皮革企業(yè)競(jìng)爭(zhēng)力研究從價(jià)值鏈視角分析海寧皮革企業(yè).doc

皮革企業(yè)競(jìng)爭(zhēng)力研究從價(jià)值鏈視角分析海寧皮革企業(yè) 皮革企業(yè)競(jìng)爭(zhēng)力研究從價(jià)值鏈視角分析-海寧皮革企業(yè) 摘要 企業(yè)要想在競(jìng)爭(zhēng)環(huán)境中始終立于不敗之地，就必須提升自身的競(jìng)爭(zhēng)力，國(guó)內(nèi)外學(xué)者從資源基礎(chǔ)理論、核心競(jìng)爭(zhēng)力、企業(yè)能力理論和產(chǎn)業(yè)集群等角度分別進(jìn)行了大量的研究，本文從價(jià)值鏈的角度來(lái)研究如何提升海寧皮革企業(yè)的競(jìng)爭(zhēng)力?，F(xiàn)在的皮革企業(yè)競(jìng)爭(zhēng)不再是企業(yè)實(shí)體之間的競(jìng)爭(zhēng)，而是價(jià)值鏈的虛擬環(huán)節(jié)之間和價(jià)值鏈之間的競(jìng)爭(zhēng)，通過(guò)訪談和實(shí)地調(diào)查等方法，在波特的價(jià)值鏈和其他學(xué)者的研究基礎(chǔ)之上，對(duì)海寧皮革企業(yè)的競(jìng)爭(zhēng)力和價(jià)值鏈進(jìn)行綜合分析，認(rèn)為皮革企業(yè)的價(jià)值鏈在企業(yè)內(nèi)部是由各部門流程組成的價(jià)值增值的鏈條，同時(shí)在企業(yè)外部則是由上下游企業(yè)組成的價(jià)值增值的外部?jī)r(jià)值鏈。通過(guò)實(shí)際案例研究得出基于價(jià)值鏈視角的提升皮革企業(yè)競(jìng)爭(zhēng)力的對(duì)策模型，企業(yè)的內(nèi)部?jī)r(jià)值鏈的協(xié)調(diào)性和外部?jī)r(jià)值鏈的協(xié)調(diào)增加可以提升競(jìng)爭(zhēng)力性；企業(yè)內(nèi)部?jī)r(jià)值鏈協(xié)調(diào)性又會(huì)影響外部?jī)r(jià)值鏈的協(xié)調(diào)性，對(duì)企業(yè)的競(jìng)爭(zhēng)力產(chǎn)生影響；核心企業(yè)品牌對(duì)價(jià)值鏈具有拉力，可以提升核心企業(yè)的競(jìng)爭(zhēng)力，同時(shí)可以提升價(jià)值鏈上的每一個(gè)企業(yè)的競(jìng)爭(zhēng)力。皮革企業(yè)可以通過(guò)價(jià)值鏈的協(xié)調(diào)性建設(shè)和核心企業(yè)的品牌建設(shè)產(chǎn)生的拉力來(lái)提升競(jìng)爭(zhēng)力，對(duì)策模型對(duì)其他企業(yè)提升競(jìng)爭(zhēng)力也具有重要的借鑒意義。 關(guān)鍵詞：價(jià)值鏈；皮革企業(yè)；競(jìng)爭(zhēng)力；對(duì)策模型 ABSTRACT Ifenterpriseswanttokeepinaninvinciblepositioninthepetitiveenvironment,theyhavetoimprovetheirownpetitivenessdefinitely.Somedomesticandforeignscholarsstudythepetitivenessofenterprisesfromvarioustheories,forexample,theoryofresourcebase,thecorepetitivenessofenterprisesandindustryclusterandsoon.ThisarticlestudieshowtoimprovethepetitivenessfromtheHaiNingleatherenterprisesfromtheveryperspectiveofthevaluechain.Now,thepetitionbetweenleatherenterprisesisnotjustabouttheentityenterprises,butthevaluechainsvirtuallinkandbetweenthevaluechainandthevaluechain.Throughtheinterviewsandothermethods,meanwhileonthebasisofPortersvaluechainandotherscholarsstudy,itanalysisthepetitivenessoftheHaiNingleatherenterprisesandthevaluechain.TheresultisthattheHaiNingleatherenterprisesvaluechainisposedbythesectorandprocessesofthevalueofvalue-addedchainintheenterprises,upstreamanddownstreamenterprisespositionofthevaluechainoutoftheseenterprisesaswell.Fromtheexamplesofthefactsstudy,thesolutioniscountermeasuresmodelbasedonperspectiveofthevaluechainsoastoimprovethepetitivenessoftheleatherenterprises.Increasingthecoordinationrelationsbetweentheenterprisesinternalvaluechainsandexternalvaluescanimprovethepetitiveness,andtheinternalcoordinationofthevaluechainwillaffecttheexternalvaluechaincoordinationinreturn,theywillaffectenterprisespetitiveness;thecoreofenterprisesbrandwillbringtorallytothevaluechain,thenitcancertainlyimprovethepetitivenessandeveryenterprisespetitivenessintheexternalvaluechain.Theleatherenterprisescanimprovethepetitivenessofenterpriseinthewayofincreasingthevaluechainscoordinationrelationsandthepowerfromthebrandofcoreenterprises;itisalsosignificantforotherenterprisestoenhanceotherpetitiveness. Keyword:valuechain;leatheren