英文創(chuàng)業(yè)計(jì)劃書

1、Bakery business planIntroductionWe want to open a bakery likes 85 degrees C in the Songjiang University Town around our school.First, we will introduce 85 degrees C.It is Taiwan-style catering company, mainly engaged in supplying coffee and dessert. Its name means that "coffee tastes best at th

2、e temperature of 85 degree centigrade " , and its set up on the basic of five-star chef and banquets specifiedtop-level coffee .This shop is a new form of creative, it makes shop more bright with elegant lamplight , and suits with brand image, so that it can bring the consumer different feeling

3、 in the bright open space, at the same time the consumer can enjoy the sense of beauty and temptation from the delicious dessert, which will makes your sight、smelling and tasting feel brand new.85 degrees C is created in 2004, and at present, 85 degrees C has became a chain of enterprise, and has mo

4、re than 340 stores in Taiwan, annual operating income is more than RMB 1.5 billion, has exceed more than 200 Starbucks in Taiwan area.Over the years, it is becoming more and more popular among consumers, especially among the young. There are a large number of students in the Songjiang University Tow

5、n, it can meet the demands of the students need. So if we open a store like 85 degrees C, it will have a big market.We aim to offer our high quality products at a competitive price to meet the demands of the university students.Our bakery managed by our four partners. There are Peach, Helen, _ and I

6、. Each of us has a different responsibility.Peach is in charge of the sales, marketing and supply chain, and I am in charge of the administration and finance. Helen is interested in bakery, so she is in charge of the quality of our products and purchase. And * is in charge of the customer service.Ou

7、r bakery also intends to hire two full-time pastry bakers whose duty is making bread and we also have two part-time staff to handle customer service and day to day operations.Products and serviceWe offer a broad range of milk, tea, coffee in high quality, and also provide freshly prepared bakery and

8、 pastry products at all time. We cater to all the students dema nds by providing each student high quality products. And make our products suit the customers taste, down to the smallest detail.Our bakery provides freshly prepared bakery and pastry products at all times during business operations. Mo

9、derate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. Especially in the morning, we will provide the fresh, healthy, delicious bread and milk for all the students to let them have a better breakfast.We provide a comfortable place f

10、or students to have rest. We also provide free WIFI, you can come and have fun in surfing the Internet if you take your PC or mobile phone which WIFI allow.Competitor AnalysisFrom the research we can see that there are several bakery shops around us, such as Lillian Cake Shop、Christine bread house,

11、but we can find some problems with them. On the one hand, it has a very high cost. On the other hand, the environment there is too crowded. The most important reason is that there is no special bakery near our school, so we can open a bakery around.Main CompetitionsWe may meet the following risks. F

12、irst, the threat of potential entrants. Second, competition in this industry. Third, the threat of alternative products. Fourth, the buyers bargaining power is very strong.Keys to Success and Promotion 、market penetrationKeys to success for our bakery will include:1. Providing the highest quality pr

13、oducts with personal customer service.2. Competitive pricing.3. Features of our products.4. Advertisements and colorful activities.5. AtmosphereBecause we think that our student is not only like delicious food but also looking for high quality and fresh products in a relaxing atmosphere where they c

14、an chat with their friends, relax themselves, read some books and review their homework. We also provide free WIFI, you can come and have fun in surfing the Internet .Our promotion and market penetrationPromotion strategies will include three parts. Including Advance publicity、Later publicity and ac

15、tivities. Advance publicity will be large-scale, high strength and invest more. Later publicity will pay more attention to the customer relationship management. In addition to these, we will hold some specific activities planning and organization, such as sponsor the school party, in order to promot

16、e our bakery, at the same time we can also remind customers awareness through the activities. For the holidays, we will carry out targeted promotion strategies such as send leaflets and give some discounts to the customer.Market SegmentationOur bakery wants to establish a large regular customer base

17、, and we will therefore concentrate our business and marketing on Songjiang university students, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business.Market analysisThe dominant target market for our bakery is university

18、 students. Personal and expedient customer service at a competitive price is the key to maintaining the local market share of this target market.Because the students in Songjiang University Town have a higher demand on food, they always like fresh and good-tasted food and they also want a comfortable place to have rest. We provide fresh baked bread. You can always see our Baker in the continuous production of br