳細(xì)和明確的標(biāo)準(zhǔn)和要求。HistoryandSignofKFC

Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.whichisthebestsymbolofKFC.KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitudeModeofoperationFast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonthKFCenterprisecultureKFC企業(yè)文化ServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellenceProductsafetyandhealthmanagementSupplier'ssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificate"and"animalsandanimalproductsvehicledisinfectionproof"Restaurantsoperatinghealthmanagement:

Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.請(qǐng)給餐館就餐時(shí)間每天設(shè)施和所有的清洗和消毒的設(shè)備，要加強(qiáng)對(duì)員工的個(gè)人健康及衛(wèi)生管理，原料嚴(yán)格的安全和健康管理的存儲(chǔ)，從肯德基餐廳在產(chǎn)品安全運(yùn)行。KFCinChina

ThegrowthinChina'sKFCrestaurantsKFCChina'schaineffectInChina,16yearsinthecityhasbeenopened1,000230stores,ProductrawmaterialsfrommainlandChina100%HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear,directlyorindirectly,creatingjobs23millionInthenextfewyears,KFCwillpromotemoreitemsfromabroadanddomesticproduction,supplyintoChinaandbuildinChinaforbasetotheworld'ssupplyofnew"chain"KFCsecretofsuccessandmanagementexperience:Nevertovigorous,willingtochallengetheiryoung,andtoopenthedoortothetrainingofthesta