跨境電子商務英語期末試題（第四套）

跨境電子商務英語試卷第3頁共4頁《跨境電子商務英語》期末試題（第四套）試卷成績（占課程考核成績的60%）平時成績占40%課程考核成績專業(yè)：班級：題號IIIIIIIVV小計學號：得分姓名：得分I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2'x10)TheadvertisingmodeofSEOorSEMismainlypayperclick(PPC).()VIPiscurrentlythethirdlargeste-commerceplatforminChinarightafterJD.comandT.()Thereisonlyoneprotocoltoprotectthepaymentdatainthetransmissionprocessoftheopennetwork,thatis,securepaymentagreements.()Cross-bordere-commerceandtraditionalforeigntradearesimilarintermsofthewaysofspread.()Certificationisusedtoverifytheidentityofthepurchaserpriortopaymentauthorization.()Productqualityisthefoundationandsourceofhealthdevelopmentofe-commerce,andthecorecompetitiveofsustainablemanagementofacompany.()Titledescriptionisusuallythefirststepofreleasingproducts,andiscrucialtocross-bordere-commerceproducts.()Thereareonlythreetoolsforbusinesstocommunicatewithconsumerswhichincludeadvertising,personalsellingandpublicrelations.()Richmediaincludevariousmediaformatsliketext,image,audioandvideo.()Whenshoppingonline,acustomerdoesn’tneedtopayafterheorsheplacestheorder.()得分II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2'x10)11.訂購服務 () 16.國際商業(yè). ()12.目標市場 () 17.溢價定價 ()13.終端消費者 () 18.網紅 ()14.綜合平臺 () 19.配送中心 ()15.在線賬單支付 () 20.原材料 ()A) premiumpricing F) distributioncentersB) onlineinfluencer G) endconsumerC) rawmaterial H) onlinebillpayD) targetmarket I) comprehensiveplatformsE) subscriptionservice J) internationalbusiness得分III.Fillintheblankswiththewordsfromthebox.(2'x10)categoryelectronicbecomepersonalizebusinesscredibleclassificationinnovationutilizeadditional21. Findingnewcustomersiscrucialtothegrowthandsuccessofyour_________.22. BecauseKmostlyhandlestheirownoperationsintermsofsellingandlogistics,inordertosellonKaolayoumustapplyto_________amerchant.23. performancegoalscanbedividedintothreemajor_________.24. Sowhensettingyourproductprices,considerthese_________factorssuchascustomermotivation,youraddedvalue.25. Forthee-tailers,howtoprovide_________serviceisakeytoattractingcustomersofvariousbackgroundstomakepurchase.26. Chineseonlineconsumersprefertobuyoverseasproductssuchashigh-qualityfood,cosmetics,healthcare,babyproducts,and_________.27. Therearemajordifferenceswithinthesegroups,however,onwhetherto_________resources.28. Doinggarbage_________isarightwaytoturnwasteintowealth,whichwillbenefitusalot.29. Itwillshowyourprofessionalismandcreatea_________imageaswell.30. Ifenterpriseswanttowininthefiercecompetition,theyhavetobe__________intheirproductionandmanagement.得分IV.Answerthefollowingquestions.(5'x4)31.Ifyou’reinterestedinapplyingtoK,whatarethestepsyoushouldfollowtobecomeapartnerwithKaola?32.Pleaseillustratethedefinitionandthestepsofproductselecting.33.Whatarethebasicpreparationsforonlinestore?34.Whatisdirecte-mailmarketing?得分V.Translatethefollowingcontentsintotheoppositelanguage.(2'x5,10'x1)(Chinese-English)35.Ournewproducts_____________________________(將投放市場)attheendofthismonth.36.Cross-bordere-commerce_____________________________(使買賣雙方都受益).37.It’stimetochange_____________________________(這個行業(yè)的經營模式).38.Pleaserefreshthepageand_____________________________(重新選擇支付方式).39.Thishasdone_____________________________(難以估量的損失)tohisreputation.(English-Chinese)WirelessInternetmaybeaveryeffectiveandinexpensiveconnectivitytool,butitdoesnotcarryanymagicinitself.Itcanonlybesuccessfullydeployedasdemandforconnectivityandbandwidthemergesinsupportofrelevantapplications.Thesemaybesupportinge-government,e-education,e-health,e-businessore-agricultureapplications.Butthosearenoteasilyimplementedinthedevelopingworld.(10'x1)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________