Brand KPIs for sauces condiments Wingreens Farms in India-外文版培訓(xùn)課件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

sauces

&

condiments:Wingreens

Farms

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Wingreens

Farms’

performanceinthe

sauce

&condiment

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202478%

of

Wingreens

Farms

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Wingreens

Farms’brandingresonates

more

with?Wingreens

Farmsranksninth

inawareness

within

theMillennialssauce&condiment

market?Wingreens

Farmsgenerally

appealstowomen

morethan

men?Thepopularity

ratingof

Wingreens

Farms

is26%?Wingreens

Farmsranksoutsidethe

Top

10

in?Among

Wingreens

Farms

enthusiasts,54%

fallunder

consumptionthe

high-income

category?Interms

of

loyalty,Wingreens

Farmsis

sixthinIndia?Wingreens

Farmshasascore

of10%

formedia

buzz?Consumers

want

theirsauce&condiment

brandstohavehonesty

/trustworthiness,

authenticity,andhighvalue3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Wingreens

Farms

at

78%Brand

profile:

snapshotBrand

performance

of

Wingreens

Farms

inIndia78%47%27%26%10%AwarenessPopularityUsageLoyaltyBuzz5Notes:Sauces

&condiments

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=585,

respondents

who

know

the

individual

brand

(popularity),

n=585,respondents

who

know

the

individual

brand

(consumption),

n=156,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=585,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Wingreens

Farms’branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations50%45%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeWingreens

Farmsbygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatWingreens

Farms

islikedby0%

of

Babyboomers

and

11%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

0%

and

12%,

respectively.42%39%ForMillennials

andGen

Z,

50%

and

39%

feel

positivelytowards

Wingreens

Farms,

versus

42%

and45%.

Socurrently,

forWingreens

Farms,Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.12%11%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestosauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=151,

Wingreens

Farms

enthusiast,

n=1,230,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Wingreens

Farms

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Wingreens

Farmsshowsthatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof15%80%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Wingreens

Farmshasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.18%41%59%52%48%52%

ofwomen

likeWingreens

Farmscompared

to

48%

of

men,whereas

forthe

overall

industry,59%

of

menconsume

sauces

&condimentscompared

to

41%

of

women.76%18%

ofWingreens

Farms

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to15%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

sauces

&

condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=151,Wingreens

Farms

enthusiast,

n=1,230,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Wingreens

Farms

enthusiasts,

54%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.1%3%Single38%5%6%CoupleSingleparentNuclear54%

ofWingreens

Farms

enthusiastsarefrom

high-income

households.Wingreens

Farms’

brandis

generallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,36%

ofWingreens

Farms

enthusiastshavethiscurrent

livingsituation.54%2%5%24%21%30%33%23%Multi-generational36%27%32%ExtendedOther36%23%1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=151,

Wingreens

Farms

enthusiast,

n=1,230,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

sauce

&

condiment

brands

to

have

honesty

/trustworthiness,

authenticity,

and

high

valueBrand

profile:

qualitiesQualitiesconsumerswant

from

sauce

&condimentbrandsForsauces

&condiments,

thetopthreequalitiesconsumers

wantfrom

abrandarehonesty

/trustworthiness,Authenticity80%Thrill/ExcitementSustainabilityBoldnessClevernessauthenticity,andhigh

value.60%40%20%0%Wingreens

Farmsconsumers

alsoappreciate

these

key

attributes,indicating

Wingreens

Farms

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatWingreens

Farmsenthusiastsare

least

focused

on

arecleverness

andthrill/excitement.ReliabilityExclusivityInnovationInclusivenessFriendlinessWingreens

Farmsshould

work

onpromoting

honesty

/trustworthiness

toconvert

enthusiastsinto

owners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

sauces

&condiments,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestosauces

&condiments,

which

ofthe

following

brands

have

you

consumed

in

the

past12

months?”;

Multi

Pick;

Base:

n=156,

Wingreens

Farmsconsumers’,n=151,

Wingreens

Farmsenthusiast,

n=1,230,

sauce

&condimentconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Wingreens

Farms

fans,

66%

state

that

they

get

excited

about

sauce

&condiment

productsBrand

profile:

attitudesWhat

doconsumersthink

ofsauces&condimentsingeneral?70%66%64%61%57%46%42%41%41%41%41%30%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutsauce&condimentproductsIliketotalkabouttopicsrelating

tosauces&condimentsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

sauces

&condiments

do

youagree

with?”;

Multi

Pick;

“When

it

comes

tosauces

&condiments,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=151,

Wingreens

Farmsenthusiast,

n=1,230,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1178%

of

Wingreens

Farms

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

sauces

&condiments,

theaverageawareness

ofabrandinIndiais63%.

Awareness

ofWingreens

Farms,however,

isat47%.Awareness26%

ofIndiansauce&condiment

consumers

say

theylikeWingreens

Farms,

compared

toanindustryaverage

brand

popularity

of44%.27%

ofindustryconsumers

inIndiasaythey

consumeWingreens

Farms,with

theaverage

consumption

ofabrandat41%.BuzzPopularity78%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of75%.Wingreens

Farmshasbeen

noticed

less

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of10%compared

to

39%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Sauces

&condiments

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=585,

respondents

who

know

the

individual

brand

(popularity),

n=585,respondents

who

know

the

individual

brand

(consumption),

n=156,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=585,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Wingreens

Farms

ranks

ninth

in

awareness

within

the

sauce

&

condimentmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofWingreensFarmsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Maggi97%96%81%70%67%65%65%65%47%45%2Kissan3Knorr4Hellmann'sDr.

OetkerFunfoodsWeikfieldVeeba47%553%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678HeinzOutofallrespondents,

47%

were

aware

of

WingreensFarms.

Thisranksthemninth

compared

to

otherbrandssurveyed

inthismarket.9Wingreens

FarmsSprigAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Wingreens

Farms

is

26%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofWingreensFarmsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Kissan84%79%55%48%48%47%43%38%29%28%2Maggi26%3Knorr4Dr.

OetkerFunfoodsHeinzOutofconsumers

who

knew

thebrand,

26%

saidtheyliked

Wingreens

Farms.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.56Hellmann'sVeeba774%8WeikfieldSprig9PopularityN/A10HunanatHome14

Notes:“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=585,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Wingreens

Farms

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofWingreens

FarmsRank#

BrandUsage

%79%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing1Kissanconsumed,

we

asked

each

respondent:

“Whenitcomes

to

sauces

&condiments,

which

of

the

followingbrandshaveyou

consumed

inthe

past12

months?”.2Maggi76%27%3Knorr52%Outofconsumers

who

knew

thebrand,

27%

saidtheyconsumed

Wingreens

Farms.

Thisranksthemoutsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.4Dr.

OetkerFunfoodsHeinz45%542%6Hellmann'sVeeba42%737%73%8WeikfieldSprig35%930%UsageN/A10Kikkoman27%15

Notes:“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=585,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Wingreens

Farms

is

sixth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofWingreensFarms’

consumersRank#

BrandLoyalty

%90%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Maggi22%2Kissan89%3Knorr83%4Veeba81%5Dr.

OetkerFunfoodsWingreens

FarmsHeinz78%678%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

sauces

&condiments,

which

of

the

following

brandsareyoulikely

to

consume

againinthefuture?”.776%8WeikfieldElDiablo72%78%972%Outofrespondents

whohaveconsumed

WingreensFarms,

78%

said

theywould

consume

thebrand

again.LoyaltyN/A10Hellmann's71%16

Notes:“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

areyoulikely

to

consume

againin

the

future?”;Multi

Pick;Base:n=156,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Wingreens

Farms

has

a

score

of

10%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofWingreensFarmsRank#

BrandBuzz%77%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Kissan10%2Maggi73%3Knorr53%Outofconsumers

who

knew

thebrand,

10%

saidtheyhadheardaboutWingreens

Farms

inthe

media.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4Dr.

OetkerFunfoodsHellmann'sHeinz44%542%641%7Veeba34%8ElDiabloSprig29%90%928%BuzzN/A10HunanatHome27%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=585,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightst