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ConsumersmaycreatAccordingtoParagraph2,

TheauthorindicatesinParagraph3thatearnedToyotaMotor'sexperienceiscitedasanexampleWhichofthefollowingisthetextmainly(2011text3)Theroughguidetomarketingsuccessusedto(過去這樣現(xiàn)在不這樣)bethatyougotwhatyoupaidforNolongerWhile(強(qiáng)對比)traditionalpaidmedia-suchastelevisioncommercialsandprintadvertisementsstillplayamajorwhenthey||(重點(diǎn))companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate"owned"media (表?xiàng)l件)sendinge-mailalertsaboutproducts||andsalestocustomersregisteredwithitsWebesite.ThewayconsumersnowapproachtheboardrangeoffactorswhentheyConsumersmaycreat"earned"obsessedwithonlineshoppingatcertainWebinspiredbyproduct-promotinge-mailssenttothem(and前后eagertohelptheirfriendspromotequalityenthusiasticaboutrecommendingtheirfavoriteproducts(同義替換一一對Usedto,noWhichofthefollowingisthetextmainlyAlternativestoconventionalpaidmedia(第一段就可看出時(shí)間對比ConflictbetweenhijackedandearnedDominanceofhijackedPopularityofowned(2008text2)Itusedtobesostraightforward.Ateamofresearchersworkingtogetherinthelaboratorywouldsubmittheresultsoftheirresearchtoajournal.Ajournaleditorwouldthenremovetheauthors’namesandaffiliationsfromthepaperandsendittotheirpeersforreview.Dependingonthecommentsreceived,theeditorwouldacceptthepaperforpublicationordeclineit.Copyrightrestedwiththejournalpublisher,andresearchersseekingknowledgeoftheresultswouldhavetosubscribetothejournal.Nolonger.TheInternet–andpressurefromfundingagencies,whoarequestioningwhycommercialpublishersaremakingmoneyfromgovernment-fundedresearchbyrestrictingaccesstoit–ismakingaccesstoscientificresultsareality...Thevalueofknowledgeandthereturnonthepublicinvestmentinresearchdepends,inpart,uponwidedistributionandreadyaccess.Itisbigbusiness(example)Thisisnowchanging.AccordingtotheOECDreport,Whichofthefollowingbestsummarizesthetext?(時(shí)間對比TheInternetisposingathreattoAnewmodeofpublicationisAuthorswelcome(拔刀相助)thenewchannelforpublication.(命題人從Publicationisrenderedeasierbyonline(2005text3)Ofallthecomponentsofagoodnight’ssleep,dreamsseemtobeleastwithinourcontrol.Indreams,awindowopensintoaworldwherelogicissuspendedanddeadpeoplespeak.Acenturyago,Freudformulatedhisrevolutionarytheorythatdreamswerethedisguisedshadowsofourunconsciousdesiresandfears;bythelate1970s,neurologistshadswitchedtothinkingofthemasjust“mentalnoise”therandombyproductsoftheneuralrepairworkthatgoesonduringsleep.Nowresearcherssuspectthatdreamsarepartofthemind’semotionalthermostat,regulatingmoodswhilethebrainis“off-line.”Andoneleadingauthoritysaysthattheseintenselypowerfulmentaleventscanbenotonlyharnessedbutactuallybroughtunderconsciouscontrol,tohelpussleepandfeelbetter,“It’syourdream,”saysRosalindCartwright,chairofpsychologyatChicago’sMedicalCenter.“Ifyoudon’tlikeit,changeit.”Researchershavecometo(NOW)believethat canbemodifiedintheiraresusceptibletoemotionalreflectourinnermostdesiresandfearsarearandomoutcomeofneuralrepairs(2006text3)Whenprehistoricmanarrivedinnewpartsoftheworld,somethingstrangehappenedtothelargeanimals.Theysuddenlybecameextinct.Smallerspeciessurvived.Thelarge,slow-growinganimalswereeasygame,andwerequicklyhuntedtoextinction.Nowsomethingsimilarcouldbehappeningintheoceans.Theextinctionoflargeprehistoricanimalsisnotedtosuggest largeanimalwerevulnerabletothechangingsmallspeciessurvivedaslargeanimalsdisappeared(比較級慎選largeseaanimalsmayfacethesamethreatslow-growingfishoutlivefast-growing(2005text3)ThelinkbetweendreamsandemotionsshowsupamongthepatientsinCartwright’sclinic.Mostpeopleseemtohavemorebaddreamsearlyinthenight,progressingtowardhappieronesbeforeawakening,suggestingthattheyareworkingthroughnegativefeelingsgeneratedduringtheday.Becauseourconsciousmindisoccupiedwithdailylifewedon’talwaysthinkabouttheemotionalsignificanceoftheday’sevents--until,itappears,webegintodream.Thenegativefeelingsgeneratedduringthedaytend aggravateinourunconsciousdevelopintohappypersisttillthetimewefallshowupindreamsearlyat(2007text3)Duringthepastgeneration,theAmericanmiddle-classfamilythatoncecouldcounton(dependon)hardworkandfairplaytokeepitselffinanciallysecurehadbeentransformedbyeconomicriskandnewrealities.Nowapinkslip,abaddiagnosis,oradisappearingspousecanreduceafamilyfromsolidlymiddleclasstonewlypoorinafewmonths.WhichofthefollowingisthebesttitleforthisTheMiddleClassontheTheMiddleClassontheCliff(有風(fēng)險(xiǎn)不安全TheMiddleClassinTheMiddleClassin(2009text2)Itisawisefatherthatknowshisownchild,buttodayamancanboosthispaternal(fatherly)wisdom–oratleastconfirmthathe'sthekid'sdad.Allheneedstodoisshellour$30forpaternitytestingkit(PTK)athislocaldrugstore–andanother$120togettheresults.Inparagraphs1and2,thetextshows easyflexibilityinsuccessfulpopularitywith(2-2011text2)Whateverhappenedtothedeathofnewspaper?Ayearagotheendseemednear.||Therecessionthreatenedtoremovetheadvertisingandreadersthathadnotalreadyfledtotheinternet.NewspapersliketheSanFranciscoChroniclewerechroniclingtheirowndoom.America’sFederalTradecommissionlaunchedaroundoftalksabouthowtosavenewspapers.Shouldtheybecomecharitablecorporations?Shouldthestatesubsidizethem?Itwillholdanothermeetingsoon.Butthediscussionsnowseemoutofdate.(表否定)Themostappropriatetitleforthistextwouldbe [A]AmericanNewspapers:StrugglingforSurvival[B]AmericanNewspapers:GonewiththeWind(反)[C]AmericanNewspapers:AThrivingBusiness[D]AmericanNewspapers:AHopelessStory(反)(2-2013text1)Inanessayentitled“MakingItinAmerica”,theauthorAdamDavidsonrelatesajokefromcottonaboutjusthowmuchamoderntextilemillhasbeenautomated:Theaveragemillonlytwoemployeestoday,”amanandadog.Themanistheretofeedthedogistheretokeepthemanawayfromthemachines.”Davidsonsarticleisoneofanumberofpiecesthathaverecentlyappearedmakingthepoint(直擊要害)thatthereasonwehavesuchstubbornlyhighunemploymentanddecliningmiddle-classincomestodayislargelybecauseofthebigdropinthedemandbecauseoftheGreatRecession,butitisalsobecauseoftheadvancesinbothglobalizationandtheinformationtechnologyrevolution,whicharemorerapidlythaneverreplacinglaborwithmachinesorforeignworker.Inthepast,workerswithaverageskills,doinganaveragejob,couldearnanaveragelifestyle,But,today,averageisofficiallyover.WhichofthefollowingwouldbethemostappropriatetitlefortheNewLawTakesTechnologyGoesAverageIsRecessionIs(2-2011text4)WilltheEuropeanUnionmakeit?Thequestionwouldhavesoundedstrangenotlongago.||Noweventheproject’sgreatestcheerleader’stalkofacontinentfacinga“Bermudatriangle”ofdebt,populationdeclineandlowerItistoosoontowriteoff(下結(jié)論,off表結(jié)束)theEUItremainstheworld’slargesttradingblock.Atitsbest(感情色彩),theEuropeanprojectisremarkablyliberal:builtaroundasinglemarketof27richandpoorcountries,itsinternalbordersarefarmoreopentogoods,capitalandlabourthananycomparabletradingarea.Itisanambitiousattempttobluntthesharpestedgesofglobalization,andmakecapitalismRegardingthefutureoftheEU,theauthorseemsto (2011text3)Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorsforusers'responses.Butinsomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia-forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetraffic(流量)issostrongthatotherorganizationplacetheircontentore-commerceengineswithinthatenvironment.AccordingtoParagraph2,soldmediafeature(asafebusinessrandomStronguserflexibilityin(2010text1)WeareevenfartherremovedfromtheunfocusedreviewspublishedinEnglandbetweentheturnofthe20thcenturyandtheeveofWorldWarII,atatimewhennewsprintwasdirt-cheapandstylishartscriticismconsideredanornamenttothepublicationsinwhichitappeared.Inthosefar-offdays,itwastakenforgrantedthatthecriticsofmajorpaperswouldwriteindetailandatlengthabouttheeventstheycovered.NewspaperreviewsinEnglandbeforeWorldWarIIwerecharacterizedfreecasualelaborateradical(2011text3)Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorsforusers'responses.Butinsomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia-forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthanotherorganizationplacetheircontentore-commerceengineswithinthatenvironment.(2013text1)Inthe2006filmversionofTheDevilWearsPrada,MirandaPriestly,playedbyMerylStreep,scoldherunattractiveassistantforimaginingthathighfashiondoesn’taffecther.Priestlyexplainshowthedeepbluecoloroftheassistant’ssweaterdescendedovertheyearsfromfashionshowstodepartmentstoresandtothebargainbininwhichthepoorgirldoubtlessfoundhergarment.Thistop-downconceptionofthefashionbusinesscouldn’tbemoreoutofdateoratoddswithfeverishworlddescribedinOverdressed,ElizabethCline’sthree-yearindictmentof“fastfashion”.Priestlycriticizesherassistantforpoorbargaininginsensitivitytofashion.obsessionwithhighlackof(2005text3)Ofallthecomponentsofagoodnight’ssleep,dreamsseemtoleastwithinourcontrol.Indreams,awindowopensintoaworldwherelogicissuspendedanddeadpeoplespeak.Acenturyago,Freudformulatedhisrevolutionarytheorythatdreamswerethedisguisedshadowsofunconsciousdesiresandfears;bythelate1970s,neurologistshadswitchedtothinkingofthemasjustnoise”--therandombyproductsoftheneural-repairworkthatgoesonduringsleep.Nowresearcherssuspectthatdreamsarepartofthemind’semotionalthermostat,regulatingmoodswhilethebrainis“off-line.”Andoneleadingauthoritysaysthattheseintenselypowerfulmentaleventscanbenotonlyharnessedbutactuallybroughtunderconsciouscontrol,tohelpussleepandfeelbetter,“It’syourdream,”saysRosalindCartwright,chairofpsychologyatChicago’sMedicalCenter.“Ifyoudon’tlikeit,changeit.”Evidencefrombrainimaging(成像)supportsthisview.||ThebrainisasactiveduringREM1(rapideyemovement)sleep--whenmostvividdreamsoccur--asitiswhenfullyawake,saysDr,EricNofzingerattheUniversityofPittsburgh.Butnotallpartsofthebrainareequallyinvolved;thelimbicsystem紙老虎2(the“emotionalbrain)isespeciallyactivewhiletheprefrontalcortex3(thecenterofintellectandreasoning)isrelativelyquiet.Wewakeupfromdreamshappyordepressed,andthosefeelingscanstaywithusallday.saysStanfordsleepresearcherDr.WilliamDement.Byreferringtothelimbicsystem,theauthorintendsto itsfunctioninourdreamsthemechanismofREMsleeptherelationofdreamstoemotions(代詞指代,直指中心itsdifferencefromtheprefrontalcortexAccordingtoDr.Curtis,habitslikehandwashingwith Bottledwater,chewinggunandskinmoisturizersarementionedinParagraph5asWhichofthefollowingdoesNOTbelongtoproductsthathelpcreatepeople’sFromthetextweknowthatsomeofconsumer’shabitsaredevelopeddueperfectedartofautomaticbehavior commercialscientificTheauthor’sattitudetowardtheinfluenceofadvertisementonpeople’shabits(2-2010text3)Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors—habits—amongconsumers.Thesehabitshavehelpedcompaniesearnbillionsofdollarswhencustomerseatsnacks,applylotionsandwipecountersalmostwithoutthinking,ofteninresponsetoacarefullydesignedsetofdailycues.(文章中單詞放在文章中做理解)“Therearefundamentalpublichealthproblems,likedirtyhandsinsteadofasoaphabit,thatremainkillersonlybecausewecan’tfigureouthowtochangepeople’shabits,”Dr.Curtissaid.“Wewantedtolearnfromprivateindustryhowtocreatenewbehaviorsthathappenautomatically.”ThecompaniesthatDr.Curtisturnedto—Procter&Gamble,Colgate-PalmoliveandUnilever—hadinvestedhundredsofmillionsofdollarsfindingthesubtlecuesinconsumers’livesthatcorporationscouldusetointroducenewroutines.Routine:Aroutineistheusualseriesofthingsthatyoudoataparticulartime.Aroutineisalsothepracticeofregularlydoingthingsinafixedorder.||Aroutinesituation,action,oreventisonewhichseemscompletelyordinary,ratherthaninteresting,exciting,ordifferent.Habit:Ahabitissomethingthatyoudooftenor“Ourproductssucceedwhentheybecomepartofdailyorweeklypatterns,”saidCarolBerning,owned(2011text3)Paidand arecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorsforusers'responses.Butinsomecases,onemarketer'sownedownedbecomeanothermarketer'spaidmedia-forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthanotherorganizationplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitseffectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurtherJohnson&Johnson,forexample,hascreatedBabyCenter,astand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies'marketing,andmayhelpexpandusertrafficforallcompaniesconcerned.Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional“paidmedia—suchastelevisioncommercialsandprintadvertisements–stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate“earnedmediabywillinglypromotingittofriends,andacompanymayleverageownedmediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachtheprocessofmakingpurchasedecisionsmeansthatmarketingsimpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.(三個(gè)媒體下定義)Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers’responses.Butinsomecases,onemarketer’sownedmediabecomeanothermarketer’spaidmedia–forinstance,whenane-commerceretailersellsadspaceonitsWebsite.||Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketing,andmayhelpexpandusertrafficforallcompaniesconcerned.Thesamedramatictechnologicalchanges{thathaveprovidedmarketersmore(andmorediverse)communicationschoices}havealsoincreasedtherisk{thatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.}||Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem.TheauthorindicatesinParagraph3thatearnedinviteconstantconflictswithpassionatecanbeusedtoproducenegativeeffectsinmarketing.(12句反復(fù)強(qiáng)調(diào)mayberesponsibleforfiercerdeserveallthenegativecommentsaboutIfthathappens,passionateconsumerswouldtrytopersuadeothersto(negativeallegations)productsputtingthereputationofthetargetcompanyatrisk.Insuchacase,thecompanysresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg.(maynotbetoo...,再...也不為過)ToyotaMotor’sexperienceiscitedasanexamplerespondingeffectivelytohijackedpersuadingcustomersintoboycottingcooperatingwithsupportivetakingadvantageofhijacked串線:各段首末句串聯(lián),注意轉(zhuǎn)折處(普世中心詞:文中反復(fù)高頻出現(xiàn)的詞(小心同義改寫中心句:文章開頭的提問的回答+獨(dú)句段(抓住讀者注意力+長難句(2010text2)Overthepastdecade,thousandsofpatentshavebeengrantedforwhatarecalledbusinessmethods.||Areceivedoneforits"one-click"onlinepaymentsystem.MerrillLynchgotlegalprotectionforanassetallocationstrategy.Oneinventorpatentedatechniqueforliftingabox.(強(qiáng)對比)Nowthenation'stoppatentcourtappears(似乎)completelyreadytoscaleonbusiness-methodpatents,whichhavebeencontroversialeversincetheywerefirstauthorized10yearsago.Inamovethathasintellectual-propertylawyersabuzztheU.S.courtofAppealsforthefederalcircuitsaiditwoulduseaparticularcasetoconductabroadreviewofbusiness-methodpatents.InreBilski,asthecaseisknown,is"averybigdeal",saysDennisD.CrouchoftheUniversityofMissouriSchooloflaw.It"hasthepotentialtoeliminateanentireclassofpatents."Curbsonbusiness-methodclaimswouldbe()adramaticabout-face,||becauseitwasthefederalcircuititselfthatintroducedsuchpatentswithis1998decisionintheso-calledstateStreetBankcase,approvingapatentonawayofpoolingmutual-fundassets.Thatrulingproducedanexplosioninbusiness-methodpatentfilings,initiallybyemerginginternetcompaniestryingtostakeoutexclusiverightstospecifictypesofonlinetransactions.Later,moveestablishedcompaniesracedtoaddsuchpatentstotheirfiles,ifonlyasadefensivemoveagainstrivalsthatmightbeatthemtothepunch.In2005,IBMnotedinacourtfilingthatithadbeenissuedmorethan300business-methodpatentsdespitethefactthatitquestionedthelegalbasisforgrantingthem.Similarly,someWallStreetinvestmentfilmsarmedthemselveswithpatentsforfinancialproducts,evenastheytookpositionsincourtcasesopposingthepractice.TheBilskicaseinvolvesaclaimedpatentonamethodforhedgingriskintheenergymarket.TheFederalcircuitissuedanunusualorderstatingthatthecasewouldbeheardbyall12ofthecourt'sjudges,ratherthanatypicalpanelofthree,andthatoneissueitwantstoevaluateiswhetheritshould"reconsider"itsstatestreetBankTheFederalCircuit's(court)actioncomesinthewakeof(緊隨其后)aseriesofrecentdecisionsbythesupremeCourtthathasnarrowedthescopeofprotectionsforpatentholders.LastApril,forexamplethejusticessignaledthattoomanypatentswerebeingupheldfor"inventions"thatareobvious.ThejudgesontheFederalcircuitare"reactingtotheanti-patenttrendattheSupremeCourt",saysHaroldC.Wegner,apatentattorneyandprofessoratGeorgeWashingtonUniversityLawSchool.WhichofthefollowingwouldbethesubjectoftheAlooming(若隱若現(xiàn))threattobusiness-methodProtectionforbusinessmethodpatentholders(正面Alegalcaseregardingbusinessmethodpatents(一個(gè)案例無感情態(tài)度Aprevailing(大勢所趨)trendagainstbusiness-methodpatents(2014text2)Allaroundtheworld,lawyersgeneratemorehostilitythanthemembersofanyotherprofession---withthepossibleexceptionofjournalism.But(表遞進(jìn))therearefewplaceswhereclientshavemoregroundsforcomplaintthan(解釋說明第一段--無轉(zhuǎn)折優(yōu)先考慮因果)Duringthedecadebeforetheeconomiccrisis,spendingonlegalservicesinAmericagrewtwiceasfastasinflation.Thebestlawyersmadeskyscrapers-fullofmoney,temptingevermorestudentstopileintolawschools.Butmostlawgraduatesnevergetabig-firmjob.Manyoftheminsteadbecomethekindofnuisance-lawsuitfilerthatmakesthetortsystemacostly(進(jìn)一步解釋)Therearemanyreasonsforthis.Oneistheexcessivecostsofalegaleducation.ThereisjustonepathforalawyerinmostAmericanstates:afour-yearundergraduatedegreeinsomeunrelatedsubject,thenathree-yearlawdegreeatoneof200lawschoolsauthorizedbytheAmericanBarAssociationandanexpensivepreparationforthebarexamThisleavestoday’saveragelaw-schoolgraduatewith$100,000ofdebtontopofundergraduatedebts.Law-schooldebtmeansthattheyhavetoworkfearsomelyhard.Reformingthesystemwouldhelpbothlawyersandtheircustomers.Sensibleideashavebeenaroundforalongtime,butthestate-levelbodiesthatgoverntheprofessionhavebeentooconservativetoimplementthem.Oneideaistoallowpeopletostudylawasanundergraduatedegree.Anotheristoletstudentssitforthebarafteronlytwoyearsoflawschool.Ifthebarexamistrulyasternenoughtestforawould-belawyer,thosewhocansititearliershouldbeallowedtodoso.Studentswhodonotneedtheextratrainingcouldcuttheirdebtmountainbyathird.Theotherreasonwhycostsaresohighistherestrictiveguild-likeownershipstructureofthebusiness.ExceptintheDistrictofColumbia,non-lawyersmaynotownanyshareofalawfirm.Thiskeepsfeeshighandinnovationslow.Thereispressureforchangefromwithintheprofession,butopponentsofchangeamongtheregulatorsinsistthatkeepingoutsidersoutofalawfirmisolateslawyersfromthepressuretomakemoneyratherthanserveclientsethically.Infact,allowingnon-lawyerstoownsharesinlawfirmswouldreducecostsandimproveservicestocustomers,byencouraginglawfirmstousetechnologyandtoemployprofessionalmanagerstofocusonimprovingfirms’efficiency.Afterall,othercountries,suchasAustraliaandBritain,havestartedliberalizingtheirlegalprofessions.Americashouldfollow.Inthistext,theauthormainly flawedownershipofAmerica’slawfirmsanditscauses(缺解決方法thefactorsthathelpmakeasuccessfullawyerinAmerica(非中心aprobleminAmerica’slegalprofessionandsolutionstotheroleofundergraduatestudiesinAmerica’slegaleducation(第一個(gè)原因)(2011text2)WhenLiamMcGeedepartedaspresidentofBankofAmericainAugust,hisexplanationwassurprisinglystraightup.Ratherthancloakinghisexitintheusualvagueexcuses,hecamerightoutandsaidhewasleaving“topursuemygoalofrunningacompany.”Broadcastinghisambitionwas“verymuchmydecision,”McGeesays.Withintwoweeks,hewastalkingforthefirsttimewiththeboardofHartfordFinancialServicesGroup,whichnamedhimCEOandchairmanonSeptember29.McGeesaysleavingwithoutaposition(裸辭)linedupgavehimtimetoreflectonwhatkindofcompanyhewantedtorun.Italsosentaclearmessagetotheoutsideworldabouthisaspirations.AndMcGeeisntalone.InrecentweekstheNo.2executivesatAvonandAmericanExpressquitwiththeexplanationthattheywerelookingforaCEOpost.Asboardsscrutinizesuccessionplansinresponsetoshareholderpressure,executiveswhodon’tgetthenodalsomaywishtomoveonAturbulentbusinessenvironmentalsohasseniormanagerscautiousoflettingvaguepronouncementscloudtheirreputations.Asthefirstsignsofrecoverybegintotakehold,deputychiefsmaybemorewillingtomakethejumpwithoutanet.Inthethirdquarter,CEOturnoverwasdown23%fromayearagoasnervousboardsstuckwiththeleaderstheyhad,accordingtoLiberumResearch.Astheeconomypicksup,opportunitieswillaboundforaspiringThedecisiontoquitaseniorpositiontolookforabetteroneisunconventional.ForyearsexecutivesandheadhuntershaveadheredtotherulethatthemostattractiveCEOcandidatesaretheoneswhomustbepoached.SaysKorn/FerryseniorpartnerDennisCarey:“Ican’tthinkofasinglesearchI’vedonewhereaboardhasnotinstructedmetolookatsittingCEOsfirst.”Thosewhojumpedwithoutajobhaven’talwayslandedintoppositionsquickly.EllenMarramquitaschiefofTropicanaadecadeago,sayingshewantedtobeaCEO.ItwasayearbeforeshebecameheadofatinyInternet-basedcommoditiesexchange.RobertWillumstadleftCitigroupin2005withambitionstobeaCEO.Hefinallytookthatpostatamajorfinancialinstitutionthreeyearslater.Manyrecruiterssaytheolddisgraceisfadingfortopperformers.Thefinancialcrisishasmadeitmoreacceptabletobebetweenjobsortoleaveabadone.“Thetraditionalrulewasit’ssafertostaywhereyouare,butthat’sbeenfundamentallyinverted,”saysoneheadhunter.“Thepeoplewho’vebeenhurttheworstarethosewho’vestayedtoolong.”CEOs:WheretoCEOsAlltheWayUp?(一路高升TopManagersJumpwithoutaNet(文藝范TheOnlyWayOutforTop(2013text3)Upuntilafewdecadesago,ourvisionsofthefuturewerelargely—thoughbynomeansuniformly—glowinglypositive.Scienceandtechnologywouldcurealltheillsofhumanity,leadingtolivesoffulfillmentandopportunityforall.Nowutopiahasgrownunfashionable,aswehavegainedadeeperappreciationoftherangeofthreatsfacingus,fromasteroidstriketoepidemicflutoclimatechange.YoumightevenbetemptedtoassumethathumanityhaslittlefuturetolookforwardButsuchgloominessismisplaced.Thefossilrecordshowsthatmanyspecieshaveenduredformillionsofyears—sowhyshouldn’twe?Takeabroaderlookatourspecies’placeintheuniverse,anditbecomesclearthatwehaveanexcellentchanceofsurvivingfortens,ifnothundreds,ofthousandsofyears.LookupHomosapiensinthe“RedList”ofthreatenedspeciesoftheinternationalUnionfortheConcentrationofNature(IUCN),andyouwillread:“ListedasLeastConcernasthespeciesisverywidelydistributed,adaptable,currentlyincreasing,andtherearenomajorthreatsresultinginanoverallpopulationdecline.”Sowhatdoesourdeepfuturehold?Agrowingnumberofresearchersandorganizationsarenowthinkingseriouslyaboutthatquestion.Forexample,theLongNowFoundationhasasitsflagshipprojectamechanicalclockthatisdesignedtostillbemarkingtimethousan

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