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Advertisement13級(jí)建筑系4班侯苗苗孫一諾2023最新整理收集do

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1.DefinitionandTypes2.Purpose3.CaseAnalysis

1.DefinitionandTypesDefinition:Advertisinginbusinessisaformofmarketingcommunicationusedtoencourage,persuade,ormanipulateanaudience(viewers,readersorlisteners;sometimesaspecificgroup)totakeorcontinuetotakesomeaction.Mostcommonly,thedesiredresultistodriveconsumerbehaviorwithrespecttoacommercialoffering,althoughpoliticalandideologicaladvertisingisalsocommon.Anyplacean"identified"sponsorpaystodelivertheirmessagethroughamediumisadvertising.

1.DefinitionandTypesAnyplacean"identified"sponsorpaystodelivertheirmessagethroughamediumisadvertising.

1.DefinitionandTypesTYPESNumerous!AnyplacethatcanbeseencanhaveadvertisementsInpaperorthroughtechnologydevices

1.DefinitionandTypesTypesProductPlacement

1.DefinitionandTypesTypesMicroFilm

1.DefinitionandTypes2.Purpose3.CaseAnalysis

2.PurposeThepurposeofadvertisingistoconvincecustomersthatacompany'sservicesorproductsarethebest,enhancetheimageofthecompany,pointoutandcreateaneedforproductsorservices,demonstratenewusesforestablishedproducts.

1.DefinitionandTypes2.Purpose3.CaseAnalysis

①CocaCola

①CocaColaThetargetconsumersofCocaColaaremainlymadeupofyouths.

①CocaColaUSP:Aswecansee,thereisalwaysawaveinCocaCola'sadvertisement.Thiswaveindicatesthesmoothtasteandtakesonanimageofenergyandenthusiasm.Besides,theenergecticcombinationofred,whiteandyellowbecomesasymbolofCocaCola.AndthatmakesCocaColaoutstandinginseveralbottles.

①CocaColaTheadvertisementsofCocaColaarerelevanttosporteventsandsportstars.Therefore,wehaveanimpressionofCocaColathatwe'llfeelmoredynamicandenergeticafterdrinkingit.

①CocaColaAIDA:1.Astargetconsumersareyouths,theendorsementmodelsareidols.Meanwhile,CocaColacaterstolocalmarketsandpresentnewproductswithtraditionalChinesefeatures.2.TheredofCocaColanotonlystimulatesappetitebutalsocatchestheconsumers'attention.②CanonIXUS②CanonIXUSCanonIXUS’stargetconsumersaremainlyyouths,fashionpeopleandwomen.②CanonIXUSCanonconnectsIXUS’Sfeatureswiththeadvertisements’features.Intheadvertisement,severalfashionguyswhoseclothescolorcorrespondingtocamera’scolorwalkalongthestreetandtakephotos.Hello,Color②CanonIXUSAIDA:ATTENTIONFirst,withthedynamicmusic,good-lookingidolswalkintothecolorfulframe,whichattractsaudience’sattention.②CanonIXUSAIDA:INTERESTThen,thecolorfulandgood-designcameraonthescreenarousepeople’sinterest.②CanonIXUSAIDA:DESIREMoreover,thewordsHello,coloremphasizethefeaturesofIXUSwhicharefullofenergy,fashionable.Canon,Delightingyoualways佳能，感動(dòng)常在②CanonIXUSAIDA:ACTIONThedynamicframesmakepeoplewanttofollowtheirsloganGoandshoot.Goodadvertisementscaninspirepeoplewith