戰(zhàn)略成本管理（英文 16頁）ppt課件

1、Managing Cost and Strategy Chi-Wen Jevons LeeTulane and TsinghuaLecture One Value Chain: Strategy Design 李志文Three Keys to SuccessVision: Goal, Innovation, OpportunitiesStrategy: How to make it happen (allocating physical resources)Team: Who make it happen (building organizational human capital)Funda

2、mental Formula of Business SuccessEconomic Value = (price unit cost) x quantityPrice and Quantity: Customer Satisfaction, Customer LoyaltyCost: Source of Competitive Advantage Economy of ScaleEconomy of ScopeDivision of Labor and SpecializationStructure of Team Free Form: Double Tennis, Jazz ComboCe

3、ntralized: Soccer/OrchestraDecentralized: BaseballBasic Components of Team:Functional Role, Decision Type, Leadership StyleSWOT Analysis of Competitive AdvantageStrengthWeaknessOpportunityThreatFinding SWOT: Benchmark AnalysisBenchmarkingValue Chain and Landscaping AnalysisPhysical resourcesHumanres

4、ourcesSupport servicesAccountingHuman resourcesLegal servicesInformation systemsTelecommunicationsResearchAnd Develop-ment Design Supply Production Marketing Distri- bution Customer serviceEconomic Value I have been thinking about Value Chain for years!Case: Sara LeeVirtual OrganizationOutsourcingTe

5、am StructureBrand ManagementResearch and DevelopmentNeed of Cost ManagementExamples of Term Papers江帆：中國航天電子王安嘉：結(jié)合報集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐Li and FongDynamic Value Chain Product Cycle Globalization附加價值高的在香港進(jìn)展附加價值低的在香港以外的地方進(jìn)展在中國進(jìn)展縫合衣服的里布來自臺灣布料在南亞染色外面的布料采購自韓國拉鏈由日本進(jìn)口 產(chǎn)品的設(shè)計標(biāo)簽包裝運輸?shù)墓芾碡攧?wù)AlibabaGlobal Sources小規(guī)模

6、大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLifungLi & FungAvonB2B online companiesTrading companiesRetailersLi & Fong Competitive Positioning產(chǎn)品的開展原資料的采購消費方案制造商的尋求制造的控制質(zhì)量得到的保證出口文件的預(yù)備運送的合并和穩(wěn)定Li & Fung Total Value-Added Package流行的飾物， 節(jié)慶的產(chǎn)品， 家具和室內(nèi)擺設(shè)品，衣服， 手工藝品， 運動器材， 玩具， 旅游器具Total Value-Added Package, Li and FongTerm Paper15 out of 50 Selected for Revision10 out of 15 get A,